PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 11, 2026
Many People Feel Unsafe While Running. A New Wearable Aims to Change That
RunSafePro is a new smart safety vest designed for runners who feel unsafe outdoors, particularly targeting women, people of color, and those running in high-risk areas. The Netherlands-based startup launched the wearable on Kickstarter, combining four key safety technologies: rear radar detection to alert runners of approaching vehicles or cyclists,...
June 5, 2026
Canadian dairy brand unveils butter-churning running vest
Churning butter while running was already one of the year’s most unexpected fitness trends. Now, Canadian dairy brand Lactantia has created a product designed specifically for it: the Ultimate Butter-Churning Vest, an insulated vest that uses a runner’s stride to churn fresh butter in about 10 km. “For 80 years,...
June 4, 2026
Samsung transforms Galaxy Watch into AI health coach with major app update
Samsung is shifting its Galaxy Watch from a simple fitness tracker to an active health companion. The company announced a major Samsung Health app update that transforms how users interact with their health data, moving from passive monitoring to proactive coaching. This update matters because it addresses a key problem with current...
May 28, 2026
Oura Launches 5th Gen Ring, Going All-In on Preventive Health
Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health. The new ring is 40% smaller than Oura Ring 4,...
May 25, 2026
This Fitbit Air rival skips a monthly subscription, and it finally has a launch date
The Luna Band is being positioned as a direct rival to Fitbit Air, but with one big difference: it appears to avoid the monthly subscription model. It is a screenless, voice-first wearable built around Luna’s LifeOS software, which aims to turn health data into practical daily guidance rather than just...
May 22, 2026
Adidas claims new speedsuit used in sub-2 hour London Marathon improves running economy by more than 1 percent
Adidas has unveiled a new racing “speedsuit” worn by the elite marathoner who broke the two‑hour barrier at the London Marathon, claiming it improves running economy by more than 1 percent. The suit is part of a broader package of gear and shoe innovations the company says was pivotal in...
May 21, 2026
Strava Goes All-In on Strength Training in Major Update
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing. The update includes 14 integrations across the strength, fitness and wearable ecosystem, a dedicated workout log, auto-populated muscle maps and five new strength-specific shareable...
May 20, 2026
Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google
Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel. Nike is expanding on its vision to elevate and integrate the marketplace to serve...
May 20, 2026
Coros Becomes First Wearable to Partner With ChatGPT, Claude
For users of wearable devices in 2026, there’s no shortage of data. From health tracking of sleep and heart rates to layers of recording our athletic activities, smartwatches and other wearables now offer seemingly endless information about our bodies. The problem these days is figuring out how to make sense of all...
May 15, 2026
LITELOK launches interactive global bike theft map
Litelok has launched an interactive, real‑time global bike‑theft map on its website, called “Theft Intelligence,” designed to help cyclists, motorcyclists, and scooter riders understand where thefts are occurring and how risky a given area may be. The map aggregates reported theft data from Litelok customers, governmental crime agencies, and community...
