AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors

October 8, 2020

Former executives at Strava and Zwift have joined as advisors; seed funds reach $4.25 million to date

(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time.

The roster includes some of the most accomplished leaders in the world of VC and endurance sports. Among them is Eric Joule, former CMO of Strava, who now serves as a marketing advisor for PKRS. Bill Ng, formerly the Head of Global Partnerships & Business Development at Zwift, also serves as an advisor. Others include Jan Ferdeno, the world champion Olympic triathlete, and Fred Uytengsu Jr., a successful Ironman organizer, athlete and sports investor.

To date, PKRS has raised $4.25 million over four seed rounds since 2018. Besides angel investors, PKRS has also caught the attention of HV Holtzbrinck Ventures, a prominent VC firm based in Europe, who provided a $500K seed investment in June 2018. HV Holtzbrinck Ventures also led PKRS’ initial $2M seed round, bringing their total investment in PKRS to $2.5M.

PKRS was founded in 2018 by Nicola Munarini and Sébastien de Jong with the intention of transforming human performance by creating accessible tools that empower individuals to achieve and maintain their peak. It first launched with a focus on creating a virtual, app-based coaching team for endurance athletes where every user had access to a human head coach, strength specialist, nutritionist, concierge, and the early iteration of an AI called Myra — the virtual brain that would tie the various inputs together and build the training program.

PKRS recently announced the addition of PKRS.AI, a new service tier of its adaptive training program. Alongside the premium $90/month PKRS PRO offering, which involves human-led and adaptive AI coaching, the new PKRS.AI $30/month subscription plan exclusively leverages Myra, the powerful artificial intelligence machine at the core of PKRS.

Learn more about the new PKRS.AI plan as well as the entire PKRS approach to AI-powered, human enhanced fitness at www.pkrs.ai.


PKRS.AI is the first Artificial Intelligence software developed – initially – for endurance athletes. Behind the app there is a powerful AI machine that delivers data-driven, holistic & continuous coaching, dramatically boosting people’s performance. Based in Santa Monica, CA, PKRS.AI is owned and operated by athletes to help build the future of performance tools and software.

Media Inquiries

Contact: Michael Finn
TRUE Communications for PKRS