All Posts by iFIT.
iFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer
(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ – iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard…
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NordicTrack from iFIT Expands Studio Cycle Bike Line with 27-inch HD Touchscreen and Two Limited Edition Colorways
LOGAN, UT (April 26, 2022)/ENDURANCE SPORTSWIRE/ – iFIT, a global leader in connected fitness software, content and equipment, today announced that NordicTrack from iFIT has enhanced its consumer-favorite studio cycle in two important ways. For…
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iFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon
LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during…
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iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series
LOGAN, UT /ENDURANCE SPORTSWIRE/ – iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science…
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iFIT Announces “Summit Push” 12-Hour Endurance Hiking Event to Celebrate National Trails Day at Snowbasin Resort in Utah
(LOGAN, Utah, April 6, 2022) /ENDURANCE SPORTSWIRE/ – iFIT, a global leader in connected fitness software, content, and equipment, today announced the iFIT Summit Push, a community-building endurance hiking experience for athletes of all levels…
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iFIT Adventures Launches, Allowing Members to Travel to Destinations First Discovered Through iFIT Workouts
Logan, Utah /ENDURANCE SPORTSWIRE/ – iFIT, one of the global leaders in connected fitness software, content, and equipment, today announced the launch of iFIT Adventures – a new series of in-person travel fitness experiences that…
NordicTrack from iFIT Showcases Shift to Home Gyms with Smart Fitness Room Installations at NAHB International Builders Show 2022
LOGAN, UT and ORLANDO, FL (February 8, 2022)—iFIT, a global leader in connected fitness software, content and equipment, today announced its NordicTrack from iFIt brand will showcase the shift to home gyms with smart fitness…
iFIT-Powered NordicTrack Commercial 1750 Treadmill Named “Best Treadmill” by The New York Times’ Wirecutter
(Logan, UT) – January 25, 2022 /ENDURANCE SPORTSWIRE/ – NordicTrack’s Commercial 1750 Treadmill with iFIT interactive fitness technology has been named “Best Treadmill” by The New York Times’ Wirecutter, a popular review site. The highly…
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NordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”
(Logan, UT) – January 11, 2022 /ENDURANCE SPORTSWIRE/ – Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with…
Freemotion Launches New, GENESIS™ Dual Cable Cross – Inclusive Use, Making Strength Training Accessible to All
LOGAN, Utah, December 3, 2021 /ENDURANCE SPORTSWIRE/ – Freemotion Fitness is introducing a new GENESIS™ Dual Cable Cross that meets the Inclusive Use standards, designed to help health clubs and fitness facilities provide people with…
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iFIT Announces NordicTrack from iFIT Branded Shops in select Amazon Books stores and Amazon 4-star stores Nationwide
Logan, Utah /ENDURANCE SPORTSWIRE/ – iFIT Health & Fitness Inc, a global leader in connected fitness software, content and equipment, today announced that it will launch NordicTrack from iFIT branded Pop In shops inside more…
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iFIT Earns Employee and Consumer Awards from Comparably
(LOGAN, Utah—November 18, 2021) /ENDURANCE SPORTSWIRE/ – iFIT, a global leader in interactive connected fitness software, content, and equipment, announced today that it has been honored with two awards from Comparably, an employee and consumer…
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iFIT Announces Multi-Year Exclusive Connected Treadmill and Content Partnerships With Boston, Chicago, London and New York City Marathons
(LOGAN, UT, October 1, 2021) — iFIT, a global leader in connected fitness software, content, and equipment, today announced multi-year partnerships with the organizations behind four of the Abbott World Marathon Majors to become the…
iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community That Brings the Experience of Climbing Mount Everest to its Members Around the World
(LOGAN, Utah) iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of…
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iFIT Acquires Sweat, a Leading Digital Fitness App for Women
(LOGAN, Utah, July 13, 2021) iFIT Health & Fitness Inc. (“iFIT”), a global leader in connected fitness software, content and equipment, today announced it has acquired Sweat, a leading platform for women’s health and fitness.…
ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.
(LOGAN, UTAH – June 10, 2021) – ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness…
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iFit Interactive Fitness Crosses 4.5 Million Member Mark As ACSM Names Online Training The Top Fitness Trend For 2021
(Logan, UT) – January 26, 2021 – Online training is the new number one trend in fitness for 2021, according to more than 4,000 health and fitness professionals surveyed by the American College of Sports…
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iFit® Introduces Fitness Breakthrough: Personalized and Automatic Heart Rate Training with iFit ActivePulse™
(Logan, UT) – January 11, 2021 – iFit, a global leader in interactive connected fitness technology, today announced the upcoming release of iFit ActivePulse automatic heart rate training. iFit’s cutting edge technology uses complex algorithms…
iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K
(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in…
NordicTrack powered by iFit Partners with GearJunkie for the 2021 Adventure Grant Contest
(Logan, Utah—December 15, 2020) —NordicTrack powered by iFit and GearJunkie announce the third annual Adventure Grant, a partnership that provides the cash and tools to train for and take on an outdoor dream adventure. The…
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iFit Connected Fitness Launches “Train With a Pro” Series with NFL Star Tiki Barber
(LOGAN, Utah, December 15, 2020)—iFit, the leading interactive, connected fitness technology, has launched its “Train With a Pro” series, bringing world-class athletes into the homes of iFit members. Tiki Barber, former New York Giants running…
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iFit Connected Fitness Adds Bluetooth® Headphone Connectivity on NordicTrack, ProForm and Freemotion Equipment
(LOGAN, Utah, December 1, 2020) — iFit, the patented, interactive, connected fitness platform, adds Bluetooth® headphone connectivity on all iFit-enabled equipment, such as NordicTrack, ProForm and Freemotion treadmills, cycles, elliptical and rowers. All brands of…
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iFit Connected Fitness Adds Bluetooth® Headphone Connectivity on NordicTrack, ProForm and Freemotion Equipment
(LOGAN, Utah, December 1, 2020) — iFit, the patented, interactive, connected fitness platform, adds Bluetooth® headphone connectivity on all iFit-enabled equipment, such as NordicTrack, ProForm and Freemotion treadmills, cycles, elliptical and rowers. All brands of…
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Forbes Review Calls NordicTrack S22i Studio Cycle “An Exercise Bike With An Amazing Feature Peloton Lacks”
(LOGAN, Utah, November 12, 2020) — A patented combination of interactive connected fitness technology and intuitive, one-of-a-kind hardware puts NordicTrack ahead of Peloton’s Bike+, according to Forbes’ recent review of the NordicTrack S22i Studio Cycle.…
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iFit-Powered NordicTrack Treadmill Awarded PCMag’s Editors’ Choice
(LOGAN, Utah, November, 3 2020) — iFit, the patented, interactive, connected fitness technology, is the key feature that led PCMag to award its coveted Editors’ Choice to the NordicTrack Commercial 2950 treadmill. “[iFit technology] is really…
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iFit Celebrates the Halloween Season with Virtual, Spooky Haunted Tours and a Live 5K Race
(LOGAN, Utah, October 31, 2020) — iFit, the patented, interactive, connected fitness platformcelebrates the Halloween season with a collection of spooky workouts and a live 5K race. iFit members can embrace the season with eerie…
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah–(October 5, 2020) – ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest…
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iFit-Powered NordicTrack Treadmill Wins Good Housekeeping’s Best Treadmill of 2020
(LOGAN, Utah, September 24, 2020) — iFit, the patented, interactive, connected fitness platform, is the key feature that won the NordicTrack Commercial 1750 treadmill a spot in Good Housekeeping’s highly coveted “Best Home Gym Equipment…
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) – September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually…
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iFit-Powered NordicTrack Treadmill Wins Runner’s World 2020 Fitness Award
(LOGAN, Utah, September 8, 2020) — iFit, the interactive, connected fitness technology, is the key feature that won the NordicTrack Commercial 2950 treadmill a spot in Runner’s World’s highly sought-after 2020 Fitness and Nutrition Awards,…
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iFit Connected Fitness Now Streaming Family-Friendly Workouts for Back to School
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming treadmill, stationary bike and elliptical workouts designed to ease the transition into the unique school year ahead. Many iFit Global Workouts are…
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iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series
(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and…
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iFit-Powered NordicTrack Rower Awarded PCMag’s Editors’ Choice
(LOGAN, Utah) — iFit, the interactive, connected fitness technology, is the key feature that led PCMag to award its coveted Editors’ Choice designation of Editors’ Choice to the NordicTrack RW900 Rower. “NordicTrack’s connected machines stand…
iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers
LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts…
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iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled…
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iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside…
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iFit Trainer Ashley Paulson Wins First Place Female in Squaw Peak 50-Mile Trail Run
(LOGAN, Utah) — iFit Trainer Ashley Paulson was the first place female finisher in the Squaw Peak 50-Mile Trail Run, completing the race in 9:22:01. The loop course was held in Utah’s Wasatch Mountains on…
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iFit Celebrates #GlobalRunningDay with Streaming Training Programs for 5K and 10K Distances
(LOGAN, Utah, June 3, 2020) — iFit, the leader in at-home connected fitness, celebrates Global Running Day on June 3 with streaming progressive training programs for 5K and 10K distances. With races postponed to fall,…
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NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record
(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with…
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NordicTrack Treadmill Is The Next 100-Mile World Record Opportunity for Ultra-Marathoner Zach Bitter
(LOGAN, Utah, May 15, 2020)—NordicTrack powered by iFit, the leader in at-home connected fitness equipment, is partnering with elite runner Zach Bitter to set a new 100-Mile Treadmill World Record on May 16, 2020, live…
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iFit Interactive Fitness Donates One Million Masks to State of Utah
(Logan, UT) – May 4, 2020 — iFit, the leader in interactive connected fitness technology, announces the donation of one million medical-grade surgical masks to the State of Utah. “We’re proud to have iFit Interactive…
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iFit Makes Treadmill Travellin’ at Home a Reality
LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users…
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iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills
(Logan, UT) – April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit…
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Planet Fitness and iFit Unite to Bring New Streaming Workouts to Your Home
HAMPTON, N.H., April 14, 2020 / Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced a partnership with iFit,…
iFit Connected Fitness Creates Tokyo Marathon Challenge in Response to Race Cancellation Due to Coronavirus
LOGAN, Utah — When the Tokyo Marathon was canceled for all non-professional runners in an attempt to slow the spread of the coronavirus, naturally, 38,000 registered runners were disappointed. In response, iFit created a Tokyo…
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iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members
(Logan, UT) – February 19, 2020 – iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with…
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iFit-Powered NordicTrack Treadmills Awarded Runner’s World Editors’ Choice for the Second Year
(Logan, Utah — January 15, 2020) — iFit, the interactive connected fitness technology, is the differentiating feature that led Runner’s World to give the coveted designation of Editors’ Choice award to two NordicTrack treadmills. “[iFit]…
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NordicTrack x iFit Partner With GearJunkie for the 2020 Adventure Grant Contest
Win a Grand Prize of $7,500 and NordicTrack equipment to train for and take on a dream outdoor adventure (Logan, Utah — December 30, 2019) — NordicTrack x iFit and GearJunkie are teaming up for the…
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Altra Showcases Fall 2019 Line at The Running Event Featuring New Outdoor Adventure, Road and Trail Shoes
(Logan, UT — November 27, 2018) Altra’s Fall 2019 collection, featuring a new outdoor adventure line with road and trail updates, will be showcased at The Running Event in Austin, Texas on November 28-30 at…
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Altra Elite Zach Bitter Sets World Record for Fastest 100 Miles on Trail
(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time…
Altra Announces Nine New Athletes to 2018 Elite Team
(Logan, UT — February 9, 2018) Altra announces the addition of nine new athletes to its already stellar Elite Team. With a focus on elite women, Altra signed Kaci Lickteig, Sabrina Stanley, Gina Slaby Shaw,…
NordicTrack Introduces LiveCast™ Streamed Workouts with the Commercial S22i Studio Cycle
(Logan, Utah — February 6, 2018) — NordicTrack announces another connected fitness product, with the sleek, modern Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD…
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Altra Updates Top Selling Lone Peak Trail Shoe Family
(Logan, UT — January 24, 2018) – Altra’s top-selling Lone Peak trail shoe will launch significant updates this week at 2018 Outdoor Retailer Winter Market in Denver. Altra will debut the Lone Peak 4.0 in…
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Altra’s Zach Bitter Chases World Record for 100 Miles on a Track
(Logan, UT— December 5, 2017) Altra’s elite athlete Zach Bitter will attempt to break the world record for the fastest 100-miler around the 400-meter track at the Desert Solstice Track Invitational. In 2015, Bitter set…
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Altra’s Mike McKnight Wins the 2017 Triple Crown of 200-Milers #200isthenew100
Logan, UT – Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed…
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Altra Footwear Announces Three New Road Shoes With A Fast and Light Theme
(Logan, UT— July 20, 2017) Altra expands its road line with three exciting new road shoes—the Solstice, Duo and Vanish-R. The brand also showcases great updates to its current road, trail, casual and apparel lines…
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Altra Footwear Launches Casual Line “Every Road, Every Trail, Every Day”
(Logan, UT — July 18, 2017) If you’re only wearing Altra for running, you’re missing the point – to Altra’s devoted fans, the brand has become a non-negotiable in footwear. Once you’ve gone Altra, your…
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Altra Footwear Launches New Category of Trail Cushioning With The Timp
(Logan, UT — July 10, 2017) Altra’s newest shoe—the Timp—fills a missing gap in the brand’s award-winning trail line. With a stack height of 29mm, this shoe fits the sweet spot for those who want a…
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Altra Footwear Expands and Upgrades Lone Peak Trail Shoe Family With New Mesh Boot, 4-Point GaiterTrap™, Seamless Upper and Men’s Size 16
(Logan, UT—June 28, 2017) Altra’s best-selling Lone Peak trail shoe line launches with significant updates for the 3.5 version, announces a first ever mesh boot, and is now available in men’s size 16. The best-selling…
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Altra Footwear Overhauls The One V3 Performance Road Shoe
(Logan, UT — May 8, 2017) — Altra updated its lightest road shoe, the One, to make the lightweight performance trainer and long distance racer even better. The One V3 underwent a complete overhaul, yet…
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Altra Footwear Launches New Dynamic Support™ Category with the Updated Provision 3.0 Featuring GuideRail™ Technology
(Logan, UT — November 29, 2016) — The Altra Provision 3.0 is the first shoe in Altra’s new Dynamic Support category, a new line created to provide lighter, more natural guidance and support. Altra’s Dynamic…
