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December 12, 2019
ShowcasedENDURANCE SPORTSWIRE HOLIDAY PROMO NOW LIVE!
Does your company offer services to the running, cycling or triathlon industry? If the answer is yes, Endurance Sportswire is the 'must have' marketing tool for your organization. Endurance Sportswire is the only press release distribution service and job board exclusively for the running, cycling and triathlon industries. We have distributed...
December 12, 2019
ShowcasedBikeFlights.com Buck Up For Bikes Program Donates $16,000
NICA, Amy D. Foundation, Trips for Kids and Little Bellas presented with checks at USA Cycling Cyclocross National Championships PORTLAND, OR (December 12, 2019) - BikeFlights.com will donate $16,000 to the National Interscholastic Cycling Association (NICA), Trips for Kids, Little Bellas and the Amy D. Foundation from funds raised via...
December 4, 2019
ShowcasedAthlete-Approved Email Marketing Tips
You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to IRONMAN World Championship qualifiers to learn what they prefer in their emails, from the cadence...
December 14, 2019
Mammut Development Opportunities Anticipated With Potential Sale
Holding Company Conzzeta To Focus On Bystronic And Allow Growth For Mammut (Williston, VT) Dec 13, 2019 -- Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand in the...
December 13, 2019
Silverback Pacific Gears up to Lead Next Decade
West Coast event production company agrees to multi-year contract with Bay to Breakers; expands its design and fabrication division; grows beyond endurance sports SAN FRANCISCO, Calif. – December 12, 2019 – Five-year-old event production company, Silverback Pacific (SBK), is riding out the decade having produced or supported over 50 events...
December 12, 2019
Lululemon beat earnings forecasts
For the third quarter ended in October, the company posted 96 cents in diluted earnings per share, an increase of 35% from the 71 cents a year earlier. Wall Street analysts had expected 93 cents a share. Net revenue came in at $916.1 million, well above the Wall Street consensus expectations...
December 11, 2019
Our Only Future
Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst impacts of climate change. The company has responded to a call-to-action, issued by a broad...
December 11, 2019
iFit Raises $200 Million To Accelerate Its Explosive Growth in The Connected Fitness Category
(Logan, Utah, December 11, 2019) - iFit (“iFit”), the connected fitness streaming platform, today announced the completion of a $200m growth equity investment led by Pamplona Capital Management (“Pamplona”). iFit is owned by ICON Health & Fitness (”ICON”), which is also the parent company of fitness market leaders NordicTrack, ProForm,...
December 10, 2019
Nike employees protest its treatment of women
On Monday, the day that the sportswear giant Nike reopened the Beaverton, Ore. headquarters building named after disgraced coach Alberto Salazar, Nike employees staged a protest regarding its mistreatment of women, and were threatened with termination if they spoke to the media. Read the details on Canadian Running.
December 10, 2019
Backbone Media to Crack Open the Power of Pistachios for American Pistachio Growers
Fresno, Calif. (Dec. 10, 2019) – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic...
December 10, 2019
Shop Eat Surf Acquired by Emerald Expositions
Trade publication Shop Eat Surf has been acquired by Emerald Expositions, the company that owns Surf Expo, Outdoor Retailer, and more than 50 other B2B trade shows. Read about it from the source.
December 10, 2019
The Ironman Group announces additions to The Global Partnership Leadership Team
TAMPA, Fla. (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce the addition of Matt Wikstrom and Chris Marciani to its Global Partnership leadership team. Wikstrom has been named Vice President of Global Partnerships, Global Business Development, where he will focus...
December 5, 2019
Life Time buys Crusher in the Tushar a year after acquiring Dirty Kanza
Life Time has acquired the Crusher in the Tushar, adding another marquee gravel race to its growing portfolio of off-road endurance cycling races. The news was announced by Crusher in the Tushar founder Burke Swindlehurst in a letter to riders. Swindlehurst said he will remain in a management role with the race. Read more...
December 5, 2019
Spartan Race Acquires La Ruta Mountain Bike Race
Spartan Race announced they have acquired La Ruta De Los Conquistadores Mountain Bike Race, which calls itself the Toughest Mountain Bike Race On The Planet. It is a 3 day race that covers 161 miles, crosses 5 mountain ranges and has a cumulative 29,000 feet of climb. Under the terms of...
December 5, 2019
Tokyo struggles to find 14,000 hotel rooms in time For 2020 Olympics
The latest news from the Tokyo is that organizers are panicking over the lack of hotel space for visitors, when planners discovered that they'll be short at least 14,000 suites for the big event. The discrepancy might be small potatoes compared to the 10 million expected to hit the city in time...
December 4, 2019
Court forces Nike to pull $16 million “Sport Changes Everything” campaign in trademark infringement case
Nike Inc.‘s “Sport Changes Everything” ad campaign was halted by a North Carolina federal court based on likely confusion with running shoe seller Fleet Feet Inc.'s “Change Everything” and “Running Changes Everything” trademarks. Nike debuted the $16 million campaign this summer with plans to run through 2020. Read more details about...
December 4, 2019
Run Specialty Readies For Its Next Evolution
After undergoing a rough patch a few years ago, the specialty run channel has stabilized and is seeing some growth, proving that the package of strong customer service and community involvement still pays off, according to two panels held at The Running Event (TRE) in Austin. Check out the recap...
December 4, 2019
Rent the Runway expands to include ski and athleisure apparel categories
Rent the Runway continues to be a pioneer in the rental clothing space, and now the brand is continuing its rapid growth with two new categories: ski and athleisure. The company announced new apparel options that will initially include 20 brand partnerships such as Lululemon, Champion, Fila, Aztech Mountain and Spyder. Read...
December 4, 2019
Ragnar Names Founder, Tanner Bell, as Chief Executive Officer
Salt Lake City, UT (December 4, 2019) - Ragnar, an endurance running event company, announced that founder and long-time president Tanner Bell has been named as Chief Executive Officer. Bell co-founded Ragnar in 2004 in Salt Lake City, Utah. As President he has been instrumental in growing Ragnar into one of...
December 4, 2019
Trust Performance Expands Asian Distribution, Seeks South American Distribution Partners
(Salt Lake City, UT – December 4, 2019) - Trust Performance, innovators in suspension technology, today announced a partnership with two new distribution groups in Asia: BiceMoto Inc and RAD Sports Philippines. Beginning in December, dealers in South Korea and the Philippines will now be able to place wholesale orders...
December 4, 2019
PEAR Sports Is Selected by Myodetox to Create a Custom Physical Therapy Mobile Platform to Further Elevate the Customer Experience
NEWPORT BEACH, CA - December 4, 2019 - PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom digital exercise platform to build and deliver personalized coaching and therapy sessions to improve client...
December 3, 2019
Fargo Marathon sold to Rugged Races with hopes of boosting participation
According to Fargo Marathon race founder Mark Knutson, Rugged Races is expected to help push the numbers up with its national arsenal of marketing power, including a database of 500,000 runners. The Fargo Marathon began in 2005 with 2,641 participants. Growth came quickly with almost 20,000 in all events by 2010,...
December 3, 2019
Peloton holiday ad sparks heated debate on social media over body imagery
It's a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line. The TV ad that shows a woman walking down the stairs to discover that her spouse has given her the gift of a Peloton...
December 3, 2019
GB Personaltraining joining deboer wetsuits as retail partner in Germany
Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany. Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both Triathlon Ingolstadt and Bühler Beilngries Triathlon. Gerhard Budy, owner of GB Personaltraining “I was very interested...
December 3, 2019
Altra Welcomes Chuck Ponthier as Senior Director of Sales
DENVER, COLORADO – December 3, 2019 – Altra is thrilled to welcome Chuck Ponthier as Senior Director of Sales. Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to managing sales teams and business development. Ponthier comes to Altra with tremendous experience and sales...
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