SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 19, 2026
Sportive Breaks announces Wattbike as their new Official Indoor Training Partner
Manchester, UK (August 19, 2026) /ENDURANCE SPORTSWIRE/ – Sportive Breaks has announced Wattbike, world leaders in indoor cycling performance, as its Official Indoor Training Partner, supporting their customers in preparation for some of the world's most iconic cycling events. The partnership will extend across the full Sportive Breaks portfolio, and see Wattbike deliver structured...
August 17, 2026
ShowcasedLazarus Lake ‘The Hillbilly Scientist’. Movie Premiere in Chamonix
PREMIERE DATE: Thursday, 27th August 2026 (16h00 screening) VENUE: Cinema Vox, Central Chamonix-Mont-Blanc DIRECTORS: Paul Mellor & Luke Jarmey PRODUCTION: Mellor&Smith in association with Mount to Coast and Raidlight MEDIA RSVP: Elodie Bonnin elodie.bonnin@bernascom DOWNLOAD MATERIALS: Movie poster and photography from the production CHAMONIX, FRANCE, August 2026 /ENDURANCE SPORTSWIRE/ - As the global trail and ultra running...
August 12, 2026
Colorado Families Turn Tragedy Into Action as Landmark Roadway Safety Laws Take Effect
DENVER, August 12, 2026 /ENDURANCE SPORTSWIRE/ - Years of advocacy by Colorado families who lost loved ones to preventable roadway crashes are becoming law. On Wednesday, August 12, The White Line Foundation will join families and lawmakers along with AAA, Bicycle Colorado, and Mothers Against Drunk Driving (MADD) at the...
August 11, 2026
The Life Time Leadville Race Series and PACT Outdoors Are Making It Easier For Runners To Do The Right Thing
GUNNISON, CO, August 11, 2026 /ENDURANCE SPORTSWIRE/ - When more than 1,000 runners and crew members converge on Leadville, Colorado each August for the Life Time Leadville Trail 100 Run presented by La Sportiva, they bring with them everything a 100-mile mountain ultramarathon demands, including the need to answer nature's...
August 11, 2026
BBC to bring ATHLOS London to Audiences Across the UK in New Broadcast Partnership
The partnership marks the BBC’s first collaboration with ATHLOS, delivering live and on-demand coverage of the league’s inaugural international event from StoneX Stadium this September. Keely Hodgkinson will headline the event alongside globally recognised female athletes including Sha'Carri Richardson, Gabby Thomas, Georgia Hunter Bell, Amber Anning and Tara Davis-Woodhall. 7th...
August 7, 2026
Amazon Returns for Fifth Year as Official Community Partner of Kids Day at the Boston Triathlon
BOSTON, MA – August 7, 2026 /ENDURANCE SPORTSWIRE/ - ethos, the mass participation event organization behind the Boston Triathlon, today announced the return of Amazon as the Official Community Partner of the 12th annual Kids Day at the Boston Triathlon. With Amazon’s support, registration will once again be free for...
August 5, 2026
Gavin Sherry Ran for Stanford. Now He Has a WorldTour Cycling Deal
Gavin Sherry, a Stanford distance runner who was sidelined by injury, has signed with EF Education-Aevolo and is set to move into WorldTour cycling in 2027. It’s a notable crossover story: he had barely been riding a bike last fall, yet he’s now making a rapid jump from collegiate running...
August 5, 2026
San Antonio Marathon Announces 2026 Official Partners
SAN ANTONIO, Texas /ENDURANCE SPORTSWIRE/ - Building on the momentum of its inaugural year, the San Antonio Marathon is taking another major stride forward with an expanded lineup of official partners for its second race weekend, Dec. 4–6. The growing support from national brands and San Antonio institutions reflects the...
August 3, 2026
Argon 18 and Team Novo Nordisk Extend Partnership
Montreal, Canada / Copenhagen, Denmark (August 3, 2026) /ENDURANCE SPORTSWIRE/ - Argon 18 is proud to announce the continuation of its partnership with Team Novo Nordisk, extending a relationship that has developed over five years of racing, collaboration and shared experience. Team Novo Nordisk is the world’s first all-diabetes professional...
August 3, 2026
Around the Crown 10K Partners with Thule to Push the Industry Forward
Charlotte, NC (August 3, 2026) /ENDURANCE SPORTSWIRE/ — Around the Crown 10K Together with Truist (ATC10K), North Carolina's largest 10K running race, announces a multi-year partnership with Thule. The partnership reflects a shared commitment to accessibility and a belief that running is for everyone, including the families who show up...


