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EF Education – NIPPO Pro Cycling Chooses Neversecond™ For Tour De France Fueling

July 13, 2021

The team has relied on the partnership with Neversecond™ to develop new products and fueling strategies that will put them at the front of the grueling 21-day, 2,102-mile race.

(July 13, 2021; NEW YORK, NY) EF Education – NIPPO Pro Cycling announced that they have chosen upstart nutrition brand Neversecond™ to provide sport science coaching and science-based nutritional products to their eight-rider team tackling the three-week Tour de France. Beginning in late 2020, EF Education – NIPPO riders worked with the team at Neversecond™ on the development of the cutting-edge protocols and nutrition that the team relies on this season. The Neversecond™ gels and drink mixes used by EF Education – NIPPO in the Tour de France will be available in the coming weeks exclusively at never2.com.

“The eight riders we have in the race burn up to 7,500 calories per-day,” said Jonathan Vaughters, founder and CEO of EF Pro Cycling. “That makes fueling the most important task the riders have once the race gets underway. The team at Neversecond™ have taught us new fueling protocols that will help the guys finish every day strong and will ensure that they will be topped off with energy for the following stage. We have already had fantastic success this season and it is due in part to the close partnership we have with Neversecond™.”

Neversecond™ was co-founded by lifelong endurance runner and successful entrepreneur, Bill Armstrong and Asker Jeukendrup, Ph.D., one of the world’s leading scientific authorities on sports nutrition. Jeukendrup has worked with countless world-class athletes including runner Haile Gebrselassie and Chrissie Wellington. Jeukendrup works, amongst others, with Team Jumbo-Visma and the Dutch Olympic team.

Using decades of clinical research and testing, Jeukendrup and the Neversecond™ team have developed a system of nutrition products that work together and include everything athletes need to succeed without fillers or other unnecessary ingredients. To help prove and refine their products, Neversecond™ built a partnership with the EF Education – NIPPO Pro Cycling team.

“To have a UCI WorldTour team select your nutrition and sports science support to fuel their Tour de France efforts is flattering. To see that our science and products are having a real effect on their performance is incredibly satisfying,” said Neversecond™ CEO Bill Armstrong. “We believe the results speak for themselves and we look forward to hearing from all kinds of athletes who are setting new PR’s thanks to our protocol and products.”

Beginning in mid-July, Neversecond™ will sell their C30 Energy Gel, C30+ Energy Gel with Caffeine and C30 Sports Drink on Never2.com. More products will follow soon. Neversecond™ will also be featured on sports nutrition retailer thefeed.com.

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Learn more about Neversecond™ at Never2.com.

Media Contact

Janette Sherman
janette@truecommunications.com

Media kit here

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