SNO-GO Carves Through Winter with Record-Breaking Season

February 16, 2024

In Celebration of Meeting a Series of Milestones, SNO-GO Announces Reduced Pricing on Shift, their Flagship Ski Bike

Salt Lake City, UT /ENDURANCE SPORTSWIRE/ – SNO-GO, the global leader in ski bikes, is shredding its way to success, hitting major milestones and sharing the good vibes with a limited-time price drop on its best-selling Shift model. Starting today, anyone can purchase Shift for $1,699 at www.sno-go.us and participating dealers.

Here is part of what the SNO-GO team is celebrating:

  • Resort Recognition: SNO-GO is now embraced by 260+ resorts, including all Vail and most Ikon pass destinations.
  • Smashing Sales Numbers: SNO-GO shattered its December and January sales goals, doubling last year’s already record-breaking season.
  • Social Media Sensation: The brand went viral, surpassing the combined social media reach of industry giants Burton, Rossignol, and X-Games, with one video alone garnering over 54 million views.
  • Media Avalanche: Over 120 media placements secured, generating a whopping 650 million impressions.
  • Global Expansion: International distribution partnerships established, bringing SNO-GO to 45 countries.

“We’re beyond stoked to see SNO-GO taking off even faster than we could have imagined! Seeing riders worldwide embracing SNO-GO and sharing their incredible experiences has been truly humbling,” said SNO-GO Co-Founder, Obed Marrder.

Adding to this excitement, SNO-GO Co-Founder, Chase Wagstaff commented, “The growth and momentum we’ve experienced are incredible, but what truly fuels us is the SNO-GO community. From beginners learning their first turn to seasoned riders pushing boundaries, seeing the energy from everyone is what it’s all about.”

To celebrate these epic achievements and express gratitude to its ever-growing community, SNO-GO is offering a limited-time price of $1699 on its ever-popular Shift model. The revamped 2024 Shift offers several upgrades that further enhance the rider experience. These include an all-new ANSI-compliant EZ-Load™ bar and a spine guard to protect the entirety of the bike frame that comes in contact with the chairlift. Upgrades also include an improved rear chassis design built from SNO-GO’s advanced G4 line of components. This forged aluminum alloy blend increases strength and durability while also providing the most responsive and durable ski bike construction in the market.

Don’t miss out on this chance to join the SNO-GO revolution! Visit www.sno-go.us to buy your Shift today and unlock a winter of unforgettable carving adventures.


For media inquiries, please contact

Andrew Meehan / e: andrewm@igtstudio.com | Garin Fons / e: garin@igtstudio.com

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At SNO-GO, we believe that anyone of any age and any skill level should have access to winter recreation on mountain slopes. Attracting new users to the slopes through SNO-GO brings families and friends together, new revenue channels for resorts and industry affiliates, and a new stream of undeniably exciting media content. Unlike other ski bike manufacturers, SNO-GO leverages an award-winning technology titled S.L.A.T.® which enables users to experience a fast learning curve and greater success rate. Collected data shows greater than 75% of new users can advance from no experience to an intermediate level within one hour. SNO-GO’s mission to reach new users and grow snow sports participation is realized through its ever-expanding Ride Center program offering snogoing experiences at resorts across North America. For more information on SNO-GO visit SNO-GO.com.