PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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May 26, 2021
Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology
Richmond, Calif. (May 26, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack -- the PCT™ -- with a revolutionary design to the industry standard pivoting belt. The addition of the PCT™ along with another style, the...
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May 25, 2021
CADEX Expands Road Wheel Product Line with the CADEX 36 Disc
(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...
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May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
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May 25, 2021
Alchemy Introduces the Redesigned Atlas Family of Road Bikes
DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...
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May 24, 2021
Velocio launches 2021 Unity Jersey to support climate focused non profit partners
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...
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May 21, 2021
RunSignup Launches RaceDay Scoring Version 3.0
May 21, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Scoring Version 3.0 new team upgrade release. This latest release of RaceDay Scoring encompasses substantial innovation for timers scoring events with a team or group component, such as running clubs, corporate teams, and relays. This significant upgrade spans...
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May 21, 2021
Patent Granted on RACE RESULT active timing technology
RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...
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May 20, 2021
Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography
Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...
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May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
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May 19, 2021
Peloton releases software fix for recalled treadmills
The new automatic software update adds a new “Tread Lock” feature that stops and locks the belt after 45 seconds of non-use outside of a class. Users will be required to enter a four-digit code to unlock the belt and start it again. NBC News
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May 19, 2021
Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon
May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...
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May 19, 2021
Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021
NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...
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May 18, 2021
Equinox Shifts Business Plan, Scores Big With App
Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News
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May 18, 2021
Why Is Nike Still Backing Alberto Salazar?
Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...
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May 18, 2021
TriggerPoint Rolls Out Fresh New GRID 1.0 Colors
CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...
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May 18, 2021
Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes
PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...
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May 18, 2021
COROS Announces EvoLab – The Next Generation of Sports Science Software
Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...
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May 18, 2021
Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast
San Diego, CA – May 18, 2021 – Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...
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May 18, 2021
InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers
CAMBRIDGE, Mass.— May 18, 2021— InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...
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May 18, 2021
Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection
LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...
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May 17, 2021
New $3.3M Seed Pumps Up DeltaTrainer’s Platform
DeltaTrainer, a one-on-one remote personal training company, raised $3.3 million in a round of seed funding to boost development of its platform and wearable technology. The Pittsburgh-based company founded in 2018 provides fitness training based on tracking a user’s movements via Apple Watch motion analysis. Crunchbase
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May 15, 2021
Leslie Jordan announces their NEW super soft TRI-Blend fabric
Portland, OR – Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that race directors can customize completely, and that runners will run to collect. While tri-blend fabric isn’t inherently...
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May 15, 2021
HOKA ONE ONE® Launches the All-New Clifton 8
(GOLETA, Calif.), May 15, 2021 – HOKA ONE ONE®,a division of Deckers Brands (NYSE: DECK), announces the launch of the Clifton 8, the latest update to one of the brand’s most popular franchises. Offering the features that have made the Clifton a beloved family of shoes for runners of all...
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May 13, 2021
Po Campo Introduces Visi-Hemp®, the World’s First Reflective Hemp Fabric, in New Micromobility Commuter Collection
New York, NY – As the first bike bag brand to cater exclusively to the growing and underserved micromobility population, Po Campo is proud to launch its sustainable, highly reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with...
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May 13, 2021
Incus Performance Look to Expand Their Workforce to Continue to Shape the Future of Fitness Technology
Following the great success of a recent investment round, the team at INCUS Performance have announced plans for further rapid growth with the addition of twelve new roles within their team. They are recruiting for multiple positions, spanning across sales, e-commerce, data science, cloud engineering and app development, to accelerate...