BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 17, 2026
Event Southwest Executes Massive One-Mile Start Line Operation for 2026 Chevron Houston Marathon and Aramco Houston Half Marathon
HOUSTON, TEXAS (January 17, 2026) /ENDURANCE SPORTSWIRE/ – Event Southwest, a premier event production firm, today announced the successful logistical execution of the 2026 Houston Marathon weekend. Managing an estimated 38,000 registered runners across two days of competition, the firm oversaw the production of the We Are Houston 5K on...
January 16, 2026
Road Runners Club of America Welcomes Two New Runner Friendly Communities
Arlington, VA (January 16, 2025) /ENDURANCE SPORTSWIRE/ – The Road Runners Club of America (RRCA) is excited to announce the newest addition to Runner Friendly Communities® designation for winter 2025-26: Anchorage, Alaska Huntsville, Alabama The RRCA’s Runner Friendly Community program recognizes communities that excel in supporting runners and encourages others...
January 16, 2026
Precision Fuel & Hydration Named Official Energy Gel Partner for the ASICS Los Angeles Marathon and Rose Bowl Half Marathon
LOS ANGELES, Calif. (January 16, 2025) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation has announced a new partnership naming Precision Fuel & Hydration as the Official Energy Gel Sponsor of the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon. Through this partnership, Precision Fuel & Hydration will...
January 16, 2026
Electrolit Signs Pro Soccer Player Timothy Weah as Official Hydration Partner Ahead of Key Soccer Season
Houston, TX (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Today, Electrolit – the science-backed hydration beverage and fourth-ranked sports drink in the U.S – announced a new partnership with Timothy Weah, the American professional soccer athlete, who currently plays for Olympique de Marseille of France's Ligue 1. Coinciding with the lead-up...
January 16, 2026
Feisty Media Expands Podcast Network Into Trail Running and Relaunches Feisty Women’s Performance Podcast with Renowned Experts
January 16, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces today two new podcasts under the Feisty umbrella: the Feisty Women’s Performance podcast, and a partnership with the iconic trail running show Trail Society. The new Feisty Women’s Performance show, hosted by Dr. Erin Ayala and available on all major podcast...
January 16, 2026
WRC Promoter Partners With Reflo as Official Teamwear Supplier Ahead of Rallye Monte-Carlo
London, UK (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand on a mission to change the sportswear game for good, has today been announced as the Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter. The partnership will launch later this month at the iconic...
January 15, 2026
Best Bike Split Unveils 2026 Professional Team Partners
Austin, TX (January 15, 2026) /ENDURANCE SPORTSWIRE/ — After a standout 2025 season in which teams using Best Bike Split technology recorded more than 120 wins worldwide, the Austin-based performance platform enters 2026 with renewed momentum and an expanded technical toolkit. Best Bike Split remains deeply embedded at the highest...
January 15, 2026
$7,300 in cash, $30M in debt: Why Grand Slam Track isn’t dead yet
After filing for Chapter 11 bankruptcy last month, Michael Johnson’s Grand Slam Track faced its creditors for the first time Wednesday at a federally required creditors’ meeting. During the creditors’ Zoom meeting, known as a Section 341 hearing, the league revealed it had just $7,300 in cash on hand. With more than...
January 15, 2026
Ready to Race: 2026 Little Rock Marathon nears pre-pandemic figures with strong registration numbers
LITTLE ROCK, Ark. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - With a little under two months to go before athletes from all over the country stand at the starting line, Little Rock Marathon officials said this week that registration numbers were 14% higher year-over-year in December and are almost back to...
January 15, 2026
Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals
DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...
