Hotlines Establishes US Distribution to Bring Curated Portfolio of Cycling Brands to Premium USA Bike Shops

April 10, 2023

Hotlines US launches in the United States, offering Nukeproof as one of its first top-shelf cycling brands.

(April 10, 2023 — Park City, UT) /ENDURANCE SPORTSWIRE/ – A fresh and exciting B2B distributor has officially launched to serve the US bike market, but it’s far from new. Established over 20 years ago in Southwest England, Hotlines made a name for itself as an industry-leading distributor of bicycles, parts and accessories to retailers across Europe. Now, after establishing a sterling reputation for service and quality, Hotlines has come to the United States.

In March 2023, Hotlines established its first North American headquarters in the mountains of Park City, Utah, to bring its full selection of cycling equipment to retailers. With a focus on creating a seamless experience for busy bike shops, Hotlines now begins operations in the US by offering a wide range of Nukeproof products. There are plans to expand into a full array of race-winning components and accessories offerings, not just no-nonsense trail, enduro, downhill, and gravel bikes. From bombproof basics to dream-build bling, Hotlines will have something in their portfolio for every rider.

“We’re absolutely thrilled to bring Hotlines’ heritage to the US,” said Hotlines VP, Rob Aguero. “Our focus is on delivering the best service and products to retailers to ensure that every rider has the absolute best experience on all of their rides.”

Vendors or brands interested in working with Hotlines are invited to contact info@hotlines.us. For more information about Hotlines, please visit hotlines.us.


For media inquiries, please contact:

Garin Fons / e: garin@igtstudio.com

About Hotlines

Since its inception over 20 years ago, Hotlines has sought, imported, and distributed a select portfolio of premium cycling brands while providing industry-leading rider service and support. A rider-led company, Hotlines also supports bike racing, including the Hotlines-Nukeproof Racing Enduro Team. Hotlines USA is led by a team of riders and industry veterans with expertise not only in distribution, sales, marketing, and service, but also with a fundamental understanding of the needs of our customers. Hotlines USA is a division of Signa Sports United North America.

Hotlines products are sold through select independent bike retailers in person and online. Learn more at hotlines.us.

About Signa Sports United

Signa Sports United (SSU) is a NYSE-listed specialist sports e-commerce company with headquarters in Berlin. It has businesses operating within bike, tennis, outdoor and team sports. SSU has more than 80 online sites and partners with 500 shops serving over 6.5 million customers worldwide. SSU’s North American Bike Division launched operations in November 2022 and includes B2B as well as DTC sales of Nukeproof bikes, parts, and accessories, and DTC sales of the Vitus brand.

Further information: www.signa-sportsunited.com.