PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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October 15, 2020
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...
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October 14, 2020
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative search mode, optimized battery recognition, a software update for connecting devices to the...
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October 14, 2020
JP Medicalwear Launches New Production Line for Reusable Level 2 Medical Isolation Gowns
LYNWOOD, California (October 14, 2020)- JP Medicalwear, a subsidiary of JP Sportswear is pleased to announce their recent designation to produce FDA approved reusable Level 2 medical isolation gowns (PPE). All Level 2 medical isolation gowns are used in medical settings to protect both the wearer and the patient from transferring...
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October 13, 2020
100%® and Peter Sagan Raffle Host Raffle to Benefit Challenged Athletes Foundation
SAN DIEGO, Calif. – October 13, 2020 – 100%®, the San Diego-based sports performance company, has partnered with seven-time Tour de France points champion Peter Sagan to raffle off two pairs of ultra-limited 24K Speedtrap sunglasses to benefit Challenged Athletes Foundation (CAF). Designed in collaboration with the most exciting man...
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October 13, 2020
CamelBak® Supports Students Staying Hydrated
PETALUMA, Calif. (Oct. 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces a new program offering discounts on group orders for educational institutions. As students have limited access to water faucets and fountains on school campuses, the need for all-day hydration becomes an everyday essential. “In support of...
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October 8, 2020
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...
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October 8, 2020
Ready.Set.MOVE. Prepares Runners Up for Fall Fitness, and Introduces Three New Partners
PITTSBURGH (October 8, 2020) – P3R, the creators of the Ready.Set.MOVE., is proud to announce three new brand partners that will be featured in this Fall’s iteration of their seasonal subscription box, including La Colombe Coffee, Bracoo, and GoNanas. All three partners are debuting in the Fall Ready.Set.MOVE. box with...
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October 8, 2020
Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness
BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...
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October 8, 2020
Phelps Brand Welcomes World Champion Swimmer Penny Oleksiak as Global Brand Ambassador
VISTA, Calif. October 8, 2020 — Phelps Brand today announced Canada’s youngest World Champion swimmer Penny Oleksiak is joining the team as an official global ambassador. As part of the Phelps Team, Oleksiak will train and compete utilizing the industry-leading range of products from training equipment to performance swim suits,...
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October 8, 2020
Litespeed Titanium Debuts New Watia Gravel Bike
Chattanooga, TN (October 8, 2020) — Litespeed unveiled the new Watia, bringing a new level of versatility—and innovative technical advances in titanium—to the ever-evolving gravel riding category. “The explosion of gravel excitement has been a healthy time both personally and professionally. What we’re expecting from our bikes has created a massive...
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October 7, 2020
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...
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October 6, 2020
New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created the Running Industry Diversity Coalition to fight systemic racism in the running community and running...
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October 6, 2020
Now Live on Kickstarter — Milo: The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
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October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
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October 6, 2020
First Tech Company Utilizing AI/AR Advances to See Dynamic Weight Loss
BELLEAIR BLUFFS, Fla., October 6, 2020/ “COVID-19 has helped our business by increased interest in EnvisionBody’s software amidst a surge of in-home connected workout devices,“ said Salina Ray, CEO of EnvisionBody. “With gyms forced to close, live streaming devices that allow access to personal trainers and exercise classes within the...
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October 6, 2020
‘Discover Your Sweet Spot’ with Stryd’s New Automated Run Power Training
Boulder, CO, October 6, 2020 — Stryd, the global leader in run power technology, is releasing the world’s first fully-automated run power training system. Paired to work in concert with the Stryd power meter, the most accurate and consistent run training device on the market today, it makes achieving goals...
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October 6, 2020
Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists of innovative apparel pieces such as the Essential Cycling Pant,...
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October 6, 2020
Joe Friel’s RIDE INSIDE Brings Indoor Cycling Fitness So You Can Rule Zwift, Climb Leaderboards, and Achieve Your Goals
Boulder, CO, USA — October 6, 2020 — As the weather cools and days grow shorter, a new guide to indoor cycling from cycling’s top coach is here. RIDE INSIDE from celebrated cycling coaches Joe Friel and Jim Rutberg is the essential guide to get the most out of indoor cycling,...
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October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
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October 5, 2020
NYCRUNS Unveils “Run This One” Virtual Racing Platform
New York, NY — NYCRUNS — one of New York City’s largest running organizations — announced last week that it will launch a second “Subway Systems Challenge” virtual race using its Run This One platform, following the success of its original challenge. The first event, which challenged participants to run...
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October 5, 2020
Track, Calories and Stair Climbing Challenges added to sodisp
In our mission to provide the most complete Virtual Challenge Platform we have released three new challenge types at sodisp.com: Track Challenge: A Track Challenge allows you to upload the gpx file of an actual course and each participant should run exactly that track in order to qualify. This allows you...
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October 5, 2020
Live Event Photography – powered by Space
A UK space company has launched a service to deliver real time events photography for the first time – removing the unnecessary waiting time for images after a sporting event. A £900,000 investment from the UK Space Agency in partnership with the European Space Agency will support developers at AWOL,...
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October 2, 2020
LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes
Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...
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October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
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October 1, 2020
Knog Introduces the Bilby Headlamp to North American Market
October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...