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July 1, 2020
ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course
July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training
Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo. Available now, Fyt Duo provides...
June 29, 2020
XTERRA Adventures Premieres July 2, 2020 on Outside TV
Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...
June 27, 2020
Upcoming changes to scoring on sodisp to further motivate athletes to improve their social distancing
June 27, 2020 - Our mission at sodisp is to encourage outdoor fans to enjoy the great outdoor responsibly during these worrying times. The goal of our unique scoring system has always been to award more points for activities that had lower estimated people density on the route. This to...
June 26, 2020
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and youth, the newest iteration of Speedcraft expands its family once again. 100% added the Speedcraft...
June 26, 2020
Tennessee-based American Bicycle Group Announces Intent to Change Name of Its Gravel, Mountain Bike Brand
CHATTANOOGA, Tenn. (June 26, 2020) – American Bicycle Group (ABG) today announced that it will change the name of its high-performance gravel and mountain bike, currently branded Ocoee. The adventure brand was named based on an area close to the company in the mountains of eastern Tennessee where outdoor adventure...
June 26, 2020
PodiumRunner and Women’s Running Launch New Trail Running Content Experience
Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both Women’s Running and PodiumRunner, collects the latest trail running content into one easy-to-access digital experience...
June 24, 2020
Barebells Protein Bars Introduce Irresistible, Crunchy Fudge Bars
LOS ANGELES (June 24, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – has launched their fifth flavor profile in the U.S., Crunchy Fudge, to satisfy the demand for irresistible yet healthful snacks among consumers nationwide. “We are thrilled to announce the launch of Crunchy Fudge...
June 24, 2020
Glyco-Durance™ by F2C Nutrition Celebrates 6 Years
F2C Nutrition is pleased to announce that Glyco-Durance™ the premium fuel for endurance athletes is turning six. After two years of research working with leading scientists to create the optimum race fuel that is quickly absorbed, gentle on the GI system and contains all the necessary electrolytes, CEO and president...
June 23, 2020
Thousand Launches Chapter Helmet Collection
LOS ANGELES (June 23, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels. “Thousand’s namesake and mission are...
June 23, 2020
UTMB® Group launches UTMB® for the planet, a digital event to unite the community
Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...
June 23, 2020
deboer wetsuits partners with Neuff Red to serve athletes in the UK
Stamford, CT, Release: June 23, 2020. deboer wetsuits is proud to have Neuff Red as a retail partner in the UK. The United Kingdom has developed into one of the most prominent triathlon markets in the world, and deboer is very excited to be working with Neuff Red to serve athletes and...
June 23, 2020
Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass
(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health presents to athletes, Momentous engineered a unique formula that combines PEPTIPLUS® and FORTIGEL® collagen with...
June 23, 2020
Zoot Sports Launches New Face Mask Collection
Carlsbad, CA- Zoot Sports, the global industry leader in triathlon apparel and accessories, launches all new technical face coverings. Available in 15 colorful and unique designs, customers can order individual masks or cooling neck sleeves. Additionally, they will offer the option to create your own design though their quick turn custom...
June 18, 2020
Velo Launches New Saddles, Expands North American Distribution
June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will focus primarily on enthusiast and elite level products from Velo and work directly with retailers...
June 18, 2020
Elite Releases the 2020 FLY Team Bottles for WorldTour Teams
FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020. Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...
June 17, 2020
How a California gym is using plastic pods for workouts during coronavirus
As states across the country allow restaurants, shops and gyms to reopen, questions around safety remain. Experts are especially worried about gyms. Check out the creative way this gym is making it work on CNN.
June 16, 2020
Fitbit introduces ready for work solution to help employers manage workplace health and safety during the COVID-19 pandemic
Fitbit’s Ready for Work solution gives employees access to key health metrics from their Fitbit device along with exposure, symptom and temperature logging, all within an easy-to-use Daily Check-In feature that provides employees with guidance on whether to go into the workplace. Read more here.
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
June 16, 2020
Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company
COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...
June 16, 2020
Running Insight Magazine Announces Running Insight Market Week
PORTLAND, Maine (June 16, 2020) - Running Insight, the leading industry news source for businesses in the sport of running via its digital and print magazine, announced today the launch of Running Insight Market Week, a digital hosted buyer experience for retailers and exhibitors that will virtually take place July...
June 16, 2020
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...
June 15, 2020
With addition of new European dealers, Cirrus Cycles’ Kinekt products now sold in 18 countries
Bellingham, Wash. June 16, 2020 - Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce the addition of several international distributors, making their products available to customers world-wide. “We’re just a small company based in Bellingham, Washington, but the international interest in our...
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