March 29, 2023

The Race That Changed Running: The Book Behind Trail Running’s Biggest Race

/ENDURANCE SPORTSWIRE/ – Helvetiq will publish The Race That Changed Running in English and French on June 13, 2023, two months before the 20th anniversary edition of the world’s most important trail race. In 2023, more than 30,000 people from more than 100 countries have entered the lottery for starting places...

March 29, 2023

Showcased

Apple watch can now be used as a cycling power meter with the app HR2VP

/ENDURANCE SPORTSWIRE/ - A few days ago, Apple released a firmware update improving the running power estimation, but until today, there was no option to get cycling power just with an Apple watch. A companion app has just been added to the iPhone bike app HR2VP, allowing the use of...

March 28, 2023

Showcased

DeFeet Introduces Knit My Sock™ Customizer

Hildebran, NC, March 28, 2023 /ENDURANCE SPORTSWIRE/ - DeFeet has announced Knit My Sock™, a new tool that gives customers the ability to create custom knit DeFeet Aireator® socks at three and four dozen, the lowest minimums available. Customers can select from three simple designs, choose their desired colors and...

March 28, 2023

Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley

Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...

March 28, 2023

Showcased

Zoot Celebrates 40 Years of Triathlon with Limited-Edition Collection

Carlsbad, California /ENDURANCE SPORTSWIRE/ - 40 years ago, Zoot made history by introducing the first-ever triathlon specific race suit, revolutionizing how athletes around the world train and compete. Founded on the iconic Ali’i Drive in Kona, HI, Zoot has been dedicated to creating innovative products that are proven to withstand...

March 28, 2023

Showcased

INFINIT Europe Launches Custom Formula Platform

Prague, Czech Republic, March 28, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the launch of its patented Custom formula platform to the European market. For nearly 20 years, INFINIT has been at the forefront of creating customized, all-in-one isotonic solutions designed to fuel...

March 27, 2023

Gary Fisher Does E-Bikes: Mountain Bike Pioneer Launches ‘Morelle’ Brand

With a new company called Morelle​, mountain bike pioneer Gary Fisher claims to have developed a line of e-bikes far superior to the market's current offerings.

March 27, 2023

Pressio Launches US Website and Spring 23 Collection

March 27, 2023 /ENDURANCE SPORTSWIRE/ – Pressio, a technical apparel company committed to unparalleled performance and sustainable procurement, announced today the launch of a new U.S. e-commerce website and the direct availability of a new Spring/Summer 2023 collection. The U.K.-based company announced its plan to enter the US market last November...

March 23, 2023

Performance Run by Ciele Athletics

MONTREAL (Mar, 23, 2022) /ENDURANCE SPORTSWIRE/ – Ciele Athletics, the high-end technical performance running brand from Montréal, Québec, is proud to announce the launch of Performance Run (PR), a new collection of elevated essentials designed for every runner - regardless of pace, speed or destination. PR: First-in-class performance and protection for...

March 23, 2023

RunSignup Concludes Initial Roadshow, Announces Additional Stops

Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology solution for U.S. endurance events, wrapped up their inaugural Winter Roadshow in Moorestown, NJ on 3/14. However, with the initial series complete, RunSignup announces that the Roadshow will continue onto more locations throughout 2023. RunSignup opted to forego their...

March 23, 2023

Cardio Equipment Manufacturer BODYCRAFT® and Kinomap Launch Strategic Partnership

San Diego, CA (March, 2023) /ENDURANCE SPORTSWIRE/ – Today it was announced at the 2023 IHRSA Conference in San Diego, that BODYCRAFT Fitness, a leading manufacturer of cardio equipment worldwide, and Kinomap have launched a strategic partnership for BODYCRAFT exercisers. As a result of this partnership, BODYCRAFT’s exercisers will be able...

March 22, 2023

Wattbike launches HUB+, a premium version of its indoor training app that includes the industry’s first mobile-friendly workout builder

22nd March 2023, UK /ENDURANCE SPORTSWIRE/ – The team at Wattbike are pleased to introduce Hub+, a premium subscription version of its indoor training app that delivers class-leading workout customisation, deeper integration with third-party apps and exclusive training content. While the original Wattbike Hub remains free and will still be packed with workouts,...

March 21, 2023

Velo Saddles’ Angel Revo Saddle Wins the 2023 Taipei Cycle’s d&i Award

TAIPEI, Taiwan - March 21, 2023 /ENDURANCE SPORTSWIRE/ - Taipei Cycles announced Velo Saddles and their new future-friendly Angel Revo saddle as a winner in the 2023 Taipei Cycle d&i Awards: Parts and Components category. The Taipei Cycle d&i awards launched 11 years ago to celebrate design and innovation accomplishments...

March 21, 2023

RBC GranFondo Whistler innovates annual apparel product line to reduce costs while increasing quality, sales & profits

VANCOUVER, BC /ENDURANCE SPORTSWIRE/ – RBC GranFondo Whistler (road cycling) today announced early sales performance following a switch to white label apparel production for 2023. Following multiple years of partnerships with various apparel suppliers, this move has allowed the event company to keep quality high while reducing costs and passing the benefit on...

March 21, 2023

Sportive Breaks launches new website that makes it even easier to find the perfect cycling trip

21st March 2023 - Manchester, UK /ENDURANCE SPORTSWIRE/ – Sportive Breaks is launching an all-new website that not only captures the dramatic landscapes and iconic roads of the events it offers, but has also been designed to smooth the process from booking online to arrival on the startline. It’s all supported by inspirational...

March 21, 2023

Cycling kit industry branded ‘deeply broken’ as yet another brand closes down

The American apparel manufacturer from North Carolina today announced that it will cease operations in April, following an unsuccessful round of community financing. CEO David Billstrom explained that the recent WeFunder community financing campaign fell short, raising only 50% of the brand’s one-million dollar target. Cycling Weekly

March 21, 2023

Peak Ski Company and Pebblebee® Introduce Innovative New Technology: Peak Lôc8™

BOZEMAN, Montana (March 21, 2023) /ENDURANCE SPORTSWIRE/ – Peak Ski Company and its strategic partner Pebblebee® unveiled PEAK Lôc8™, a first-of-its-kind locating and tracking device that will be embedded within certain models of Peak Ski Company’s 2023/24 line of innovative skis. PEAK Lôc8 provides users with the ability to locate their Peak...

March 21, 2023

H2O Audio Releases PLAYLIST+™, Groundbreaking Audio Technology Never-Seen-Before in Headphones, PRO Series Products, and a New App

SAN DIEGO, March 21, 2023 /ENDURANCE SPORTSWIRE/ - H2O Audio, a 20-year pioneer in developing superior waterproof audio products, is proud to debut its latest innovation. PLAYLIST+™ is groundbreaking technology that loads and stores content from any popular streaming app into the memory of headphones for offline play back later...

March 21, 2023

Tim and Rinny Launch Coaching Business Leveraging TriDot

DALLAS, TX – March 21, 2023 /ENDURANCE SPORTSWIRE/ - Mirinda (“Rinny”) Carfrae and Tim O’Donnell announced the launch of their coaching business that will leverage TriDot’s Optimized Triathlon Training®, technology driven by data and artificial intelligence. Their coaching business will focus on triathlon enhancing the lives of athletes through proper life...

March 20, 2023

Pirelli Presents The New P ZERO Race TLR, The Fastest Tubeless Tire of The Road Bike Range

Milan, Italy, 20th March 2023 /ENDURANCE SPORTSWIRE/ – Pirelli is launching its new P ZERO Race TLR, the tubeless version of its clincher tire for road bikes. This product has been redesigned with new technologies and is manufactured in the modernized and innovative Pirelli plant in Milan-Bollate. The new tubeless ready...

March 17, 2023

Supersapiens DQ for Pro Athlete

The UCI has disqualified a pro cyclist for using a Supersapiens sensor during the Strade Bianche two weeks ago. She finished 3rd. For those not familiar, Supersapiens is a continuous glucose monitor system, which lets athletes see their glucose levels in almost real-time (there’s some slight delay because it’s measuring...

March 16, 2023

Purposeful eyewear for the outdoor-inspired: Colorado company reveals new brand identity and 8 new product lines

WHEAT RIDGE, Colo. (March 16, 2023) /ENDURANCE SPORTSWIRE/ - After one year in the making, Optic Nerve Eyewear reveals a new brand identity with a refreshed logo and tagline that aligns with the launch of eight new products to further elevate the brand’s sustainable offerings. Launched in 1981, this Colorado-based...

March 16, 2023

Pinarello Launches new Nytro E Road and Gravel E Bikes

/ENDURANCE SPORTSWIRE/ Pinarello is proud to announce the launch of the Pinarello Nytro E, an exciting range of road and gravel e-bikes designed without compromise to perform at a high-level and created with adventure in mind, allowing riders to tackle long rides and steep Alpine climbs with more agility and...

March 16, 2023

Zeal Optics Launches New Eco-Focused Sunglasses for Spring/Summer 2023

Boulder, Colo. – March 16, 2023 /ENDURANCE SPORTSWIRE/ – Zeal Optics is expanding its sustainably-focused sunglass collection for the Spring/Summer 2023 season, including several additions to its award-winning See Grass and Eco-Metals Collections. “We’re dedicated to making the most sustainable, premium sunglasses we can, and we’re eager to expand these two best-selling...

March 16, 2023

CORE partners with the women’s ZAAF cycling team in 2023

Zurich, Switzerland /ENDURANCE SPORTSWIRE/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and solutions...