PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 13, 2024
Saucony and Claima Launch New Orleans-Inspired Sneaker
Following the release of the Claima x Saucony 3D Grid Hurricane “Claim A Seat” last fall, the pair have a fresh take on the silhouette. The design aims to “inspire and fund the next wave of BIPOC entrepreneurs.” The Massachusetts-based athletic brand and the independent creative agency just launched a new 3D...
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March 12, 2024
ClassPass Expands Into Food & Beverage in Holistic Wellness Play
ClassPass has unveiled its latest innovation: the integration of food and beverage options into its bookable experiences. With tens of thousands of studios, gyms and spas already on the platform, ClassPass is now introducing ways for its members to refuel after workouts or wellness visits. ClassPass was acquired by Mindbody...
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March 7, 2024
Giro hits back at UCI in helmet row, as expert says manufacturers could look at ‘legal options’
Giro, the helmet manufacturer, has insisted it "plays by the rules" after the UCI announced a review into time trial helmets, a move seemingly triggered by the launch of the new Giro Aerohead II. In a post on Instagram on Wednesday evening, Giro revealed that the UCI had authorised the...
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February 29, 2024
Now there’s a Jumbo-Visma show: Is cycling TV the next big thing?
The story of Jumbo-Visma–now Visma – Lease a Bike is an interesting one. One of the current powerhouses in professional cycling, it traces its origins through various sponsor-driven iterations. Initially known as Kwantum, the team underwent a series of transformations with sponsorships from Superconfex, Buckler, WordPerfect, Novell, and Rabobank. However,...
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February 27, 2024
I got workout tips from an AI fitness coach, and it feels like the future of athletic performance tech
ai.io’s impressive 3DAT movement tracking analyzes performance and, once the trial was finished, will provide information you might expect to get on the best Garmin watches: measuring explosive power, speed, coordination, agility, and other metrics, all in simple scores out of 100. Tech Radar
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February 26, 2024
Samsung debuts a ‘smart ring’ with health-tracking features — its first foray into the product category
Samsung’s Galaxy Ring, its latest wearable, is launching with health-tracking features including heart rate and sleep monitoring while also giving users a score of their readiness for the day, a top executive told CNBC. Hon Pak, head of the digital health team at Samsung Electronics, said the ring, which is...
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February 23, 2024
Strava is adding dog step counts and fitness rankings to its app
Strava has partnered with Fi, a smart dog collar maker that uses GPS, GLONASS, and GALILEO simultaneously — similar to a Garmin watch — to track your dog's accurate real-time location, broadcasting it via LTE-M cellular. The collar's main purpose is to ensure you can find your dog at all times, but...
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February 22, 2024
Apple Secures Hydration Patent, Smart Ring Rumors Heat Up
As Apple continues to push into the health and wellness space, new intellectual property filings and reports speculate that the tech giant might be moving into the hydration-tracking and smart ring markets. Apple recently filed a patent for a “wearable device with perspiration measuring capabilities” for its Apple Watches. The solution would...
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February 12, 2024
After Years of Relying on Help From Salomon for Its Shoes, Arc’Teryx is Stepping Out on Its Own
Since introducing footwear in 2015, performance outdoor equipment company Arc’Teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Starting with the spring 2024 season, Arc’teryx is now designing and creating its own footwear collection entirely in-house. FN
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February 7, 2024
SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage
A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be used to charge a spare AXS battery while on the move, and just need to...
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February 7, 2024
How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet
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February 7, 2024
The Rise of Indie Running Brands
Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running
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February 6, 2024
Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...
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February 5, 2024
New Balance kicks off resale program
An athletic footwear giant is the latest entrant into the booming resale market. New Balance is launching its new resale program, “Reconsidered,” on Monday, Feb. 5, 2024. Through a dedicated section of the New Balance website, customers can view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect...
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February 1, 2024
Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker
Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called the Cityverse, which will be available starting on Feb. 13. Two additional running models, the Beyondfeel...
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January 25, 2024
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...
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January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
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January 22, 2024
The 14 Best Wellness Retreats in the World for Active Travelers
Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...
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January 18, 2024
Hyperice Casts Wider Net in Defense of Massage Gun Patent, Files 16 More Suits
Hyperice, the high-performance wellness brand and innovator of percussion, dynamic air compression, thermal, vibration, and contrast therapy technology, filed 16 additional lawsuits in Federal Court on Tuesday, January 16, 2024 against Sharper Image, HoMedics, Ekrin Athletics, and more than a dozen others, including retailers CVS, Costco, Walgreens and Kohl’s, related...
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January 16, 2024
Brownlee brothers release ‘Ask AL’ – the world’s first conversational AI for multi-sport training
The Brownlee brothers – with every Olympic medal between them and so much more – have just unveiled the world’s first conversational AI (artificial intelligence) for multi-sport training. They say it marks a significant leap towards intelligently answering triathlon queries. Alistair is the only triathlete – male or female –...
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January 12, 2024
Hot Shoe Brand On Running Sets Aggressive Sales Goals
Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales in the next three years, at the ICR Conference in Orlando, Florida, earlier this week. The Switzerland-based company is on a steep upward trajectory, with $1.58 billion in net sales for the...
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January 12, 2024
Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts the popular health and wellness podcast, “The Human Upgrade.” Asprey spoke with Athletech News about his latest...
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January 11, 2024
Bikes could soon use AI to think for themselves, Shimano patent suggests
Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...
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January 10, 2024
The best wearable and fitness tech of CES 2024: from smart rings to AI coaches
Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...
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January 10, 2024
Nike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April
The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the top-of-the-line runner will be relieved to find out that the sneaker will return in April with a new (and...