January 31, 2023

WHOOP and Hyperice Partner to Quantify Recovery

Wearable maker WHOOP is teaming with wellness tech brand Hyperice to explore the connection between recovery and overall health. A two-way integration, WHOOP members can log massage gun or compression boot sessions utilizing Hyperice products, revealing the impact on biometrics. Fitt Insider

January 31, 2023

Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement

In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...

January 31, 2023

COROS and Kilian Jornet Partner on Limited Release APEX 2 Pro

Irvine, CA, January 31, 2023 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of endurance sports wearables and training software, announced today the release of the limited-edition COROS APEX 2 Pro Kilian Jornet Edition. Kilian and COROS worked in harmony to design an exclusive product bundle that's approved by the world's...

January 31, 2023

RunSignup Announces 2023 Technology Development Roadmap for Endurance and Ticket Events

January 31, 2023 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology solution for US endurance events, announces its 2023 technology product roadmap. RunSignup technology development plans focus on supporting the needs of its customer base of 28,000 events, including running, walking, triathlon, cycling, water and other...

January 30, 2023

Polar Starts to License Their Sports & Fitness Algorithms

Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...

January 29, 2023

The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race

/ENDURANCE SPORTSWIRE/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits...

January 28, 2023

Showcased

Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup

SHREVEPORT, LA – January 2023 /ENDURANCE SPORTSWIRE/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...

January 26, 2023

Fast Talk Laboratories Launches Podcast Series for Women in Endurance Sports

January 26, 2023 – Boulder, Colorado, USA /ENDURANCE SPORTSWIRE/ - Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast Talk Femmes is co-hosted by Julie Young and Dede Barry, both former U.S. National Team...

January 26, 2023

Showcased

INFINIT Nutrition Launches New Product: Javi Instant Protein Latte

Cincinnati, Ohio, January 26, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has unveiled a new protein coffee drink mix called “Javi.” The new product is a rebranding of one of the company’s founding formulas, MUD, which has been a popular part of INFINIT’s lineup since 2009....

January 25, 2023

USA Cycling Launches New Track Talent ID Program Focusing on Los Angeles Communities

LOS ANGELES /ENDURANCE SPORTSWIRE/ – On Friday, USA Cycling officially launched Search for Speed in downtown Santa Monica. Both industry guests and the general public were offered an inside look into how the program will work and to even put their skills to the test. Search for Speed is a new...

January 25, 2023

The leading endurance calendar Ahotu has launched a new site and brand

/ENDURANCE SPORTSWIRE/ – Ahotu started off as a French calendar for long-distance running events. A lot has happened since then and now Ahotu is a global calendar covering more than twenty types of endurance sports — both well-known international events and smaller, local ones. As a next step in Ahotu’s journey,...

January 24, 2023

Strava apologizes after price hike backlash: ‘We just moved too fast’

The activity-tracking behemoth responded to a blaze of criticism and canceled subscriptions with an official statement that sought to douse the flames caused by recent confusing price hikes. The past month saw social media simmering with bad vibes when the popular platform increased prices for its premium subscription. VeloNews

January 24, 2023

Chargel Announces Partnership to Fuel the National Interscholastic Cycling Association

IRVINE, Calif., (January 24, 2023) /ENDURANCE SPORTSWIRE/ - Chargel, a one-of-a-kind athletic gel drink designed to meet the unique energy needs of cyclists, today announced its partnership with the National Interscholastic Cycling Association (NICA). NICA is a non-profit organization dedicated to building strong minds, bodies, character, and communities through cycling....

January 23, 2023

Supersapiens Wins Inaugural Global Triathlon Award for Outstanding Tech Product

Atlanta, GA – 23 February 2023 /ENDURANCE SPORTSWIRE/ – The Global Triathlon Awards selected Supersapiens as the 2023 winner for Outstanding Tech Product at its inaugural awards gala. The GTAs were held in Nice, France by Super League Triathlon, Professional Triathlete’s Organization, World Triathlon, France’s Department 06, and Ekoi. The selection...

January 21, 2023

Back by Public Demand: BibBoards at the USA Triathlon Conference

/ENDURANCE SPORTSWIRE/ – Endurance brands everywhere will be attending the USA Triathlon's Endurance Exchange Conference in Austin, Texas to share their products and innovations with race directors and endurance athletes from around the country. BibBoards will be in attendance to share the value of adding BibSnaps to endurance events with race...

January 21, 2023

Velo Saddles Releases New Angel Revo Saddle Design Commemorating the Chinese Zodiac – The Year of the Rabbit

/ENDURANCE SPORTSWIRE/ – After launching their first Chinese Zodiac saddle in 2015, Velo Saddles continues the tradition of releasing a limited edition Zodiac design representing the current animal based on the lunar calendar. For 2023, Velo is excited to add the Golden Rabbit to its Zodiac series featuring its Angel Revo...

January 20, 2023

Japanese Outdoor Apparel Brand Goldwin Launches Collab with Actual Source Design Studio

SAN FRANCISCO, CALIF. — JANUARY 20, 2023, /ENDURANCE SPORTSWIRE/ – Goldwin, the outdoor apparel brand obsessed with unifying minimalist design with technical athletic performance, today announces an all-new collection of apparel in collaboration with Utah-based design practice Actual Source. They’ve named the collaboration Alpine Codex Group in honor of what Goldwin and...

January 19, 2023

G-Tech Launches New Heated Apparel Collection at The PGA Show

PALM BEACH GARDENS, FL. (January 19, 2023) – G-Tech Apparel, the leader in heated hand warming technology, is launching a new collection of heated hoodies and vests to supplement its hand warming pouches and has selected True North Brand Group, Inc., Hingham, Ma., to generate awareness among its key audience...

January 19, 2023

The All Bodies on Bikes Podcast is Feisty Media’s newest show celebrating joyful movement for all bodies.

Victoria, BC— January 19, 2023 /ENDURANCE SPORTSWIRE/ –Feisty Media is releasing its 11th show, All Bodies on Bikes with Marley Blonsky and Maggie Lowe to explore the issues of size inclusion and body diversity in sport. Each episode of the show features engaging conversations with experts, activists, and everyday people who...

January 18, 2023

Stages Cycling Factory Install Now Available for Dual Sided Dura-Ace 9200

Boulder, CO – 18 December, 2022 /ENDURANCE SPORTSWIRE/ – Stages Cycling, a leading cycling technology company, announced Factory Install service is now available for Shimano’s latest 12-speed Dura-Ace 9200 cranksets. Stages Factory Install service allows customers to send their existing crankset to be converted into an accurate, reliable Stages Power Meter. Factory...

January 18, 2023

USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024. Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in...

January 17, 2023

Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire

Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance

January 17, 2023

How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand

In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN

January 17, 2023

Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda

Boulder, Colo., (Jan. 17, 2023)/ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces “Call of a Life Time,” a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda. Launching on January 27,...

January 16, 2023

Strava responds to chorus of criticism over price hike policy

After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews