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News by sport
January 27, 2021
City of Coronado celebrates 130-year anniversary with Virtual Community Challenge
Coronado, CA — January, 27, 2021 - Walk, bike, surf, or run. If you noticed more of your neighbors outside exercising last year, it wasn’t because the gyms were closed. Almost 3,000 people committed to covering 130 miles to celebrate the City of Coronado’s 130th birthday in 2020. The citywide “Coronado 130 Virtual Challenge: Actively Celebrating 130...
January 27, 2021
Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy
Seattle, WA - January 27, 2021 - Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community, culture, and movement-building as the brand strengthens both its internal team culture and community outreach...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...
January 27, 2021
RunSignup | GiveSignup’s Annual RaceTrends Report Shows 48.1% Participation Decline, Gradual Recovery
Moorestown, NJ – RunSignup | GiveSignup released their Annual RaceTrends Report evaluating the state of the endurance industry. The impact of COVID-19 was reflected in every data point for 2020 as the evolution of events from in-person to virtual and back again caused eye-catching participation declines, shifts in marketing strategies, and an increased...
January 26, 2021
Colnago Gran Fondo National Series and RGT Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA) – The Colnago Gran Fondo National Series today announced the event schedule for the upcoming 9-event E-Fondo Series. The first e-sports cycling competition to feature timed segments, the series leverages RGT Cycling’s innovative “Magic Roads” to recreate GFNS’s real-world courses in a virtual environment. The E-Fondo Series will...
January 26, 2021
Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....
January 26, 2021
Hospital Hill Run Launches 2021 Fundraising Options for Children’s Mercy
Kansas City, MO - The Hospital Hill Run, Kansas City's oldest running tradition, launched the 2021 Hospital Hill Run Official Fundraising Program in Partnership with Children's Mercy. Funds raised will go directly to the 'I love Children's Mercy Fund,' which provides advanced medical treatments, compassionate care, and world-class research to kids...
January 26, 2021
deboer wetsuits partners with 2019 Ironman European Champion, Skye Moench
Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world when she won the Ironman European Championship in Frankfurt, and followed that up with a win...
January 25, 2021
‘Fat But Healthy?’ New Research Suggests Fitness Doesn’t Cancel Obesity’s Negative Health Effect
Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading a healthy lifestyle, and prompting calls for policymakers to rethink health initiatives that prioritize physical activity...
January 25, 2021
Scott Sternberg Appointed to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent Director for a two-year term starting in January 2021. Sternberg has worked at companies such as...
January 25, 2021
HITS Endurance Announces Rebrand to Alpha Win
Saugerties, NY - HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness. At the heart of this rebranding is a change of the company...
January 24, 2021
Hartford Marathon Foundation Inspires Community Giving, Fosters $513,000 in Participant Donations in 2020
Glastonbury, CT – The Hartford Marathon Foundation (HMF) pivoted its 2020 calendar of road race events to create virtual races, challenges and engagement programs for runners and walkers to keep active for physical and mental health benefits. In the process, the non-profit race management company fostered $513,122 in donations from...
January 24, 2021
That’s a Wrap: More Than 1,000 Attend Endurance Exchange Virtual Industry Conference
COLORADO SPRINGS, Colo. — The second annual Endurance Exchange, the premier industry-wide conference for endurance sports hosted by USA Triathlon, came to a close Saturday after three days of education, inspiration and connection in and around the multisport community. The virtual event drew more than 1,000 total attendees — nearly...
January 22, 2021
Malibu Triathlon Announces 2021 Race Dates
Malibu Triathlon presented by Bank of America is delighted to confirm its 2021 race weekend will be held on September 25-26. This year’s Age Group races will feature the event’s prestigious Classic and Olympic distances. The Classic distance is a 0.5 mile swim, 17 mile bike and 4 mile run,...
January 22, 2021
COROS Announces First Major Software Update of 2021
Tustin, CA, January 22, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today a major software and app update. The new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes of all disciplines. The latest update...
January 22, 2021
The RunnerBox and Another Mother Runner Release Limited Edition Sole Mates Box Ahead of Valentine’s Day
The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box aptly named the Sole Mates Box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both...
January 22, 2021
Minoura Announces 2021 Lineup of Trainers, Providing Smart Training Options
Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider’s needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional wheel drive trainers, hybrid rollers and classic roller options. “At Minoura, we understand the important role...
January 21, 2021
USA Triathlon and Pocket Outdoor Media Join Forces to Drive Triathlon Participation
COLORADO SPRINGS, Colo. — USA Triathlon and Pocket Outdoor Media, publishers of Triathlete Magazine, today announced a partnership in which they will produce a joint magazine for all USA Triathlon Annual Members and Triathlete subscribers. The partnership also gives USA Triathlon Annual Members access to Triathlete Pass, a hub of...
January 21, 2021
The Tour of The Stations Releases Col du Lein, Col de Crans-Montana and Col de la Croix-de-Cœur on ROUVY
Following the summer 2020 partnership announcement, five climbs of the Tour des Stations event, the new cycling Everest with its 8848m elevation gain in 242km, have already been digitized. And so, it is now possible to climb every day of the year on your home trainer the Col du Lein,...
January 21, 2021
Professional Triathletes Organisation Announces Martin Turner as Executive Producer for The Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has enlisted the talents of multi award winning director and producer Martin Turner to head the broadcast coverage for the PTO’s flagship event - The Collins Cup. The Collins Cup will bring together the greatest professional triathletes in the...
January 21, 2021
Surf City Marathon, WOLFpak Announce 2021 Partnership
HUNTINGTON BEACH – January 21, 2021 – Motiv Sports, operators of the Surf City Marathon, today announced a new partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2021 event. The partnership kicks off with the 25th edition of the Surf City Marathon and Half Marathon...
January 21, 2021
Kyle Coon Named USABA Program and SafeSport Coordinator
COLORADO SPRINGS (January 21, 2021) – The United States Association of Blind Athletes is pleased to announce Kyle Coon as the organization’s Program and SafeSport Coordinator. In this position, he is responsible for planning, implementing and providing logistical management for various USABA events and programs. Since losing his sight at...
January 20, 2021
Challenge Family and ABUS conclude three-year agreement
In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...
January 20, 2021
RunSignup | GiveSignup Releases Photos 2.0 to Increase Participant Engagement
RunSignup | GiveSignup has released the 2.0 version of their free photo platform for endurance events and nonprofit ticket events. With hybrid events (those with both in-person and virtual elements) overtaking the 2021 event scene, Photos 2.0 creates a central hub for an event celebration including all participants. The free...
