Products

June 3, 2021

KINeSYS Sunscreen Partners with The RiderBox

Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...

June 3, 2021

UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery

Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...

June 2, 2021

ASICS introduces tool to measure running’s effect on the mind

ASICS has launched a worldwide study on the effects of exercise on mental health and wellness, and everyone is invited to participate. The study employs a new online tool designed by the team at ASICS called the Mind Uplifter, and it uses facial recognition software and individual self-reports to analyze...

June 2, 2021

Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents

Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...

June 2, 2021

TriggerPoint Launches Compact GRID Travel Foam Roller

CARLSBAD, Calif. (June 2, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...

June 2, 2021

woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021– AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork, hydraulic...

June 1, 2021

GU Energy Labs Introduces New Liquid Energy Gel Flavor

Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...

June 1, 2021

Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear

COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...

June 1, 2021

MYLAPS offers coaching software to get extensive training insights

Haarlem/Utrecht – Get the most out of your training data and say goodbye to your stopwatch. The newly launched CoachSUITE turns MYLAPS training data into valuable (live) insights for sports coaches and athletes. MYLAPS offers this tool to all coaches, tracks, and federations that strive to get the most out...

June 1, 2021

Gnarly Nutrition Launches Fuel₂O Sport Nutrition Drink Mix

Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...

June 1, 2021

Liv Cycling Unveils All New 2022 Langma Disc Range

NEWBURY PARK, Calif. (June 1, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike that outperforms the competition. From discerning road enthusiasts to UCI WorldTour riders, the Langma Disc...

June 1, 2021

The RunnerBox and The RiderBox Come in Hot with their Latest Summer Edition

The RunnerBox and The RiderBox unveiled their new Summer Edition box today. Leaders in the subscription industry, The RunnerBox and The RiderBox deliver bi-monthly boxes to subscribers that highlight the top products of the season. With summer bringing hot temperatures and multiple racing opportunities, the latest edition is loaded with...

May 28, 2021

State Bicycle Team x Rapha

State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 Season. Each piece is adorned with the team’s signature tie-dye pattern adding to the unique style State Bicycle Co. Team is known for. The collection includes 2 of Rapha’s Classic Flyweight Jerseys (White and Black), a...

May 27, 2021

Stages Cycling Launches Virtual Ready Program for StagesBike SB20 Smart Bikes

(Boulder, CO – 27 May, 2021) StagesⓇ Cycling is offering customers three months of premium access to the virtual cycling platform of their choice with purchase of a StagesBike SB20 Smart Bike. The promotion, which is going on globally from now until July 1, 2021, includes many of the popular...

May 26, 2021

NOCCO Supports Athlete Ambassadors in the CrossFit® Semifinals

LOS ANGELES (May 26, 2021) – NOCCO– the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting this year’s 2021 CrossFit® Semifinal and is competing with five athlete ambassador participants. NOCCO will be present to provide their athletes with fuel and stamina to conquer the competition....

May 26, 2021

Barebells Fuels Athlete Ambassadors at This Year’s CrossFit® Semifinals

LOS ANGELES (May 26, 2021) – Barebells– the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at the 2021 NO BULL CrossFit® Semifinals. “Our ambassadors have been training and preparing for this for a long time,” said Ben Jones, CEO. “They prove that hard...

May 26, 2021

As an Ode to Joints on National Jogging Day (June 2); Purity Products® Promotes Game-Changing Joint Care Supplement

Plainview, NY (May 26, 2021) – In celebration of National Jogging Day on June 2, Purity Products® is highlighting their best-selling FLEXURON® supplement for mitigating the wear and tear on joints. Backed by clinical studies and 18 U.S. patents, FLEXURON® blends Krill Oil, low molecular weight Hyaluronic Acid, and Astaxanthin...

May 26, 2021

Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology

Richmond, Calif. (May 26, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack -- the PCT™ -- with a revolutionary design to the industry standard pivoting belt. The addition of the PCT™ along with another style, the...

May 25, 2021

CADEX Expands Road Wheel Product Line with the CADEX 36 Disc

(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...

May 25, 2021

Alpine Parrot Spreads its Wings with Backbone Media Partnership

DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...

May 25, 2021

Alchemy Introduces the Redesigned Atlas Family of Road Bikes

DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...

May 24, 2021

Velocio launches 2021 Unity Jersey to support climate focused non profit partners

Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...

May 21, 2021

RunSignup Launches RaceDay Scoring Version 3.0

May 21, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Scoring Version 3.0 new team upgrade release. This latest release of RaceDay Scoring encompasses substantial innovation for timers scoring events with a team or group component, such as running clubs, corporate teams, and relays. This significant upgrade spans...

May 21, 2021

Patent Granted on RACE RESULT active timing technology

RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...

May 20, 2021

Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography

Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...