February 9, 2021

The Fitbit app now helps you track your blood glucose level

Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level - Fitbit’s devices aren’t equipped with the technology that can read blood glucose directly. XDA

February 9, 2021

RunSignup | GiveSignup Releases Vouchers to Help Events Migrating to the Platform

(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., has released a new voucher system to help events manage deferrals and credits from 2020. In addition to providing a new participant management option to existing customers, the voucher system allows races that...

February 9, 2021

TriggerPoint™ Introduces New CHANNEL Foam Roller with Innovative Design

Carlsbad, Calif. (February 8, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, expands its collection of innovative foam rollers with the addition of the CHANNEL, a specialty foam roller designed with a unique, recessed channel in the center to protect and support...

February 8, 2021

Can Technology Help Us Eat Better?

A new crop of digital health companies is using blood glucose monitors to transform the way we eat. NYT

February 8, 2021

RockTape and TriggerPoint Awarded Blanket Purchase Agreement to Deliver the World’s Best Kinesiology Tape and Foam Rollers to United States Department of Veteran’s Affairs (VA) Medical Centers

Durham, N.C. – RockTape®, a leader in sports medicine products and education, is proud to announce a five-year blanket purchase agreement (BPA) with the Veterans Health Administration (VHA), introducing the world’s best kinesiology tape and TriggerPoint™ mobility rollers to the Physical Therapy category of the Medical/Surgical Prime Vendor (MSPV) 2.0...

February 8, 2021

Klean Kanteen Expands Reusable Lineup to Include Food Solutions

CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean Kanteen Food Boxes are reusable, conveniently sized and ideal for meals on the go. Made...

February 4, 2021

A Google Fit update is about to turn Pixel phone cameras into health trackers

Currently, you can track workouts and monitor your movement throughout the day with the Google Fit app using just your Android phone. The new update leverages sensors that already exist in smartphones — the accelerometer, camera, and microphone — to allow users to track more in-depth data. Mashable

February 4, 2021

Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes

SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the gear that helps make the seven-time Tour de France green jersey winner the fastest man...

February 4, 2021

Saucony® Unveils the Kinvara 12

WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces thelaunch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara 12...

February 4, 2021

Saucony® Launches All-New Guide 14

WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...

February 4, 2021

Saucony® Unveils the Kinvara 12

WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...

February 4, 2021

Giro Announces New Race Helmet: Signes Spherical

(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735 grams, size M) is for alpine racers looking for a comfortable, low profile helmet that...

February 3, 2021

Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?

Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes

February 3, 2021

Under Armour’s Strange New Shirt Makes Exercising in a Mask Easy

The new ColdGear Sportsmask Mock Long Sleeve has a mask built right into a shirt, essentially making it the perfect garment for winter workouts during a pandemic. Gear Patrol

February 3, 2021

Nike’s First Hands-Free Sneaker Go FlyEase Comes With a Kickstand Heel

The sportswear giant unveiled its first-ever hands-free sneaker - the Go FlyEase - designed for easy access, making mundane tasks like tying laces a thing of the past. The sneaker is equipped with a Bi-stable Hinge, which keeps the shoe securely open when putting on and taking off and keeps...

February 3, 2021

Cotopaxi Announces Bold Sustainability Goal

(Salt Lake City, UT) Feb. 3, 2021 -- B Corp and outdoor brand Cotopaxi announced today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94%...

February 3, 2021

COROS Launches Updated Ski Touring Activity Mode

Tustin, CA, February 3, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today a key update to its Ski Touring activity mode. The timing of this update is optimal as key Ski Mountaineering towns across North America are being blanketed with feet of fresh powder. Working...

February 2, 2021

Premium Hydration Beverage Electrolit Provides Big Game Hangover Ease

CERRITOS, Calif. (Feb. 2, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is easing queasy stomachs and mild dehydration this February’s big game. Following a night of celebrations of victory or defeat, hangovers are inevitably felt by those who embark on a night...

February 2, 2021

RunSignup | GiveSignup Shares Resources for a Successful 2021 at the Virtual Winter Symposium

(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., held their biannual educational Symposium January 26-28 virtually instead of in Orlando, FL as originally intended. More than 1,000 race directors, timers, and nonprofits registered for the three-day event covering event options and...

February 1, 2021

Life Time to live stream 1,000+ group fitness classes weekly

Life Time takes its iconic group fitness classes to a whole new level beginning today, February 1, 2021, as it ramps its live streaming efforts to a record-breaking more than 1,000 yoga, cycle and strength/cardio classes each week. Yahoo! Finance

February 1, 2021

Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk

Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel makers Autumn, showcases a goggle project with snowboarder Bryan Fox, and expands its kid’s line...

January 30, 2021

New Balance Sued For Exaggerating Claims On Its ‘Made In USA’ Sneakers

New Balance is being sued for falsely marketing its sneakers as being “Made in the USA,” according to The Fashion Law. Plaintiffs Matthew Cristostomo, Anthony Bollini, Spencer Verrilla, Derrick Evans, Clifton Bradley, and Robert Kaminsky claim that New Balance is misrepresenting the quality of its sneakers with its American flag tongue badges,...

January 28, 2021

Liv Ladies AllRide: Powered by SRAM 2021 Mountain Bike Skills Camps – Registration is Open!

BEND, Ore., (January 28, 2021) - Ladies AllRide mountain bike skills camps are all about bringing people who identify as female together to learn skills on their bikes and share the joys of mountain biking in a fun, welcoming and encouraging environment. From fresh-out-of-the-box newbie to seasoned rider, group ride...

January 27, 2021

Giro Launches the Contour RS Goggle

(January 27, 2021 - Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the Contour RS (Reduced Size) features a smaller toric lens shape, utilizes Giro’s premium VIVID lens...

January 27, 2021

The North Face Just Dropped the First Carbon-Plated Trail Running Shoe

After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook