BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 12, 2026
Pickle Juice® Unveils Brand Refresh Designed to Drive Consumer Clarity and Category Growth
MESQUITE, TX, (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Pickle Juice®, the category-leading hyper-functional beverage clinically proven to stop muscle cramps in 60 seconds, today announced a comprehensive brand refresh that marks the next phase in the company's evolution, creating a stronger platform for growth while making it easier than ever...
June 11, 2026
Zwift Partners With Canyon and Pedal Mafia to Launch Junior Development Team Built To Put A North American Rider Back on the Top Step of the Tour De France Podium Within A Decade
Zwift, Canyon Bicycles, and Pedal Mafia have launched a new North American U19 junior development team with the ambitious goal of producing a Tour de France or Tour de France Femmes avec Zwift winner within the next decade. The project will include both men's and women's junior squads featuring riders...
June 11, 2026
ShowcasedThe Bovine Classic Partners with Capriroso to Elevate Training for Seriously Unserious Gravel Riding
Bovine 5.0 riders gain access to adaptive coaching platform designed for the demands of mixed-surface endurance cycling Every Bovine rider receives complimentary adaptive coaching designed for segment-format racing and distance resilience PASO ROBLES, CA (June 11, 2026) /ENDURANCE SPORTSWIRE/ — The Bovine Classic, California's most seriously unserious cow-themed gravel cycling...
June 11, 2026
Electrolit Named Official Electrolyte Beverage of The US Open With Multi-Year Partnership
NEW YORK (June 11, 2026) /ENDURANCE SPORTSWIRE/ – The USTA and Electrolit® today announced a multi-year partnership that brings together the world’s healthiest sport and the No. 1 rapid hydration beverage*, with Electrolit set to become the ‘Official Electrolyte Beverage of the US Open,’ beginning in 2026. Starting with this...
June 11, 2026
Scott USA Launches Ogden-based 3PL Services to Support Growing Bike and Outdoor Brands
Ogden, Utah (June 11, 2026) /ENDURANCE SPORTSWIRE/ - Scott USA today announced the launch of a new third-party logistics offering based out of the company’s Ogden, Utah facility, creating a flexible distribution solution for outdoor, bike, moto, and active lifestyle brands looking to scale more efficiently. The new service gives brands...
June 10, 2026
Giant Group Returns to Growth with May 2026 Shipments
Giant Group posted a return to growth in May 2026 bicycle shipments, ending a stretch of double-digit declines and signaling a broader recovery in its business. After a difficult 2025 and a weak start to 2026, the company said OEM order momentum improved, new high-end models launched earlier in the...
June 10, 2026
Collagen Protein Bar Brand Stars + Honey Raises $24M
The deal is the latest sign that investors remain bullish on protein-focused food brands, even as the category becomes increasingly crowded Investors aren’t done getting their fill of protein-packed and better-for-you food products. Stars + Honey, a Michigan-founded collagen protein bar brand, just closed a $24 million minority growth equity...
June 10, 2026
SRAM Announces New Manufacturing Facility in Portugal
SRAM plans to build a new, full‑product manufacturing facility in Coimbra, Portugal, expanding the company’s global manufacturing footprint and deepening its long‑term commitment to Europe. SRAM says this investment will enhance its ability to serve European OEM and AM partners while improving sustainability, flexibility, and supply‑chain resilience. The purpose‑built 25,000 square-meter...
June 9, 2026
Two More Elite Sprinters Accuse Puma of Causing Injuries With Its Shoes
A month after world champion sprinter Abby Steiner sued Puma and Mercedes-Benz Grand Prix, alleging Puma’s shoes caused career-ending injuries, two more elite sprinters have made similar allegations. U.S. world champion Champion Allison and Jamaican Olympian Damion Thomas Jr. both filed lawsuits Tuesday, claiming that Puma’s products gave them permanent foot injuries that...
June 9, 2026
A 2026 E-Bike Buyer’s Guide to the Best eBIKE INSURANCE
WASHINGTON, D.C. (June 9, 2026) /ENDURANCE SPORTSWIRE/ — BikeInsure, a licensed insurance producer specializing in bicycle and electric bike insurance across the United States, has published A 2026 E-Bike Buyer's Guide to the Best eBike Insurance, a comprehensive resource for the millions of Americans who now ride electric bikes. The...
