PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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May 3, 2021
Saucony® Unveils All-New Ride 14
WALTHAM, MA (May 3 2021) – As the pandemic-driven growth of running continues to evolve with seasoned runners running more and new runners finding their pace, the demand for a versatile, reliable trainer has never been greater. Global performance running lifestyle brand Saucony today unveiled the all-new Ride 14, adding...
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May 3, 2021
Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory. Along with the brand’s traditional folding bike, the Brompton...
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May 3, 2021
Skratch Labs Introduces Sport Crispy Rice Cakes
Boulder, CO (May 3rd, 2021) - Skratch Labs, an innovator in performance nutrition, announces the release of a new product line, Sport Crispy Rice Cakes. Sport Crispy Rice Cakes are designed for athletes who don’t want to get weighed down by their energy food. They provide real food energy powered...
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May 3, 2021
BOA Launches New Running Styles
May 3rd. 2021 - BOA is proud to announce its first capsule of new styles for both men and women in 2021. Eleven new silhouettes are launching today not only adding essential running basics, but also making merchandizing easier in-store and online. BOA has already released ten new, fully-sublimated prints...
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April 30, 2021
ESW May 14, 2021 Weekly News Report
AWARDS USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award ESW USA Triathlon Announces Winners of 2020 Multisport Awards Presented by Wahoo Fitness ESW BUSINESS USA Cycling releases details of Inclusion Conference ESW TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science Businesswire Credit Union Cherry Blossom...
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April 30, 2021
DTU and RACE RESULT joining forces // Bringing back triathlon races in Germany
The German Triathlon Union (DTU) is increasing its commitment to clubs and organizers in order to make more competitions possible again this year, and at the same time to ensure the best possible health protection at the events. The DTU is now working in cooperation with RACE RESULT, who last...
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April 29, 2021
The Startup that Makes Fitness a Video Game
The gaming craze and at-home fitness come together in Ergatta’s rowing machine. The connected rowing company gamifies workouts, with its machine effectively acting as a controller, allowing people to race and compete on a screen as they work out. Front Office Sports
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April 29, 2021
100% Introduces the SP21 MTB Gear Collection
SAN DIEGO, Calif. – April 29, 2021 – Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection. This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept. When paired with...
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April 29, 2021
Tread Labs High Performance Insole: Re-engineered and Back in Stock
WOBURN, Mass. -- Dash, Tread Labs’ high-performance insole with 100% carbon fiber arch supports are back. After working with elite cyclists and other competitive athletes, Tread Labs has re-engineered the insoles to be firmer, stronger, and more supportive. The 1.25mm thin carbon fiber arch support makes Dash the thinnest and lightest...
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April 29, 2021
Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops
VISTA, Calif. (April 29, 2021) – Aqualung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for over 75 years, is launching a new online platform in an effort to connect consumers more easily with local dive retailers. In partnership with Locally, the definitive online-to-offline platform, this...
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April 29, 2021
deboer wetsuits introduces the Fjord 2.0 wetsuit
Stamford, CT; April 29, 2021. deboer wetsuits is proud to introduce the Fjord 2.0 wetsuit. The Fjord 2.0 builds on the championship pedigree of the Fjord 1.0 to produce an even faster wetsuit. Since the launch of the Fjord 1.0 in 2019, the development team at deboer has been testing countless iterations...
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April 28, 2021
Diamondback Adds City Bikes and Hardtails to Spring 2021 Collection
KENT, Wash., (April 28, 2021) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the addition of the Division, Hatch and Metric bikes to its collection. Striking a balance between accessibility and performance, Diamondback continues its efforts to design and build quality bikes at a...
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April 28, 2021
Why Every Runner Should be Using SPRYNG’s New KNUCKLES Power-Up
Do you often Google or look for reasons as to “why my calves hurt after running?” Whether you’re running a marathon or a novice to the sport, experiencing sore calves while running or even after or before might be more common than you realise. Recovering from these sore muscles can...
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April 27, 2021
Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who offer online sales can employ Kitzuma to deliver fully built, ready-to-ride bikes directly from the...
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April 27, 2021
Pirelli Lightens the World Tour Tubular Tire: P Zero Race Tub SL Arrive at Giro D’italia
Milan, Italy, April 27, 2021- A little more than three years after returning to professional cycling, Pirelli is preparing to launch an innovation that will redefine the bicycle tubular tire. At the Giro d'Italia 2021, and soon on the market, comes the P ZERO RACE Tub SL. Pirelli is once...
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April 27, 2021
Fitness International Launches Fitness App
Fitness International, LLC, the operator of LA Fitness, Esporta Fitness and the City Sports Club brands, announced plans to offer its members Openfit, a digital streaming platform that integrates fitness, nutrition and wellness. SGB Media
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April 27, 2021
GiveSignup | RunSignup Spring Forward Seminar Caps a Year of Virtual Learning
(Moorestown, NJ)– GiveSignup | RunSignup capped off a year of extensive virtual education on April 22nd with the Spring Forward Seminar, a half-day session focused on creating agile, hybrid event plans for 2021. More than 600 event directors, timers, and nonprofits registered for the half-day event covering expectations for 2021,...
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April 27, 2021
Aqualung Launches All New XSCAPE Collection Featuring Eco-Responsible Wetsuit
SOPHIA ANTIPOLIS, France (April 27, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced the launch of its all new XSCAPE collection. Featuring a 100 percent neoprene-free wetsuit and a rash guard made from sustainable materials, the XSCAPE line is designed for...
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April 27, 2021
F2C Nutrition Inks Multi-Year Nutrition Partnership with Gran Fondo Hincapie
F2C Nutrition Inc. is proud to be the official nutrition partner for the Gran Fondo Hincapie series. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for quality and innovation, will be at all the events with nutritional and electrolyte beverages. “We are...
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April 27, 2021
The RunnerBox Named to Runner’s World “Best Mother’s Day Gifts for Moms Who Run” List
April 27th 2021 - The RunnerBox has been named to “The Best Mother’s Day Gifts for Moms Who Run” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. Published 2 weeks ahead of Mother’s Day, the exclusive list contains 17 gifts to...
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April 26, 2021
Saucony® Unveils All-New Freedom 4
WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a must. Global performance running lifestyle brand Saucony today unveiled the all-new Freedom 4, delivering a...
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April 22, 2021
Peloton Spiraling Over Treadmill Safety
The connected fitness company is in hot water over injuries and a death related to its Tread+ treadmill. Following reports of 39 incidents, one fatal, related to the Tread+, the Consumer Product Safety Commission released a warning saying that the product is not safe for homes with children or pets....
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April 22, 2021
These New Eco-Friendly Running Shoes Are Great, Just Not For Running
These plant-based and recycled-material running shoes are stylish, comfortable — and not ready to be your daily trainers. Podium Runner
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April 22, 2021
Ashworth Awards Featured in Insights Magazine by Awards and Personalization Association
The July 2020 edition of Insights Magazine had been released digitally, featuring Ashworth Awards in the Retailer Profile starting on page 20. Check out how the family-owned company has changed the endurance industry, following through with sustainable, reliable, and custom “Made in USA” awards and medallions. This includes the sustainable...
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April 22, 2021
Virtual Sports Platform “ROUVY” partners with ‘growB Sports’ to grow its presence and boost its activities in Japan
Tokyo, Japan / April 22, 2021 - ROUVY has signed a partnership agreement with growB Sports (Globe Sports Communications Ltd.) to boost its activities and grow the community for its MMO (Massively Multiplayer Online) sports application in Japan. In order to promote the joy of indoor cycling and running in...