Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops
April 29, 2021
VISTA, Calif. (April 29, 2021) – Aqualung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for over 75 years, is launching a new online platform in an effort to connect consumers more easily with local dive retailers. In partnership with Locally, the definitive online-to-offline platform, this new online shopping experience is a first in the dive industry and provides an omnichannel solution for consumers searching for Aqualung dive and watersports products.
“Innovation and leadership are defining characteristics of Aqualung, and this advancement reinforces the brand’s commitment to our strategic dealer partners and serving the consumer in an increasingly complex path to purchase,” said Andrew Gritzbaugh, General Manager of Aqualung North America. “Locally’s best-in-class retail integration is well-established in the greater outdoor industry. Our investment in this new resource directly supports our close retail partners and offers a fluid shopping experience for our consumers.”
Available via Aqualung’s U.S. website, the information-rich platform features a store locator that provides shoppers with accurate, retailer-managed information including products currently in stock, local events and more. A product locator is also built directly into Aqualung’s product pages, showing online shoppers the nearest retailer carrying each item in real time, all the way down to model, size and color.
“Aqualung is first to support local dive shops using Locally,” said Teddy Schiavoni, VP Business Development for Locally. “We are going all in with Aqualung to support their dealer network by building connections to specialty POS systems in the dive industry.”
While first in the dive industry, Aqualung joins a roster of top tier global brands utilizing Locally to serve consumers including Patagonia, YETI, Burton, and Brooks Running, among many others.
For more information about Aqualung products or to find the local dive shop nearest to you, visit Aqualung.com.
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About Aqualung Brand
Aqualung, part of the Aqualung Group, is the leading global designer and manufacturer of dive and water sports gear. Now available in more than 100 countries around the world, Aqualung pioneered the creation of modern diving equipment when Captain Jacques-Yves Cousteau teamed with engineer Emile Gagnan in 1943 to develop the first “aqua-lung,” making underwater exploration possible. Aqualung is committed to providing sustainable, innovative, reliable, and easy-to-use products that allow adventure seekers to enjoy responsible water exploration and continues to set the industry standard for water sports equipment in technology, comfort, safety and design. For more information, visit www.aqualung.com.
Locally was founded in 2014 as shoppers were turning to internet-connected devices for decision making. As nearby stores, the brands they carry, and their on-hand inventory were becoming invisible to shoppers, Locally built a solution. Today, Locally helps thousands of stores present their selection to nearby shoppers using ecommerce tactics, providing users with novel last-mile fulfillment options like in-store pickup and same-day delivery. For more information, visit https://www.locally.com/.
Katrina Younce for Aqualung