SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 19, 2024
Monuments of Cycling Announces Official Bike Tour Partnership With Thomson Bike Tours, The Premier Cycle Tour Operators
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Thomson Bike Tours (TBT) as the Official Bike Tour Partner of the Belgian Waffle Ride series. Thomson Bike Tours holds the esteemed position as...
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March 15, 2024
San Diego Running Co. Announces 2024 Partnership with Michelob ULTRA
San Diego, CA /ENDURANCE SPORTSWIRE/ - San Diego Running Co. is excited to announce Michelob ULTRA as their official beer sponsor for 2024. San Diego Running Co. is San Diego’s largest running event company hosting nearly 25,000 participants across their owned events. Participants 21+ will have the opportunity to toast...
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March 14, 2024
Statesman Cap10K and OOFOS Join Forces for 2024 Race
Austin, TX – (Mar. 14, 2024) /ENDURANCE SPORTSWIRE/ – The Statesman Cap10K is pleased to announce that OOFOS, the global leader in Active Recovery footwear, has been named a premier sponsor of the 2024 Cap10K race. As the Official Recovery Footwear partner, OOFOS will support runners pre- and post-race to...
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March 14, 2024
Adventure Cycling Secures BikeInsure as Official Bike Insurance Partner
Missoula, MT / March 14, 2024 /ENDURANCE SPORTSWIRE/ - We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance. Adventure Cycling members may access a discounted rate with BikeInsure to protect their bicycles and e-bikes from...
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March 14, 2024
TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Louisville, Colo., March 14, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in...
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March 12, 2024
Verge Cycling Apparel Named Official Apparel Partner of Natchaug Epic Gravel Fondo
NEW YORK, March 12th, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its partnership with the Natchaug Epic gravel fondo as the official apparel partner for the fifth edition of "The Quiet Hell." The Natchaug Epic, known for its challenging course and...
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March 12, 2024
ShowcasedMountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
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March 12, 2024
Chargel Provides Samples of Athletic Gel Drinks Onsite at the Los Angeles Marathon Lifestyle Expo
Los Angeles, Calif (March 12, 2024) - ENDURANCE SPORTSWIRE - Chargel, the first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy before any workout with zero caffeine, is beginning its series of onsite sampling events at the 2024 Los Angeles Marathon Lifestyle Expo. Attendees of the...
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March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
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March 11, 2024
Pho3nix supports life-changing work of Tipo Boxing Academy
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation expands its footprint in Africa through the Tipo Boxing Academy powered by Pho3nix in Lagos, Nigeria. The partnership between the sport nonprofit and Tipo Boxing Academy supports life-changing work that offers a lifeline to many children in an underprivileged setting, helping redirect the path...
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March 8, 2024
Rehydrating 25,000 Runners: Electrolit Activates as Official Partner of the 39th annual Los Angeles Marathon presented by ASICS
Los Angeles, CA. (March 8, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – returns with a new multiyear partnership with The McCourt Foundation, becoming the official hydration sponsor for some of Southern California’s most iconic races, including the 39th annual Los Angeles...
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March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...
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March 8, 2024
Electrolit Serves the 2024 Miami Open presented by Itaú as Official Hydration Sponsor
Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – proudly announces it is the official hydration beverage of the prestigious 2024 Miami Open presented by Itaú, taking place from March 17 - 31. "Being part of the Miami Open presented by...
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March 8, 2024
Bikeflights Announces 2024 Brand Ambassadors
PORTLAND, OR (March 8, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to introduce its roster of 2024 Brand Ambassadors and Sponsored Teams. "What Bikeflights offers is hugely helpful in managing logistics, reducing stress and saving time and money for Ambassadors who are...
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March 7, 2024
HotelPlanner Expands Partnership with Ventures Endurance on Athlete Hotel Bookings
WEST PALM BEACH, Fla /ENDURANCE SPORTSWIRE/ - HotelPlanner, a leading travel technology platform and hotel booking engine, today announced an expanded sponsorship with Ventures Endurance, a subsidiary of Gannett’s USA TODAY NETWORK Ventures, to share revenue on athlete hotel bookings for more than 115 annual endurance and adventure races and...
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March 7, 2024
TrainingPeaks Partners with German Cycling as Official Software Provider
Louisville, Colo., March 7, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also...
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March 7, 2024
Humango and Challenge Family Announce Multi Year Agreement
Boulder, CO & Amsterdam, NL (March 7, 2024) /ENDURANCE SPORTSWIRE/ - Humango™, a revolutionary training platform integrating AI-powered technology, is announcing a multiyear agreement with Challenge Family, the leading global triathlon festival race series. This strategic partnership heralds a new era of innovation and support for endurance athletes worldwide. Serving...
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March 7, 2024
TWENTY24 and Aevolo Launch Junior Women’s High Performance Team
Roanoke, VA - March 7, 2024 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 and Aevolo Cycling have launched the only high-performance junior women’s road cycling team in the United States. While TWENTY24 Aevolo will be a standalone team under its own management and operations structure, the athletes will have access...
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March 7, 2024
Ruthless 719 Ride Returns for the 2024 SUAREZ Gran Fondo National Series
Gettysburg, PA – March 7, 2024 /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce the continuation of its partnership with the 719 Ride cycling event in Colorado Springs. For the second year, 719 Ride participants can earn points toward the season-long Gran Fondo National Series Points Competition and qualify for the...
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March 6, 2024
Shamrock Run Portland Celebrates OHSU Doernbecher Children’s Hospital
PORTLAND, Ore. – March 6, 2024 /ENDURANCE SPORTSWIRE/ - The Shamrock Run Portland presented by Toyota is proud to announce its continued partnership with OHSU Doernbecher Children’s Hospital for the 26th consecutive year. As the iconic event gears up for its 46th annual run on St. Patrick's Day – Sunday,...
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March 5, 2024
Acronis Announces New #TeamUp Partnership with Los Angeles Marathon, Supported by Mannassi
LOS ANGELES – March 5, 2024 /ENDURANCE SPORTSWIRE/ - Acronis, a global leader in cyber protection, today announced its latest Acronis #TeamUp partnership with the Los Angeles Marathon, which will be supported by Mannassi, a provider of innovative and comprehensive IT solutions. This collaboration, supported by Acronis's cutting-edge technology, marks...
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March 5, 2024
ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /ENDURANCE SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...
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March 5, 2024
ShowcasedINFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster
Cincinnati, Ohio, March 5, 2024 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...
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March 1, 2024
Renegade Running Celebrates BIPOC Athlete Team with First-Ever LA Marathon Retail Pop-Up
OAKLAND, Calif. (March 1, 2024)/ENDURANCE SPORTSWIRE/ – Renegade Running, a Latino-owned, specialty run store born and headquartered in Oakland, announces its first-ever pop-up location in Los Angeles. The retail experience celebrates the 26 BIPOC runners Renegade is sponsoring in the 2024 Los Angeles Marathon and will showcase Renegade’s distinctly unique apparel...
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February 29, 2024
FORM Dive In With T100 Triathlon World Tour Partnership
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...