May 10, 2022

NBA Star Deandre Ayton Joins NOCCO BCAA Beverage Brand As New Ambassador

LOS ANGELES /ENDURANCE SPORTSWIRE/ NOCCO – the leading no-carb, branched chain amino acids (BCAA) beverage company – adds to their impressive roster of ambassadors with the addition of Phoenix Suns Center, Deandre Ayton. “Ayton is an awesome high energy athlete and personality that embodies the core beliefs at NOCCO – hard...

May 10, 2022

KINeSYS Sunscreen Partners with Another Mother Runner

10th May 2022, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - North America’s leader in active sun care, KINeSYS Performance Sunscreen, is excited to announce their partnership with Another Mother Runner, the 110k+ strong, vibrant and inclusive community of female runners. Co-founded by Sarah Bowen Shea and Dimity McDowell, AMR connects via in-person retreats,...

May 10, 2022

Sportstats relies on RACE RESULT timing technology at Bloomsday Run

Boulder/Ottawa May 6, 2022 /ENDURANCE SPORTSWIRE/ - Almost 25,000 runners returned to Spokane Washington last weekend for the Lilac Bloomsday Run. The largest sports timing company in the world, Sportstats, was on site with RACE RESULT timing technology to provide runners and spectators with live race results and mile splits. The...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/ENDURANCE SPORTSWIRE/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to...

May 6, 2022

Skratch Labs Introduces its Newest Product Line: Clear Hydration Drink Mix

Boulder, CO (May 06, 2022)/ENDURANCE SPORTSWIRE/ – Skratch Labs, an innovator in performance nutrition, announces the release of Clear Hydration Drink Mix, a sports drink that tastes like water. Clear Hydration Drink Mix quenches thirst while providing the electrolytes plain water does not with just the slightest hint of flavor...

May 5, 2022

Union Home Mortgage and BibBoards, A Partnership that makes the Cleveland Marathon feel like Home

/ENDURANCE SPORTSWIRE/ - UnionHome Mortgage (UHM) is partnering with Bibboards to provide a unique sponsorship opportunity for the Cleveland Marathon. Marina Dieker of UHM says, "We are going to be handing out UHM BibBoards to the first 2,500 runners who come to packet pick up at the expo center. We went...

May 4, 2022

Showcased

UNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products

Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...

May 3, 2022

BMC, Red Bull, Fabian Cancellara team up on ‘world’s fastest race bike’ project

BMC and Red Bull unveiled a prototype time trial/triathlon bike that will be raced at the Ironman world championships this weekend. This is the first public iteration of the two brands’ project to “develop the world’s fastest race bike.” Four-time world time trial champion Fabian Cancellara was also involved. VeloNews

April 29, 2022

GFNY Passista: mechanical watches for cyclists

New York City /ENDURANCE SPORTSWIRE/- GFNY Global Endurance Sports Series launches an automatic watch made specifically for bike racing: the GFNY Passista Professional 300 in titanium, hardened with Diamond Like Carbon (DLC) and a Swiss movement with Incabloc shock resistance. The GFNY Passista 200 in steel is your daily all-rounder...

April 28, 2022

EVENT INSIGHTS: How Covid-19 Has Created a New Kind of Audience for Events

Whether you are putting on an virtual or in person event, participants have been changed by the pandemic and are evaluating a new set of priorities when choosing their next race. Race directors need to embrace that future by adopting these essential best practices in today's changing landscape. MORE

April 28, 2022

San Francisco Marathon Partners Up With Nella by FitBiomics

San Francisco, CA /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is happy to announce a partnership with FitBiomics and their first product Nella, a performance probiotic geared specifically toward people with active lifestyles. “Gut bacteria play an important role in human health, such as supplying essential nutrients, synthesizing vitamin K,...

April 28, 2022

USATF Engages RealResponse In Fight Against Abuse In Sport

April 28, 2022 Indianapolis, Ind. And Charlotte, NC /ENDURANCE SPORTSWIRE/ – USA Track and Field (USATF) today announced it has engaged RealResponse, (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations, as their platform to track, monitor and proactively address issues encountered by...

April 27, 2022

Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection

BOULDER /ENDURANCE SPORTSWIRE/ - To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes. Debuting in April, the Signature Line will kick off with the Amelia Boone Collection, a...

April 26, 2022

Wahoo acquires RGT Cycling, putting the hardware brand in competition with Zwift

Wahoo announced Tuesday the acquisition of RGT cycling, the virtual racing platform that hosted the 2022 USA Cycling national esports cycling championships. With the addition of a virtual racing platform to existing indoor cycling training software and hardware products, Wahoo looks to be taking on Zwift for indoor cycling. VeloNews

April 26, 2022

The RunnerBox Once Again Named to Runner’s World “Best Mother’s Day Gifts for Moms Who Run” List

April 26th, 2022/ENDURANCE SPORTSWIRE/ – For the second time in as many years, The RunnerBox has been included in “The Best Mother’s Day Gifts for Moms Who Run” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. When writing about the products...

April 26, 2022

NordicTrack from iFIT Expands Studio Cycle Bike Line with 27-inch HD Touchscreen and Two Limited Edition Colorways

LOGAN, UT (April 26, 2022)/ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced that NordicTrack from iFIT has enhanced its consumer-favorite studio cycle in two important ways. For more immersive iFIT workouts and ease of use, the smart HD touchscreen has expanded to...

April 26, 2022

Foehn Launches Innovative Outdoor Performance Sportswear Category and Breaks into Mountain Biking and Running

Quebec, Canada (April 26, 2022) /ENDURANCE SPORTSWIRE/ - Foehn is proud to announce the launch of its new SS22 Collection that takes Foehn’s signature meld of tech and eye for fine design into new pieces for Running and Mountain Biking. The innovative Canadian company delivers a fresh take on the...

April 26, 2022

Aquasphere Brings Speed and Advanced Technology to Eyewear for Competitive Swimmers Worldwide with XCEED Goggle

SOPHIA ANTIPOLIS, France (April 26, 2022)/ENDURANCE SPORTSWIRE/ – As Aquasphere continues to expand its presence in competitive swimming, the premier swimming brand is releasing its best-in-class racing goggle XCEED with new lens colorways, available today via aquapshereswim.com. The go-to racing goggle for competitive swimmers including global Team Aquasphere athletes, seven-time...

April 26, 2022

Do Good, Run Better. BibBoards partners with Run Ottawa

/ENDURANCE SPORTSWIRE/ – Run Ottawa is the nation’s leader when it comes to race planning and execution. Run Ottawa is the organization behind the country’s biggest marathon weekend, Tamarack Ottawa Race Weekend taking place May 28-29th. In addition to high-quality races, Run Ottawa has used its events to raise money...

April 25, 2022

COROS Partners with Drake University Track & Field/Cross-Country for GPS Technology

Irvine, Calif. /ENDURANCE SPORTSWIRE/ – COROS Wearables, makers of innovative performance GPS Watches and Drake University Athletics announced today a partnership for the Drake cross country and track & field programs.  The programs will use COROS GPS Watches and the coaching staff will utilize the COROS Training Hub’s coaching software...

April 25, 2022

Showcased

Marmot and Pendleton Partner on 2022 Collection Bringing Together 200 Years of Textile and Apparel Expertise

Rohnert Park, Calif. — April 25, 2022 /ENDURANCE SPORTSWIRE/ – Pendleton, a globally respected brand, born in rugged Eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of unrivaled innovation. The Marmot & Pendleton Collab for 2022 features a comprehensive camping kit with...

April 21, 2022

Lizard Skins Re-Launches Old Favorite: The Lever Grip

American Fork, Utah (March 21, 2022)/ENDURANCE SPORTSWIRE/ – Lizard Skins, long renowned for focusing on rider contact points and protecting your bike, has just reintroduced one of their earliest products: a new take on an old favorite, now called the DSP Lever Grip. Plus it’s considerably improved from the original, which...

April 21, 2022

Racecheck and eventrac Ramp Up Reviews

/ENDURANCE SPORTSWIRE/ – The exciting growth of the Racecheck review platform continues, with this latest announcement of an API integration with eventrac - the first partnership of its kind for the industry. Connecting a Racecheck account with eventrac will enable users to benefit from eventrac’s inbuilt email service to schedule...

April 21, 2022

Kane Footwear releases ocean-inspired Revive to celebrate Earth Day

Westport, CT (April 21, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear, the footwear brand promoting health for your body and the planet, released a limited edition Tropic/Dark Earth Speckle colorway to celebrate ocean health and their commitment to sustainable practices. The lifecycle of Kane’s flagship Revive slip-on – from harvesting the...

April 21, 2022

Ashworth Awards Marks 40 Years of Producing the Boston Marathon™ Finisher Medals

/ENDURANCE SPORTSWIRE/ – The 126th Boston Marathon™  marked the 40th year anniversary of Ashworth Awards’ creation of the race’s finisher medals.  Since the first year medals were awarded in 1983, Ashworth Awards has been heavily involved with the marathon.  What started with 300 medals for the first 300 finishers in...