September 25, 2023

K-Swiss Parent Company Xtep International Unveils a Brand Strategy Focused on Running

Xtep International Holdings Limited gave a glimpse into the company’s future at an event in Beijing last month. The Chinese-based parent company of K-Swiss launched its milestone brand strategy dubbed the “World-class Running Shoes of China Xtep.” According to the company, this strategy marks a new chapter of innovation for...

September 25, 2023

Fernando Maluf (São Paolo, Brazil) and Kristen Larue (Chicago, Ill.) top the competition at The 2023 IRONMAN Chattanooga Triathlon, part of The VinFast IRONMAN North America Series

CHATTANOOGA, Tenn. (Sept. 25, 2023) /ENDURANCE SPORTSWIRE/ – The rolling hills and scenic views of Chattanooga, Tenn. and northern Georgia played host to the IRONMAN® Chattanooga triathlon, part of the VinFast IRONMAN North America series, on Sunday, Sept. 24. Over 1,500 athletes from 49 U.S States and 21 countries, regions, and...

September 25, 2023

The Running Event 2023 to Feature Exhibit Hall Livestream

PORTLAND, Maine (September 25, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced its inaugural TRE Livestream in partnership with PR Project, a media team focused on amplifying the voices of Black, Indigenous, and all People of Color in the running space. The...

September 25, 2023

Zoot Sports Raises $32,280 for Maui Wildfire Relief with “Maui Strong” Collection

Carlsbad, CA /ENDURANCE SPORTSWIRE/ – Zoot Sports proudly announces the successful fundraising of $32,280 through sales of its limited-edition "Maui Strong" collection to support the ongoing recovery efforts in Maui, Hawaii after the recent, devastating wildfires. The special collection featured technical running shirts, singlets, and cycling tops with a distinctive "Maui...

September 24, 2023

Whitney Hirano, Dustin Macuiba, Hannah Babalola and Chip Battoe win the iconic 2023 Life Time Chicago Half Marathon

Chicago, Ill. (September 24, 2023) /ENDURANCE SPORTSWIRE/ - Today, the 26th annual Life Time Chicago Half Marathon & 5K, presented by HOKA, took over Chicago’s exclusive Lake Shore Drive and historic south side neighborhoods, offering participants an unparalleled running experience. Event owner and producer, Life Time (NYSE: LTH) welcomed athletes...

September 24, 2023

Sperl and Nieuwoudt take wins at Challenge Sanremo

/ENDURANCE SPORTSWIRE/ - A start to finish win and his first professional victory for Maximilian Sperl (GER) and a perfectly executed race by Magda Nieuwoudt (RSA) marked today’s Challenge Sanremo on the Italian Riviera. The men’s race saw Sperl exiting the water in the lead in 24:26 and holding strong...

September 23, 2023

Serrières, Billouin Win 2023 XTERRA World Championship In Double Title Defense

September 23, 2023 /ENDURANCE SPORTSWIRE/ - Arthur Serrières (FRA) and Solenne Billouin (FRA) defended their titles at the 2023 XTERRA World Championship in Trentino, Italy to extend their reign as XTERRA World Champions for a second year running. With the skies clearing over the cool, clear, crystal waters of Lake...

September 23, 2023

Cowtown Ribbon Cutting and Community Open House

(Fort Worth, Texas) /ENDURANCE SPORTSWIRE/ - The Cowtown moved its offices to 3584 S. Hills Avenue, Suite 21, Fort Worth, Texas, 76109, in the Westcliff Shopping Center. To celebrate, there is a scheduled Ribbon Cutting Ceremony on Friday, September 29, 2023 at 4:00 PM. The Fort Chamber of Commerce and...

September 22, 2023

Former Planet Fitness CEO ‘Blindsided’ by Ouster as Gym Chain’s Stock Sinks

Chris Rondeau, who resigned as CEO of Planet Fitness last week in a stunning move, was reportedly “seriously blinded” by the board’s decision to request that he step down. The move, which surprised employees and investors, has caused shares of Planet Fitness to plummet nearly 20%, hitting a 52-week low....

September 22, 2023

Suweeka Taps SIMBOL Communications as PR Agency of Record

Portland, Oregon (September 22, 2023)/ENDURANCE SPORTSWIRE/ – With the imminent launch of its debut product, a first-of-its-kind hitch rack system aimed at the growing e-bike, cycling and e-moto markets, Suweeka is bringing in SIMBOL Communications as its North American Agency of Record (AOR) to handle media/public relations efforts and assist with other...

September 22, 2023

Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship

Seattle, Wash. (September 22, 2023)/ENDURANCE SPORTSWIRE/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful athletes,...

September 22, 2023

One man’s quest to end cheating in virtual cycling

Pollastri was riding in his basement on Zwift, a multiplayer virtual training program that lets cyclists train together at home. He’d been riding in the Zwift Racing League, the largest competition on the platform, against riders all over the world. Pollastri is a self-described data freak, so on the heels of...

September 22, 2023

Ultra X launch the first multi-stage ultra in Rwanda

/ENDURANCE SPORTSWIRE/ – Global ultra-marathon events series, Ultra X launch Ultra X Rwanda, a two stage event that takes place over two days in Norther Rwanda and the districts of Burera and Musanze. Ultra X Rwanda is a multi-stage ultra-marathon taking place over two days but also offers a 50km...

September 22, 2023

Michelob Ultra provides Boulderthon® runners a continued celebration post-race

BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced its partnership with Michelob Ultra for the 2023 event. The beer company with a passion for marathon and running events will be hosting the post-race event, providing every runner with a free Michelob Ultra or seltzer, and will...

September 22, 2023

RunSignup Releases Bi-Annual U.S. Race Registration Market Analysis

Moorestown, NJ – September 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, has published its latest market analysis of the U.S. race registration industry. Current trends indicate a resurgence in participant registrations for large events - a positive shift from...

September 22, 2023

PILLAR Performance Shines at IRONMAN World Championship Expo, Expands Presence in France and Spain

London /ENDURANCE SPORTSWIRE/ – PILLAR Performance (“PILLAR”), the rapidly growing Australian micronutrition company, made a triumphant mark at the recent IRONMAN World Championships held in Nice, France. The company showcased its first-to-market range of micro nutrition to athletes from around the world in the lead-up to this prestigious event. Alongside...

September 21, 2023

Mark Allen Triathlon Retreats

/ENDURANCE SPORTSWIRE/ - Group Evolution and Mark Allen are pleased to announce their ‘Unlock your Potential’ training retreats for 2024, held at the stunning Chateau de la Motte Henry in the Loire, France. Mark’s retreats will run 11th-17th and 19th-23rd June and form a core part of Group Evolution’s triathlon...

September 21, 2023

Billouin, Sloth Nielsen Win Final XTERRA World Cup Short Track In Trentino, Italy

/ENDURANCE SPORTSWIRE/ - Solenne Billouin (FRA) and Jens Emil Sloth Nielson (DNK) secured the win at the XTERRA Short Track Off-Road Triathlon beneath the Dolomites in Molveno on Thursday, September 21, 2023. The intense pace and lightning fast format finalised the conclusion of five XTERRA Short Track races in the...

September 21, 2023

The Road to Wellness Attracts Record Attendance In Roxbury

ROXBURY (September 21, 2023) /ENDURANCE SPORTSWIRE/ – On Saturday, September 9th, The Dimock Center, HoodFit, and the Boston Athletic Association (B.A.A.) hosted the 9th Annual Road to Wellness 5K Run/2-Mile Walk. The race was once again held at The Dimock Center in Roxbury and welcomed a record number of participants. It...

September 21, 2023

Adidas Opens USD137 Million Automated Distribution Center in China’s Suzhou

Adidas has opened its automated distribution center in the Chinese city of Suzhou after spending about CNY1 billion (USD137 million) on the project, making it the German sportswear giant's largest investment in China in the past five years. The center, covering an area of 139,000 square meters, is highly automated...

September 21, 2023

IRONMAN 70.3 Maine Triathlon Extended In Augusta For An Additional Three Years

- IRONMAN and Kennebec Valley Chamber of Commerce agree to three-year host venue agreement to keep the IRONMAN 70.3 Maine triathlon in Augusta, Maine through 2027 - General registration for the 2024 IRONMAN 70.3 Maine triathlon scheduled to take place on July 28 is now open by visiting, www.ironman.com/im703-maine AUGUSTA,...

September 21, 2023

Chicago State University Becomes 14th NCAA Division I School to Add Women’s Collegiate Triathlon

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon and Chicago State University today announced Chicago State University, a Predominantly Black Institution in Chicago, Illinois, will become the 14th NCAA Division I program to offer women’s triathlon at the varsity level. Chicago State begins competition in fall 2024 and will begin the search to...

September 21, 2023

New NFL and NCAA Schools Join The Lineup for Second Annual Coach Knapp Stair Climb Initiative

New York, September 21, 2023/ENDURANCE SPORTSWIRE/ – The Coach Knapp Memorial Fund, named in honor of veteran NFL assistant coach Greg Knapp, today announced its expanded lineup of NFL and NCAA teams participating in this fall’s “Knapp Stair Climb.” Launched last fall, the initial project had seven NFL teams and close...

September 21, 2023

Shimano recalls 760,000 Hollowtech road cranks after receiving 4,500 incident reports

Shimano says 760,000 11-speed Hollowtech road cranksets will need to be inspected for signs of delamination. The affected cranks — Dura-Ace and Ultegra models manufactured prior to July 2019 — can separate and break; the company has received reports of 4,519 incidents of cranksets separating, and six reported injuries, including...

September 21, 2023

SummaForte™ Using Lexaria Bioscience Technology to Help Athletes Perform Better and Recover Quicker

GREAT FALLS, VA/ENDURANCE SPORTSWIRE/ – SummaForte™, a trusted performance and recovery brand that uses CBD and other clinically tested nutrients, is working with Lexaria Bioscience Corporation (Nasdaq: LEXX) to help athletes and others achieve even greater results. CBD, or cannabidiol, is one of over 100 natural compounds extracted from the...