News Topics
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June 9, 2023
Renowned Author, Hilary JM Topper, Seeks Brand Partnerships to Support Nationwide Book Tour
Merrick, NY – June 9, 2023 /ENDURANCE SPORTSWIRE/ – Hilary JM Topper, the celebrated author of "From Couch Potato to Endurance Athlete - A Portrait of a Non-Athletic Triathlete," published by Meyer & Meyer Sport, is thrilled to continue her nationwide book tour, featuring upcoming appearances and book signings in major...
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June 9, 2023
XTERRA World Cup in Belgium this weekend
/ENDURANCE SPORTSWIRE/ – The third of seven stops in the inaugural XTERRA World Cup takes place Saturday, June 10, as the Citadel of Namur hosts the XTERRA European Championship race for the first time. Then on Sunday, June 11, the World Cup continues with the second of five invite-only XTERRA Short...
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June 8, 2023
ENVO Drive E-Mobility Brand Taps SIMBOL Communications as PR Agency of Record
Vancouver, Canada (June 8, 2023) /ENDURANCE SPORTSWIRE/ - Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – is partner with SIMBOL Communications as their PR Agency of...
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June 8, 2023
Life Time ‘The Rad Dirt Fest’ presented by Wahoo Announces Brand New Courses for 2023
Trinidad, Colo., (June 8, 2023) /ENDURANCE SPORTSWIRE/ - Life Time’s (NYSE: LTH) The Rad Dirt Fest presented by Wahoo will feature three brand new courses this year, which all start and finish in downtown Trinidad and include a section in beautiful Trinidad Lake State Park. Riders will have to bring...
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June 8, 2023
USA Triathlon Presents Together We Thrive Certification Program, an Offering of Free Diversity, Equity, Inclusion and Access Education Courses
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced its Together We Thrive Certification Program, a collection of free diversity, equity, inclusion and access education courses available for all members of the multisport community who wish to foster positive change in their communities. The free Together We Thrive Certification curriculum is available...
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June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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June 8, 2023
PUMA and The San Francisco Marathon Announce Multi-Year Partnership
San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...
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June 8, 2023
Arena Games Triathlon Secures Huge Growth In 2023
/ENDURANCE SPORTSWIRE/ – Arena Games Triathlon powered by Zwift nearly doubled its live broadcast audience during a stellar second season of Super League Triathlon’s innovative esports World Championship Series. The hybrid of real life and virtual racing has not only provided a new level of innovation in sport but proved hugely...
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June 8, 2023
Rib Mountain Challenge racers embrace adventure in Stevens Point, Wisconsin
STEVENS POINT, WISCONSIN /ENDURANCE SPORTSWIRE/ - Racers ranging from age 7 through 68 convened from 19 states to take on the secret course that awaited them in the Stevens Point area in this past weekend’s Rib Mountain Adventure Challenge. Teams up to four people used a map and compass to...
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June 8, 2023
USA Cycling Announces 2023 Cross-Country Marathon and E-MTB World Championship Teams
June 8, 2023, COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2023 UCI Cycling World Championships will make history in Glasgow, Scotland as the first World Championship where 13 events will be contested across 7 disciplines. In the first of many roster announcements, the Cross-Country Marathon Mountain Bike and E-MTB teams...
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June 8, 2023
Chasing Watts makes it easier than ever to create rides with your GPX files
/ENDURANCE SPORTSWIRE/ – Chasing Watts, the leading group ride app for cyclists, has just made it easier than ever for ride creators to build a ride within the app using their GPX route. Now you can quickly create a ride using a route you have created with a third-party program, a...
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June 8, 2023
GFNY Lourdes Tourmalet this Sunday
New York City, June 8, 2023 /ENDURANCE SPORTSWIRE/ - This Sunday, the famous pilgrimage town of Lourdes, located in the Southwest of France at the the base of the Pyrenees mountains, will host the second edition of GFNY Lourdes Tourmalet. The challenging race course is 147.5 km long with an...
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June 8, 2023
Outside Interactive, Inc. Debuts National Park Television Series Featuring Recording Artist Mike Posner
BOULDER, CO | June 8, 2023 /ENDURANCE SPORTSWIRE/ – Outside Watch, the television network of Outside Interactive, today announced the broadcast premiere of Park Sessions, a new show featuring live concerts recorded off-the-grid in the remote wildlands of the most iconic national parks across the US. Premiering on June 8, the...
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June 7, 2023
Former Champions Highlight Strong 2023 Grandma’s Marathon Field
(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ - Several former champions will return to this year’s Grandma’s Marathon, highlighting a field that’s expected to include some of the best American distance runners ahead of next year’s U.S. Olympic Trials. GRANDMA’S MARATHON Defending champion and event record holder Dominic Ondoro returns on the men’s...
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June 7, 2023
Four Ways Shoe Brands (and You) Can Reduce Footwear’s Environmental Impact, According to a Life Cycle Analyst
According to a study from MIT, a pair of new running shoes produces the equivalent of 14 kilograms of CO2. That is about 4 million metric tonnes of CO2 every year, just from the athletc shoe industry. That is more than the total greenhouse gas emissions produced by the Bahamas....
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June 7, 2023
Attaquer Time Attack Strava Challenge and Giveaway
/ENDURANCE SPORTSWIRE/ – Australian cycling kit pioneers Attaquer have just launched their Time Attack Strava Challenge. Clock up 100 minutes in 10 days to score a $75AUD Attaquer voucher and go into the running to win $3,000AUD of kit, plus anyone who completes the challenge in a single activity also has...
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June 7, 2023
D3O Ghost Back Protector Wins ISPO Award For Revolutionary Lightweight, Flexible Impact Protection
MUNICH, GERMANY / 06 JUNE, 2023 /ENDURANCE SPORTSWIRE/ – D3O, the world’s leading impact protection solutions company, has won a coveted ISPO award for their Ghost™ Back Protector with Impact Print™, a lightweight, cool, flexible solution featuring D3O’s innovative non-Newtonian material. Using the revolutionary D3O® Impact Print™ technology, the Ghost™ Back...
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June 7, 2023
Coming This Month: USA Triathlon’s Seventh Annual National Triathlon Week Presented By Nix Biosensors
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the dates for the seventh annual National Triathlon Week Presented by Nix Biosensors, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The social-media-based campaign brings the multisport community together from June 26-July 2 — not only to swim,...
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June 7, 2023
BibBoards Celebrates Ten Million Gone Program: Empowering Race Directors to Generate Revenue and Success
San Ramon, CA 6/7/2023 /ENDURANCE SPORTSWIRE/ – BibBoards, the leading innovator in race bib fastening solutions, is thrilled to announce a major achievement in their mission to transform the endurance sports industry. With the recent milestone of Ten Million Gone aka TMG program, BibBoards has successfully eliminated 10,000,000 safetypins providing athletes with...
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June 7, 2023
‘We should have gone off air’ – IRONMAN CEO Messick on Hamburg broadcast
IRONMAN CEO Andrew Messick has expressed his regret at the fact they didn’t halt their broadcast of IRONMAN Hamburg once the severity of the tragic incident that occurred early on the bike course started to emerge. A motorcycle operator, who was carrying an official race photographer at the time, was...
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June 7, 2023
Lance Armstrong launches into reality TV with ‘Stars on Mars’ debut
Having been excommunicated from the world of professional cycling, Lance Armstrong - one of the most infamous dopers in sports history - has taken on a new career in reality television. The Texan is appearing in the show 'Stars on Mars' - Fox's latest foray into the vast landscape of...
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June 7, 2023
Adidas offers student loan help for US employees
Adidas is offering to help its U.S. employees pay down their student loans. On Tuesday, the global shoe and apparel retailer announced that full-time employees who work at least 30 hours a week qualify for a $100 per month – or $1,200 per year – stipend through the company’s new...
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June 7, 2023
Inaugural Bruce Lee Challenge Announced for 2023
San Diego, CA /ENDURANCE SPORTSWIRE/ - “The Key to immortality is first living a life worth remembering.” The inaugural Bruce Lee Challenge is underway until December 31st. “Willing is not enough, we must do.” The Bruce Lee Challenge features a custom 12-week training program inspired by Bruce Lee’s workout regime....
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June 7, 2023
Tower 26 Hermosa Beach Triathlon announces Libertana as Presenting Sponsor
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a new partnership with Libertana, a California based health care company that provides valuable healthcare and social services to some of California’s most vulnerable population. “Libertana is honored to participate in this long-standing event” said Company Chairman Jonathan...
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June 7, 2023
Speedland Launches Fourth Commission The GS:PGH
Portland, Oregon, June 7, 2023 /ENDURANCE SPORTSWIRE/ - Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland unveils the GS:PGH, a highly cushioned, customizable shoe designed for maximum performance and comfort for trail running. The GS:PGH, like all its predecessors, is a...
