PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 18, 2024
Stash from Tifosi Optics Offers Elevated Performance on Road and Trail
Watkinsville, GA (March 18, 2024) /ENDURANCE SPORTSWIRE/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to launch Stash–a versatile performance sunglass that promotes enhanced airflow for stylish performance. Whether used for century rides or a lunch break trail run, the Stash is an oversize framed companion...
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March 14, 2024
Adventure Cycling Secures BikeInsure as Official Bike Insurance Partner
Missoula, MT / March 14, 2024 /ENDURANCE SPORTSWIRE/ - We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance. Adventure Cycling members may access a discounted rate with BikeInsure to protect their bicycles and e-bikes from...
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March 13, 2024
Saucony and Claima Launch New Orleans-Inspired Sneaker
Following the release of the Claima x Saucony 3D Grid Hurricane “Claim A Seat” last fall, the pair have a fresh take on the silhouette. The design aims to “inspire and fund the next wave of BIPOC entrepreneurs.” The Massachusetts-based athletic brand and the independent creative agency just launched a new 3D...
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March 12, 2024
CEP Compression Launches the NEW Run 2-in-1 Shorts and Ultralight 2-in-1 Shorts
Whitsett, NC. (March 12, 2024)/ENDURANCE SPORTSWIRE/ – Today, CEP Compression, a world leader in compression products for athletes, announces the new Run 2-in-1 Shorts and the Ultralight 2-in-1 Shorts. Featuring a snug inner layer using CEP’s TIGHTFIT Technology, provides quad support while the loose outer layer allows for unrestricted movement....
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March 12, 2024
ClassPass Expands Into Food & Beverage in Holistic Wellness Play
ClassPass has unveiled its latest innovation: the integration of food and beverage options into its bookable experiences. With tens of thousands of studios, gyms and spas already on the platform, ClassPass is now introducing ways for its members to refuel after workouts or wellness visits. ClassPass was acquired by Mindbody...
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March 12, 2024
Lectric eBikes Unveils a New Commuter eBike, the Lectric ONE
PHOENIX (March 12, 2024)/ENDURANCE SPORTSWIRE/ –Lectric eBikes, 2023’s best-selling eBike company in America, today announced the launch of the Lectric ONE, its most high-tech eBike to date. Providing Lectric riders with a new level of innovation for the first time ever, the Lectric ONE is the culmination of partnerships with...
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March 11, 2024
Liv Introduces The New Pique Advanced 29 Series
NEWBURY PARK, Calif. (March 11, 2024) /ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes, today launched the new Pique Advanced 29 series, the 3rd generation of the performance XC product line. Tailored for race-minded cross-country riders, this series excels across both technical and fast terrains,...
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March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
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March 8, 2024
Focusing on the Full Athlete Experience, IRONMAN Announces Digital Enhancements with the Launch of My IRONMAN Athlete Profile
- Athletes can now manage and review their IRONMAN experience all in one place, through the creation of a personalized My IRONMAN digital profile, enabling simplified race registration process, historical view of IRONMAN and IRONMAN 70.3 race results and analytical stat breakdowns since 2017, as well as TriClub integration and...
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March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...
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March 7, 2024
Giro hits back at UCI in helmet row, as expert says manufacturers could look at ‘legal options’
Giro, the helmet manufacturer, has insisted it "plays by the rules" after the UCI announced a review into time trial helmets, a move seemingly triggered by the launch of the new Giro Aerohead II. In a post on Instagram on Wednesday evening, Giro revealed that the UCI had authorised the...
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March 6, 2024
CEP Compression Launches the NEW Run Seamless Tights and Infrared Recovery Seamless Tights
Whitsett, NC. (March 6, 2024) /ENDURANCE SPORTSWIRE/ – Today, CEP Compression, a world leader in compression products for athletes, announces the new Run Seamless Tights and Infrared Recovery Seamless Tights. Crafted from premium, sustainable materials, these tights offer comfort and performance in every season. The Run Seamless Tights are engineered...
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March 6, 2024
Supply Chain Sources To Showcase Key Products For Specialty Fitness Retailers At IHRSA 2024
PLANO, TX, Mar, 2024/ENDURANCE SPORTSWIRE/ – Supply Chain Sources (SCS) will bring key products for specialty fitness retailers to the 2024 IHRSA trade show at the SCS booth #3118. Popular wellness brands will include KingSmith WalkingPad treadmills, LifeSmart™ Fitness Adjustable Dumbbells, Massage Chairs, Infrared Saunas and LifeTrend™ Yoga Sauna and...
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March 5, 2024
Strava’s New Integrations Unlock a Holistic View of Training for Athletes on the Platform
SAN FRANCISCO – March 5, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 120 million athletes, today announced new platform integrations with ŌURA and Open (U.S. only). Athletes now have the opportunity to bring their passive health scores – recovery and sleep –...
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March 5, 2024
Bike Lease? The Sweet Spot features BikeInsure to Protect Your Bicycle!
March 5, 2024 / Superior, Colorado / ENDURANCE SPORTSWIRE/ - The Sweet Spot Bike Leasing is excited to announce the continuation of its partnership with BikeInsure, which began in 2021. This partnership has transitioned from solely insuring bicycles during the proof-of-concept phase to providing comprehensive insurance coverage for every bike...
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March 5, 2024
ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /ENDURANCE SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...
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March 4, 2024
Virtual Races and the Tam Time Trial Land on Movemint
SAN FRANCISCO [03/04/24] /ENDURANCE SPORTSWIRE/ - Movemint is proud to announce the beta launch of virtual events and the Tam Time Trial. Movemint’s virtual events are the segment-based challenge you’ve been waiting for. With the launch of virtual events, Movemint makes it easier than ever for organizers to hold fun...
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March 4, 2024
None to Run Celebrates 4 Years of Making Running Accessible to Everyone
/ENDURANCE SPORTSWIRE/ - None to Run, an app empowering beginners and recreational runners, celebrates its 4th anniversary with over 750,000 workouts logged and growing. None to Run has pioneered a gentler approach to running and has cultivated a global community dedicated to making running more achievable and enjoyable. None to...
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March 4, 2024
Wicked Comfort® Socks: Revolutionizing Maximum Cushion Running Socks with Advanced Moisture-Wicking Technology
[HICKORY, NC, March 4, 2024] – ENDURANCE SPORTSWIRE - OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability. Wicked Comfort socks debut the brand’s Dry1st® technology, a groundbreaking moisture management treatment designed to swiftly wick...
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March 4, 2024
UESCA launches ThryvHive – a website, business, and marketing solution created for endurance coaches
Highlands Ranch, CO – March 4, 2024 /ENDURANCE SPORTSWIRE/ – UESCA launches a website, business, and marketing solution specifically created for endurance coaches. ThryvHive is a “website as a service” offering aimed at providing coaches with an affordable solution to start and run a successful business. ThryvHive is a game-changer...
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March 1, 2024
New Sight & Optic for 2024 – The names haven’t changed, but the technology has.
/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the...
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February 29, 2024
Now there’s a Jumbo-Visma show: Is cycling TV the next big thing?
The story of Jumbo-Visma–now Visma – Lease a Bike is an interesting one. One of the current powerhouses in professional cycling, it traces its origins through various sponsor-driven iterations. Initially known as Kwantum, the team underwent a series of transformations with sponsorships from Superconfex, Buckler, WordPerfect, Novell, and Rabobank. However,...
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February 29, 2024
IRONMAN Announces Partnership with RaceRanger to Monitor Drafting Activity at All 2024 IRONMAN Pro Series Events
- Electronic drafting detection system measures distance between two athletes on bike portion of the triathlon to help reinforce clean and fair racing - New IRONMAN Pro Series to consist of six IRONMAN and 10 IRONMAN 70.3 triathlons around the world as well as the VinFast IRONMAN World Championship Women’s...
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February 29, 2024
CTS Launches Sports Nutrition Coaching from Stephanie Howe, PhD
Colorado Springs, CO – February 29, 2024/ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of a new CTS Sports Nutrition Coaching package, created and delivered by Stephanie Howe, PhD. Coach Stephanie earned her PhD in Nutrition & Exercise Science from Oregon State University and...
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February 29, 2024
Vittoria Launches RideArmor: It’s most durable and puncture resistant road tire ever
BENTONVILLE, AR, February 29th, 2024 /ENDURANCE SPORTSWIRE/ - Vittoria RideArmor is the new addition to the road tire range designed to provide the dependability and durability that commuters and cyclists who train hard expect from a bicycle tire. RideArmor is the ultimate solution for the most challenging road conditions, delivering...