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February 26, 2020
ShowcasedGannett / EnMotive name John Smith as Vice President of Partnerships
SAN DIEGO & CHICAGO – February 26, 2020 – Gannett and its EnMotive Company division announced today that industry veteran John Smith has joined the company as Vice President of Partnerships, effective immediately. Smith comes to Gannett & EnMotive from the Ironman Group, operator of the Rock ‘n’ Roll Marathon...
February 27, 2020
New partnership announced between Marathon Swims and iTAB
Marathon Swims is pleased to announce a new partnership with iTAB to offer swimmers the chance to personalise their finisher medals with their name and finish time. The ultimate swimming challenge takes place on 7th and 8th November 2020 at the London Aquatics Centre on Queen Elizabeth Olympic Park – home of the London...
February 27, 2020
VeloNews to Produce the Official Guide to the 2020 Giro d’Italia
Boulder, Colorado, USA — February 27, 2020 — In an exclusive agreement with RCS Sport, VeloNews, America’s leading bike racing media brand, will produce the North American edition of the Official Guide to the Giro d’Italia bicycle race for 2020. RCS Sport, the race’s owner and event producer has extended...
February 27, 2020
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But one brand, sporting goods giant Decathlon, has defied the trendline and recently reported strong financial...
February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...
February 26, 2020
The 2020 St. Jude Rock ‘N’ Roll Nashville announces New Music Festival presented by PNC Bank
NASHVILLE, Tenn., (February 26, 2020) – The Rock ‘n’ Roll Marathon Series® announced today the addition of the St. Jude Rock ‘n’ Roll® Nashville Music Festival presented by PNC Bank. The new music festival event moves the post-race concert to the race finish line at Nissan Stadium; creating an all-day music festival...
February 26, 2020
2020 TCS New York City Marathon Official Charity Running Program Launches with Goal of Raising $50 Million for Charity to Celebrate 50th Anniversary
New York, February 26, 2020—New York Road Runners (NYRR), the world’s premier community running organization, today launched the 2020 TCS New York City Marathon Official Charity Partner Program with a goal of exceeding $50 million raised by runners for charity. The goal of $50 million celebrates the marathon’s 50th anniversary...
February 26, 2020
XTERRA Introduces New World Rankings for Athletes
XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced the launch of the first-ever XTERRA World Rankings for athletes. The new scoring system, developed by former XTERRA World Champion Nicolas Lebrun, will assign points to every finisher at an XTERRA World Championship qualifying event in 2020...
February 25, 2020
Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic insulation with a unique baffling system designed to trap air and hug the body for...
February 25, 2020
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and available to consumers now. The Boost Kit’s Bosch motor provides gentle acceleration up to 20...
February 25, 2020
CTS Bolsters Coaching Staff with 3 New Coaches
(Colorado Springs, CO – February 25, 2020) – CTS, the industry leader in personal endurance coaching, today announced the addition of three new coaches to the CTS Coaching Staff. Stephanie Howe, Sarah Scozzaro, and John Croom bring unique strengths to staff of 56 total coaches, and are available to take...
February 25, 2020
Pro Runner Patrick Rizzo Announces His Retirement
February 25, 2020 - It will all come to an end next Saturday, Leap Day. Patrick Rizzo, one of the most decorated and versatile distance runners in the United States, will run his last professional race at the Olympic Marathon Trials in Atlanta. A testament to his longevity, it will...
February 24, 2020
Spartan offers relief for cancelled Tough Mudder events
Spartan offers relief for cancelled Tough Mudder events. According to Spartan Race's CEO Joe Desena, Tough Mudder tickets for any event not held will be transferable to any other Tough Mudder event in 20/21. Additionally, registrants will also receive two Spartan open entries of any distance, anywhere in the world....
February 24, 2020
Brooks Sports Sees 3.5 Percent Revenue Gain In 2019
Brooks Sports saw sales climb 3.5 percent in 2019 despite the opening of a new distribution center that presented logistical challenges, according to the annual report of the running brand’s parent, Berkshire Hathaway. Read more on SGB Media.
February 20, 2020
Fitbit earnings show worst holiday sales performance since IPO amid Google acquisition
Fitbit Inc. holiday sales declined more than 12% to the lowest fourth-quarter total for the company since it went public amid an acquisition attempt by Alphabet Inc. according to an earnings report released Thursday afternoon. Fitbit reported fourth-quarter losses of $120.8 million, or 46 cents a share, on sales of $502.1 million,...
February 20, 2020
Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) - Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing services. “ECHOS has the public relations experience and passion for the urban outdoors we need...
February 20, 2020
2020 IRONMAN Now Facebook Watch Schedule Announced
TAMPA, Fla. (Feb 20, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced it will continue live event coverage on Facebook Watch via the IRONMAN Now® Facebook Page for the third straight year, featuring 19 events from around the world in 2020. As the number of events...
February 20, 2020
EnMotive / imATHLETE Continue Expansion With Opening Of Boston Office
Feb 20, 2019 (Chicago, IL) – EnMotive / imATHLETE, a world class leader in technology that drives event growth, has announced the opening of a new office in Boston, Massachusetts. This location marks the 12th office for the company in the United States. The new location was driven by long-standing...
February 20, 2020
Brooks to Grow Run Happy Team with help from BibRave
BibRave will provide community management and event planning for Brooks Running’s newly-formatted Run Happy Team ambassador program Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently launched a new partnership with Brooks Running, providing community management of Brooks’ ambassador program - the Run Happy Team. BibRave...
February 19, 2020
PeopleForBikes Announces 2021 Membership Dues Increase
Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1, 2021. PFBC is supported primarily by membership dues, and this increase is essential to back the...
February 19, 2020
Garmin’s Q4 beats expectations on strong fitness growth
Garmin Ltd. reported fourth-quarter earnings that beat expectations and provided an upbeat outlook for 2020. All of Garmin’s business segments beat expectations, led by Fitness, up 34 percent; Marine and Aviation, both up 22 percent; and Outdoor, up 16 percent. See the earnings on SGB Media.
February 19, 2020
Stages® Cycling Announces Partnership With Carmichael Training Systems
Boulder, CO — Stages® Cycling today announced a two-year partnership with Carmichael Training Systems. Celebrating 20 years in business in 2020, CTS coaches will exclusively rely on Stages Dash GPS computers and Stages Power meters, and Stages will provide exclusive access to purchase incentives on Stages products for the thousands...
February 18, 2020
Julbo Expands Leadership Team; Welcomes Rick Randall As National Sales Manager
WILLISTON, Vt. (Feb. 18, 2020)– Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce Rick Randall as the company’s new national sales manager. Rick will work closely with the US and French sales and marketing teams to help develop, implement and support...
February 18, 2020
Space Performance Lab and Running Center Partners with Outside Interactive to Bring Marquee Race Course Simulations Into a Studio Setting
[New York, NY] February 18th, 2020 - SPACE Performance Lab and Running Center is now open to the public. SPACE is the world’s first anti-gravity AlterG treadmill facility with multiple AlterG anti-gravity units, high altitude training, and purified air in a natural and green setting. SPACE uses Outside Interactive technology, which allows the user to...
February 18, 2020
Cyclist and SPOKES Performance Director Pav Bryan Completes Seven Summits Challenge in Seven Days
Laguna Niguel, Calif. February 18, 2020 — Pav Bryan, Performance Director at SPOKES, a dynamic coaching platform with a fully personalized and holistic approach for endurance athletes of all ages, abilities and goals, completed a “Seven Summits” Challenge yesterday in Orange County, Calif. The 725-mile ride is the first of...
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