Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 28, 2023
Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...
March 27, 2023
Gary Fisher Does E-Bikes: Mountain Bike Pioneer Launches ‘Morelle’ Brand
With a new company called Morelle, mountain bike pioneer Gary Fisher claims to have developed a line of e-bikes far superior to the market's current offerings.
March 21, 2023
Cycling kit industry branded ‘deeply broken’ as yet another brand closes down
The American apparel manufacturer from North Carolina today announced that it will cease operations in April, following an unsuccessful round of community financing. CEO David Billstrom explained that the recent WeFunder community financing campaign fell short, raising only 50% of the brand’s one-million dollar target. Cycling Weekly
March 17, 2023
Supersapiens DQ for Pro Athlete
The UCI has disqualified a pro cyclist for using a Supersapiens sensor during the Strade Bianche two weeks ago. She finished 3rd. For those not familiar, Supersapiens is a continuous glucose monitor system, which lets athletes see their glucose levels in almost real-time (there’s some slight delay because it’s measuring...
March 14, 2023
Google’s working on an updated version of its medical A.I. that can answer health questions
Google on Tuesday announced new health initiatives and partnerships at its annual event called “The Check Up.” The Google Health team shared updates about features coming to search, tools for building health apps and the latest in artificial intelligence-powered health research. During the event, the company discussed new partnerships to help...
March 14, 2023
“World first” 3D-printed carbon fibre DH bike revealed
Following in the footsteps of those brands which have used additive manufacturing for components and even tube junctions on frames, Revel sought Arevo due to it having developed a 3D printing method for structurally sound composite products for the intended use. The Rodeo is the world’s first 3D-printed, thermoplastic carbon...
March 13, 2023
Wearables firm INCUS Performance ceases trading
Wearable tech specialist INCUS Performance has confirmed that it has ceased trading with immediate effect. Initially positioned as a wearable analytics company for swimmers and triathletes, the company more recently applied its Nova wearable device for running. Endurance.biz
March 7, 2023
Zwift Announces New Layoffs Reducing 15% of Workforce
Zwift has internally announced a restructuring that is resulting in a reduction of the workforce by 15%, or approximately 80 people in total. The change is largely coming out of a “fresh look” at things with Zwift’s recently added co-CEO, Kurt Beidler. Kurt came from Amazon back three months ago in...
March 2, 2023
Netflix Unveils First Trailer for Tour de France Series
The trailer debuted during a keynote from Netflix Co-CEO Greg Peters during Barcelona’s Mobile World Congress this week. Escape Collective tweeted out the trailer on Tuesday, which you can watch below. The series is titled Tour de France: Unchained in the U.S., and will likely air this summer, shortly before the 2023...
February 26, 2023
Jury says Princeton Carbon Works wheels don’t infringe on SRAM’s patents
Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels. In its complaint filed in the U.S. District Court for the Southern District of Florida nearly two years ago, SRAM said that the wavy rim shape on...
February 24, 2023
Apple Watch Running Track Mode Expands To More Countries
Apple has expanded their Apple Watch running track mode to more countries. This mode will automatically detect the running track as you step onto the track, offering to enter/trigger track mode (assuming you’re in the workout app). Further, the mode automatically knows how many running lanes are at each track. The...
February 17, 2023
Strava’s trying to make route planning easier by crowdsourcing photos from users
You can find route photos for any sport featured in the Routes section of the app, including running, trail running, walking, hikes, rides, mountain bike rides, and gravel rides. According to Strava, the platform has roughly 2.3 million photos from 200 million user-uploaded public activities in the past year to...
February 9, 2023
Fox Racing Enters MTB Footwear Category
Fox Racing, the global leader in motorcycle and mountain bike safety equipment and apparel, has entered the mountain bike shoe category. With the launch of the Union shoe series, Fox now offers both mountain bike and motocross riders head-to-toe protection and apparel. Shop Eat Surf
February 8, 2023
Adidas Unveils 2023 Boston Marathon Celebration Jacket
With just over two months until the 127th Boston Marathon on April 15, Adidas unveils this year’s version of the jacket, with a design focused on sustainability and minimal environmental impact. However, not all runners are pleased with the announcement. Believe in the Run
February 8, 2023
Pace-tuned run shoe start-up Vimazi aiming to secure US$1m in funding
Pacific Northwest based running shoe start-up Vimazi opened its most recent funding round for US$1 million in preferred stock this week. By engineering its shoes according to the pace of the runner, Vimazi’s pace-tuned technology claims to provide more shock absorption with less energy loss than other brands. Endurance.biz
February 7, 2023
‘A movie that should have been made long ago’: New film celebrates cycling’s first Black World Champion
The list of trailblazing African Americans in athletics is long, and while the achievements of many competitors of color —like Jesse Owens, Jackie Robinson and Bill Russell— are well documented and celebrated today, others have fallen into obscurity. One such athlete is Major Taylor, cycling’s first Black World Champion and...
February 4, 2023
Meta wins fight to buy VR startup Within
A California judge is allowing Meta to close its acquisition of virtual reality fitness startup Within despite an ongoing antitrust case by the Federal Trade Commission, according to an unsealed ruling. On Wednesday, Bloomberg reported that the court denied the FTC’s request to block the deal but with a one-week...
February 2, 2023
Skip the sports drinks, non-alcoholic beer may be as good as, or even better, for post cycling recovery
While a cold pint of beer after a long day in the saddle is certainly enjoyable, we all like to ignore that beer and other alcoholic drinks have long been associated with adverse effects on performance and fitness. CW
February 1, 2023
How to be a greener cyclist: 10 steps you can take to reduce your cycling carbon footprint
I’m coming to the conclusion that the smaller the changes we make as cyclists in a bid to reduce our collective carbon footprint, the more achievable they are, and the more likely we are to adopt them for life. The question is, how can we spot the opportunities that make...
January 31, 2023
LA Fitness Owner Fitness International Launches New Fitness Brand
The first Club Studio opened in December at the Oak Creek Shopping Center in Irvine. Fitness International plans to open additional Club Studios around the country soon. The company website shows clubs opening soon in Long Beach, California, and Orlando, Florida. Dues run $189 per month for a single membership....
January 31, 2023
WHOOP and Hyperice Partner to Quantify Recovery
Wearable maker WHOOP is teaming with wellness tech brand Hyperice to explore the connection between recovery and overall health. A two-way integration, WHOOP members can log massage gun or compression boot sessions utilizing Hyperice products, revealing the impact on biometrics. Fitt Insider
January 31, 2023
Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...
January 30, 2023
Polar Starts to License Their Sports & Fitness Algorithms
Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...
January 24, 2023
Strava apologizes after price hike backlash: ‘We just moved too fast’
The activity-tracking behemoth responded to a blaze of criticism and canceled subscriptions with an official statement that sought to douse the flames caused by recent confusing price hikes. The past month saw social media simmering with bad vibes when the popular platform increased prices for its premium subscription. VeloNews
January 17, 2023
Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire
Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance