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News by sport
February 24, 2021
Headline: Super League Triathlon’s first London event to be broadcast live in the UK by BBC
The SLT Arena Games Powered by Zwift is heading to London on March 27 and viewers across the UK will be able to tune in to Super League's innovative blend of in real life and virtual racing live on BBC iPlayer and BBC Sport website from 3pm. A host of...
February 24, 2021
Crews Subaru Continues as Title Sponsor of 2021 She Tris Sprint Triathlon Events
Charleston, SC - Crews Subaru confirmed this month they will return as the title sponsor of all three 2021 She Tris Sprint Triathlon events to take place this year. The series will kick off on May 23rd in a new venue (Hobcaw Yacht Club, Mt. Pleasant) with a sprint triathlon...
February 24, 2021
Fleet Feet adds five stores in 2020, makes key hires
Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media
February 24, 2021
Polisport Group acquires Catlike helmet brand
The Polisport Group has announced that it has acquired the Spanish helmet brand Catlike in a bid to reinforce its portfolio in the high-end cycling market. Cycling Industry News
February 24, 2021
An Olympic gold medalist has created specialist glasses that give cyclists eyes at the back of their heads
Callum Skinner, 28, who won gold and silver at the 2016 Olympics, developed the technology with physicist Alex Macdonald after raising more than £100,000 through a Kickstarter campaign. Sky News
February 24, 2021
“I feel Slovenia” – Virtual Tour of Slovenia Starts with Matej Mohorič and Jaka Špoljar
Ljubljana, Slovenia / February 24, 2021 - The already announced race series and events of “I feel Slovenia”, organized by Sport Media Focus, Slovenian Tourist Board and Adria Mobil Cycling Team, start today. Riders will experience the classic country views of Slovenia and the friendly competition it brings. WEEK 1 ROUTE...
February 24, 2021
Inaugural GFNY Marathon Florida Sebring
NEW YORK CITY, February 24, 2021 – The Sebring International Raceway in Sebring, Florida will host the inaugural GFNY Marathon Florida on October 24, 2021. GFNY Marathon Florida Sebring is a centrally located, flat and fast marathon, perfect for runners looking achieve a Personal Best time or qualify for key...
February 24, 2021
Marine Corps Marathon Organization and haku Showcase Exciting Technological Innovations for Virtual Desert Storm 218-Miler
In 1991, more than 900,000 U.S.-led troops traveled nearly 218 miles from the main airport in Al Jubail, Saudi Arabia to Kuwait City, marking the start of Operation Desert Storm and the Gulf War. In honor of the 30th anniversary of Operation Desert Storm, also known as the liberation of...
February 23, 2021
Pocket Outdoor Media raises $150 million from Sequoia Heritage
Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios
February 23, 2021
Mad Dogg Athletics Calls Peloton’s Trademark Cancellation Action Meritless
Mad Dogg Athletics Inc. responds to the trademark cancellation petition filed last week by Peloton Interactive over Mad Dogg’s trademark for the words “Spin” and “Spinning.” SGB Media
February 23, 2021
Zwift bans another pro, this time with history of data tampering.
Read how they found out and how far back they went on DC Rainmaker
February 23, 2021
Interest In Peloton’s Fitness Apparel Is Rising
Interest In Peloton's fitness apparel is rising. Last quarter, the company sold 600,000 units of branded apparel. Front Office News
February 23, 2021
IRONMAN Virtual Club Launches 2021 IRONMAN VR All-Terrain Series Bringing Stunning Geographic Elements of Iconic Race Locations Around the World to the Virtual Racing Community
- Six-month-long training program includes weekday workouts, month-long challenges and virtual races that will take IRONMAN VR athletes on a tour of various terrains that make up some of the best IRONMAN and IRONMAN 70.3 race destinations - New series to include two IRONMAN VR Championship Series virtual races offering athletes the...
February 23, 2021
USA TODAY NETWORK Ventures Virtual Events Raise $500,000 for St. Jude Children’s Research Hospital
Memphis, TN – February 23, 2021 – Runners, walkers, and superheroes across the United States came together to raise more than $500,000 for St. Jude Children's Research Hospital® through virtual races and endurance activities in 2020 and early 2021. USA TODAY NETWORK Ventures hosts virtual endurance events including the Allstate...
February 23, 2021
2021 Gran Fondo World Tour® Virtual Championship starts with a race, the “Ordino-Arcalis ROUVY Virtual Challenge”, on Feb 27th
Andorra la Vella, Andorra / February 23, 2021 - The Gran Fondo World Tour (GFWT®) will continue to operate the Tour in 2021 despite the COVID related uncertainty affecting the early part of the cycling season. As countries gear up to roll out vaccines and international air travel remains restricted, the...
February 23, 2021
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...
February 23, 2021
UNDRBUDR and Colnago Gran Fondo National Series Announce Partnership
(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight...
February 23, 2021
Brazos Bend 100 is Back for 2021 as the USATF 100 Mile Trail National Championship and a Western States 100 Qualifier
Houston, Texas (February 23, 2021)– Trail Racing Over Texas (TROT), announces that its most popular race, the Brazos Bend 100, is back for 2021. This year’s edition of the largest 100 miler in Texas will take place on December 4-5th in Brazos Bend State Park in Needville, TX. Brazos Bend...
February 23, 2021
ShowcasedSports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America
Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of the virtual team race across America will kick off on Saturday, April 10. Registration is...
February 22, 2021
Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside
Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...
February 22, 2021
Margaritaville partners with Easy Day Sports to launch virtual Margaritaville Run
Margaritaville (February 22, 2021) – It’s the most relaxed race experience outside of Key West and the perfect pour of motivation to get out the door; the Margaritaville Run will launch registration on Monday, February 22 – National Margarita Day. It’s 5 kilometers somewhere (3.1 miles), and virtual race participants...
February 22, 2021
The “Tour de Okinawa” extends virtually with ROUVY, enabling cyclists to race on the roads of the Tour from their homes
Nago, Okinawa, Japan / February 22, 2021 - The Japanese annual event of "Tour de Okinawa" has partnered with ROUVY to release 3 of its Tour routes for immersive, augmented virtual cycling experience. To highlight the occasion, a 1-month Challenge has been announced for cyclists worldwide to try out and enjoy...
February 22, 2021
KINeSYS Champion Applications Open for 2021
Vancouver, Canada - KINeSYS Performance Sunscreen is preparing for the launch of its 2021 Ambassador Program. Now in its third year, the hugely successful program will once again be growing the Champion community, and featuring over 80 Ambassadors. KINeSYS is inviting individuals to apply from Canada, the USA and Australia,...
February 20, 2021
Wells and Smith both take a triumphant win on the new Integrity Homes Challenge Wanaka course
Glendhu Bay, Lake Wanaka, New Zealand (20 February 2021) – The Integrity Homes CHALLENGEWANAKA Festival Challenge Half and Garth Barfoot Aquabike saw 800 happy competitors enjoy the new course out in Glendhu Bay on a spectacular day Wānaka day. 2019 winner Hannah Wells repeated her success with a triumphant win...
February 19, 2021
USA Cycling announces cancelation of Spring Collegiate National Championships
COLORADO SPRINGS, Colo. – In order to ensure the safety of our members, USA Cycling has decided to cancel the 2021 Collegiate Road National Championships, due to take place May 7-9 in Augusta, GA, and Collegiate BMX National Championships, due to take place this spring. While the nation is seeing...
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