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Business
March 4, 2021
Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News
March 4, 2021
Reebok Appoints VP Of Apparel
Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media
March 3, 2021
Could Nike and Former Top Exec Face Legal Action Over Resale Saga?
The multi-layered story has exposed the many challenges and opportunities defining the lucrative and, at times, shady world of sneaker resale. It’s brought to light major issues and questions surrounding corporate governance, greed, and power, calling attention to the topic of white privilege. Footwear News
March 3, 2021
USA Cycling announces Matt Heitmann as Chief Marketing Officer and Commercial Team Realignment
COLORADO SPRINGS, Colo. – USA Cycling President and CEO Rob DeMartini has named Matt Heitmann as Chief Marketing Officer, overseeing Marketing and Membership. Heitmann joins the organization after leading marketing efforts of multiple industry organizations, including The Pro’s Closet, Canyon and BMC. Heitmann will begin with USA Cycling March 8th....
March 3, 2021
KT Tape® Leverages FitRankings Technology to Power the 2021 KT Tape Charity Series
Austin, TX – March 3, 2021 –FitRankings, the fitness industry’s most technologically advanced connected fitness platform, is excited to team up with KT Tape®, leaders in elastic therapeutic sports tape, for the KT Tape® 2021 Charity Series. Participants from across the globe are invited to kick-off the Charity Series by...
March 3, 2021
Run Local® Bay Area welcomes Salomon as Official Shoe and Apparel Partner
San Francisco, CA (March 3, 2021) - Run Local® is pleased to announce a new partnership with Salomon Group, where the industry leading trail footwear and running brand will support Run Local ® Bay Area’s 2021 year-long collection of locally-themed events known as the Run the Bay Series – the...
March 3, 2021
RunSignup l GiveSignup Announces New Timer Program
March 3, 2021 – Moorestown, NJ – RunSignup | GiveSignup announces the launch of its RunSignup Timer Certification program. The new RunSignup Timer Certification program is designed to provide timers with the ability to offer their events new and expanded registration and marketing related services that help increase event registrations....
March 3, 2021
Spartan Returns to Live Racing With Three Endurance Events on Three Continents
BOSTON, Mass. – Spartan®, the world’s leading endurance sports and wellness brand, officially kicked off its 2021 race season, hosting three events across the globe from February 26-28. The weekend saw two obstacle course race events in Okinawa, Japan and the US, and the first event on the Spartan Trail...
March 2, 2021
USA Triathlon Foundation, Professional Triathletes Organisation Open Application Window for $55,000 in COVID-19 Relief Fund Grants
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation (PTO), is now accepting applications for its second round of COVID-19 Relief Fund donations, with $55,000 in grant funding available. The relief fund provides financial support to members of the U.S. multisport community who have...
March 2, 2021
Stages Cycling Re-Opens Factory Install Power Meter Production
BOULDER, CO - March 2, 2021 - Stages Cycling announced the re-opening of Factory Install Power Meter production, which allows customers to send their existing crank arm to be converted into an accurate, reliable Stages Power Meter. The Factory Install program was previously paused due to COVID-19 related complications at...
March 2, 2021
ShowcasedSNEWS Rebrands as Outside Business Journal
Boulder, CO (March 2, 2021)— Outside, the Colorado-based parent company of more than 30 active living brands including Outside magazine, Yoga Journal, and Backpacker, announced today that the legacy trade media brand SNEWS has been rebranded as Outside Business Journal, and that all of the outlet’s content is now available at outsidebusinessjournal.com. For almost...
March 2, 2021
Sun Valley 2021-22 Winter Season Passes on Sale March 1
Sun Valley, Idaho (March 2, 2021)–The 2021-22 winter season passes for Sun Valley Resort are on sale from March 1, 2021 with special early pricing and enhanced benefits. With the purchase of any Challenger Pass, Sun Valley’s season pass which includes unlimited and unrestricted season-long skiing and riding, individuals will...
March 2, 2021
Cotopaxi Announces Grant Partnership with the Mona Foundation
Salt Lake City, UT. March 2, 2021 -- This International Women’s Day, Cotopaxi, an outdoor gear and apparel brand, and Benefit Corporation, has expanded its major grant program to include the Mona Foundation. The Cotopaxi major grant program encompasses a selection of carefully vetted non-profit grantees who showcase sustainable, tangible...
March 2, 2021
Alchemy Bikes Introduces New Arktos
DENVER, COLO, March 2nd, 2021 — Alchemy Bikes, known for their exclusive patented Sine Suspension system, introduces their new carbon Arktos mountain bike. The Arktos is designed to allow for three travel configurations and two wheel sizes (29” and mixed-wheel “mullet” 29”/27.5” compatibility) with one frame. It also features modernized geometry...
March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
March 1, 2021
Nike’s North American Head Resigns After Sneaker Resale Story Spotlights Her Son’s Business
Nike VP and GM Ann Hebert made the decision to resign a few days after Bloomberg Businessweek released a story featuring Hebert’s 19-year-old son, Joe, who runs a sneaker resale business called West Coast Streetwear, allegedly capitalizing on the resale boom. Footwear News
March 1, 2021
Fox wins critical round in long-running patent fight with SRAM
In 2015, SRAM sued RaceFace (which Fox had acquired in 2014) for infringing on two of its chainring patents. Several other brands offering similar chainrings had agreed to license the X-Sync technology from SRAM, but RaceFace took it to court. Bicycle Retailer
March 1, 2021
Compete Impossible launches virtual athletic events platform with sustainable rewards
New app Compete Impossible is aiming to feed the appetites of millions of athletes all over the world who are missing competitive in-person events during the COVID-19 pandemic. As the first on-demand virtual events app for Running, Walking, Cycling and Swimming, the app encourages its users to beat boredom by...
February 26, 2021
Fox Factory Sees Q4 Sales Climb 41 Percent
Reported were a 44.6% increase in Specialty Sports Group sales and a 38.7% increase in Powered Vehicles Group sales. Sales increased 41.2% to $262.4 million, compared to $185.9 million in the same period last fiscal year. SGB Media
February 25, 2021
A Chicago gym saw dozens of COVID-19 cases after infected people attended HIIT classes without masks
In one week in August, 55 who attended exercise classes at a Chicago gym contracted COVID-19 after only less than a quarter of gym-goers wore masks during their workouts, and almost none socially distanced. Business Insider
February 25, 2021
Wolverine World Wide Predicts Robust Return To Double-Digit Growth In 2021
In the fourth quarter ended January 2, sales reached $509.6 million, down 16.1 percent year-over-year. Wolverine said sales were significantly better than the company expected. Wall Street’s consensus estimate had been $479 million. SGB Media
February 25, 2021
Fabletics launches at-home fitness app
Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is offering a new fitness app called Fabletics FIT. The app provides access to hundreds of digital experiences, including on-demand workouts and meditations. Chain Store Age
February 25, 2021
Under Armour Reduces Sponsorship Commitments By 47 Percent
Under Armour Inc. reduced its sponsorship commitments by 47 percent to $361.6 million in 2020 from $679.1 million in 2019, according to its just-released annual report. SGB Media
February 25, 2021
Alex Peacock Joins SweatWorks as Chief Commercial Officer
Arlington, VA. / February 25, 2021 /– SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock...
February 25, 2021
Ignik Bolsters Sales Team with Powerhouse New Rep Groups
Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...
