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April 6, 2020
Two-Time IRONMAN World Champion Patrick Lange (DEU) Crowned Champion of First Men’s IRONMAN VR Pro Challenge
TAMPA, Fla. – Following the professional women’s historic day of racing on Saturday, it was the men’s turn Sunday with two-time IRONMAN World Champion, Patrick Lange (DEU) taking the title in the inaugural IRONMAN® VR™ Pro Challenge race. Utilizing Official Virtual Training partner ROUVY’s augmented reality to race, four professional...
April 3, 2020
New flavors of Nuun Hydration available for a limited time release
On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...
March 31, 2020
100%® Gives Back to Those on The Front Lines
SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical Services (EMS) division. The LAFD EMS has over 1,000 firefighters and paramedics serving the front...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Run Local Diversifies Virtual Opportunities and Supports Community
San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...
March 31, 2020
INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line
Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...
March 30, 2020
New Balance will make protective face mask prototypes in its Massachusetts factory amid the coronavirus crisis
New Balance has created some of its most coveted sneakers in its Lawrence, Mass., manufacturing facility. Now, the company is preparing to produce face masks. See their prototype on Footwear News.
March 30, 2020
Lake & Trail From New Holland Brewing Returns for Second Release
Holland, MI, March 30, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake & Trail, is a crisp, light copper style lager that features a slightly malty finish....
March 27, 2020
WORLD PREMIERE: THE SWISS DIGITAL 5 – Digital pro cycling race of the Tour de Suisse
Due to the coronavirus pandemic, the sporting world has ground to a halt. The prestigious spring classics and the Giro d'Italia are being postponed or cancelled. Of course, in this serious situation, the priority is to contain the virus and keep the population healthy. There have not been months without...
March 27, 2020
MYLAPS launches new chip without subscription
Despite uncertain times in many regions of the world, MYLAPS keeps on innovating. Today the latest addition to the ProChip product line was launched: the ProChip Timer Go, a brand new ProChip without subscription and for timers only. The yellow ProChip Timer Go is developed as the out-of-the-box transponder solution...
March 27, 2020
Race Roster, ASICS, and the Runkeeper™ app team up to offer a more rewarding virtual experience
London, ON — As part of Race Roster’s ongoing effort to support thousands of running events and millions of runners, Race Roster, ASICS and the Runkeeper™ app have teamed up to offer an even more engaging and rewarding virtual event experience. By working together, they are building technology that will...
March 26, 2020
A Guide for Switching Your Event to a Virtual Race
COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...
March 25, 2020
The Sufferfest and Wahoo Go “All In” on New Indoor Training Plans
ATLANTA, March 25, 2020 - The Sufferfest, a comprehensive training platform for time-crunched athletes that is now part of Wahoo Fitness, today announced the release of a suite of training plans designed specifically for athletes who are staying indoors due to the current global health crisis. These four-week “All In”...
March 25, 2020
Kitsbow Partners with Local Outdoor Industry Manufacturers to Accelerate COVID-19 Face Shield Production
Old Fort, N.C. (March 25, 2020) — After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from all over the U.S., with demand totaling more than 100,000 units in the first week....
March 25, 2020
In wake of COVID-19 race cancellations, Run The Edge co-founded by Olympian Adam Goucher to offer FREE virtual race options
Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To athletes training for races, this news can feel devastating,” said Run The Edge Co-Founder and...
March 25, 2020
Credit Union Cherry Blossom Ten Mile Run and Outside Interactive Announce Free Official 2020 Remote Participation Through a “Simulated” Race Day Experience
Washington, DC (March 25th, 2020) – Today it was announced that the Credit Union Cherry Blossom Ten Mile Run has introduced Outside Interactive’s race day simulator technology for treadmill runners as an integral component of its free virtual race offering for this year’s cancelled race due to the Covid-19 virus,...
March 24, 2020
Chrome Industries Rallies Maker Community to Aid Face Mask Production
PORTLAND, Ore. - March 24, 2020 - As reported by the NYT, CNN, and others, there’s a nationwide shortage of protective masks for healthcare professionals. With the news of doctors willing to use bandanas as protection, and an influx of requests from doctors at private practices asking for help, Chrome...
March 24, 2020
SynchroKnit Powered by Wigwam Sponsors Rambling Runner Virtual Race Series
Sheboygan, WI. (March 24, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces that the brand is sponsoring the Rambling Runner Virtual Race Series. Race cancellations all over the globe have left runners at a standstill, so SynchroKnit wants to help people continue to move, train...
March 24, 2020
Strava releases Routes for runners and riders
With over 3 billion activities uploaded from all over the world, Strava ‘knows where athletes actually run and ride.’ The new Routes tool uses that knowledge to provide route recommendations personalized to athletes’ preferences for location, distance, surface type (pavement or dirt) and hilly or flat terrain. Read more on...
March 24, 2020
RunSignup Cancels 2020 Summer Symposium to Focus on Coronavirus Response
Moorestown, NJ – With the endurance industry facing uncertainty due to COVID-19 and related restrictions on gatherings, RunSignup has announced they will not hold a 2020 Summer Symposium. The biannual RunSignup Symposiums are an educational and networking opportunity for race directors, timers, and nonprofits; this year, RunSignup will shift their...
March 24, 2020
Final Surge Announces New Virtual Racing Service with Free Entry into Virtual 5K
Raleigh, NC – March 24, 2020 – Final Surge is announcing it’s new Virtual Racing service by giving free entry into the Final Surge Virtual 5K. The race takes place this week on any day between Monday, March 23rd and Sunday, March 29th. All finishers will be entered into a...
March 23, 2020
Peloton temporarily suspends sales and deliveries of its treadmill
Peloton announced that it will temporarily suspend the sale and delivery of its Tread, a treadmill with a touchscreen to stream live and on-demand classes, because the size of the machine is too big to deliver to customers while attempting to maintain physical distance during the novel coronavirus pandemic. Sales of its...
March 23, 2020
Race Roster introduces a free innovative virtual event toolkit to support industry professionals during this challenging time
London, ON - In response to the impact of COVID-19 on the global running community, Race Roster has developed a free virtual event toolkit to aid the cancellation and postponement processes of beloved running events. “In times of uncertainty, movement helps. Race Roster’s commitment is to drive well-being and support...
March 23, 2020
Cycling industry pivots to COVID-19 protective equipment production
Bike industry players, big and small, shift production to make personal protective equipment for front-line healthcare workers. Read more on VeloNews.
