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Cycling
January 26, 2021
Colnago Gran Fondo National Series and RGT Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA) – The Colnago Gran Fondo National Series today announced the event schedule for the upcoming 9-event E-Fondo Series. The first e-sports cycling competition to feature timed segments, the series leverages RGT Cycling’s innovative “Magic Roads” to recreate GFNS’s real-world courses in a virtual environment. The E-Fondo Series will...
January 26, 2021
Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....
January 25, 2021
‘Fat But Healthy?’ New Research Suggests Fitness Doesn’t Cancel Obesity’s Negative Health Effect
Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading a healthy lifestyle, and prompting calls for policymakers to rethink health initiatives that prioritize physical activity...
January 25, 2021
HITS Endurance Announces Rebrand to Alpha Win
Saugerties, NY - HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness. At the heart of this rebranding is a change of the company...
January 24, 2021
That’s a Wrap: More Than 1,000 Attend Endurance Exchange Virtual Industry Conference
COLORADO SPRINGS, Colo. — The second annual Endurance Exchange, the premier industry-wide conference for endurance sports hosted by USA Triathlon, came to a close Saturday after three days of education, inspiration and connection in and around the multisport community. The virtual event drew more than 1,000 total attendees — nearly...
January 22, 2021
COROS Announces First Major Software Update of 2021
Tustin, CA, January 22, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today a major software and app update. The new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes of all disciplines. The latest update...
January 22, 2021
Minoura Announces 2021 Lineup of Trainers, Providing Smart Training Options
Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider’s needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional wheel drive trainers, hybrid rollers and classic roller options. “At Minoura, we understand the important role...
January 21, 2021
USA Triathlon and Pocket Outdoor Media Join Forces to Drive Triathlon Participation
COLORADO SPRINGS, Colo. — USA Triathlon and Pocket Outdoor Media, publishers of Triathlete Magazine, today announced a partnership in which they will produce a joint magazine for all USA Triathlon Annual Members and Triathlete subscribers. The partnership also gives USA Triathlon Annual Members access to Triathlete Pass, a hub of...
January 21, 2021
The Tour of The Stations Releases Col du Lein, Col de Crans-Montana and Col de la Croix-de-Cœur on ROUVY
Following the summer 2020 partnership announcement, five climbs of the Tour des Stations event, the new cycling Everest with its 8848m elevation gain in 242km, have already been digitized. And so, it is now possible to climb every day of the year on your home trainer the Col du Lein,...
January 20, 2021
RunSignup | GiveSignup Releases Photos 2.0 to Increase Participant Engagement
RunSignup | GiveSignup has released the 2.0 version of their free photo platform for endurance events and nonprofit ticket events. With hybrid events (those with both in-person and virtual elements) overtaking the 2021 event scene, Photos 2.0 creates a central hub for an event celebration including all participants. The free...
January 20, 2021
Zwift Appoints YuChiang Cheng As Chief Product Officer to accelerate its product and customer experience
(LONG BEACH) - Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end customer experience of Zwift’s products; driving customer value, innovation and quality. Cheng will lead Product Design...
January 20, 2021
Wattbike announce integration with virtual cycling platform ROUVY
Wattbikers are now able to connect their Atom, AtomX, Nucleus, Pro or Trainer with the ROUVY app to benefit from an immersive indoor cycling experience. With easy connectivity to ROUVY’s popular smart training app, the Wattbike Atom and AtomX smart bikes automatically adjust resistance to mimic the feel of real-world...
January 19, 2021
CTS Welcomes 5 New Coaches Specializing for Ultrarunning, Triathlon, and Cycling
(Colorado Springs, January 19, 2021) – CTS, a pioneer in the endurance coaching and camps industry, today announced five new additions to their staff of 50+ professional coaches. Patrick McGlade, Jackson Brill, Tamara Kozulina, Matthew Wisthoff, and Harley Nunan bring unique strengths to the CTS Coaching Staff and are available...
January 18, 2021
Kristin Armstrong and Partners to Launch Women’s Cycling Lifestyle and Coaching Community
BOISE, ID - January 18, 2021 - Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m. PST / 7:10 a.m. MST in conjunction with a new weekly KX3 Women’s Freestyle Group Training Ride...
January 18, 2021
Tour of Sufferlandria Raises Funds for The Davis Phinney Foundation for Parkinson’s
Mythical Nation, Worldwide — Oh we are so ready for this. The 2021 virtual Tour Of Sufferlandria is ready to launch. Join The Wahoo SUF Training app and the Davis Phinney Foundation’s Team DPF for a week of inspiring (and challenging) indoor cycling workouts and a great event to raise...
January 13, 2021
Cycle Force Group Now Shipping Expanded Joey Kid’s Bike Line-up
Ames, Iowa: Joey Bikes, a dedicated children’s bike brand of Cycle Force Group, has released an expanded line up of kids’ bikes for 2021, which are in stock and ready to ship. The new models include new 8-speed geared options as well as a lower price point line of 12”,...
January 13, 2021
Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event
SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...
January 13, 2021
Inaugural GFNY Oaxaca to wow with another exciting racing experience in Mexico
NEW YORK CITY, January 13, 2021 – GFNY Oaxaca will become the 4th GFNY in Mexico. Located in the foothills of the Sierra Madre mountains, Oaxaca Valley is steeped in in history, tradition and archaeological wonders that will wow visitors to Mexico’s southern region. Climbing legs will be required as...
January 12, 2021
Pinarello Accelerates: A New Organization for a Sustainable Future
Fausto Pinarello, together with majority shareholder L Catterton, announced today key investments in top management creating an organizational structure which has been designed to boost growth initiatives and accelerate the brand’s development. The objective is to take full advantage of the awareness and reputation of the brand in the world...
January 12, 2021
Hand in hand: INSCYD collaborates with famous company Carmichael Training Systems (CTS) to revolutionise performance diagnostics in the US
Two of the most innovative and best performing companies have joined forces. The coaching company Carmichael Training Systems (CTS) brings on board the analysis software and the unique training science tool INSCYD to support their performance diagnostic work. Carmichael Training Systems is the premier destination for world-class coaching in endurance...
January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
January 8, 2021
XTERRA Partners with Zwift to take Off-Road Training & Racing Online
Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...
January 7, 2021
IOC reconfirms commitment to Olympic Games following Tokyo’s state of emergency
Tokyo announced today that it would be transitioning into a Stage 4 shutdown. Despite a state of emergency being declared in Tokyo, the host city of the Olympic Games this summer, the International Olympic Committee (IOC) has remained committed to making sure the games continue as scheduled. SwimSwam
January 7, 2021
New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance
While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail
January 5, 2021
Bikerumor Editor’s Choice Awards are Live!
Greensboro, NC - Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing, and more from the past year. “These are always some of my favorite posts we...
