March 23, 2023

Showcased

PRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.

BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...

March 22, 2023

Personal Record™ Collaboration Brew Returns to Celebrate Athletic Brewing Company’s Partnership with IRONMAN® Global Series

MILFORD, Conn. and SAN DIEGO, Calif. (March 22, 2023) /ENDURANCE SPORTSWIRE/ -  Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and the title sponsor of two world-class IRONMAN® 70.3® events, is proud to announce the return of its limited-edition collaboration brew, Personal Record™. First released in August 2022,...

March 21, 2023

USA Triathlon Partners with RENPHO Smart Scales through 2024

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with RENPHO, a global leader in designing smart products for healthy living, as the organization’s official body scale partner through 2024. “USA Triathlon and RENPHO share a mission to help people reach their health and wellness goals,” said Victoria...

March 21, 2023

Super League Triathlon Partners with Seat Unique to Deliver World Class Hospitality Experiences

/ENDURANCE SPORTSWIRE/ – Super League Triathlon is partnering with Seat Unique to deliver one-of-kind hospitality experiences at its Arena Games Triathlon and Championship Series events. The partnership begins ahead of the Grand Final of Arena Games Triathlon powered by Zwift at the iconic Aquatic Centre at the Queen Elizabeth Olympics Park...

March 21, 2023

Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth

FLINT, Mich. (March 21, 2023) /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...

March 17, 2023

Performance Hydration Leader Ready Joins Global Tennis Market

Pittsburgh, PA., March 17, 2023 /ENDURANCE SPORTSWIRE/ – Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in America with co-owners NFL superstar Aaron Donald and world basketball icon Giannis Antetokounmpo, is making its mark in the tennis world, being named the Official Sports Drink of the Miami Open Tennis...

March 16, 2023

Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team

16th March 2023 - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers cycling...

March 16, 2023

Fuel Hub to Power Super League Triathlon Athletes

/ENDURANCE SPORTSWIRE/ – Fuel Hub will help to power Super League Triathlon with an official partnership for the 2023 Arena Games and Championship Series events in London. The nationwide meal prep company provides elite sports teams and professional athletes with chef cooked macro-controlled meal prep to maximise their training and performance....

March 15, 2023

F2C Nutrition Inks Multi-Year Nutrition Partnership with Triathlon Ontario

/ENDURANCE SPORTSWIRE/ – F2C Nutrition Inc. is proud to be the official nutrition partner for Triathlon Ontario, the provincial governing body devoted to the development and promotion of triathlon and the provincial development program. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for...

March 15, 2023

Chargel Delivering Unexpected Energy Onsite At The Los Angeles Marathon Expo

Los Angeles, Calif (March 15, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is kicking off the 2023 racing season onsite at the Los Angeles Marathon Expo. Athletes and spectators alike can expect to find Chargel Stations set up in sampling tents with...

March 15, 2023

REI Joins the Denver Colfax Marathon Sponsor Team

Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon welcomes REI to their marathon sponsor line up to give athletes access to training support, knowledge, and merchandise like never before. “We’re beyond excited to have partnered with the Denver Colfax Marathon on their 17th anniversary,” said Josh Millward, REI’s Regional Manager...

March 14, 2023

Wattbike steps in alongside Rapha to sponsor the Lincoln GP

/ENDURANCE SPORTSWIRE/ – The organisers of the Rapha Lincoln Grand Prix are delighted to announce that the 2023 edition taking place on May 14 – which will see the event into its 68th year – will be presented by Wattbike. The Nottingham-based indoor smart bike company has stepped in to support...

March 14, 2023

Two-Time Paralympic Triathlon Medalist Grace Norman to Serve as Watch Us Thrive NIL Collective Ambassador

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – Two-time Paralympic triathlon medalist & 2022 world champion Grace Norman will serve as an ambassador for USA Triathlon’s Watch Us Thrive NIL Collective. As a Watch Us Thrive Ambassador, Norman will drive the collective’s resource needs and impact through social media promotion, speaking appearances, fundraising...

March 13, 2023

P3R Names Wesco as Official Safety Partner of the 2023 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (March 13, 2023) /ENDURANCE SPORTSWIRE/ – P3R announced that Wesco, a leading provider of business-to-business distribution, logistics services and supply chain solutions, will be the official safety partner of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events for the next three years. As part of the partnership, Wesco...

March 13, 2023

Meet Team KINeSYS

Vancouver, Canada, 12th March 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce the establishment of Team KINeSYS, an elite coalition of sponsored athletes and coaches who have long used and embraced KINeSYS products. Hard-working athletes, Team KINeSYS members don't let the sun get in the way of their active...

March 10, 2023

Shamrock Run Announces Partnership with Toyota Portland for The 45th Annual St. Patrick’s Day-Themed Race

Portland, Oregon – March 10, 2023 /ENDURANCE SPORTSWIRE/ – The Shamrock Run Portland today announces today a new partnership naming Toyota as the official automotive sponsor of the 2023 event. Every spring, Portland dons its kelly green, shamrock socks and leprechaun attire for the festive road race, which annually welcomes nearly...

March 9, 2023

Fastfood Announces Partnerships with Professional Triathletes and IRONMAN Champions Joe Skipper and Jesper Svensson

CONTACT: FINN Partners - fastfood@finnpartners.com BOSTON, March 9, 2023 /ENDURANCE SPORTSWIRE/ FastfoodTM, a new groundbreaking line of high-performance nutrition products engineered to fuel elite and amateur athletes, today announced partnerships with professional triathletes and Ironman champions Joe Skipper and Jesper Svensson of the Professional Triathletes Organisation (PTO). Skipper and Svensson,...

March 9, 2023

Women’s Tour announces 2023 route with ‘urgent’ call for sponsors

Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...

March 9, 2023

Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team

DENVER (March 9, 2023) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...

March 9, 2023

Zoot Sports adds Professional Triathlete and soon-to-be mom Lara Gruden to their Ohana

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports is thrilled to announce its newest sponsorship with professional triathlete, Lara Gruden. As part of the multi-year agreement, Gruden will be training and competing in Zoot’s high-performance apparel, wetsuits and swimskins. As a soon-to-be mother and dedicated professional triathlete, Gruden embodies Zoot’s commitment...

March 9, 2023

Ultra X and ASICS Announce Partnership to Elevate Multi-stage Ultra Marathon Events

/ENDURANCE SPORTSWIRE/ - Ultra X, leading ultra-marathon event company, has announced a new partnership with ASICS, the performance running brand. The partnership will see ASICS become the Official Footwear and Apparel Partner of Ultra X events for all UK events. Ultra X was founded in 2018 and has quickly become...

March 8, 2023

Milk Aims to Sponsor Every Woman Running a Marathon This Year

A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /ENDURANCE SPORTSWIRE/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 7, 2023

Garmin becomes official timer for Schneider Electric Marathon de Paris

Garmin has become the official timer for the Schneider Electric Marathon de Paris, with the event’s 46th edition set to take place on April 2, 2023. Endurance Biz

March 7, 2023

Super League Triathlon Partner with ASICS for 2023

/ENDURANCE SPORTSWIRE/ – Super League Triathlon (SLT) can today announce ASICS as an official partner for 2023. Super League Triathlon (SLT) is the world's premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe. It’s Arena Games Triathlon...