SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 15, 2026
Wildflower Experience Announces Neversecond as Official On-Course Nutrition Partner
Lake San Antonio, CA /ENDURANCE SPORTSWIRE/ - Wildflower Experience, one of the most iconic endurance events in the United States, is proud to announce a new partnership with Neversecond as the Official On-Course Nutrition Partner for the 2026 event. This collaboration brings one of the most advanced, science-driven fueling systems in endurance sports directly...
April 15, 2026
Nix Biosensors and Baylor Athletics Announce Department-Wide Hydration Biosensor Partnership
BOSTON, MASS. (April 15, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new two-year partnership with Baylor University Athletics, naming Nix the Official Hydration Biosensor Supplier of Baylor Athletics. The agreement includes the department-wide deployment of Nix’s team platform, Nix Pro,...
April 14, 2026
haku returns as Presented by Partner for The Running Conference 2026
/ENDURANCE SPORTSWIRE/ - The Running Conference is delighted to announce that haku, the global leader in endurance management technology, will once again be the title sponsor for the UK’s leading business-to-business running industry event (B2B). Now in its 5th edition, The Running Conference presented by haku (TRC26) will take place from 6th–8th December 2026 at Burleigh...
April 14, 2026
A Safer Swim Experience: USA Triathlon Partners with RESTUBE as Official Swim Safety Buoy Partner
COLORADO SPRINGS, Colo. (April 14, 2026) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced RESTUBE as its Official Swim Safety Buoy Partner through 2028. With this new partnership, RESTUBE’s swim safety buoy technology will be integrated into race-day safety protocols at USA Triathlon sanctioned events nationwide, providing athletes with an additional reliable...
April 14, 2026
DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026
Manchester, United Kingdom (April 14, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...
April 14, 2026
ROKA Multisport Announces 2026 Pro Team Powered By 41 of the World’s Top Triathletes
ROKA Multisport Announces 2026 Pro Team Powered By 41 of the World’s Top Triathletes Park City, UT (April 14, 2026) /ENDURANCE SPORTSWIRE/ - ROKA Multisport, announces game-changing partnerships with 41 of the world’s top triathletes and legends. The team spans elite competitive racing — from World Triathlon and Olympic distance racing...
April 14, 2026
Smartwool Announces Sponsorship Agreement with Life Time
DENVER, Colorado (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...
April 14, 2026
Electrolit® Expands Festival Wellness Programming with Stagecoach x Electrolit Resort 5K at Stagecoach 2026
Houston, TX (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit®, the premium hydration brand, returns to the Stagecoach Country Music Festival as the official hydration partner in 2026 and introduces the Stagecoach x Electrolit Resort 5K, debuting its signature festival wellness experience at country music’s iconic festival. Building on the success...
April 13, 2026
Quintana Roo Announces Expanded 2026 Professional Triathlete Roster, Highlighted by Key International Signings
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Quintana Roo, a pioneer in triathlon bike innovation, today announced its 2026 professional athlete roster, welcoming 12 new athletes to its ranks. The additions bring the total number of officially supported professionals to 22—one of the broadest sponsorship rosters in the sport. Leading the 2026 class...
April 10, 2026
Suunto Partners With Tracksmith Stamata Women’s Marathon Team
SAN FRANCISCO, CA (April 10, 2026) /ENDURANCE SPORTSWIRE/ – Suunto, a global leader in performance sports wearables, is proud to share a new partnership with Tracksmith Stamata in 2026. Tracksmith Stamata is a women’s marathon team led by 8-time Olympic Trials qualifier Stephanie Bruce, working towards their dreams of qualifying...
