September 26, 2023

Electrolit Unveils Format, Formula & Flavor Innovations at NACS Show 2023

Cerritos, Calif. (Sep 26, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing...

September 26, 2023

boobydoo announced as Official Sports Bra Supplier for Bristol Sport

26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...

September 26, 2023

Introducing Altra’s First Low-Drop Shoe AltraFWD Experience

DENVER /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The...

September 26, 2023

Endurance Zone closes multi-million dollar funding round

/ENDURANCE SPORTSWIRE/ – Endurance Zone, a global rewards platform for sports and fitness brands to engage and retain active customers, is excited to announce that it has secured additional funding, bringing a close to its recent funding round. The latest funding comes from Equable Partners, a UK-based investment firm co-founded by...

September 25, 2023

Zoot Sports Raises $32,280 for Maui Wildfire Relief with “Maui Strong” Collection

Carlsbad, CA /ENDURANCE SPORTSWIRE/ – Zoot Sports proudly announces the successful fundraising of $32,280 through sales of its limited-edition "Maui Strong" collection to support the ongoing recovery efforts in Maui, Hawaii after the recent, devastating wildfires. The special collection featured technical running shirts, singlets, and cycling tops with a distinctive "Maui...

September 22, 2023

PILLAR Performance Shines at IRONMAN World Championship Expo, Expands Presence in France and Spain

London /ENDURANCE SPORTSWIRE/ – PILLAR Performance (“PILLAR”), the rapidly growing Australian micronutrition company, made a triumphant mark at the recent IRONMAN World Championships held in Nice, France. The company showcased its first-to-market range of micro nutrition to athletes from around the world in the lead-up to this prestigious event. Alongside...

September 21, 2023

Shimano recalls 760,000 Hollowtech road cranks after receiving 4,500 incident reports

Shimano says 760,000 11-speed Hollowtech road cranksets will need to be inspected for signs of delamination. The affected cranks — Dura-Ace and Ultegra models manufactured prior to July 2019 — can separate and break; the company has received reports of 4,519 incidents of cranksets separating, and six reported injuries, including...

September 21, 2023

SummaForte™ Using Lexaria Bioscience Technology to Help Athletes Perform Better and Recover Quicker

GREAT FALLS, VA/ENDURANCE SPORTSWIRE/ – SummaForte™, a trusted performance and recovery brand that uses CBD and other clinically tested nutrients, is working with Lexaria Bioscience Corporation (Nasdaq: LEXX) to help athletes and others achieve even greater results. CBD, or cannabidiol, is one of over 100 natural compounds extracted from the...

September 20, 2023

Adidas and National Geographic Reunite for Aurora Borealis-Themed Collaboration

Adidas and National Geographic are reuniting for a second nature-inspired collection. On Sept. 27, the athletic brand will team up again with the magazine on a capsule line inspired by the lights of the Aurora Borealis. FN

September 20, 2023

Smalo Launches the First AI-Powered Smart E-Bike

Mountain View, CA September 20, 2023 /ENDURANCE SPORTSWIRE/ – Smalo E-Bikes, a new brand of electric bikes designed by leading builder BESV, debuts in the United States beginning September 25, 2023. The two models showcase sleek, gorgeous styling with ground-breaking technologic functioning powered by artificial intelligence to make cycling more accessible...

September 20, 2023

INFINIT Nutrition Unveils Exciting New Flavor: Orange Dreamsicle, with Expansion of Custom Protein Platform

Cincinnati, Ohio, September 20, 2023/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, known for its innovative custom-blended solutions, is thrilled to announce a delicious addition to its lineup: Orange Dreamsicle. This new flavor offering gives customers another unique option to enjoy while further solidifying INFINIT's commitment to personalized nutrition. Reminiscent of the classic summertime ice...

September 20, 2023

Media Alert – Documentary – “Freddy Ovett’s Road To Berlin” Now Available

Atlanta, GA /ENDURANCE SPORTSWIRE/ – Supersapiens is excited to release its latest documentary venture with the riveting tale of a young sportsman, Freddy Ovett, who embraced a shift from the podium-chasing world of professional cycling to celebrating the pure essence of athleticism. Our previous documentary, "The Long Swim, Cycle, and Run to...

September 19, 2023

Samsung and the University of Michigan team up on smartwatch technology for runners

ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...

September 19, 2023

Nautilus Inc. Debuts New Schwinn® 490 Elliptical

Nautilus, Inc. (NYSE: NLS), the home fitness innovator for over 30 years, has elevated the elliptical category. And they’ve done it with help from their customers. The design of the new Schwinn® 490 Elliptical responds to customers’ requests for size, comfort, control, and workout capabilities in this type of trainer....

September 19, 2023

Polartec Power Shield Debuts in Santini Adapt Multi Jacket

September 19, 2023/ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, launches all-new bio-based Polartec® Power Shield® fabric technology to market, debuting in the Adapt Multi Jacket by renowned cycling brand, Santini. The launch of the Adapt Multi Jacket ushers in an exciting new era of high-performance, eco-friendly cycling apparel and...

September 19, 2023

CEP Launches New Cold Weather Apparel Featuring Recycled Polyester

Whitsett, NC. (September 19, 2023) — Today, CEP Compression, a world leader in compression products for athletes, announces their new cold weather apparel line featuring recycled polyester. These products are guaranteed to keep users warm, dry, and comfortable during any winter run, hike, or adventure. The Cold Weather Vest offers...

September 18, 2023

The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating

Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews

September 18, 2023

Jogology™ Running Socks Now Available Exclusively at Select Run Specialty Stores

Wake Forest, N.C. (September 18, 2023) /ENDURANCE SPORTSWIRE/ – New running sock brand Jogology is available now exclusively at Run specialty retailers throughout the U.S. Jogology founders Tanya and Bert Pictor and Luke Rowe created the brand to provide a high quality product as well as grow the running community in...

September 18, 2023

Man files lawsuit against Rad Power Bikes over front wheel disengaging

A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...

September 18, 2023

SH1FT Fitness Introduces a Fresh Series of Express Workouts to Keep You Moving

/ENDURANCE SPORTSWIRE/ – As the sun sets on summer and daily routines regain their momentum, time becomes a precious commodity. SH1FT Fitness, a frontrunner in innovative fitness programs, has responded to the time-crunched schedules of its community with the launch of an exciting range of express workouts. These new additions...

September 15, 2023

Lectric Recalls Electric Bike Company’s Mechanical Brakes

According to the U.S. Consumer Product Safety Commission (CPSC), Lectric eBikes is contacting consumers about its e-bike mechanical disk brake calipers, which could cause riders to lose control and lead to injury. The CPSC reported that 45,000 bikes need repair. The CPSC received four reports of braking power loss, including two injuries....

September 15, 2023

Leading road safety sportswear experts Bodylite announce UK launch

September 2023 - UK /ENDURANCE SPORTSWIRE/ – Bodylite are a leading Irish sportswear brand that specialise in visibility products and active gear for runners, walkers, cyclists and outdoor enthusiasts. Founded by Padraic George in 2013, the dedicated team based in Co Carlow, Ireland, have spent many years developing their industry-leading product range,...

September 15, 2023

Tifosi Launches 2nd Annual Awareness Collection in Support of Breast Cancer Research

Watkinsville, GA (September 15, 2023)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to reintroduce the brand’s Breast Cancer Awareness Collection in support of the Lynn Sage Breast Cancer Foundation. The popular collection features pink colorways in Tifosi’s most popular active-lifestyle eyewear and a portion of...

September 14, 2023

Life Time Expands Personal Training Offerings

Life Time says it has expanded its Dynamic Personal Training portfolio with the launch of Dynamic Stretch across its athletic country clubs in North America. Already a component of Life Time's Dynamic Personal Training sessions, members not currently working with a trainer now can choose 25- or 50-minute sessions that...

September 14, 2023

Adidas’ $500 Performance Running Sneaker Is the Lightest It’s Ever Made

Coming in at just 138 grams per shoe, Adizero Adios Pro Evo 1 has been unveiled as the lightest performance running sneaker Adidas has ever made. The racing shoe boasts new tech throughout, from a recycled nylon mesh upper so fine you can literally see through it to an outsole that’s...