May 20, 2021

Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography

Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...

May 19, 2021

A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign

KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...

May 19, 2021

Peloton releases software fix for recalled treadmills

The new automatic software update adds a new “Tread Lock” feature that stops and locks the belt after 45 seconds of non-use outside of a class. Users will be required to enter a four-digit code to unlock the belt and start it again. NBC News

May 19, 2021

Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...

May 19, 2021

Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...

May 18, 2021

Equinox Shifts Business Plan, Scores Big With App

Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News

May 18, 2021

Why Is Nike Still Backing Alberto Salazar?

Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...

May 18, 2021

TriggerPoint Rolls Out Fresh New GRID 1.0 Colors

CARLSBAD, Calif. (May 18, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...

May 18, 2021

Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes

PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...

May 18, 2021

COROS Announces EvoLab – The Next Generation of Sports Science Software

Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...

May 18, 2021

Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast

San Diego, CA – May 18, 2021 –  Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...

May 18, 2021

InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers

CAMBRIDGE, Mass.— May 18, 2021—  InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...

May 18, 2021

Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection

LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...

May 17, 2021

New $3.3M Seed Pumps Up DeltaTrainer’s Platform

DeltaTrainer, a one-on-one remote personal training company, raised $3.3 million in a round of seed funding to boost development of its platform and wearable technology. The Pittsburgh-based company founded in 2018 provides fitness training based on tracking a user’s movements via Apple Watch motion analysis. Crunchbase

May 15, 2021

Leslie Jordan announces their NEW super soft TRI-Blend fabric

Portland, OR – Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that race directors can customize completely, and that runners will run to collect. While tri-blend fabric isn’t inherently...

May 15, 2021

HOKA ONE ONE® Launches the All-New Clifton 8

(GOLETA, Calif.), May 15, 2021 – HOKA ONE ONE®,a division of Deckers Brands (NYSE: DECK), announces the launch of the Clifton 8, the latest update to one of the brand’s most popular franchises. Offering the features that have made the Clifton a beloved family of shoes for runners of all...

May 13, 2021

Po Campo Introduces Visi-Hemp®, the World’s First Reflective Hemp Fabric, in New Micromobility Commuter Collection

New York, NY – As the first bike bag brand to cater exclusively to the growing and underserved micromobility population, Po Campo is proud to launch its sustainable, highly reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with...

May 13, 2021

Incus Performance Look to Expand Their Workforce to Continue to Shape the Future of Fitness Technology

Following the great success of a recent investment round, the team at INCUS Performance have announced plans for further rapid growth with the addition of twelve new roles within their team. They are recruiting for multiple positions, spanning across sales, e-commerce, data science, cloud engineering and app development, to accelerate...

May 12, 2021

Marmot Chooses Joy Over Suffering

Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed, revamped and reinvented the category. Their Spring 2022 line looks like nothing else in the...

May 12, 2021

AI and a Brave New Running World

AI is the inevitable future of athletics posed to revolutionize the endurance sporting industry. PodiumRunner lays out where we are, and what we can expect to see in the coming years.

May 12, 2021

Island Brands USA Launches Summer’s Two New Favorite Beers

Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...

May 12, 2021

IMT Des Moines Marathon Announces Wolfe Eye Clinic to Provide Athletes with Digital Images

Des Moines, IA (May 12, 2021) – The IMT Des Moines Marathon is pleased to announce free digital images presented by Wolfe Eye Clinic for all athletes participating in the races this year. MarathonFoto, the official event photography provider for the IMT Des Moines Marathon, estimates they will take over...

May 12, 2021

GSI Outdoors Launches Sustainability Partnership with Seatrees

Spokane, Wash. — GSI Outdoors today announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees, an organization full of great people doing outstanding work to help reverse climate change, is a company that not only aligns...

May 12, 2021

Big Sneaker, Small Footprint: Adidas, Allbirds Collab on Lowest Carbon Emission Shoe

After a 12-month collaboration, rival brands adidas and Allbirds today unveiled what they see as the future of sustainable shoe design. The FUTURECRAFT.FOOTPRINT, a limited-run proof-of-concept shoe, produces an estimated 2.94 kg of carbon per pair. That makes it both brands’ first sub-3kg carbon footprint shoes, and less than half that...

May 11, 2021

Outside’s 2021 Summer Buyer’s Guide

Every year, Outside dedicates two whole magazines to gear. That's 40-plus Reviewers. 340 Products. Months of testing on rivers, trails, summits, and patios. See their picks for running, cycling and fitness gear at the link.