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January 21, 2020
ShowcasedInaugural Endurance Exchange Conference Heads to Tempe This Week
Endurance sports industry event hosted by USA Triathlon and Triathlon Business International set for Jan. 23-25 at ASU COLORADO SPRINGS, Colo. — The inaugural Endurance Exchange triathlon industry conference is headed to Tempe, Arizona, this week, with more than 500 race directors, coaches, retailers and others in the multisport community...
January 21, 2020
ShowcasedTBLOCKS 4.0 Set to Launch at Endurance Exchange
Lakeshore Athletic Services tapped to handle distribution TEMPE, AZ (January 21, 2020) – Attendees at the inaugural Endurance Exchange conference will be among the first to see the latest version of the innovative bike racking system commercially known as TBLOCKS®. Unlike the previous version, which was handmade out of aluminum...
January 21, 2020
ShowcasediKOR Labs Welcomes Dr. Andy Pruitt to Lead Science and Innovation
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the endurance industry, has been putting his golden touch to use for decades. He received a...
November 19, 2018
ShowcasedSpreading Holiday Cheer Through Charity
It’s common practice to incorporate some form of charitable giving into race events, and during the winter holiday season, this is an easy way to make your event go deeper than just a race. Here are a few charity ideas to set your race apart. Organize a food or clothing...
November 19, 2018
ShowcasedSpreading Holiday Cheer Through Charity
It’s common practice to incorporate some form of charitable giving into race events, and during the winter holiday season, this is an easy way to make your event go deeper than just a race. Here are a few charity ideas to set your race apart. Organize a food or clothing...
November 13, 2018
ShowcasedAltra Elite Zach Bitter Sets World Record for Fastest 100 Miles on Trail
(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time was 36 minutes faster than the American 100-mile trail record set by fellow Altra Elite...
September 18, 2018
ShowcasedKINeSYS Named as an Editors’ Choice by Runner’s World
KINeSYS Performance Sunscreen is thrilled to have been named as an Editors’ Choice by Runner’s World in their recent article on the Best Sweat-Resistant Sunscreens for Runners. Lisa Heggie, company CEO commented, “Having our SPF 50 Fragrance Free Spray Sunscreen recognized by Runner’s World Editors is tremendous. The Editorial...
August 14, 2018
ShowcasedKINeSYS extends Spray Sunscreen Range with New Vanilla-Green Tea Product
KINeSYS Performance Sunscreen, North America’s leader in active suncare, continues to grow its product range and deliver pioneering products with its launch of a new SPF 30 Vanilla-Green Tea scented sunscreen, to meet the need of customers looking for a fragrance alternative. Lisa Heggie, company CEO commented, “When developing our new...
August 2, 2018
ShowcasedMascot Sports Innovates Expo Experience for Athletes with Exclusive Partnership with The RunnerBox
Mascot Sports, a leader in sports and experiential marketing, is innovating the expo experience for race participants through an exclusive partnership with The RunnerBox, the first subscription box for endurance athletes. The partnership will launch at the Mascot-owned Oaktown Half and will transform the pre-event packet pick up ritual for...
July 11, 2018
ShowcasedFive Lessons Race Directors Can Learn from Warren Buffett
He’s known as the Oracle of Omaha, and oracles, by definition, give wise advice. Warren Buffett is chairman and CEO of Nebraska-based Berkshire Hathaway, Inc., a holding company with a stake in some of the most successful and recognizable brands. Think Coca-Cola, GEICO and Apple. He has become a household...
March 1, 2018
ShowcasedWomen For Tri’s 2018 Ambassador Team Expands Global Reach
TAMPA, Fla. (March 1, 2018) – Women For Tri®, a program of The IRONMAN Foundation®, today announced its 2018 Women For Tri Ambassador Team. The team comprises 27 Regional Ambassadors and three Brand Ambassadors who span seven countries across the globe. These female athletes will represent Women For Tri to...
February 1, 2018
ShowcasedPicky Bars Launches New Performance Oatmeal
BEND, Oregon. (Feb 1, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing a new product to bring an end the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats...
October 20, 2017
ShowcasedAltra’s Mike McKnight Wins the 2017 Triple Crown of 200-Milers #200isthenew100
Logan, UT - Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed first overall with a combined time of 204 hours, 4 minutes and 18 seconds for...
January 26, 2020
GORE® Wear takes home ultimate ISPO honor
The GORE®R5 GORE-TEX INFINIUM™ Insulated Jacket wins “Product of the Year” MUNICH, GERMANY, (Jan 26th, 2020) - This year’s ISPO Award celebrations saw GORE® Wear claiming the “Product of the Year” title for its GORE® R5 GORE-TEX INFINIUM™ Insulated Jacket – the first of its kind in the world. Included...
January 24, 2020
BCAA Beverage Brand NOCCO Launches Limited Edition Miami Strawberry
New Formula to be introduced in conjunction with the Los Angeles FitExpo LOS ANGELES (January 24, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today the release of its Miami Strawberry flavor, the brand’s fifth flavor to hit the US market....
January 24, 2020
Coronado to host 10TH Annual Valentine’s Day 10K, 5K & 1 Mile Run
Organizers Plan Valentine’s-Inspired Matchmaking Event and Wedding Vow Renewals at the Race San Diego, Calif. – The Coronado Valentine’s Day 10K, 5K, and 1 Mile Fun Run, returns to Tidelands Park on Coronado Island Sunday, February 9, 2020. In addition to its famed after-party at McP’s Irish Pub and Grill,...
January 24, 2020
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tire development, ultimately giving amateurs an increasingly performing product. Milan,...
January 24, 2020
Triathlete Magazine Announces New Editor-in-Chief
Journalist and pro triathlete Kelly O’Mara will become the next EIC of the iconic multisport brand. Boulder, Colorado, USA — January 24, 2020 — Triathlete Magazine has named Kelly O’Mara as the brand’s next Editor-in-Chief. O’Mara will work closely with the Triathlete team and the Pocket Outdoor Media team to maximize Triathlete’s...
January 24, 2020
CHALLENGE FAMILY World Bonus returns in 2020: pro field will battle for 150.000 dollar
Just after ending CHALLENGE FAMILY's 2019 World Bonus last December with amazing winners Pieter Heemeryck and Radka Kahlefeldt, pros can already look forward to the next season of this rankings with again a USD 150.000 end-of-season bonus, which will be paid five deep across both men and women. Athletes can earn...
January 24, 2020
Surf City Marathon Announces Partnership with Kona Brewing Company
Hawaii's favorite craft brewery to celebrate the Aloha Spirit with more than 17,000 runners at the Finish Line in February Huntington Beach, Calif. – January 24, 2020 - Get ready to lace up your running shoes, Orange County, and don’t forget your sunscreen, because Kona Brewing Company will be waiting...
January 24, 2020
Austin Marathon Announces Third Round of Accepted Elite Runners
Race weekend prize purse totals $23,200 AUSTIN, Texas, January 24, 2020 - The Ascension Seton Austin Marathon presented by Under Armour introduces the third round of accepted athletes for 2020. This program, in its fourth year, creates a competitive field of elite male and female runners while discovering emerging talent,...
January 24, 2020
Columbia Threadneedle Investments Boston Triathlon Announces 2020 Race
Boston’s Only Triathlon set for August 1-2, 2020, Registration Now Open BOSTON – January 23, 2020 – ethos, the mass participation event organization that produces the Columbia Threadneedle Investments Boston Triathlon, announced today the 12th annual event will be held August 1-2, 2020. Registration is now open for Boston’s only...
January 24, 2020
Herbalife Nutrition Announces JDRF as the Official Nonprofit Partner of the 2020 Herbalife24 Triathlon Los Angeles
LOS ANGELES – Herbalife Nutrition (NYSE:HLF), a premier global nutrition company, today announced JDRF (formerly the Junior Diabetes Research Foundation) as the official nonprofit partner of the 2020 Herbalife24 Triathlon Los Angeles, taking place on Sunday, May 17, 2020. “We are proud to work with an organization dedicated to ensuring no...
January 24, 2020
Hartford Marathon Foundation and Hartford Athletic Bring O’Hartford 5K to Dillon Stadium on March 22
Running community will also support soccer team’s March 21 home opener Glastonbury, CT – January 24, 2020 – The non-profit Hartford Marathon Foundation (HMF), which produces 30+ race events throughout southern New England, is bringing the annual O’Hartford 5K tradition to historic Dillon Stadium through a new partnership with Hartford...
January 23, 2020
UCI steps up anti-doping enforcement in women’s peloton
The UCI is stepping up its anti-doping efforts in the women’s peloton by carrying out testing at all Women’s WorldTour events and during training camps. Cycling’s international governing body is also increasing the number of riders who must register their whereabouts for testing and upping the amount of money it takes...
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