BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 10, 2026
Röko acquires CyTech, the business behind the Elastic Interface cycling pad brand
Swedish firm Röko has acquired a 99% stake in Italy’s CyTech, the maker of Elastic Interface cycling pads used by most pro teams. The €27 million-sales business is being folded into Röko’s B2C segment as part of its European buy-and-build strategy. Endurance Biz
September 10, 2026
Little Rock Marathon Announces Opening Of Little Rockers Kids’ Marathon Registration
LITTLE ROCK, ARK. (September 10, 2026) /ENDURANCE SPORTSWIRE/ — Race officials with the Little Rock Marathon announced today that registration for the 2027 Little Rockers Kids Marathon is now open. The Little Rockers Kids Marathon will be held on Saturday, March 6, 2027, at 11:00 am. as part of Little...
September 10, 2026
105.7 The Fan Named Official and Exclusive Radio Partner of the Chesapeake Bay Bridge Run
Elkridge, MD (September 10, 2026) /ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE), one of the nation's leading sports event management companies, today announced a new partnership with Audacy’s 105.7 The Fan (WJZ-FM), Baltimore's premier sports radio station, making the station the Official and Exclusive Radio Partner of the Chesapeake Bay Bridge Run. The...
September 10, 2026
Formula Fixed Appoints Veteran Sports Business Executive David Siegel as Senior Commercial and Revenue Advisor
SAN FRANCISCO, CA (September 10, 2026) /ENDURANCE SPORTSWIRE/ - Formula Fixed — the brakeless, culture-fueled race series giving cycling a much-needed jolt — announced today that veteran sports business executive David Siegel has joined the organization as Senior Commercial and Revenue Advisor. Siegel is a highly respected sports business executive...
September 10, 2026
Sparta Athletics & Running, the leading Danish race organizer, partners with technology leader Let’s Do This
COPENHAGEN, Denmark - (September 10, 2026) /ENDURANCE SORTSWIRE/ - Sparta Athletics & Running, organizer of the Copenhagen Marathon, Copenhagen Half Marathon, and the DHL Relay, today announced a new partnership with Let's Do This, the AI Operating System for Endurance Events that powers iconic events, including the TCS London Marathon,...
September 10, 2026
Ahotu Launches Fitness Racing as a New Sport Category
September 10, 2026 /ENDURANCE SPORTSWIRE/ - Ahotu, the global endurance event discovery platform operated by World's Sports Group (WSG), has announced the addition of Fitness Racing as a new sport category on its platform. The category brings hybrid, functional fitness competitions, led by HYROX, the world's fastest-growing fitness race, into...
September 9, 2026
Gamechanger: VividQ reveals its one-of-a-kind holographic tech for bike shops
Picture the scene: You’ve a customer in your bike shop on the verge of a sale. They need a large frame, but you’ve only a small size one on the shop floor and they’re concerned about how the large will look in reality. They also want to see what it...
September 9, 2026
Eugene Marathon Sets Registration Record for 20th Anniversary Race, Announces New Partnership with Let’s Do This
EUGENE, Oregon (September 9, 2026) /ENDURANCE SPORTSWIRE/ -The Eugene Marathon today announced 56% growth in registrations during the first week of entries for its 20th anniversary race, the fastest sellout pace in event history, alongside a new multi-year partnership with Let's Do This, the AI Operating System for Endurance Events...
September 9, 2026
haku Adds Cash App Pay to Endurance Registration
[Miami, Fla, September 9, 2026] /ENDURANCE SPORTSWIRE/ - haku, the technology platform for endurance events and nonprofits, today announced that Cash App Pay is available for eligible US endurance registration experiences. Participants can pay using a Cash App balance or linked debit card while the transaction remains connected to the...
September 9, 2026
Warren Miller’s 77th Annual Ski & Snowboard Film Premieres This Fall With A New On-Camera Host
Key Details: Warren Miller Entertainment, part of Outside Inc., announces the national tour for its 77th annual film, Warren Miller's Days Off, launching the week of October 26, 2026 and running through late December. Tickets and the official trailer are available today, September 9, 2026, at warrenmiller.com; Outside+ members receive...
