ROKA Releases the New Ventilated Matador Air with Stellar Visibility
August 9, 2021
Race proven by ROKA Athletes in some of harshest conditions in the toughest races, the Matador Air is the next evolution of ROKA’s revolutionary Matador design.
Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today – a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The new Matador Air evolved on the trails and roads of ROKA’s headquarters to meet the need for increased airflow in hot and humid conditions.
The Matador Air improves peripheral visibility, especially towards the ground, and weighs in at 25 grams, a full gram less than the Matador due to a new semi-rimless design intended to enhance ventilation and visibility from the underside of the glasses. Strategically placed lens vents at the top and side of the lens also help increase ventilation. Finally, bendable titanium core wires in the temple allow the user to create a truly custom fit. In line with the Matador, the Matador Air also offers ROKA’s 7-base cylindrical lens with precision C3™ optics in any position, V-CORE™ temple design for improved compatibility with helmets and caps, and no-slip GEKO™ grip on temples and nose pads, ensuring these performance glasses stay where they belong (full feature set listed below).
“When we set out to create the Matador Air, we were already working from a stellar product design in the Matador,” says Kurt Spenser, ROKA Co-Founder. “The Matador Air will give any athlete a little more ventilation and a lightweight feel on the race course and beyond, while still delivering on the high-quality eyewear promise from any ROKA product.”
As with any new ROKA product, the Matador Air was tested extensively by ROKA athletes like former World Tour Pro and two-time Unbound gravel champion cyclist Ted King; UCI WorldTour Cycling team, Team DSM; and eight-time Ironman champion, Linsey Corbin. While the Matador Air can be found on top cyclists, runners, triathletes, it was designed for challenge seekers of any capacity who want full coverage and uncompromising visibility.
The Matador Air is available online only at www.roka.com for MSRP $225.
FULL MATADOR AIR FEATURE LIST
- New semi-rimless design enhances ventilation from below
- Strategically placed lens vents at top and sides of lens also increase ventilation ● 7-base cylindrical lens offers precision C3™ optics in any head position ● V-CORE™ temple design limits helmet and cap interference for better retention and comfort
- Bendable titanium core wires in the temple for a custom fit
- Pin hinge with CAM action for secure open and close
- No-slip GEKO™ grip on temples and nose pad offers multi-directional traction ● 4 nose pad sizes ensures a universal bridge fit
- Features fog, scratch and water-resistant coatings
- Ultralight TR-90 nylon frame
- No-hassle lens interchangeability to optimize for all conditions
- 25 grams, Size: 137-0-115
- MSRP: $225
ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. Since launching in 2013, we’ve built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet.
Our athletes have won numerous world titles across a wide variety of sports and challenges, including Olympic gold in triathlon and speed skating. We’ve equipped riders to multiple Tour de France cycling stage wins and outfitted drivers who’ve won the grueling Dakar Rally off-road race. We design our products to accomplish the impossible in order to make sure they’ll perform for anyone, anywhere—no matter how big or small the challenge. Follow us on Facebook, Twitter and Instagram.