USA Cycling and FloSports Sign Multiyear Broadcast Rights Partnership to Bring Elite Cycling Competition to North American Audiences
June 8, 2021
AUSTIN, Texas (June, 2021) – USA Cycling, the national governing body for the sport of cycling in the United States, and FloSports, a leader in sports streaming and original content, have signed a three-year partnership to bring elite cycling competition to fans in North America starting in June 2021. Each year, the partnership will feature multiple cycling events on FloBikes, considered one of the leading destinations for live and on-demand cycling races, content, news, and analysis. The partnership will begin with the USA Cycling Professional Road National Championships in Knoxville, Tenn., on June 17-20, 2021, followed by a series of major competitive events scheduled throughout the year, including the USA CyclingCyclocross National Championships, Mountain Bike National Championships, BMX Freestyle National Championships, and Collegiate Track National Championships. As part of the new agreement, FloSports also becomes the Official Sponsor of USA Cycling through the 2023 season.
FloSports’ continued investment and support of underserved sports around the world has made it into one of the leading live sports streaming services in the industry. The new partnership with USA Cycling is the latest in a series of national governing bodies (NGBs) and international governing bodies, including USA Wrestling, Union Cycliste International (UCI), United World Wrestling (UWW) and others, that have recognized the value that FloSports can bring to their organizations. FloSports’ excellence in delivering high-quality and comprehensive coverage of these various NGB’s competition events has led to an increase in viewership and engagement among their fans over the past year across all categories.
“This is an amazing time for cycling in the United States, and as we champion the sport, it is exciting to welcome FloSports to our team,” said USA Cycling Chief Commercial Officer, Bouker Pool. “As we welcome back our National Championships and look forward to the Olympics, we are delighted to have a platform that not only showcases our live events but serves as a home for USA Cycling content featuring our athletes and coaches with interviews, stories, and features.”
“Our new partnership with USA Cycling cements our comprehensive coverage of elite, exciting cycling competition events in North America,” says Ryan Fenton, Director, Global Rights Acquisition at FloSports. “Our goal is to create a dedicated home for USA Cycling by sharing the compelling stories of the top American riders while also promoting the many competitive disciplines seen across the sport. USA Cycling is one of the most important cycling governing bodies in the world and FloSports is looking forward to collaborating with the USA Cycling team.”
The full USA Cycling 2021 schedule is as follows:
USA Cycling Professional Road National Championships
|June 17 – 20||Knoxville, Tenn.|
|USA Cycling Mountain Bike National Championships||July 5 – 14||
Winter Park, Colo.
USA Cycling Collegiate Track Championships
|Sept. 9 – 11||Indianapolis, Ind.|
|USA Cycling Cyclocross National Championships||
Dec. 7 – 14
DuPage Co, Ill.
USA Cycling BMX Freestyle National Championships
*Broadcast dates may vary from event dates
In the spirit of investing in the future of the sport, FloSports will make an annual donation of $10,000 to USA Cycling’s Olympic Development Academy. The Academy’s mission is to elevate young riders to the elite ranks of international cycling. FloSports’ donation will be used to fund scholarships to the Academy in order to help even more promising young riders attend.
To access live and on-demand coverage of these cycling events, visit FloBikes to become an annual PRO subscriber. The annual subscription unlocks access to premium content and live events across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, the App Store, and Google Play Store.
About USA Cycling
USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. USA Cycling’s mission is to champion accessibility, participation, and excellence in the sport of cycling to make more Americans healthier, happier, and better on two wheels while achieving sustained international racing success. USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization identifies, develops, and selects cyclists to represent the United States in international competition through the support of kids’ and interscholastic programs, amateur bike racing and grassroots development programs, and the provision of critical infrastructure to run organized racing. USA Cycling has a membership of 100,000 and is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC).
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.