BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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March 18, 2024
PTO Confirms ‘Battle of Champions’ for Women’s Singapore T100
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon have confirmed a powerful line up for the women’s Singapore T100 triathlon on 13 April, 2024, the second stop on the new eight-leg T100 Triathlon World Tour. Included is Miami T100 champion India Lee, who will be...
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March 18, 2024
Cycling travel experts Sportive Breaks announce new self guided road cycling holidays
18th March 2024 - UK /ENDURANCE SPORTSWIRE/ – Cycling travel experts, Sportive Breaks promote bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. The team offer a range of customised travel packages including cycling tours, training camps, hospitality,...
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March 14, 2024
Patrick Lefevere sanctioned by UCI for “disparaging” comments “towards women”
Lefevere, who is never far from the headlines and has made numerous much-criticised comments over the years, will now have to make a public statement "recognising the inappropriateness of his statements and apologising therefore" or he faces a fine of 20,000 Swiss francs. The fine has been suspended for three years, on...
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March 14, 2024
Inside Brooks’ CEO Transition: How Company Vet Dan Sheridan Plans to Engage New Consumers, Tackle New Markets
With Jim Weber‘s upcoming departure from Brooks, incoming chief executive officer Dan Sheridan has some big shoes to fill. The running industry — Weber included — believes the exec is the right person for the job. On March 12, Brooks announced that Weber was stepping down as CEO after 23 years. Sheridan, currently the Brooks president and chief operating...
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March 14, 2024
Adventure Cycling Secures BikeInsure as Official Bike Insurance Partner
Missoula, MT / March 14, 2024 /ENDURANCE SPORTSWIRE/ - We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance. Adventure Cycling members may access a discounted rate with BikeInsure to protect their bicycles and e-bikes from...
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March 14, 2024
TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Louisville, Colo., March 14, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in...
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March 13, 2024
Adidas North America Revenue Falls 25% In Q4
Adidas reported fourth quarter financial results on Wednesday that showcase the challenges the German sportswear giant continues to face amid the fallout from discontinuing its Yeezy line. Revenue for the three months ending Dec. 31 fell 8% to €4.8 billion ($5.2 billion based on current exchange rates) with a net loss of €359 million ($393...
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March 13, 2024
On’s Co-CEO Says Paris Olympics Will Help Grow Brand Awareness
Despite a surprising loss in Q4, On Holding is looking towards the future, with a special focus on the Olympic Games in Paris this summer. In the fourth quarter, the Swiss running shoe brand posted a net sales increase in Q4 of 21.9 percent to 447.1 million Swiss francs. Sales came in around 1.5 percent...
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March 13, 2024
Fleet Feet Strengthens Store Support Team with New Leadership Appointments
CARRBORO, N.C. (March 13, 2024) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, today announced leadership appointments with new hires, expanded roles and promotions as the brand focuses on fueling growth. Stuart Williams joins as vice president of IT. In this newly created role, Williams will...
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March 13, 2024
Gold’s Gym SoCal Welcomes New Vice President of Technology, Bryan Taylor, to the Team
Los Angeles, CA /ENDURANCE SPORTSWIRE/ - Gold’s Gym SoCal, the original home of transformative fitness workouts, is proud to announce the appointment of Bryan Taylor as the new Vice President of Technology. This strategic addition comes as the organization celebrates its 35th anniversary and prepares for a significant phase of growth...
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March 12, 2024
Caterpy Laces Secures SIMBOL Communications as PR Agency of Record
Orlando, Florida (March 12, 2024)/ENDURANCE SPORTSWIRE/ – Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in, no-tie shoe, while also improving lacing security, blood flow and overall comfort – has chosen...
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March 12, 2024
TrainingPeaks Becomes Official Training Software of German-Based power and pace
Louisville, Colo., March 12, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with power and pace, Germany’s largest triathlon coaching organization. TrainingPeaks is now the technology platform of choice for power and pace, a leading coaching service that offers training...
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March 12, 2024
Aravaipa Running Announces Rachael Norfleet as Director of Partnerships
Phoenix, ARIZONA/ENDURANCE SPORTSWIRE/ - Aravaipa Running is excited to announce the addition of Rachael Norfleet as the company’s new Director of Partnerships. In this role, Rachael will be responsible for developing and managing strategic partnerships to further elevate the event experience for all trail and ultra runners. “We are thrilled...
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March 11, 2024
Giant Group’s February Revenue Decline Worsens Sequentially
The Giant Group reported monthly revenues for February 2024 declined 27.2 percent to NT$4.14 billion, representing a return to deeper declines after a three month trend in improving performance. January sales were down 17.7 percent and the year-to-date results were down 22.4 percent to NT$8.94 billion. The February decline is...
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March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
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March 8, 2024
Freeletics Closes $45 Million Funding Round with Superstar Investors
Digital fitness company Freeletics closed on a $45 million Series A funding round led by FitLab, Causeway Media Partners and Jazz Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures, ward.ventures, and business strategist Tony Robbins. The investor group is affiliated with several professional sports franchises, including the San...
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March 8, 2024
RunSignup Publishes March US Race Registration Market Analysis
Moorestown, NJ- March 8, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for the endurance race industry, continues its tradition of publishing its market analysis on the endurance industry. These reports serve both as a compass for internal evaluations and a valuable resource for the wider endurance...
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March 8, 2024
TrainingPeaks Becomes Official Training Software of Purple Patch Fitness
Louisville, Colo., March 8, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with Matt Dixon’s Purple Patch Fitness. TrainingPeaks is now the technology platform of choice for Purple Patch, which offers performance training for time-starved athletes. The group previously used...
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March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...
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March 7, 2024
Trek will cut spending by 10%
According to the memo, which Bike Retailer obtained, Burke outlined a strategy where Trek will reduce both its overall inventory volume – by some 20% measured by days in stock – and the number of SKUs (stock keeping units) in its lineup by an even larger 40% by the 2026...
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March 7, 2024
Can Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It Recalibrates Nike Relationship?
Foot Locker’s financial results were weaker than expected in 2023, which prompted the company to delay its long-term sales targets by two years. The company has also begun to close about 125 underperforming locations of its Champs banner. The retailer on Wednesday said its percentage of non-Nike brand sales in...
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March 7, 2024
Giro hits back at UCI in helmet row, as expert says manufacturers could look at ‘legal options’
Giro, the helmet manufacturer, has insisted it "plays by the rules" after the UCI announced a review into time trial helmets, a move seemingly triggered by the launch of the new Giro Aerohead II. In a post on Instagram on Wednesday evening, Giro revealed that the UCI had authorised the...
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March 7, 2024
IMG to represent PTO Media Rights for new T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) today announced it has extended its agreement with IMG, a global sports, events and representation company, to exclusively negotiate and distribute the media rights for its T100 Triathlon World Tour until 2026. The deal will see IMG manage the broadcast deals for...
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March 7, 2024
Ruthless 719 Ride Returns for the 2024 SUAREZ Gran Fondo National Series
Gettysburg, PA – March 7, 2024 /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce the continuation of its partnership with the 719 Ride cycling event in Colorado Springs. For the second year, 719 Ride participants can earn points toward the season-long Gran Fondo National Series Points Competition and qualify for the...
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March 6, 2024
FitLab Accelerates Growth With $65M in Strategic Financing
FitLab, the multi-brand performance lifestyle company behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners, made up of approximately $35 million funded at closing and $30 million of remaining availability. Athletech News