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July 2, 2020
ShowcasedSFT Intelligent Training Aid Range Updated
‘Session in A Bottle’ – The first of our Intelligent Training Aid products. After the success of our first Silver bottle we now have 2 more colours with different focused main sets. An ideal coaching aid as soon as your pool reopens while coached sessions might be delayed. Your warmup...
June 30, 2020
ShowcasedMarine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants
At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course was set, and participants were signing up with excitement as race day was just a couple...
June 30, 2020
ShowcasedathleteReg Releases Interactive Virtual Challenge Tools
(Easthampton, MA) athleteReg is excited to announce the launch of a new set of virtual challenge tools on all athleteReg platforms. With many events cancelling or postponing, athleteReg has responded by providing a new suite of tools for event directors and athletes. These virtual challenges can be a single discipline...
July 6, 2020
Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials
BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...
July 3, 2020
Challenge Davos takes place as planned on August 29th
Davos - We are really happy that our patience paid off. At the end of June the Swiss Federal Council allowed events for up to 1,000 people paving the way for the fourth edition of CHALLENGE DAVOS at the end of August. However the event is limited to 700 competitors due to...
July 3, 2020
Swiss Running Brand On Sponsors Olympic Qualifier Jake Riley
July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place in the 2020 U.S. Olympic Team Trials Marathon. Bolstering On’s roster, Riley joins the Swiss brand’s...
July 2, 2020
Road Race Management Publishes List of All-Time Longest Serving Race Directors
At a time when the sport faces many challenges, Road Race Management has published on its website a list of race directors who have devoted decades to the sport. Topping the list is Laddie Lawrence, who has directed the Westport Summer Series (CT) for 56 years. CLICK HERE for the...
July 2, 2020
Outspoken: Women in Triathlon Summit announces 2020 Women in Triathlon Awards
Denver, Colorado, USA — July 2, 2020. The producers of the Outspoken: Women in Triathlon Summit are pleased to announce the second annual Women in Triathlon Awards presented by Coeur Sports to be held virtually on November 15th, 2020. Though Covid-19 has shifted our triathlon landscape, women continue to excel...
July 2, 2020
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. - Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...
July 2, 2020
Keep Your Cool This Summer with the June-July Edition RunnerBox and RiderBox
Flip flops are out, the sunscreen is on and Summer is here! Although it will be different to the norm, The RunnerBox and RiderBox team are here to help you make the most of those long hot sunny days with their latest June-July boxes. Released on June 1st, the Summer...
July 1, 2020
Giro d’Italia to enforce spectator social distancing with sound emitting wristbands
The Giro d'Italia plans to oblige stage finish spectators to wear wristbands that emit a sound when social distancing is breached as part of a series of measures and protocols to secure the go-ahead for the three-week Grand Tour from the Italian government. Read about it on Cycling News.
July 1, 2020
University of Denver Becomes First NCAA Division I Program in Colorado to Add Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and...
July 1, 2020
First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...
July 1, 2020
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...
July 1, 2020
Steelers Run and Walk Celebrates Steelers Nation with this Year’s Virtual Event
PITTSBURGH, PA (July 1, 2020) – The Steelers Run and Walk, presented by Gatorade, opened registration to Steelers Nation worldwide for this year’s virtual 5K event, which begins on Aug. 17 and will conclude on Sept. 14, when the team opens the regular season at the New York Giants on...
July 1, 2020
iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...
July 1, 2020
ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course
July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
July 1, 2020
Olympian Launches Cycling Performance and Endurance Sports Philosophy Podcast, Cycling in Alignment with Colby Pearce
Boulder, July 1, 2020 — Fast Labs, an endurance sports media company, has launched a new podcast, “Cycling in Alignment” whose guest list includes cycling luminaries, including Jonathan Vaughters, Dr. Allen Lim, and Nathan Haas. The show is the brainchild of Colby Pearce, a U.S. Olympic track cyclist, coach, bike...
July 1, 2020
The BibRave 100 is Back!
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, recently opened nominations for the 4th edition of The BibRave 100: A Definitive List of the Best Races in America. In light of all the cancellations related to the COVID-19 crisis, the 2020 list will be “A Decade...
July 1, 2020
Central Texas Food Bank Named Beneficiary of 2021 3M Half Marathon
AUSTIN, TX, July 1, 2020 - 3M Foundation selects the Central Texas Food Bank as the beneficiary of the 2021 3M Half Marathon presented by Under Armour. This grant will allow the Central Texas Food Bank to continue its mission of nourishing hungry people and leading the community in the...
July 1, 2020
Inaugural Race to Equality races to Equality for All
Portland, OR The Inaugural Race to Equality – 5K, 10K, & Half Marathon Walk/Run is a virtual event with a mission to do something tangible, positive and impactful. Although walkers and runners won’t be together physically, they will be together in spirit as they raise awareness for racial inequality and raise funds...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
USA Triathlon Recognized Among Aspen Institute’s 2020 Project Play Champions Cohort
COLORADO SPRINGS, Colo. — USA Triathlon was today honored by the Aspen Institute as a 2020 Project Play Champion in recognition of the organization’s innovative approach to engaging youth in the multisport lifestyle. The Aspen Institute honors a select number of national organizations annually who are taking new, meaningful and...
June 30, 2020
USA Triathlon Collegiate Club National Championships to Return to Tempe in 2021
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the 2021 USA Triathlon Collegiate Club National Championships will return to Tempe, Arizona, on April 9-10. The city was set to host Collegiate Club Nationals in April 2020 for the fourth time, but the event was ultimately rescheduled to Oct. 16-17,...
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