December 7, 2023

Runners take over the Coast this weekend

BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...

December 5, 2023

Chargel Delivering Unexpected Energy Onsite At The Honolulu Marathon

Honolulu, HI (December 5, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is closing out the 2023 racing season onsite at the Honolulu Marathon. Chargel, the Official Gel of the Honolulu Marathon, will have a booth equip with mobilized ambassadors passing out the...

December 4, 2023

Hoag announced as new Title Sponsor of the OC Marathon

NEWPORT BEACH, Calif., December 4, 2023 /ENDURANCE SPORTSWIRE/ – In its ongoing commitment to creating a healthier community, Hoag announced today it will be the title sponsor of the 20th annual OC Marathon, now rebranded as the Hoag OC Marathon. The popular Southern California running festival will welcome more than 22,000...

December 4, 2023

Thousands of Tiger Fans Finish on the 50

Baton Rouge, LA. /ENDURANCE SPORTSWIRE/ - Nearly 5,000 runners and walkers descended upon Tiger Stadium for the 6th Annual Our Lady of the Lake Health Tiger 10K. Passionate fans eager for their opportunity to Finish on the 50-yard line contributed to the record-breaking field size. 21-year-old William Ellender from Baton...

November 30, 2023

Memorial Hermann and IRONMAN Agree to Multi-Year Extension of Title Partnership for IRONMAN Texas Triathlon

THE WOODLANDS, Texas / TAMPA, Fla. (Nov. 30, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN® and Memorial Hermann have entered into a multi-year extension to continue as the title partners of the Memorial Hermann IRONMAN® Texas triathlon, part of the VinFast IRONMAN North America Series. Registration for the 2024 Memorial Hermann IRONMAN North...

November 28, 2023

The San Diego Crew Classic Extends Partnership with RegattaCentral

/ENDURANCE SPORTSWIRE/ - The San Diego Crew Classic has extended its partnership with RegattaCentral, the leading online solutions provider for the rowing community. For the next five years, RegattaCentral will remain the Official Registrar for the event. For almost 20 years, this partnership has played a crucial role in the...

November 27, 2023

Ally exceeds projected ad spend on women’s sports

Ally’s support for women’s sports has surpassed even its own expectations. Stephanie Marciano, head of sports and entertainment marketing for the financial firm, revealed that the company is now on track to spend 45% of its sports marketing budget this year on women’s sports. That exceeds the 40% that Ally had projected...

November 21, 2023

Canyon CLLCTV Rider Brad Simms Releases “Take Flight” Video Series

/ENDURANCE SPORTSWIRE/ – ANNOUNCEMENT: In collaboration with Brad Simms, Canyon Bicycles will release a new 4-part mini-series, "Take Flight," on November 21st at 17:00 CET. All four "Take Flight" episodes will be available for binge-watching on Canyon's YouTube channel, @CanyonBicycles. SERIES DESCRIPTION: Renowned BMX rider and Canyon CLLCTV rider Brad...

November 21, 2023

Showcased

The Duel In The Desert: A Union Of Cycling Legends – Specialized Cactus Cup And Belgian Waffle Ride Arizona

Cave Creek and Fountain Hills, AZ /ENDURANCE SPORTSWIRE/ - In a soon to be historic collaboration, two iconic cycling races, the Specialized Cactus Cup and the Belgian Waffle Ride (BWR), are set to merge for a thrilling back-to-back cycling extravaganza, the "Duel in the Desert." Taking place on consecutive Saturdays, March...

November 20, 2023

Synergy is Created as USA Triathlon Partners with Synergy Wetsuits

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon is proud to announce its partnership with Synergy Wetsuits, as the organization’s exclusive wetsuit partner beginning in 2024. The partnership will support USA Triathlon’s high-performance programming with high quality products including wetsuits, swimskins, and swim caps. USA Triathlon members will also have access to Synergy’s...

November 20, 2023

CLASH Endurance Selected to Host 2024 Americas Triathlon Championships Event in Miami

/ENDURANCE SPORTSWIRE/ - CLASH Endurance is thrilled to announce its selection as the host venue of the 2024 Americas Triathlon Championship Event to take place at the Homestead Miami Speedway on March 7-8, 2024. In collaboration with USA Triathlon, CLASH will welcome top athletes from the Elite, Junior and Para...

November 16, 2023

GROSCHE to be the Official Drinkware of Spartan U.S. and Canada

BOSTON, MASS. (November 16, 2023) — Spartan, the world’s leading endurance sports and extreme wellness brand, announced that GROSCHE is an official sponsor, and designated GROSCHE water bottles will be the official drinkware of Spartan U.S. and Canada. “We are excited to be Partnering with GROSCHE for a number of...

November 14, 2023

USA Triathlon Chooses Nirvana as Exclusive Travel Management Partner

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with Nirvana as the organization’s exclusive travel management services partner for athlete and national office travel through specialized travel services designed to seamlessly integrate with USA Triathlon’s travel needs. Nirvana will also support USA Triathlon’s National Championship events in collaboration...

November 14, 2023

World Trail Majors is Born

/ENDURANCE SPORTSWIRE/ - Today, November 13th, 2023, we are delighted to announce the launch of the World Trail Majors - a diverse, respectful, sustainable and independent approach to trail and ultra- racing. Bringing together some of the best races and race organisers in the world, with the aim of providing...

November 14, 2023

Ultra X partners with leading Cancer Charity Macmillan Cancer Support

/ENDURANCE SPORTSWIRE/ - Macmillan Cancer Support has been at the forefront of providing specialized healthcare, information, and financial assistance to people affected by cancer for many years. Their commitment to helping those facing cancer aligns perfectly with Ultra X's mission to make a positive difference in the world through their...

November 13, 2023

Showcased

Endurance Sportswire Executive Interview Series – Event Director of The Running Event

The Running Event, North America’s premier run and outdoor specialty retail conference and tradeshow, is just around the corner. We sat down with the show's event director, Christina Henderson, for a Q & A to learn more about her role, and what to expect at this year's event. Can you...

November 10, 2023

GOVX Becomes an Official Partner of Tough Mudder and Spartan Races

San Diego, CA/ENDURANCE SPORTSWIRE/ – GOVX, the online shopping platform exclusively for current and former U.S. military service members, first responders, emergency medical professionals, and other government personnel, is honored to announce an official partnership to sponsor both the Tough Mudder and Spartan race series in the U.S. Effective immediately, and running...

November 10, 2023

Registration opens for 22nd Little Rock Marathon Expo

LITTLE ROCK, Ark. (November 10, 2023) /ENDURANCE SPORTSWIRE/ - Registration is now open for the 2024 Little Rock Marathon Health and Fitness Expo, presented by the Hatcher Agency. The two day event features vendors and exhibitors showcasing products and services geared toward runners, walkers and health-minded consumers. The Expo will...

November 9, 2023

Life Time Sea Otter Classic Expo off to Record-Breaking Start

MONTEREY, Calif. (November 9, 2023) /ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, announced that more than 1,000 brands will be represented at the 34th Annual Life Time Sea Otter Classic presented by Continental. With reservations coming in at record pace, exhibitor space for the...

November 9, 2023

P3R and Pittsburgh Flag Football League Team Up to Take Youth Activity to the Next Level

PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R has partnered with the Pittsburgh Flag Football League (PFFL) to inspire youth to MOVE in new ways. Through the partnership, P3R plans to help organize, facilitate and promote a Youth Flag Football Clinic and an open Recreational Flag Football Tournament in 2024. P3R recently announced their...

November 9, 2023

USA Cycling Partners with the EuroCrossAcademy for 2023-2024 Cyclocross Season

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and EuroCrossAcademy (ECA) will partner for cyclocross junior development throughout the 2023-2024 season. The common goal of USA Cycling and ECA is to focus on long-term, holistic development for junior athletes through a character-driven curriculum and a process-to-performance philosophy. The partnership will kick...

November 9, 2023

Cigna Healthcare Extends Title Sponsorship with the Denver Colfax Marathon

Denver, CO (November 9th, 2023) /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna Healthcare is renewing its title sponsorship for the 2024 Denver Colfax Marathon. This partnership comes as the health benefits provider continues to support the health and vitality of those in the greater Denver community...

November 8, 2023

USA Triathlon Partners with Ka’Chava as Official Nutrition Shake Partner Through 2025

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced Ka’Chava as an Official Partner of USA Triathlon through 2025. The Official Nutrition Shake of USA Triathlon, Ka’Chava is also the Presenting Partner of Ignite the Spark, USA Triathlon’s and the USA Triathlon Foundation’s marketing and fundraising initiative that celebrates the resilience, determination,...

November 7, 2023

Electrolit Dials Up the Hydration Game: Teams Up with Four University of Houston Student-Athletes

Houston, TX. (Nov. 7, 2023)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces its official hydration partnerships with four University of Houston student-athletes as they take their athletic journeys to the next level on and off the field. Jamal Shead, the dynamic guard...

November 7, 2023

Wild Willies to be the Official Beard Products and Soap of Tough Mudder Dallas and Central Florida

BOSTON, MASS. (11/7/23) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global extreme wellness brand, announces that Wild Willies will become an official sponsor, to offer their top-of-the-line portfolio of leading men’s grooming and styling products, to participants at select Tough Mudder events. “We are excited to have Wild Willies - a...