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December 20, 2019
Ice Cross Athlete Crashes Into CBD
An Unexpected Miracle Remedy: How CBD helped one athlete deal with a mysterious condition and a brutal training regimen Barbie Keck, a former undercover narcotics officer, was in her vehicle, following a suspect one day in Iowa, when she inexplicably got into a motor vehicle accident. What she didn’t know...
December 19, 2019
RunSignup Releases Early Sales Tax Results
(Moorestown, NJ) – RunSignup rolled out their new sales tax functionality this month in response to a wave of changes to state sales tax laws. The changes stem from the landmark 2018 Supreme Court decision on South Dakota v. Wayfair, Inc that changed the way in which online sellers are...
December 18, 2019
Kahtoola Wins New Product Showcase Award at The Running Event
Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019. Chosen by fellow TRE attendees, Kahtoola’s new EXOspikes™ (versatile traction for flexible footwear) took home...
December 18, 2019
NEW partnership announcement between iTAB and WMP Creative – for The Cheltenham Half Marathon, Weston Super Half and Exeter’s Great West Run.
iTAB is delighted to partner with WMP Creative to offer participants of Exeter’s Great West Run, Weston Super Half and The Cheltenham Half Marathon the opportunity to personalise their Finisher Medal with their name and finish time. WMP recently took over the management of the three established half marathons which...
December 17, 2019
velofix Launches First 10 Corporate Mobile Bike Shops throughout North America
VANCOUVER, British Columbia (Dec. 17, 2019) - Closing out the year with a mission to get more people on bikes in 2020, velofix, the leading Mobile Bike Shop operator in North America, has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San...
December 17, 2019
Sweat. Eat. Repeat. Is a 90-Day Food Journal for Better Health and Performance, Weight Loss, and Habit Tracking
Nutrition Coach Pamela Nisevich Bede Provides Tools for Better Diets and Healthier Food Habits Boulder, CO, USA — December 17, 2019 — Sweat. Eat. Repeat. by Pamela Nisevich Bede is a tool for making real diet and lifestyle changes, as well as an opportunity to improve your relationship with food....
December 17, 2019
The Sufferfest Adds In-App Training Plan Functionality to Help Time-Crunched Athletes Train Smarter
December 17, 2019 — The Sufferfest, a comprehensive training platform for cyclists and triathletes, today announced the release of in-app training plan functionality, allowing athletes to select, modify, and manage their entire library of 100+ training plans directly in The Sufferfest app. The new in-app training plans are available for...
December 17, 2019
Unboxed Unveils Concept Store For Personalized Sports Nutrition
San Francisco, CA, December 17, 2019 - Today, Unboxed is launching FueledBy.co, a first-of-its-kind direct retail experience. FueledBy understands that all athletes are different, and if they want to perform at the highest levels they need nutrition that is tailored specifically for them. Athletes begin by connecting their training data...
December 16, 2019
The RunnerBox Heats Up its Offering with New Winter Edition
The RunnerBox, a leader in the endurance gift and subscription industry, has debuted its most anticipated box of the year: The Winter Edition. While the previous Fall edition saw a box almost double the size, the Winter Edition will showcase a fresh new look which includes the introduction of The...
December 13, 2019
HYDROspeed Swimskin Added to Quintana Roo’s Swim Collection
Chattanooga, TN (December 13, 2019) – Quintana Roo (QR), the company that developed the first triathlon-specific wetsuit in the late 1980s, today introduced its first swimskin as part of the Quintana Roo swim collection. Called the HYDROspeed, the swimskin focuses on performance and natural stroke. In a warm water race,...
December 11, 2019
Mammut Awarded Two Finalist Positions In Outdoor Retailer Innovation Awards
(Williston, VT) Dec 11, 2019 -- Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to announce that two of its FW20 products have been selected as contenders in the 2020 Outdoor Retailer Winter Market Innovation Awards.The Innovation Awards are a showcase of the most original, inventive and...
December 11, 2019
iFit Raises $200 Million To Accelerate Its Explosive Growth in The Connected Fitness Category
(Logan, Utah, December 11, 2019) - iFit (“iFit”), the connected fitness streaming platform, today announced the completion of a $200m growth equity investment led by Pamplona Capital Management (“Pamplona”). iFit is owned by ICON Health & Fitness (”ICON”), which is also the parent company of fitness market leaders NordicTrack, ProForm,...
December 11, 2019
RunSignup Launches Version 2.0 of RaceDay Scoring
December 11, 2019 –Moorestown, NJ –RunSignup announces its latest release of RaceDay Scoring, version 2.0, the next generation of scoring software for timers. Designed with flexibility in mind, RaceDay Scoring provides standard and customizable scoring configurations combined with technology advancements that create operational efficiencies for timers. The release of version...
December 9, 2019
NOCCO Signs Multiple Leading Athletes as Brand Ambassadors
LOS ANGELES (December 9, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – signed multiple leading athlete brand ambassadors to promote its premium products in the fitness community. Accomplished athletes, such as three-times CrossFit® Games Champion Tia-Clair Toomey and rising CrossFit star Haley...
September 18, 2018
KINeSYS Named as an Editors’ Choice by Runner’s World
KINeSYS Performance Sunscreen is thrilled to have been named as an Editors’ Choice by Runner’s World in their recent article on the Best Sweat-Resistant Sunscreens for Runners. Lisa Heggie, company CEO commented, “Having our SPF 50 Fragrance Free Spray Sunscreen recognized by Runner’s World Editors is tremendous. The Editorial...
August 2, 2018
Mascot Sports Innovates Expo Experience for Athletes with Exclusive Partnership with The RunnerBox
Mascot Sports, a leader in sports and experiential marketing, is innovating the expo experience for race participants through an exclusive partnership with The RunnerBox, the first subscription box for endurance athletes. The partnership will launch at the Mascot-owned Oaktown Half and will transform the pre-event packet pick up ritual for...
February 1, 2018
Picky Bars Launches New Performance Oatmeal
BEND, Oregon. (Feb 1, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing a new product to bring an end the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats...
December 5, 2019
Arcade Belts Adds Multiple New Styles To Product Lineup For 2020
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – announced today the addition of 22 new styles to its already robust product lineup for a 2020 Spring and Summer launch. The new colors and patterns will be available in the Adventure, Adventure Slim, Youth,...
December 4, 2019
Athlete-Approved Email Marketing Tips
You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to IRONMAN World Championship qualifiers to learn what they prefer in their emails, from the cadence...
December 4, 2019
TriggerPoint Introduces IMPACT™ Percussion Massage Gun
DURHAM, N.C. (Dec. 4, 2019) —TriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and help you recover faster pre- and post- workout, the high-performance IMPACT™ massage gun delivers controllable...
December 4, 2019
Rent the Runway expands to include ski and athleisure apparel categories
Rent the Runway continues to be a pioneer in the rental clothing space, and now the brand is continuing its rapid growth with two new categories: ski and athleisure. The company announced new apparel options that will initially include 20 brand partnerships such as Lululemon, Champion, Fila, Aztech Mountain and Spyder. Read...
December 4, 2019
PEAR Sports Is Selected by Myodetox to Create a Custom Physical Therapy Mobile Platform to Further Elevate the Customer Experience
NEWPORT BEACH, CA - December 4, 2019 - PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom digital exercise platform to build and deliver personalized coaching and therapy sessions to improve client...
December 3, 2019
Peloton holiday ad sparks heated debate on social media over body imagery
It's a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line. The TV ad that shows a woman walking down the stairs to discover that her spouse has given her the gift of a Peloton...
December 3, 2019
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude of conditions and terrain, EXOspikes™ enables people to safely navigate icy and snow-packed paved surfaces,...
December 3, 2019
Nathan Sports is the Official TRE 2019 Hydration Sponsor, Leading Cup Free Initiative
Fountain Valley, CA (December 3, 2019) – Nathan Sports, leader in running hydration and visibility, is proud to announce that they are the official Hydration Sponsor of this year’s TRE (The Running Event), in Austin, TX. Did you know that 8,000,000 metric tons of plastic goes in the ocean every...
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