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April 17, 2026

Electrolit® Adds Strawberry Kiwi to Fast-Growing 12-oz 6-Pack Line, Rolling Out at Kroger, H-E-B, and Publix

Houston, TX (April 17, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit® – the premium hydration beverage – is expanding its top-ranking multipack sports drink lineup with the launch of its 12-oz Strawberry Kiwi six-pack, on shelves at Kroger, H-E-B, and Publix now. The brand’s new Strawberry Kiwi six-pack joins its growing multipack...

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April 16, 2026

Allied Cycle Works Launches the ECHO Carbon Road Bike — Rebalanced for Speed, Range, and Modern Road Riding

BENTONVILLE, AR — April 16, 2026 /ENDURANCE SPORTSWIRE/ - Today, Allied Cycle Works announced the launch of the all-new ECHO—a high-performance carbon road bike built to carry speed across the realities of modern road riding. With road-centric geometry and clearance for up to 45mm tires, ECHO is designed to stay...

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Cycling

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April 16, 2026

Rudy Project Raises the Bar for MTB Safety and Sustainability with the New Terraform, Terraform Pro, and Override

April 16, 2026, Treviso, Italy /ENDURANCE SPORTSWIRE/ - Rudy Project, Italian designers of sports performance eyewear and helmets, announces the release of the Terraform, Terraform Pro, and Override, a complete off-road system engineered for riders who demand safety, precision, and sustainability. The Terraform is an open-face helmet built for trail...

Cycling

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April 15, 2026

Colnago unveils the C72: Perfectly Composed

Milano (April 15, 2025) /ENDURANCE SPORTSWIRE/ - Guided by the concept of Perfectly Composed, the C72 represents a new synthesis of performance, craftsmanship and design. It is a top-tier road bicycle, Colnago’s most prestigious model, one where every element is developed in harmony — structure, materials, geometry and ride feel working...

Cycling

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April 15, 2026

STOKE Shoes Drops SS26 Summer Lineup Built for Heat, Hustle, and Wide Feet

Georges Mills, New Hampshire. (April 15, 2026) /ENDURANCE SPORTSWIRE/ - STOKE Shoes – the breakthrough wide-fit performance sneaker brand – is dropping two seasonal packs in its best-selling debut styles that promise to bring the stoke back to your feet. In time for the warmer months, the STOKE Summer Mesh...

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April 15, 2026

RunSignup Launches New Announcer Mode in RaceDay Mobile App

MOORESTOWN, NJ – April 15, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading provider of registration and technology for endurance events in the United States, announces the launch of its Announcer Mode within the RaceDay Mobile App. This new feature delivers a continuous stream of participant data to an announcer’s mobile...

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Running

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April 15, 2026

Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life

April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...

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Running