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Business
April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
April 15, 2021
Cotopaxi Joins Climate Neutral
Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of its carbon footprint. Climate Neutral, a non-profit...
April 15, 2021
The biggest bike retailers in the US
Bicycle Retailer and Industry News has pulled together the 10 largest-grossing bke retailers who sell IBD-quality bikes primarily through brick-and-mortar stores. Check out the rankings here.
April 15, 2021
Mountain Hardwear Names Matt Burbach Director of Marketing
Richmond, Calif. (April 15, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer ecommerce, wholesale,...
April 15, 2021
Pittsburgh to Host 2023 National Senior Games
PITTSBURGH (April 15, 2021) – P3R announced as the Official Event Management Partner of SportsPITTSBURGH for the 2023 National Senior Games in Pittsburgh. P3R will serve as the event manager of the biennial event alongside SportsPITTSBURGH, a division of VisitPITTSBURGH. The games will welcome thousands of elite athletes over the...
April 15, 2021
Fast Talk Laboratories Partners with INSCYD for Testing and Coaching Education
April 15, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the new sport science community and virtual performance center, announces a partnership with INSCYD, the leading remote, protocol-based physiological testing technology. Fast Talk Laboratories now offers INSCYD testing and analysis services for athletes as well as education and support...
April 15, 2021
American River 50 Mile Endurance Run Presented by Norcalultras Returns May 8, 2021
Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in Auburn, California the race is now ranked as the second largest 50-mile endurance run. Recognized for...
April 14, 2021
Dish Network Sues Peloton, LuluLemon, Icon Health & Fitness
Dish Network and its Sling TV division sued Peloton, Lululemon, and ICON Health & Fitness. The network provider says the fitness companies used Dish’s patented technology developed by Move Networks Inc., which “allows Internet users to stream content from across the world in real time at the highest possible quality.” Move Networks...
April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
April 13, 2021
2021 Rookie Triathlon and Jack’s Generic Triathlon Canceled
AUSTIN, Texas, April 14, 2021 -- High Five Events has canceled Rookie Triathlon and Jack’s Generic Triathlon for 2021. The decision was made due to heightened COVID-19 requirements and a low number of registrations. Rookie Tri was scheduled for May 2nd and Jack’s Generic Tri was scheduled for August 29th....
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 13, 2021
Marty Nothstein drops appeal of dismissal in lawsuit against USA Cycling
Former U.S. congressional candidate and Olympic gold medal cyclist Marty Nothstein has withdrawn his appeal of a judge’s decision dismissing Nothstein’s defamation lawsuit against USA Cycling over its disclosure of a misconduct allegation against him. The Morning Call
April 13, 2021
Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure
PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...
April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
April 13, 2021
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) - Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X...
April 13, 2021
Sportstats Extends Timing Agreement with The IRONMAN Group for Three Years Across All North America IRONMAN, IRONMAN 70.3 and Rock ‘N’ Roll Running Series Events
SALT LAKE CITY, Utah, USA / NEPEAN, Ontario, Canada (April 13, 2021) – Throughout a 24-year partnership, a genuinely great union has flourished between The IRONMAN Group and Sportstats. It was announced today that the partnership has been renewed for an additional three years across all IRONMAN®, IRONMAN 70.3 and...
April 13, 2021
Space Technology Boost to Outlaw Triathlon Series
The Outlaw Triathlon Series has partnered with AWOL to access their state-of-the-art facial recognition photography, in conjunction with the UK & European Space Agencies. Free race photography is a popular feature at Outlaw events and the new partnership with AWOL will benefit every competitor taking part across the five events this year. Using facial...
April 12, 2021
Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’
If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...
April 12, 2021
Sun Valley Ski Resort Closes Out Successful 2020-21 Winter Season
Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held plenty of unknown barriers. “We are so thankful to our employees, guests and the wider community...
April 12, 2021
Super League Triathlon Announces Global Partnership With OFX
Super League Triathlon has announced a wide ranging deal with OFX that will see them become a Global Partner for 2021 and beyond. OFX, who are world leaders in international money transfers, will work closely with Super League on marketing initiatives to grow the sport of triathlon, to help deliver a 2021...
April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
April 10, 2021
2021 Toyota USA Triathlon Age Group National Championships in Milwaukee Sold Out
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the Toyota USA Triathlon Age Group Sprint and Olympic-Distance National Championships, scheduled for Aug. 6-8 in Milwaukee, are sold out. While both National Championship divisions are at capacity, a limited number of spots remain available for the sprint- and Olympic-distance Time...
April 9, 2021
Arkansas cycling industry responds to trans legislation
BRAIN has reached out to several industry members based in Arkansas for their take on the recent state legislation regarding transgender people. Bicycle Retailer
April 9, 2021
February bike imports continue surge
The U.S. brought in 1.38 million bikes in the month, worth $119 million. That's 74% more bikes than in February 2020 and 26% more in value, according to import statistics released by the Department of Commerce this week. Bicycle Retailer
April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
