PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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April 12, 2021
Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...
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April 12, 2021
Nike Will Soon Sell Refurbished Sneakers in Select Stores Throughout the U.S.
The athletic powerhouse revealed Nike Refurbished today, its latest initiative in sustainability. The brand described it as a “fully circular consumer offering” where it will refurbish by hand gently worn, like-new or slightly imperfect footwear, both performance and lifestyle, in men’s and women’s sizing. Footwear News
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April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
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April 9, 2021
RunSignup Launches RaceDay Photos V2.0 Advancement
April 9, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Photos V2.0 now with an artificial intelligence optimized bib tag recognition system. As part of RaceDay Photos V2.0 release, RunSignup has integrated with Tagily, a powerful bib tag recognition system crafted specifically around the unique needs of outdoor...
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April 8, 2021
Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options
VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...
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April 7, 2021
adidas’ New Sustainable Ultraboost Sneakers Are Made of Abandoned Fishing Nets
Each shoe is equipped with Primeblue — a high-performance material made partly with Parley ocean plastic, which is spun from upcycled plastic waste collected from beaches and coastal communities.
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April 7, 2021
Brompton Bicycle Grows U.S. Footprint Despite Brexit, Supply Chain Impacts
NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of two major business-impacting events of the past year, Brexit and the worldwide supply chain bottlenecks tied...
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April 6, 2021
Alistair Brownlee’s sporting secrets snapped up by HarperColllins
Double Olympic champion Alistair Brownlee's book Relentless: Secrets of the Sporting Elite has been snapped up by HarperCollins. Executive publisher Oli Malcolm negotiated world all language rights for HarperNonFiction with Richard Downey at Blue Carpet Management. Relentless will be published on 8th July 2021. The book follows a four-year quest by Brownlee to discover the...
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April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
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April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
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April 6, 2021
BibBoards Reaches Mega Milestone Helping Over 1,000 Races in Three Years
Earlier today, it was revealed that BibBoards INC reached a remarkable milestone as records showed that the company had provided bib fasteners for endurance sports participants in over 1000 races across since 2017. The company reached this milestone in the pre-pandemic era, and it simply tells that they have been...
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April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
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April 1, 2021
Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches
(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...
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April 1, 2021
Noble Biomaterials Launches New Antimicrobial Fabric Solution Under Ionic+™ Brand
SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a silver-based fabric finish that is an effective, expedient way to deliver antimicrobial benefits. It is applied...
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April 1, 2021
Epic Adventurers, Endurance Athletes Invited To Apply for Punch Gunk’s Go Get It Grant Program
LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, announced today that applications are now open for their Go Get It Grant Program. Athletes and teams in need of a financial assistant for upcoming athletic endeavors can apply for amounts...
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April 1, 2021
Kodiak Hikes to New Heights in Spring ’21 Collection
Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan...
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March 31, 2021
Tonal Raises $250 Million in New Funding, Teases Upcoming IPO
At-home fitness startup Tonal raised $250 million in a new round of funding, giving the company a $1.6 billion valuation. The wall-mounted system, which launched in 2015, uses advanced technology to replicate equipment, exercises, and weights found at brick-and-mortar gyms. Front Office Sports
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March 31, 2021
BibRave Expands Marketing Partnership with Knockaround
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership. Building upon...
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March 31, 2021
GOAL Foundation Extends Partnership with haku to Drive Memorable Experiences for the Greater Ogden Community
With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer service, transform insights into action, create unforgettable participant experiences, and foster engaged communities through loyalty- building...
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March 30, 2021
British marathoner wore blacked-out Nike Vaporflys in Olympic Trials win
On Running-sponsored Chris Thompson wore a pair of Nike's super shoes to qualify for the Tokyo Games...and On Running knew about it. Canadian Running
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March 30, 2021
Tour de France crash inspires high-tech solution for safety
Norwegian's Safe Cycling Race brings LED signs to major pro cycling events to alert riders. Cycling News
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March 30, 2021
Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models
HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels...
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March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
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March 30, 2021
RunSignup Launches New and Improved RaceDay Check-In App
March 30, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces the launch of its new and improved RaceDay Check-In mobile application for efficient race day processing of participants. Available for Android and iOS devices, the new release of the free RaceDay Check-In app offers core functionality improvements, simplified user...
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March 30, 2021
Dr. Andy Pruitt Joins Fast Talk Laboratories
March 30, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the new sport science community and virtual performance center, welcomes Andrew Pruitt, EdD to its roster of experts as Director of Sports Medicine. Dr. Pruitt is a world-leading expert in sports medicine, overuse injuries, and bike fit. Bringing over...