No products in the cart.
News by sport
July 30, 2020
ShowcasedEndurance Sportswire Executive Interview Series – Dave Scott, 6x IRONMAN World Champion and premier triathlon coach for 45 years
Forty Years in the making, Dave “The Man” Scott, writes that perhaps the Professional Triathletes Organisation arrived for times like these. The Professional Triathletes Organisation was launched almost three years ago in an attempt to forge a better future for the world’s leading multisport athletes, a vehicle to help them...
August 4, 2020
Pro Runners Keep Tradition and Participate in Virtual Fleet Feet Liberty Mile
PITTSBURGH (August 4, 2020)– Even though the make-up of the race is different this year, the 2020 Fleet Feet Liberty Mile will still challenge participants to run their fastest (and most fun) mile virtually. America’s best milers will also be joining in this year’s virtual elite field, which challenges them...
August 4, 2020
iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers
LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts are streamed live from magnificent outdoor locations, including beautiful cactus parks in Scottsdale, Arizona, as...
August 4, 2020
Challenged Athletes Foundation (CAF) Reimagines Fall Events to Raise Millions of Dollars
SAN DIEGO, CA – (August 4th, 2020) – Starting August 8, Challenged Athletes Foundation (CAF) will launch an all-new multi-week virtual athletic and fundraising challenge to celebrate and support individuals with physical challenges. The 2020 CAF Community Challenge presented by Vega will unite the global CAF community of supporters, corporate...
August 3, 2020
Over 9,000 Participants From 88 Nations Register to Take Part in Rock ‘N’ Roll VR14
TAMPA, Fla. (August 3, 2020) – More than 9,000 people from 88 nations and 47 states stepped up the virtual start line in the 14th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR14 gave participants the opportunity to challenge themselves with two different race...
August 3, 2020
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still want to eat purposefully...
August 3, 2020
Herbalife Nutrition Cancels 2020 Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES (August 3, 2020) - Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it is canceling the 2020 Herbalife24 Triathlon Los Angeles, 5k and Bike Tour which had been scheduled for October 25, 2020. Herbalife Nutrition plans to hold a 2021 event on May 16, 2021. “We...
August 3, 2020
Colorado Classic publishes its COVID Mitigation Plan hoping to support other event organizers and riders
Denver, CO (August 3, 2020) —Despite cancelling its own event due to increased concerns around a spike in new COVID-19 cases nationwide, the Colorado Classic today published its COVID Mitigation Plan in the hope it will offer assistance to other event organizers, teams and riders as the sport continues to...
August 1, 2020
Danielle Dingman (USA) and Debuting Professional Matt Mcwilliams (USA) Take Titles in The HOKA ONE ONE IRONMAN VR17 Pro Challenge
TAMPA, Fla. (Aug. 1, 2020) – Danielle Dingman of Boise, Idaho and Matt McWilliams of Boulder, Colo. completed an American sweep in the professional women’s and men’s races, respectively during the 17th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from...
July 31, 2020
Nuun Hydration Announces New Partnership with Non-Profit &Mother
July 31, 2020 SEATTLE - Yesterday Nuun Hydration announced the formal partnership between their brand and the new non-profit “&Mother” founded by Olympic Medalist Alysia Montaño. The profit of select merchandise available on Nuun’s website will benefit the organization in their mission to break down the barriers limiting a woman’s...
July 31, 2020
haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...
July 30, 2020
ElliptiGO Bike for Humanity II with Bill Walton and Friends Sets Participation Records
SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com) held on Saturday, July 25th, 2020 set records for participation. More than 1,700 riders from...
July 30, 2020
2020 GAP Relay Presented by UPMC Health Plan Goes Greener, Offsetting Twice as Much Carbon as 2019
PITTSBURGH – P3R has partnered with the Pennsylvania Environmental Council (PEC) to offset the carbon footprint at this year’s GAP Relay presented by UPMC Health Plan. Working together, they were able to offset more than twice as much carbon as last year’s event, making the GAP Relay one of the...
July 30, 2020
It’s time to compete in the Clásico El Colombiano!
The Clásico El Colombiano is a cycling event with a long history in Antioquia, Colombia, which performs competitions in different modalities, combining categories for professionals and amateurs. It is organized by the Classic Foundation of Executives El Colombiano, whose main purpose is to improve the social, educational, cultural and sporting...
July 30, 2020
COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series. The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect...
July 30, 2020
Gran Fondo National Series Launches Solo Fondo Asheville and Asheville Driveway Challenge
(Gettysburg, PA) – Gran Fondo National Series has announced details of a new Solo Fondo Asheville cycling event to be held in Asheville, North Carolina on August 22-23, 2020, along with Driveway Challenges athletes can participate in from any location during the same weekend. These formats replace the in-person, mass-start...
July 30, 2020
Addaday Strengthens Executive Team with Addition of Industry Veterans
SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty Run. In addition, Hugh Williams, previously Chief Marketing Officer, will take the reins of the...
July 30, 2020
Soft As A Grape Adds Style And Comfort To Face Masks With New Threadless Sequin Designs
CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As A Grape steps in to help bridge the gap between style and safety. The Cape Cod-...
July 30, 2020
Run Austin Virtual Series Announces Armadillo 5K as Second Event
AUSTIN, TX, July 30, 2020 -- Earlier this month, 3M Half Marathon presented by Under Armour and Ascension Seton Austin Marathon presented by Under Armour created the Run Austin Virtual Series. The 6-event series began with the Wildflower Mile. It will continue with the Armadillo 5K, which launches on Tuesday,...
July 30, 2020
Gannet Ventures Launched Inaugural American Runs Virtual 5K
McLean, VA - (July 30, 2020) – Gannett Ventures, part of Gannett Co., Inc. (NYSE: GCI), announced the launch of the America Runs Virtual 5K presented by USA TODAY. The event is now open for registration to runners in all 50 states and will be promoted nationally by Gannett’s portfolio...
July 29, 2020
P3R Launches Podcast Highlighting the Running Industry and Runners’ Stories
PITTSBURGH, PA – P3R launches the first season of Behind The Start Line, a podcast series peeling back the curtain on everything that happens before runners prepare to take off on race day. Listeners will hear from co-hosts Troy Schooley, CEO of P3R, and Eric Burnett, P3R Event Emcee, as...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 29, 2020
Elite Launches the Direto XR
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the ideal home trainer to complete a cyclist's setup with a ready-for-use, accurate and powerful tool...
July 29, 2020
Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles
Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
