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Business
December 3, 2021
USA Cycling Hosted Fourth Inclusion Conversation Virtually On December 2, 2021
(COLORADO SPRINGS, CO) /ENDURANCE SPORTSWIRE/ - USA Cycling will host the fourth installment of the virtual Inclusion Conversation Series on Thursday, December 2, from 10:00 A.M. to 11:30 A.M. MDT. This month’s conversation is actually a training, entitled Implicit Bias Training, and will be facilitated by Ashland Johnson from The...
December 3, 2021
ShowcasedRace Roster™ announces NEW ASICS Runkeeper™ app connection for challenges
London, ON /ENDURANCE SOIRTSWIRE/ - With Race Roster™ and the ASICS Runkeeper™ app’s latest release, events can now offer participants an entirely seamless challenge experience. “We worked closely with the Runkeeper team to make the challenge experience extremely simple” says Associate Product Manager, Ben Rist at Race Roster. “Event organizers...
December 2, 2021
Criminal Investigation Looks at the Financial Relationship Between USATF and Nike
As part of a criminal investigation, the U.S. Attorney’s Office for the District of Columbia has asked for documents detailing the financial relationship between USA Track & Field (USATF), the governing body for the sport of running in the United States, and Nike, its largest sponsor. Runner's World
December 2, 2021
Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...
December 2, 2021
Alchemy Bikes Taps SIMBOL Communications for PR/Marketing services
Denver, Colorado (December 2, 2021) /ENDURANCE SPORTSWIRE/ - On the heels of their successful exhibit and launch at last month’s Sea Otter Classic bike expo, Alchemy Bikes is hoping to build on that momentum with a major marketing push, covering everything from content creation to promotional activations to sports marketing and...
December 1, 2021
USA Cycling Announces New Slate of Athlete Representatives to its Board of Directors
/ENDURANCE SPORTSWIRE/ - USA Cycling is pleased to announce the election of four new Athlete Representative members to its Board of Directors effective December 1, 2021. Cari Higgins (Boulder, CO.) A 23-time US National Champion on the track, Cari represented Team USA on numerous occasions throughout her career, including 7...
December 1, 2021
It’s Just HOKA Now
Everything is HOKA, just HOKA, and even the One One on the logo is gone. The narrative you’ll read on the site is: “Welcome to the HOKA family,” and “At HOKA, our goal is to inspire people to move… HOKA has your back.” slowtwich
December 1, 2021
Garmin® confirms December 31 dividend payment
The Garmin Ltd. (NASDAQ: GRMN) board of directors has established December 31, 2021 as the payment date for the next dividend installment of $0.67 per share with a record date of December 15, 2021. At the 2021 annual shareholders’ meeting, Garmin shareholders, in accordance with Swiss corporate law, approved a...
December 1, 2021
ShowcasedTris4Health acquires 2 acclaimed Michigan races
Grass Lake, MI – December 1, 2021 /ENDURANCE SPORTSWIRE/ - Grand Rapids based endurance race company, Tris4Health, has acquired Ugly Dog Triathlon and Waterloo G&G Gravel Road Race from Epic Races. This acquisition adds another premier event to Tris4Health’s growing portfolio of endurance events which includes Grand Rapids Triathlon, Michigan Titanium...
December 1, 2021
Oakland Run Co. and Let’s Do This Announce Partnership to Grow Bay Area Endurance Sports Experiences
OAKLAND, Calif. (December 1, 2021) /ENDURANCE SPORTSWIRE/ - Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., is joining forces with Let’s Do This, an online platform that currently partners with hundreds of endurance event organizers in the UK and drives bookings for thousands...
November 30, 2021
Headsweats Debuts New Look with Updated Logo and Product
BOULDER, Colo. (November 30, 2021) /ENDURANCE SPORTSWIRE/ - Headsweats, the leader in high performance headwear, is rolling out an updated logo across all current and new product as part of a revamp to their brand voice and personality. The new visuals debut at The Running Event expo in Austin, Texas...
November 30, 2021
British Cycling Brand Parcours Launch ‘Watts for Trees’ Initiative in Partnership With Ecologi
30TH NOVEMBER 2021 /ENDURANCE SPORTSWIRE/ - British wheelset brand Parcours to fund tree-planting through customer purchases of their aerodynamic wheelsets, with ‘Double December’ initiative seeing the team match the number of trees planted with each wheelset sold. It’s no secret that cycling is an important part of the solution for a...
November 29, 2021
The SOS Curacao Triathlon – presented by LionsDive
/ENDURANCE SPORTSWIRE/ - Foundation Tri Curacao is very excited to announce that it has partnered with LionsDive Beach Resort to be its Title Sponsor for the 2022 Race! Not only will this partnership bring great synergy with the race, as the FINISH line lands right on the resort beach, it...
November 26, 2021
Peloton has sued Lululemon in feud over cycle maker’s new apparel line
Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...
November 24, 2021
ShowcasediFIT Announces NordicTrack from iFIT Branded Shops in select Amazon Books stores and Amazon 4-star stores Nationwide
Logan, Utah /ENDURANCE SPORTSWIRE/ - iFIT Health & Fitness Inc, a global leader in connected fitness software, content and equipment, today announced that it will launch NordicTrack from iFIT branded Pop In shops inside more than 50 select Amazon Books stores and 4-star stores in the United States now, and...
November 24, 2021
Nike and Skechers Settle Three Patent Suits
Nike Inc. and Skechers USA Inc. have reached a deal to end three lawsuits in the Central District of California in their long-running battle over intellectual property. According to filings on Friday, the two companies attended a mediation before Judge James Holderman on Nov. 16 where the parties agreed to...
November 24, 2021
UltrAspire to Donate a Percentage of Black Friday Weekend
St. George, Utah /ENDURANCE SPORTSWIRE/ - “Brave Like Gabe” started as a hashtag to support professional runner Gabriele “Gabe” Grunewald as she sought treatment for her third battle with an incurable rare salivary gland cancer in 2017. As a professional runner and rare cancer advocate, Gabe founded the Brave Like Gabe...
November 23, 2021
ShowcasedPIERER Mobility AG acquires FELT Bicycles and enters the North American Bicycle Market
Rancho Santa Margarita, 23 November 2021 /ENDURANCE SPORTSWIRE/ - As part of its strategy to assume a leading global role in the bicycle sector, PIERER Mobility AG is pleased to announce the acquisition and integration of FELT Bicycles into its division PIERER E-Bikes GmbH. Founded in 1991 in California, USA, FELT...
November 23, 2021
Dick’s Sporting Goods’ net sales rise 14% in Q3
Dick's Sporting Goods reported net sales increased 13.9% in the third quarter year-over-year and raised its full-year guidance. Sales for the period ending Oct. 30 were $2.75 billion, compared to $2.41 billion at the same time last year. Consolidated same store sales increased 12.2% in the third quarter. E-commerce sales...
November 23, 2021
Outside Interactive, Inc. Launches the Next Evolution of Outside+ Membership
BOULDER, CO — November 23, 2021— Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced the next evolution of Outside+, the ultimate membership for active and healthy lifestyle enthusiasts that combines all of the Outside brands into a single bundle offering. Outside+...
November 19, 2021
Busted: Police Capture Massive $1.5M Bike Theft Ring
On Wednesday, a grand jury indicted eight individuals for causing $1.5 million in damage to bikes and vehicles during a crime spree in Colorado’s Front Range. They face a total of 227 counts, ranging from burglary to first-degree theft.
November 19, 2021
House approves Build Back Better Act — including e-bike tax credit — which goes to Senate
The House of Representatives on Friday morning approved the Build Back Better Act that provides billions of dollars in funding for an e-bike tax credit, bike commuter benefit, and climate and equity-enhancing infrastructure as part of the $1.75 trillion social spending bill. Bicycle Retailer
November 19, 2021
Kitzuma Cycling Logistics brings on LeMond, Alchemy and Eminent
Asheville, North Carolina (November 19, 2021) /ENDURANCE SPORTSWIRE/ - Kitzuma Cycling Logistics is adding three more renowned bike manufacturers to the growing list of brands employing their pioneering bike-delivery service: LeMond Bicycles, Alchemy Bikes and Eminent Cycles. Each of these brands is already delivering their direct-to-consumer bikes through Kitzuma’s fully built,...
November 19, 2021
House Votes in Favor of Billions for Bike Incentives and Infrastructure in Build Back Better Act
WASHINGTON, D.C. (Nov. 19, 2021) /ENDURANCE SPORTSWIRE/ - After months of debate and negotiations, the U.S. House of Representatives voted to send the Build Back Better (BBB) Act to the Senate, approving with it billions of dollars in funding for an electric bicycle tax credit, a bike commuter benefit, climate and...
November 18, 2021
GU Energy Labs Announces Leadership Changes
Berkeley, Calif. — November 18, 2021 /ENDURANCE SPORTSWIRE/ - GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future of GU leadership that will sharpen its focus on innovation and growth. “Magda’s long history...
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