SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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April 26, 2024
Denver Colfax Marathon Introduces New “Colfax FLY Feet” Program
Denver, CO /ENDURANCE SPORTSWIRE/ - The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is thrilled to introduce a new youth-focused element to its race weekend in May. In its inaugural year, the “Colfax FLY Feet” program, is a platform for at-risk Colorado kids to participate in Denver’s largest running...
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April 25, 2024
Verge Cycling Apparel Partners with the Bicycle Racing League to Empower Youth Cyclists
NEW YORK, April 25, 2024/ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its sponsorship of the Bicycle Racing League (BRL) at Pennsylvania's Valley Preferred Cycling Center, reaffirming its commitment to fostering the growth of cycling in the U.S. from the grassroots level up....
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April 25, 2024
Ascension Seton CapTex Tri and GU Energy Labs Continue Partnership to Fuel Athletes
Austin, Texas, April 25, 2024 /ENDURANCE SPORTSWIRE/ - The Ascension Seton CapTex Tri is delighted to announce the continuation of its partnership with GU Energy Labs, who will once again serve as the event's official Energy Gel and Chew sponsor of the premier downtown triathlon. Athletes participating in the triathlon...
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April 25, 2024
Pro Triathlete Frederic Funk Joins Forces with Humango
Boulder, CO (April 25, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is excited to announce a partnership with professional triathlete Frederic Funk, a nine-time race winner and three-time Ironman 70.3 race champion. Funk is coming off his best race season of his young career, which saw him...
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April 23, 2024
OUTSIDE Interactive, Inc. returns as media and broadcast partner of the UTMB World Series in the USA and Canada
/ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc. are pleased to announce an expansion of their groundbreaking broadcast and media partnership in 2024. Fans from the USA and Canada will be able to watch exciting live content from eight UTMB World Series Events on OutsideTV, the broadcast arm...
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April 23, 2024
UTMB World Series partners with DAZN to supercharge growth through worldwide coverage
/ENDURANCE SPORTSWIRE/ – UTMB® World Series and DAZN, the world’s leading live sports streaming service, have signed a groundbreaking two-year global broadcast partnership to showcase UTMB World Series in 2024 and 2025. With 43 events taking place across Asia, Oceania, Europe, Africa, and the Americas as part of the world’s...
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April 22, 2024
Kia America Returns as Official Automotive Partner of the 2024 Hoag OC Marathon Running Festival
ORANGE COUNTY - (April 22, 2024) /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon Running Festival today announced Kia America has returned as Official Automotive Partner of the event and sponsor of the Kia Recovery Zone. Set for the weekend of May 3-5, 2024, the Hoag OC Marathon Running Festival has...
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April 22, 2024
supertri Announces Synergy Wetsuits as Official Wetsuit Partner for 2024 Mass Participation Races
/ENDURANCE SPORTSWIRE/ – supertri, the leading provider of world class triathlon events, can today announce Synergy Wetsuits as the official wetsuit partner for the highly anticipated 2024 Long Beach Legacy Triathlon and the 2024 Chicago Triathlon. As well as supplying high-performance wetsuits, Synergy Wetsuits will also provide convenient rental options...
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April 22, 2024
Getem Services Announced as New Title Sponsor for Big Blue 5K
April 22, 2024 – VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ – The Big Blue 5K presented by Bon Secours is excited to announce that Getem Services will be the new title sponsor for the next three years. The partnership with Getem Services will bring a new level of excitement and support to...
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April 22, 2024
Electrolit Renews Partnership with Patricio “Pato” O’Ward, Extending Sponsorship for Third Consecutive Year
Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – today announces the continuation of its successful partnership with acclaimed racing driver Patricio “Pato” O'Ward for the third consecutive year. As the official hydration sponsor, Electrolit will continue to support O'Ward's performance...
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April 21, 2024
Pho3nix Kids By Brownlee Foundation Extends Partnership
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation and Mana Sports and Entertainment Group are proud to announce a two-year extension of the partnership with the Brownlee Foundation through the Pho3nix Kids by Brownlee Foundation mini-triathlon event series. Pho3nix Kids by Brownlee Foundation events are free for primary schools to attend, with...
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April 18, 2024
OUTRIGGER Resorts & Hotels Digs In as Title Sponsor of The Big West Men’s and Women’s Volleyball Championship
HONOLULU /ENDURANCE SPORTSWIRE/ - OUTRIGGER Resorts & Hotels, the Official Hospitality Partner of The Big West, is the title sponsor for The Hawaiian Islands presents the 2024 OUTRIGGER Big West Men‘s Volleyball Championship, April 18-20, 2024 at SimpliFi Arena at Stan Sheriff Center. As part of a multi-year partnership renewal...
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April 18, 2024
Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024)/ENDURANCE SPORTSWIRE/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...
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April 18, 2024
Mortal Hydration Becomes The Official Sports Beverage and Hydration Partner of The IRONMAN and IRONMAN 70.3 North American Triathlon Series
TAMPA, Fla. / BOULDER, Colo. (April 18, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN and Mortal Hydration today announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series. Varieties of the Mortal Hydration Drink Mix will be available on-course, giving athletes...
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April 18, 2024
OOFOS Unveils One-of-a-Kind Recovery Sponsorship at Boston Marathon Finish Line
BRAINTREE, MA /ENDURANCE SPORTSWIRE/ – OOFOS, the Boston-based global leader in Active Recovery footwear, confirms its commitment to recovery by implementing a completely unique sponsorship initiative that supports and celebrates “Real People” in their recovery journey following the Boston Marathon. With a pop-up retail store located by the Boston Marathon...
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April 17, 2024
Waymo is Official Pace Car and Autonomous Technology Partner for 2024 Bay to Breakers
San Francisco, CA /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) welcomes everyone: costumed, costumedless and yes, driverless. The iconic annual race spanning San Francisco proudly announces its partnership with Waymo (www.waymo.com) as the official pace car and autonomous technology partner for the upcoming event taking place on Sunday, May 19....
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April 17, 2024
Chevron Joins the Denver Colfax Marathon as the 2024 Race Volunteer Sponsor
Denver, CO /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon, presented by Cigna Healthcare, welcomes Chevron as the 2024 race volunteer program sponsor. This partnership will allow for the marathon to continue its support of more than a thousand volunteers during the race weekend in May. “Our volunteers are a major...
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April 17, 2024
Meet KINeSYS Sunscreen 2024 Brand Ambassadors
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2024 KINeSYS Champions. Now in its sixth year, the Brand Ambassador program is a group of over 40 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts, the program aims...
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April 17, 2024
Ekoï official partner of GFNY USA
NEW YORK CITY, April 17, 2024 /ENDURANCE SPORTSWIRE/ - French brand Ekoï partners with GFNY to become the official Helmet, Sunglasses and Shoes of GFNY USA. The US race series includes the iconic Michelob ULTRA GFNY World Championship NYC as well as the brand new Michelob ULTRA GFNY Miami. “The...
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April 17, 2024
ShowcasedMarathonFoto Announces Exclusive Partnership with World Athletics Road Running Championships – San Diego 25
San Diego, CA /ENDURANCE SPORTSWIRE/ - MarathonFoto, the leading provider of race photography solutions, is thrilled to announce its exclusive partnership with the highly anticipated 2025 World Athletics Road Running Championships - San Diego 25. Organized by running industry legend Tracy Sundlun, this prestigious event is set to attract over...
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April 17, 2024
Oakland Run Co. and Marriott’s Moxy Hotel Launch 3rd Annual Oak Run Co. House at Bay Bridge Half Marathon
/ENDURANCE SPORTSWIRE/ – Oak Run Co. House to Host Wellness Retreat at Marriott’s Moxy Hotel in Oakland on May 3-4, Culminating in Bay Bridge Half Marathon Across the San Francisco Bay on Cinco de Mayo Oak Run Co. House is excited to announce its upcoming wellness retreat and takeover of...
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April 17, 2024
Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series
April, 2024—Boulder, CO/ENDURANCE SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading...
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April 12, 2024
Zdeno Chara to Wear Nix Hydration Biosensor for Boston Marathon
BOSTON, MASS — April 12, 2024 /ENDURANCE SPORTSWIRE/ – Boston-based, cutting-edge health biosensing company, Nix Biosensors, is honored to be working with NHL and Boston Bruins veteran, Zdeno Chara, in his journey to the start line of the Boston Marathon. Zdeno has been training with the biosensor for several months in...
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April 11, 2024
Snowbound Expo 2024 offers more for visitors to buy, by welcoming Official Retail Partner, Colorado Ski Shop
/ENDURANCE SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce their collaboration with Colorado Ski Shop as its official retail partner for the return of the renown ski and snowboard expo in November 2024. This new partnership brings together two leaders in their...
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April 11, 2024
DEKA FIT Announces Partnership with GET RX’D to Introduce Xebex Sleds for Zone 9
BOSTON, MASS. (4/11/2023) /ENDURANCE SPORTSWIRE/ – DEKA FIT, the leading fitness event series revolutionizing the way athletes train and compete, is thrilled to announce a new partnership with GET RX’D, a premier provider of high-quality fitness equipment. This collaboration marks a significant milestone in enhancing the DEKA FIT experience. Together,...