Signa Sports United Expands Presence in North America with New Corporate Office in Park City, UT

March 14, 2023

Office enables the company to better serve its growing customer and dealer base in North America.

(March 14, 2023 – Park City, UT) /ENDURANCE SPORTSWIRE/ – Signa Sports United’s (SSU) North American Bike Division, a leading provider of high-performance cycling products, including Nukeproof and Vitus, today announced the opening of its new corporate office in Park City, Utah. The office will serve as the hub for Signa Sports United’s North American bike operations and enable the company to better serve its growing customer and dealer base in the region and throughout North America.

“We’re thrilled to establish our new corporate office in Park City, a city that boasts a vibrant outdoor community and a world-class business environment,” said Hap Seliga, CEO of SSU NA Bike. “This expansion represents a significant investment in our North American operations and underscores our commitment to providing best-in-class service to our customers and partners in the region.”

In addition to serving as a hub for SSU’s North American bike operations, the new corporate office in Park City will also support the company’s warehouse operations and bike distribution center in Salt Lake City. This facility is responsible for distributing Nukeproof and Vitus Bikes, as well as handling all service and warranty operations for SSU’s North American bike customers.

The new office will be home to a variety of functions, including sales, marketing, operations, and customer service. The Park City location will also serve as a center for collaboration with Signa Sports United’s other global offices, enabling the company to leverage its global resources to provide innovative solutions and world-class service to its customers and partners. Signa Sports United plans to hire new employees in the coming months to support its growing operations in the region.

For media inquiries, please contact:

Garin Fons / e: garin@igtstudio.com

About Signa Sports United

Signa Sports United (SSU) is a NYSE-listed specialist sports e-commerce company with headquarters in Berlin. It has businesses operating within bike, tennis, outdoor and team sports. SSU has more than 80 online sites and partners with 500 shops serving over 6.5 million customers worldwide. SSU’s North American Bike Division launched operations in November 2022 and includes B2B as well as DTC sales of Nukeproof bikes, parts, and accessories, and DTC sales of the Vitus brand.

Further information: www.signa-sportsunited.com.