Business

June 18, 2021

Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth

FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...

June 17, 2021

Marmot and Industry Leaders Partner to Launch Two Grants Focused on Supporting Outdoor Creatives of Color

Rohnert Park, Calif. — Jun 17, 2021— L. Renee Blount was focused on innovation, helping brands rethink, and ideate when she graduated Harvard. Right before the pandemic, she quit her innovation & brand consulting job in New York City to chase her dream of becoming an outdoor creative and photographer,...

June 17, 2021

Rugged Races and RAM Racing Become Ventures Endurance

BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...

June 17, 2021

Kryptonite Adds New Security Options for E-Bike Owners

Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...

June 17, 2021

PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...

June 17, 2021

Commit Now, Set Your Goal and Register for the 2021 SDCCU OC Running Festival

ORANGE COUNTY, Calif. –Its Orange County’s favorite springtime running tradition, this year taking place in the fall. The 17th annual SDCCU OC Marathon Running Festival is set to return live and in-person the weekend of November 6-7, 2021. The twice-postponed race will include a sunset 5k on Saturday and 13.1-mile...

June 17, 2021

Showcased

Brent Bookwalter Will Retire After Storied Career

Asheville, NC, 17 June 2021 -- American professional cyclist Brent Bookwalter announced Thursday that he will retire from the sport at the end of the 2021 season. This ends an incredible 16-year career that saw the 37-year-old achieve accolades including helping Cadel Evans win the Tour de France (2011), representing the...

June 16, 2021

IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches

NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...

June 16, 2021

Giro announces New Hires within Marketing Team

(June 16, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as Brand Manager, Giro Bike while Eric Richter moves into a new role as Bell,...

June 16, 2021

Momentous Bolsters Athlete Ambassador Team with Morgan Pearson Partnership

(JACKSON HOLE, WY—June 16, 2021) – Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has teamed up with leading triathlete Morgan Pearson. He joins an elite team that also includes leading runners Emma Coburn, Emma Bates, and Molly Seidel, climber Alex Honnold, CrossFit...

June 15, 2021

Big City Mountaineers Welcomes New Executive Director

GOLDEN, Colo. (June 15, 2021) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, is pleased to announce the appointment of David Taus, a lifelong educator and outdoor advocate, as the organization’s new executive director. “We are thrilled...

June 15, 2021

Malaysia lockdown for Shimano and Kent continues

Malaysia lockdown for Shimano and Kent continues

June 15, 2021

Taiwan e-bike exports up 44% in first 5 months, exceed regular bike exports

Taiwan exported $555 million worth of e-bikes in the first five months of 2021, up 44% from the same period in 2020, the country's Ministry of Finance announced. Exports of regular bikes totaled $525 million, up 38% from the same period last year. BRAIN

June 15, 2021

Tissot and USA Cycling Announce Partnership

Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...

June 15, 2021

2021 Little Rockers Kids Marathon Registration Opens June 28

LITTLE ROCK, Ark.  – Little Rock Marathon race officials announced today that registration for the Little Rockers Kids Marathon, presented by the Hatcher Agency, will open on June 28. The Little Rockers Kids Marathon is a family-friendly event to be held Saturday, Nov. 20, 2021 at 11:00 a.m.  The Little...

June 14, 2021

Bike Companies And Events Benefitting From Gravel Craze

According to data from The NPD Group, year-over-year sales of cyclocross/gravel bikes are up 96 percent through March 2021, with the category capturing 35 percent of the overall road bike category, second only to performance road bikes. Find out why on SGBMedia

June 14, 2021

One Time Rivals, Spartan and Tough Mudder Host Joint Obstacle Course Race Weekend in Central Florida

BOSTON, Mass. (June 15, 2021) – For the first time since Spartan’s acquisition of Tough Mudder, the brands will come together in a singular weekend to create the biggest celebration in the history of Obstacle Course Racing (OCR), each hosting its unique event style simultaneously at a single venue on December...

June 14, 2021

AWOL proves that Live Photos are here to stay

Last weekend’s iconic AJ Bell 2021 World Triathlon Leeds was a model of COVID-compliant elite and mass participation racing and entertainment held in stunning weather in Roundhay Park, Leeds, paving the way for the post-COVID return to mass participation. A team from British event technology company AWOL were deployed, providing...

June 11, 2021

SIGNA Sports United To Go Public By Merging With A SPAC

SIGNA Sports United (SSU), the sports eCommerce retailer and technology company, has struck a deal to combine with publicly-traded special purpose acquisition company (SPAC) Yucaipa Acquisition Corporation (YAC). The deal also encompasses the purchase of eCommerce bike retailer WiggleCRC Group. PYMNTS.com

June 11, 2021

Shimano forced to shut Malaysia component factory in latest blow to the supply chain

Shimano's factory in Malaysia will be completely closed until at least June 14 due to an official COVID-19 mandate. Since June 1, the factory had been allowed to operate at 60% capacity. Bicycle Retailer  

June 11, 2021

Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program

(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...

June 10, 2021

ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.

(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...

June 10, 2021

Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection

SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...

June 10, 2021

Tough Mudder Partners with KOOSH for a Unique and Muddy Kids Experience

BOSTON, Mass. (June 10, 2021) - Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder Kids. Tough Mudder Kids presented by KOOSH will kick-off on July 10th and run through the...

June 8, 2021

Top swimmers unionise in bid for improved athlete rights

Several of the world’s top swimmers have formally established a new independent representative body in a bid to improve athlete rights in the sport and give competitors a greater say in governance matters. SportsPro