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July 8, 2020
Utah Jazz, Cotopaxi Team Up to Support COVID-19 Relief with Exclusive #OneUtah T-shirts
Salt Lake City, UT. July 8, 2020 - B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah T-shirts, which are now available for purchase. Proceeds will benefit the COVID-19 Community Response Fund, which...
July 8, 2020
Garmin claims new Solar smartwatches make recharging a thing of the past
Garmin has launched a range of new solar-powered smartwatches, with multisports functionality. The three model ranges are the Fenix 6 Solar, Instinct Solar and the Tactix Delta Solar Edition, which is said to be built to military standards. If you’re outside enough and use its most economical mode, Garmin claims that the...
July 8, 2020
Lighter, Stronger, Faster – PATH Projects Teams With Toray To Build The Next-Gen Running Short
Since its debut in 2010, Toray's Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc'teryx Atom line and Patagonia's Nano-Air series. Airtastic is now offered in weights from 20d down to 5d, all of which can be used with different coatings to deliver light,...
July 8, 2020
USA Artistic Swimming Announces Partnership with Xero Shoes
COLORADO SPRINGS, CO– (July 8, 2020) -USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water. “They are not your conventional shoe, and we are not your conventional sport,” said USA Artistic Swimming CEO, Adam Andrasko. “We...
July 8, 2020
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...
July 7, 2020
Introducing Mizuno Enerzy, the world’s first bubblegum shoe
The Japanese athletic brand released its newest running shoe, and it's just plain weird. The Enerzys look like manufacturers accidentally dropped a regular upper into a vat of bubblegum. Read more on Canadian Running Magazine.
July 7, 2020
Introducing XTERRA Virtual Racing and Rally Around XTERRA Planet Challenge
Honolulu, HI (July 7, 2020) - XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July 15 with the Rally Around XTERRA Planet Challenge: a 30-day quest calling for the worldwide XTERRA...
July 7, 2020
Elite Official Partner of 15 Virtual Tour de France Teams for Virtual Tour de France on Zwift
FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world: Tour de France. However, fans will have to wait until the end of August to witness...
July 7, 2020
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...
July 2, 2020
SFT Intelligent Training Aid Range Updated
‘Session in A Bottle’ – The first of our Intelligent Training Aid products. After the success of our first Silver bottle we now have 2 more colours with different focused main sets. An ideal coaching aid as soon as your pool reopens while coached sessions might be delayed. Your warmup...
July 2, 2020
Keep Your Cool This Summer with the June-July Edition RunnerBox and RiderBox
Flip flops are out, the sunscreen is on and Summer is here! Although it will be different to the norm, The RunnerBox and RiderBox team are here to help you make the most of those long hot sunny days with their latest June-July boxes. Released on June 1st, the Summer...
July 1, 2020
Global Sports Brand, Decathlon, Unveils Innovative 2 Seconds Easy Tent
San Francisco, Calif. (July 1, 2020) — Today, Decathlon, the world’s largest sporting goods retailer, announced the launch of the new 2 Seconds Easy Tent — a groundbreaking, state-of-the-art, easy-to-pitch tent designed to make the outdoors more accessible to everyone. With its new compact design and patented setup and breakdown...
July 1, 2020
iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...
July 1, 2020
ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course
July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training
Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo. Available now, Fyt Duo provides...
June 29, 2020
XTERRA Adventures Premieres July 2, 2020 on Outside TV
Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...
June 27, 2020
Upcoming changes to scoring on sodisp to further motivate athletes to improve their social distancing
June 27, 2020 - Our mission at sodisp is to encourage outdoor fans to enjoy the great outdoor responsibly during these worrying times. The goal of our unique scoring system has always been to award more points for activities that had lower estimated people density on the route. This to...
June 26, 2020
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and youth, the newest iteration of Speedcraft expands its family once again. 100% added the Speedcraft...
June 26, 2020
Tennessee-based American Bicycle Group Announces Intent to Change Name of Its Gravel, Mountain Bike Brand
CHATTANOOGA, Tenn. (June 26, 2020) – American Bicycle Group (ABG) today announced that it will change the name of its high-performance gravel and mountain bike, currently branded Ocoee. The adventure brand was named based on an area close to the company in the mountains of eastern Tennessee where outdoor adventure...
June 26, 2020
PodiumRunner and Women’s Running Launch New Trail Running Content Experience
Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both Women’s Running and PodiumRunner, collects the latest trail running content into one easy-to-access digital experience...
June 24, 2020
Barebells Protein Bars Introduce Irresistible, Crunchy Fudge Bars
LOS ANGELES (June 24, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – has launched their fifth flavor profile in the U.S., Crunchy Fudge, to satisfy the demand for irresistible yet healthful snacks among consumers nationwide. “We are thrilled to announce the launch of Crunchy Fudge...
June 24, 2020
Glyco-Durance™ by F2C Nutrition Celebrates 6 Years
F2C Nutrition is pleased to announce that Glyco-Durance™ the premium fuel for endurance athletes is turning six. After two years of research working with leading scientists to create the optimum race fuel that is quickly absorbed, gentle on the GI system and contains all the necessary electrolytes, CEO and president...
June 23, 2020
Thousand Launches Chapter Helmet Collection
LOS ANGELES (June 23, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels. “Thousand’s namesake and mission are...
