All Posts by true_overdrive.
Japanese Outdoor Apparel Brand Goldwin Launches Collab with Actual Source Design Studio
SAN FRANCISCO, CALIF. — JANUARY 20, 2023, /ENDURANCE SPORTSWIRE/ – Goldwin, the outdoor apparel brand obsessed with unifying minimalist design with technical athletic performance, today announces an all-new collection of apparel in collaboration with Utah-based design practice…
Say Hello to the Vitus Team of Real Riders
(January 19, 2023 – Salt Lake City, UT) /ENDURANCE SPORTSWIRE/ – When Vitus looked to expand into the United States, we sought riders across all cycling disciplines that aligned with our Real Riders mentality. To us,…
Nix Launches First Biosensor to Provide Real-Time Sweat Science to Athletes
BOSTON, MASS. — DECEMBER 7, 2022 /ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, launches the Nix Hydration Biosensor today. It is the first-ever consumer biosensor to analyze sweat and provide endurance…
Vitus Bikes Launches US Operations and Direct-to-Consumer Sales
December 6, 2022 – Salt Lake City, UT /ENDURANCE SPORTSWIRE/ – Vitus, the nearly 100-year-old storied bicycling brand, today announced the opening of its United States operations and distribution center, headquartered in Salt Lake City, UT. US consumers…
Classified Cycling Raises €22M Euros In Push To Reinvent Shifting, Expand Into eBike Drivetrains And To Strengthen Presence In Global Markets
(Antwerp, Belgium, Thursday, December 1, 2022 CET)/ENDURANCE SPORTSWIRE/ – Classified Cycling, a Belgium-based company developing innovative drivetrain technology for the cycling industry, today announces it has closed a funding round of €22 million led by…
Nukeproof Announces New US Operations and Distribution
November 30, 2022 – Salt Lake City, UT /ENDURANCE SPORTSWIRE/ – Nukeproof mountain bikes, components and accessories will soon be easier to find in the US. Starting November 30th, 2022, US-based riders will be able to buy Nukeproof’s…
Nix Biosensors Named As CES 2023 Innovation Award Honoree in Digital Health
BOSTON, MASS. — NOVEMBER 16, 2022/ENDURANCE SPORTSWIRE/ – Nix Biosensors today announced that it has been named a CES® 2023 Innovation Awards Honoree for its first consumer product, the Hydration Biosensor, in the Digital Health category. This…
David Renton, Former COO of Zwift, Joins Nix Biosensors
BOSTON, MASS. — OCTOBER 17, 2022/ENDURANCE SPORTSWIRE/ – David Renton, former COO of Zwift, has joined Nix Biosensors as Interim Chief Operations Officer and Chief Technology Officer. Renton brings more than two decades of leadership in…
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Zwift Academy Triathlon Returns for 2022 with New Support from Canyon, SRAM and ZIPP
Long Beach, California, /ENDURANCE SPORTSWIRE/ – Zwift, the global online fitness platform for athletes, is excited to announce the return of the Zwift Academy Triathlon program for 2022. The biggest online training program in triathlon…
First-Ever Sweat Analysis of Professional Motorsports Drivers Delivers Personalized Hydration Data
BOSTON, MASS. — OCTOBER 10, 2022 /ENDURANCE SPORTSWIRE/ – In the lead-up to a recent IndyCar race in St. Louis, Missouri, 14 professional IndyCar drivers underwent the first-ever research pilot analyzing fluid and electrolyte loss while behind…
Handcyclists can now choose to ride an Adaptive Bike in Zwift
Long Beach, California, Sept. 14, 2022/ENDURANCE SPORTSWIRE/ – Zwift, the global online fitness platform for cyclists, is proud to announce the addition of a handcycle to their in-game bike options. The new handcycle is Zwift’s first adaptive…
CADEX Releases New Film Documenting Kristian Blummenfelt’s Historic Sub7 Triathlon Achievement
/ENDURANCE SPORTSWIRE/ – CADEX, a leading brand of high-performance cycling products, is set to release “Impossibly Fast: Kristian Blummenfelt’s Pursuit of Sub7,” a new film that documents the Norwegian’s journey to becoming the first athlete…
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Research Begins on Biosensor Technology to Alleviate Chronic Dehydration Among Motorsports Athletes
BOSTON, MASS. — AUGUST 19, 2022/ENDURANCE SPORTSWIRE/ – Heat exhaustion and dehydration are widespread and well-known problems in motorsports. NASCAR driver A.J. Allmendinger almost collapsed due to heat exhaustion at the 2022 NASCAR Cup; F1 driver Lewis…
Onewheel’s 2022 World Championship Race Promises to be Must Watch Event
Reno, Nevada – August 18, 2022 /ENDURANCE SPORTSWIRE/ – Future Motion, maker of the popular Onewheel GT and Pint X electric boards, will host its biggest and most ambitious Championship competition to date, The Race for the…
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Ex-NFL Nutrition and Strength Coach Pratik Patel Joins Nix Biosensors As Director of Human Performance
BOSTON, MASS. — AUGUST 2, 2022/ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today officially welcomes Pratik Patel, former Director of Performance Nutrition and Assistant Strength & Conditioning Coach for the…
Tom Fowler, Former President of Polar, Joins Nix Biosensors Advisory Board
BOSTON, MASS. — JULY 20, 2022 /ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today officially welcomes Tom Fowler, former president of Polar, to its advisory board. Fowler brings decades…
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Inga Stenta, Former Reebok US Marketing Lead, Joins Nix Biosensors as Chief Marketing Officer
BOSTON, MASS. — JULY 15, 2022 /ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today officially welcomes Inga Stenta, Reebok’s former Head of US Marketing, as Chief Marketing Officer. Stenta, who…
Classified Racks Up Top Placings In America’s Largest Gravel Events
(Turnhout, Belgium) /ENDURANCE SPORTSWIRE/ – Classified, the company helping cyclists enjoy their time on a bike more with game-changing shifting technology, has continued a string of top placings in America’s toughest gravel events by finishing…
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Nix Biosensors Partners With SweatWorks to Revolutionize Hydration Monitoring
BOSTON, MASS. — JUNE 14, 2022/ENDURANCE SPORTSWIRE/ – Nix, the biosensor company delivering health and wellness data to consumers, today announces a partnership with SweatWorks, the leading digital technology agency for the fitness and wellness industry. As…
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Join Giant Group for 14th Annual Ride Like King Celebration
/ENDURANCE SPORTSWIRE/ – Inspired by Giant Group founder King Liu’s passion for cycling, RLK14 brings together World Bicycle Relief, Zwift and participants to ride for a better world Giant Group, parent company of the Giant, Liv,…
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Active Outdoor Consultancy, InGoodTaste, Protects Women’s Right To Choose By Reimbursing Employees Who Travel For Abortions And Related Treatment
The independent creative consultancy will provide reimbursement for travel expenses and related costs not covered by insurance to all employees and their partners who choose to seek abortion services elsewhere when they live in areas…
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Colnago and L’Eroica Partner for the Next Three Years
Cambiago, Italy, March 1st 2022 /ENDURANCE SPORTSWIRE/ – It was destiny that Colnago and L’Eroica become partners. Both represent the deep and extraordinary passion for cycling, a sport that is increasingly widespread in every corner of…
Connected Training App The Breakaway Raises $2.9M To Help Athletes Push Their Limits
Truckee, CA /ENDURANCE SPORTSWIRE/ – On the heels of completing Y Combinator’s 2021 Summer Batch, The Breakaway, has announced the closing of its seed funding round. The Breakaway uses the power data that riders generate…
USA Cycling Announces New Chief Marketing Officer
8 December 2021 (COLORADO SPRINGS, CO) /ENDURANCE SPORTSWIRE/ – USA Cycling announces today that Erika Lehman will take on the Chief Marketing Officer role in the Colorado Springs office. Coming off a successful growth-focused leadership role…
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USA Cycling Hosted Fourth Inclusion Conversation Virtually On December 2, 2021
(COLORADO SPRINGS, CO) /ENDURANCE SPORTSWIRE/ – USA Cycling will host the fourth installment of the virtual Inclusion Conversation Series on Thursday, December 2, from 10:00 A.M. to 11:30 A.M. MDT. This month’s conversation is actually…
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USA Cycling To Partner With THRU To Ship Member Bikes Across The US
November 17, 2021 (COLORADO SPRINGS, CO) /ENDURANCE SPORTSWIRE/ – USA Cycling announces today their partnership with THRU as their Official Bike Transport Sponsor. Members will be able to take advantage of the full range of…
Introducing MAAP Transit Apparel
/ENDURANCE SPORTSWIRE/ – It’s made for movement and constantly in flux. It’s M.A.A.P goes from A to B, or wherever it takes you. It’s technical for the ride and, with progressive colour blocked design and unisex…
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CERO Bikes Launches Partnership with LODEN to distribute the Award-Winning CERO One Compact Electric Cargo Bike in Europe
LOS ANGELES, CA /ENDURANCE SPORTSWIRE/ – CERO launches a partnership with LODEN to distribute its EUROBIKE Gold Award winning e-cargo bike throughout Europe and Australia; CERO has re-branded under the LODEN name in both European &…
David Lipscomb Joins USA Cycling as DEI and Organizational Development Consultant
Oct. 25, 2021 (COLORADO SPRINGS, CO) /ENDURANCE SPORTSWIRE/ – USA Cycling announces that David Lipscomb, CEO & Head Coach at CIS Training Systems LLC, will initially serve a one-year term as the organization’s DEI and…
Bob Stapleton Steps Down as Chairman from Usa Cycling Board, Replaced by Vice Chairman Brendan Quirk
Oct. 14, 2021 (COLORADO SPRINGS, CO) – Today, USA Cycling announces that Bob Stapleton is stepping down as chairman of the board for the organization, a position he has held since 2014. Vice chairman Brendan…
MAAP Launches Alt_Road Collection
Durable, hardwearing, and engineered for an alternative path. Following months of testing on gravel, open road, dirt, and through the grit, MAAP have revealed their new Alt_Road collection; showcasing performance products done sustainably for riders…
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Announcing InGoodTaste: An Independent Creative Consultancy Focused On Grey Space Thinking™ and Positive Cultural Change
(October 7, 2021 — San Francisco, CA) — With an extreme independence and a focus on solving problems using Grey Space Thinking, InGoodTaste has been launched by Mark Riedy, founder of TRUE Communications and digital…
USA Cycling to Host Second Inclusion Conversation Virtually on Oct 7
Sept 30, 2021 (COLORADO SPRINGS, CO) – USA Cycling will host the second installment of the virtual Inclusion Conversations on Thursday, Oct. 7 from 10 A.M. to 11:30 A.M. MDT. This month’s conversation will be…
Fastest For Now: Ultra-endurance mountain bikers Kait Boyle and Kurt Refsnider pursue temporary records on the Kokopelli Trail
September 24, 2021: Traversing 137 miles of majestic high-desert, the Kokopelli Trail is one of the most iconic long mountain bike routes in the West. Wrought with as much challenge as beauty, the rugged Kokopelli…
Küat Kicks Off Exclusive Partnership with Miyaki Co
(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable…
USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes
(LONG BEACH, Calif.) September 9, 2021 – USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in…
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology…
Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference
Sept. 2, 2021 (COLORADO SPRINGS, CO) – USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization…
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NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles
[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running…
USA Cycling welcomes a diverse range of Speakers to headline the Inaugural Inclusion Conference and Opens Registration
Aug 25, 2021 (COLORADO SPRINGS, CO) – With the guidance and support of inclusivity experts, industry partners, athletes and sport advocates, USA Cycling will host the first ever Cycling Inclusion Conference on Sept 10 and…
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Skateboarding in the Forest – Onewheel’s Short Film ‘DIRT’ is an Unexpected and Thrilling Mashup
(Santa Cruz, August 25, 2021) – Future Motion, makers of Onewheel, recently launched DIRT, a groundbreaking new film pushing the limits of what’s possible in the sport. Directed by longtime Burton snowboard cinematographer, Aaron Hooper,…
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CADEX Launches Race Handlebar, Expands into a New Component Category
CADEX, the manufacturer of high-performance cycling products, announced today the launch of a new product line category with the release of the CADEX Race handlebar. The bars weigh just 160g (size 420mm) and feature a…
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Enrollment for Zwift Academy Road Training Program Opens Today
Zwift, the online global fitness platform, has today announced the return of Zwift Academy. Zwift Academy community training program, perhaps best known for its talent ID program that has helped nine riders graduate to professional…
Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™
August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights,…
ROKA Releases the New Ventilated Matador Air with Stellar Visibility
Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today – a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The…
USA Cycling Seeing Unprecedented Numbers in Participation and Support from Pro and Amateur Cyclists and Partner Brands
Aug 5, 2021 (COLORADO SPRINGS, CO) – Growth in the cycling industry is evident far and wide and USA Cycling is seeing those same unprecedented numbers in interest and participation. As the national governing body…
USA Cycling Inclusion Conference Slated for September 10-11, 2021
July 27, 2021 (COLORADO SPRINGS, CO) – USA Cycling, in conjunction with industry partners, sports advocates, and inclusivity experts, have set September 10 and 11 for the inaugural Cycling Inclusion Conference. The target audience for…
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Onewheel’s Race for The Rail World Championships Promises to Be Must-Watch Event
(Snowbasin, Utah) – Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the best…
EF Education – NIPPO Pro Cycling Chooses Neversecond™ For Tour De France Fueling
(July 13, 2021; NEW YORK, NY) EF Education – NIPPO Pro Cycling announced that they have chosen upstart nutrition brand Neversecond™ to provide sport science coaching and science-based nutritional products to their eight-rider team tackling the…
Küat Racks Adds a Second Distribution Facility in Gardena, CA
July 7, 2021 (Springfield, MO)– Küat Innovations, Inc., a Springfield, MO based company, has added a second distribution facility in Gardena, CA, just 16 miles from the Port of Los Angeles and Port of Long…
Neversecond™ Science-Based Sports Nutrition Helps Athletes Fuel Optimally
(July 6, 2021; NEW YORK, NY) Today, endurance sports nutrition upstart, Neversecond™, introduced their line of scientifically-proven fueling solutions that promise to forever alter the sports nutrition landscape by helping endurance athletes unlock their true potential.…
Chloe Woodruff resigns from The US Women’s Olympic Mountain Bike Team, Replaced by Erin Huck
July 2, 2021 (COLORADO SPRINGS, CO)– Chloe Woodruff has formally resigned from her position as a member of the US Women’s Olympic Mountain Bike Team and will not attend the Tokyo Olympic Games. Woodruff cited…
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Onewheel x Thousand: Introducing a new special edition Onewheel x Thousand helmet
SANTA CRUZ – June 30, 2020 – Future Motion, makers of the popular Onewheel product line and Thousand, maker of stylish, high-performance helmets announced a new Thousand x Onewheel collaboration helmet, now available on Onewheel.com…
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NURVV Run Launches Major New Update To Its Ground-Breaking Running Tech
London, 17 June 2021: NURVV Run, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, has today unveiled a major new product enhancement.…
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USA Cycling Launches “We Champion,” an Ongoing Initiative to Increase Access, Participation, and Excellence in Cycling
June 17, 2021 (COLORADO SPRINGS, CO)– The We Champion initiative, kicking off on USA Cycling’s 100-year anniversary, highlights the organization’s past, current, and new commitments to cycling for all Americans. With over 33 million riders…
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Grassroots Organization delivers Meals to those in need on Onewheel
SANTA CRUZ- June 16, 2021– Meals On Onewheels, a grassroots organization of Onewheel enthusiasts, has served over 1,600 meals to unhoused neighbors in 7 communities across California and done so entirely on Onewheel. Led by…
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Giro announces New Hires within Marketing Team
(June 16, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins…
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USA Cycling and FloSports Sign Multiyear Broadcast Rights Partnership to Bring Elite Cycling Competition to North American Audiences
AUSTIN, Texas (June, 2021) – USA Cycling, the national governing body for the sport of cycling in the United States, and FloSports, a leader in sports streaming and original content, have signed a three-year partnership to bring…
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CADEX Expands Road Wheel Product Line with the CADEX 36 Disc
(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class…
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A New World Awaits with Zwift’s Makuri Islands
Zwift, the online global fitness platform, has today opened its latest virtual travel destination, Makuri Islands. Makuri Islands is an entirely new Zwift World primed for future expansion. The first map within Makuri Islands will…
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The MAAP Training Collection
No matter your reason, training is an essential part of being a cyclist. In 2020, MAAP launched their first Training Collection to their community, featuring long and short sleeve jerseys and bib shorts. In 2021,…
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Former Pro Cyclist Phil Gaimon and Friends Launch Preem TV On YouTube
(Los Angeles, CA) – Preem TV, a new content channel for cyclists of all abilities and interests, officially announces its launch on YouTube (link). The brainchild of the larger Preem team, Preem TV will be…
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USA Cycling Champions Inclusion of All Athletes in Anticipation of International Transgender Day of Visibility
Day of Visibility, USA Cycling wants to again affirm its support for inclusion of all people, including transgender athletes, in sport. The very nature of cycling is social and USA Cycling believes that the community…
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CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt
(March 25, 2021) —CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice…
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The Pro’s Closet Introduces Cafe Ride Conversation Series
(Boulder, CO – March, 2021)– The Pro’s Closet is excited to announce the launch of its Cafe Ride conversation series. This series of biweekly panel discussions will be held virtually and features women from across…
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as…
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Zwift Appoints New Board Members: Patrick Pichette and Celeste Burgoyne
LONG BEACH, CA, Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series…
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CADEX Wins 2021 TAIPEI CYCLE d&i Gold Award
(March 1, 2020) —CADEX, the maker of high-performance cycling products, announced today that it has won a TAIPEI CYCLE d&i Gold Award for its lightweight carbon Boost saddle. This year, the TAIPEI CYCLE Gold Award…
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Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation,…
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Wahoo SUF Releases New Immersive Norway Workout
Atlanta, Feb 11, 2021— The Sufferfest, a comprehensive training app for cyclists and triathletes, is pleased to introduce their most immersive video workout to date. The new Norway selection features on-board camera footage and an…
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Giro Announces New Race Helmet: Signes Spherical
(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735…
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Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk
Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel…
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Giro Launches the Contour RS Goggle
(January 27, 2021 – Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the…
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CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike
(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for…
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CAKE Announces the First CAKE Kalk One Design Global Championships
(Stockholm, Sweden) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that the inaugural CAKE Kalk One Design Global Championships will take place as a single event at the Gotland Ring…
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Zwift Appoints YuChiang Cheng As Chief Product Officer to accelerate its product and customer experience
(LONG BEACH) – Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end customer…
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Zwift Named As A Top Place To Work By Built In LA
(January 13, 2021 – Long Beach, CA) – Zwift, the global online training platform, has today been awarded a top ten position on Built in LA’s 100 Best Places to Work in Los Angeles for 2021.…
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Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded…
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CAKE and Dometic Announce Collaboration to Launch Electric Food Delivery Box
(Stockholm, Sweden – January 11, 2020) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with mobile living experts, Dometic, to bring to market The Dometic Food Delivery Box. This…
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Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 – Park City, UT)— Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will…
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CAKE launches CAKE Connect, a Mobile App and Connectivity Platform
(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based…
Wahoo SUF Launches Inspiration Video Series
ATLANTA, December 16, 2020 – With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration…
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Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 – Park City, UT)— Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an…
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CAKE Announces Collaboration with Northvolt
(Stockholm, Sweden – November 24, 2020) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today signed a letter of intent with the Swedish battery developer and manufacturer, Northvolt, to form a long-term partnership…
Polar Partners with #1 Esports Team Ahead of 2020 World Championships
(Boulder, CO – November 18, 2020) – Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades,…
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PKRS Launches Endurance Athlete Ambassador Program
(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential…
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TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson…
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CAKE To Host “CAKEMA” – “The Not in Milan Motorcycle Show”
(Stockholm, Sweden – October 26, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that in lieu of the cancellation of the 2020 EICMA motor show in Milan, Italy, the CAKE team…
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the…
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Zwift Raises $450 Million Investment; Series C Round Led by KKR
Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital…
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PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO…
CADEX Announces New Classics Tubeless ‘All-Conditions’ Road Tires
(September 10, 2020) — CADEX, the manufacturer of high-performance cycling products, today announced the launch of its new all-around, all-conditions Classics Tubeless road tire in 25c, 28c, and 32c. The CADEX Classics Tubeless tire features…
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The Pro’s Closet Closes $12M Growth Investment, Co-led by Edison Partners and Foundry Group
(Boulder, CO – September 9, 2020) – The Pro’s Closet (TPC), the world’s largest and most trusted brand in pre-owned cycling, has raised $12 million in strategic funding led by Foundry Group and Edison Partners.…
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Zwift Academy Road Returns For 2020: Unlock Your New Personal Best
(Long Beach, CA September 1, 2020) Zwift, the online training platform for athletes worldwide, has today announced the return of the Zwift Academy program for 2020 which, for the first time, will include separate programs…
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CAKE and Tom Dixon Announce Partnership to Get London Moving Again
(Stockholm, Sweden – August 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Tom Dixon, the global lighting, furniture, and home accessories brand, today announced an expanded brand partnership with The Coal…
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Onewheel World Championship Race Promises to be a Must See Event
(Utah Mountains – August 6, 2020) Future Motion, maker of the popular Onewheel electric boards, today announced the details of its 2020 edition of Race for the Rail—an off-road Onewheel race that will take place…
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The Pro’s Closet Sponsors Elite Women’s Zwift Team
(Boulder, CO – July 21, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling gear, today announces the addition of a women’s roster to their successful Saris + The…
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New CADEX E-Commerce Platform Supports Local Dealers with 100% Margin Share
(Newbury Park, California – June 24, 2020) CADEX, the manufacturer of high-performance cycling products, today announced the launch of an e-commerce platform offering the full lineup of CADEX cycling components. The platform is designed to…
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Zwift x Scott Week
(LONG BEACH, JUNE 17 2020) Zwift, the global online training platform, is partnering with SCOTT and their world-class athletes to bring SCOTT week to Zwift. Starting on Sunday 21st June SCOTT Week will bring together…
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The Pro’s Closet Introduces New Carbon Frame Warranty
(Boulder, CO – May 20, 2020)– The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announces today that all of its carbon bikes and frames are now backed by a new…
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CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded…
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CAKE Wins the Fennia Prize for the Kalk OR Electric Motorcycle
(Stockholm, Sweden – May 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that it received the Fennia Prize for its high-performance, off-road electric motorbike, the Kalk OR. The Fennia Prize…
CAKE Wins 2020 Automotive Brand Contest Award
(Stockholm, Sweden – May 5, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused electric motorbike and scooter, Ösa, has been named as a recipient of the coveted Automotive…
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Wahoo Shred Sessions Aim to Unite Mountain Bikers on Zwift During Uncertain Times
ATLANTA, May 1, 2020 — With many trails closed, and athletes choosing to ride indoors in order to more easily maintain social distance, Wahoo has decided to help mountain bikers connect with some of the sport’s…
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The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team
(Boulder, CO – May 1, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris.…
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CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started…
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Zwift’s ‘Tour for All’ Seeks to Unite Community in Charitable Initiative
LONG BEACH – Zwift, the global online training platform, has today announced their latest, and biggest, charity support month, ‘Tour for All’. The four-week-long series of events will raise funds for Doctors Without Borders/Médecins Sans…
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The Pro’s Closet Expands Sales into Canada
(Boulder, CO – April 16, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announced today that it is expanding sales into Canada. “Our expansion into Canada is a…
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World’s Best Triathletes To Go Head To Head In Z PRO TRI Race Series
(Long Beach, CA) Zwift, the global online training platform, has today announced a new weekly race series for professional triathletes, the Z PRO TRI Race Series. The community can watch some of the best triathletes…
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CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles.…
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Bell and Giro Brands Announce Donation of 3,194 Pairs of Goggles to Healthcare Professionals on Front Lines of COVID-19 Response
Scotts Valley, CA, April 6, 2020 – Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of…
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CAKE Wins Red Dot Design Award 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot…
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The Pro’s Closet Introduces Certified Pre-Owned For All
(Boulder, CO) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, is expanding its Certified Pre-Owned (CPO) program with Guaranteed Buyback to every bike it sells. This move comes on…
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CAKE Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2020
(Stockholm, Sweden – March 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that it is among the companies included in Fast Company’s annual list of the World’s Most Innovative…
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Join Zwift And Machines for Freedom From International Women’s Day
Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women’s cycling clothing brand, to deliver a 3-week ride series to celebrate Women’s Month and the female community on…
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Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle
(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk…
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The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) – USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of…
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Zwift And Haute Route Join Forces for Haute Route Watopia
Prestigious multi-stage event series makes its way to Watopia, and is open to all (LONG BEACH, FEB 20 2020–0300 AM PST) – Zwift, the global online training and racing platform for athletes, has partnered with…
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Stages® Cycling Announces Partnership With Carmichael Training Systems
Boulder, CO — Stages® Cycling today announced a two-year partnership with Carmichael Training Systems. Celebrating 20 years in business in 2020, CTS coaches will exclusively rely on Stages Dash GPS computers and Stages Power meters,…
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CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International…
Trust Performance Launches Trade-In, Trade-Up Program
The “Swap to the Future” program allows riders to trade in an old telescopic suspension for a $500 credit on Trust Performance suspension. (Salt Lake City, UT ) – Trust Performance, innovators in suspension technology,…
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and…
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Trust Performance Announces Distribution in Germany, Austria and Poland
Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) – Trust Performance, innovators in suspension…
