Skratch Labs Introduces Sport Crispy Rice Cakes
May 3, 2021
A Simple and Delicious, Rice-Based Energy Food
Boulder, CO (May 3rd, 2021) – Skratch Labs, an innovator in performance nutrition, announces the release of a new product line, Sport Crispy Rice Cakes. Sport Crispy Rice Cakes are designed for athletes who don’t want to get weighed down by their energy food. They provide real food energy powered by light & crispy rice, and are made with grown-up ingredients like brown rice, wild rice, red rice, and quinoa.
Sport Crispy Rice Cakes provide an eating experience that’s satisfying, nostalgic, and convenient because it doesn’t crumble. “Rice as the first ingredient sets these light, puffed treats apart from other products on the market” notes founder, Dr. Allen Lim. A blend of complex and simple carbohydrates, it provides 180-190 calories of steady energy–enough for 1 hour of activity for most athletes. They are also made with non-GMO ingredients and are allergen friendly: gluten-free, peanut-free, dairy-free, and gelatin-free.
Now available, Skratch Labs Sport Crispy Rice Cakes come in three flavors: Mallow, Chocolate & Mallow, and Strawberry & Mallow. They can be purchased by the individual 45g bar or in an 8-pack caddy.
About Skratch Labs
Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by two cycling pros who spen t years on the Pro Cycling Tour watching teammates eat terribly and suffer through bad-tasting sports “nutrition” that ruined their stomachs. So they did something about it. Skratch Labs started as a “secret drink mix” of real sugar, salt, and fruit powder, mixed together in a 5-gallon paint bucket. They wanted to help pro cyclists feel better and ride faster, and they did. Nearly a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems, without causing new ones, using real food ingredients.