Products

August 19, 2020

KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars

LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...

August 19, 2020

Soul Focus Sports and Hustle Clean Announce Strategic Partnership

San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...

August 19, 2020

Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana

Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut flour, dried strawberries, sea salt, and monk fruit, Brave’s Peanut Butter Banana provides 20 grams...

August 18, 2020

Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device

SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...

August 18, 2020

Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox

(Williston, VT) August 18, 2020 -- Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates for its industry-leading avalanche beacons, the Barryvox and Barryvox S. The Barryvox S and Barryvox...

August 18, 2020

KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.

Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...

August 18, 2020

Liv Cycling Unveils All-New Tempt Mountain Bike Series

NEWBURY PARK, Calif. (Aug. 18, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road adventure. Available in either 29-inch or 27.5-inch wheel sizes, the new Tempt series is the...

August 17, 2020

Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year

Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch. Read more on BusinessWire.

August 17, 2020

BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor

LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...

August 17, 2020

Bivo Launches Industry First Stainless Steel Bike Bottle

PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely as—and more quickly than—a...

August 15, 2020

Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret

Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike logo and neon colors with marker so it isn't visible. Read more on Business Insider.

August 13, 2020

Mask Production: Protection for Runners Developed by Leading Brands

Runners are increasingly looking to add face masks to their run routine to keep themselves, their running partners and even passers-by safe during the pandemic. Brands across the sports spectrum have responded, with innovative and technical products that answer the call for safe, effective and stylish offerings. Read more on...

August 13, 2020

Apple reportedly taking on Peloton, Nike with online exercise classes

As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With the project codenamed "Seymour." Read more on Mashable.

August 13, 2020

iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series

(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and self-esteem, and cultivate powerful stress-management coping tools while iFit members walk on their treadmills. “Exercise...

August 13, 2020

CamelBak® Introduces The Redesigned Forge

PETALUMA, Calif. (August  13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we...

August 13, 2020

Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology

SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is...

August 13, 2020

goodr Releases New Mach G Line of Aviator Sunglasses

Los Angeles, California - goodr stepped into the danger zone today by releasing the new Mach Gs line of sunglasses. These aviator frames - a first for the brand - have long been requested by followers and loose cannon pilots buzzing the company headquarters in Inglewood, CA. The seven stylish...

August 12, 2020

ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!

ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage.  In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...

August 12, 2020

IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding

KENT, Wash. ( August 12, 2020)— With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH batteries,...

August 12, 2020

ReSport launches The Novel CoronaTri

Realtime Experience Sport (ReSport) announces the launch of the first authentic virtual triathlon in the form of The Novel CoronaTri. Built on the foundation of successful partnerships with organizations like DMSE Sports, USRowing, Adventure Cycling, Event Southwest, and British Rowing, the triathlon fuses all the hallmark elements that tens of...

August 11, 2020

Inside The Call: Nautilus Sees Long-Term Benefits As COVID-19 Changes Behaviors

Nautilus Inc. reported its strongest year-over-year growth as the at-home fitness trend took off during the coronavirus crisis. In the quarter ended June 30, Nautilus’ revenues grew 93.5% year-over-year to $114.2 million—its second-best quarter in over a decade. Nautilus showed a net loss was $5.1 million, or 17 cents, compared...

August 11, 2020

Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...

August 11, 2020

Liv Cycling Adds Gravel To Its Lineup With New Devote Series

NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...

August 11, 2020

Girls Running Is a Guide to a Healthy, Lifelong Running Experience

Boulder, CO, USA — August 11, 2020 — Girls Running: All You Need to Strive, Thrive, and Run Your Best is a toolkit that empowers girls to have a healthy, successful, and informed running experience. Inspired by former high–school phenom Melody Fairchild’s running journey, and with coaching insight from Fairchild...

August 10, 2020

Protekt Products Partners with PEAR Sports to Develop Health and Wellness App

SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt...