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August 27, 2020
100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut
SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that...
August 27, 2020
Paul Sherwen Project and ROAD iD Announce Limited Edition Wrist ID in Honor of the Late Paul Sherwen
NBC Sports commentator, Phil Liggett, and Paul Sherwen’s wife Katherine Sherwen, announced the launch of the Paul Sherwen Project, to honor Tour de France commentator and former professional cyclist, the late Paul Sherwen. The Paul Sherwen Project will serve to continue supporting the good that Paul was enacting in Uganda and across...
August 27, 2020
Triathlon Freestyle Simplified Launches on Amazon in Paperback and Kindle Editions
August 27, 2020, Essex Junction, VT – Expert coaches and authors Conrad Goeringer (The Working Triathlete), and Rob Sleamaker (SERIOUS Training for Endurance Athletes) have announced the publication of their new book, Triathlon Freestyle Simplified. The 188-page book is available in both paperback and Kindle versions on Amazon.com. Throughout the...
August 26, 2020
Runner-Friendly Face Coverings
Searching for runner-friendly face coverings? Here are 15 runner-friendly masks and neck gaiters that offer a variety of unique features to fit what is best for one’s particular preferences – particularly for running ease and comfort.
August 26, 2020
JP Sportswear Pivots to P.P.E. Launching New Sports Medical Subsidiary: JP Medicalwear
LYNWOOD, California (August 26, 2020) - JP Sportswear is one of the most established apparel manufacturers in the United States. A typical day at the factory in early 2020 would have found the company producing high quality apparel and accessories for yoga, cycling, swim and many other active focused clients....
August 25, 2020
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...
August 25, 2020
RunSignup Announces Virtual Race Audio Experience with RaceJoy
August 25, 2020 – Moorestown, NJ – RunSignup announces RaceJoy’s dynamic audio race experience – now available real-time for virtual and on-site race events. With more than a million downloads, RaceJoy is the industry’s leading interactive race day mobile app offering live GPS participant tracking, spectator remote cheer sending, continual...
August 20, 2020
XTERRA Jade Mountain VR Duathlons debut August 27-31
The XTERRA Jade Mountain VR Duathlons, to be held over five days from August 27-31, are the first of eight virtual races to engage the XTERRA family and showcase the global nature of the sport with events themed around XTERRA’s regional championship venues. The event is inspired by the island...
August 20, 2020
CamelBak® Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs
PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in the lineup incorporate CamelBak’s newest innovation—a new Air Support™ Pro Back Panel, along with thoughtful...
August 20, 2020
Performance Running Brand ‘On’ Releases Third Generation Cloudflyer
ZURICH, Switzerland, August 20, 2020 – Swiss performance running brand ‘On’ today unveils the all-new Cloudflyer; one of the world’s lightest, fully-cushioned support shoes. Now fortified with Helion Superfoam™, a wider base and upgraded mesh, the third of the Cloudflyer series couples On’s proprietary technology with premium comfort in six...
August 19, 2020
Wearable Tech Enters the Fight Against Covid-19
Health trackers like Fitbits and smartwatches can help detect the coronavirus before symptoms appear. But will this open new opportunities for data gaps and privacy issues? Read more on Bloomberg.
August 19, 2020
KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars
LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 19, 2020
Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana
Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut flour, dried strawberries, sea salt, and monk fruit, Brave’s Peanut Butter Banana provides 20 grams...
August 18, 2020
Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device
SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...
August 18, 2020
Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 -- Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates for its industry-leading avalanche beacons, the Barryvox and Barryvox S. The Barryvox S and Barryvox...
August 18, 2020
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.
Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...
August 18, 2020
Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road adventure. Available in either 29-inch or 27.5-inch wheel sizes, the new Tempt series is the...
August 17, 2020
Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year
Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch. Read more on BusinessWire.
August 17, 2020
BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...
August 17, 2020
Bivo Launches Industry First Stainless Steel Bike Bottle
PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely as—and more quickly than—a...
August 15, 2020
Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret
Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike logo and neon colors with marker so it isn't visible. Read more on Business Insider.
August 13, 2020
Mask Production: Protection for Runners Developed by Leading Brands
Runners are increasingly looking to add face masks to their run routine to keep themselves, their running partners and even passers-by safe during the pandemic. Brands across the sports spectrum have responded, with innovative and technical products that answer the call for safe, effective and stylish offerings. Read more on...
August 13, 2020
Apple reportedly taking on Peloton, Nike with online exercise classes
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With the project codenamed "Seymour." Read more on Mashable.
August 13, 2020
iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series
(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and self-esteem, and cultivate powerful stress-management coping tools while iFit members walk on their treadmills. “Exercise...
