BOA Launches New Running Styles

May 3, 2021

Essentials for the Track and Summer Running

May 3rd. 2021 – BOA is proud to announce its first capsule of new styles for both men and women in 2021. Eleven new silhouettes are launching today not only adding essential running basics, but also making merchandizing easier in-store and online. BOA has already released ten new, fully-sublimated prints this year in their popular split shorts. All products are USA made at their facility in Brea, near Los Angeles in California.

The new silhouettes offer compression shorts for both men and women with pockets or without and an assortment of short sleeve and sleeveless tops to merchandize alongside the entire shorts line.

The new gear is the first capsule launch of 2021 and is the interface of Product Design and the research conducted by the Sales & Marketing team about what today’s runners of all ages, distances, and terrains are after. Strategic pockets, reflectivity, style, and innovation are sewn into each style. The softest fabrics and trims have been employed alongside the most technical attributes like UPF, odor control, and of course fast- wicking.

“We were thrilled to be able to add the staffing and expertise to bring our first new styles of 2021 to market and looking forward to continuing to add seasonally appropriate gear to the line,” said Pamela Fleming, Owner and head of Design.

Look for the BOA line at BOAusa.com and other specialty and e-tailers across the USA.