June 21, 2021

MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...

June 21, 2021

Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!

Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...

June 21, 2021

Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO

Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership  with fellow outdoor brands Teva, MiiR, and ENO. The Camp Collection is a celebration of summer and camping season, paired with a commitment to responsibly...

June 21, 2021

New Lipguard SPF 28 Sunscreen Lip Balm from Zealios Now Available

(BEND, Ore.) – New LipGuard SPF 28 Sunscreen Lip Balm, the latest product from Zealios, a leader in performance body care products developed by athletes, for athletes, is now available for purchase through the Zealios website and Amazon, the company announced today. LipGuard’s formula of active sun protectant ingredients, natural...

June 17, 2021

KOM Cycling Expands into On-Bike Storage Category with Two New Products

East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line of cycling products – this time more focused on outdoor riding for the summer season:...

June 17, 2021

NURVV Run Launches Major New Update To Its Ground-Breaking Running Tech

London, 17 June 2021: NURVV Run, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, has today unveiled a major new product enhancement. The update will further elevate the training of runners of all abilities and help hone...

June 17, 2021

Kryptonite Adds New Security Options for E-Bike Owners

Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...

June 17, 2021

Chris Froome, new BKOOL ambassador

Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...

June 17, 2021

PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...

June 17, 2021

RunSignup Launches RaceDay Scoring for Cross Country Events

June 17, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces the new release of  RaceDay Scoring for Cross Country events. This latest advancement in RaceDay Scoring broadens industry timers’ applications to include cross country events. This release deploys features and functionality that address the rules and situations that are...

June 16, 2021

IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches

NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...

June 16, 2021

RRCA Welcomes Your New Running BFF, Zespri™ SunGold™ Kiwifruit, As An Official Sponsor

Arlington, VA (June 16, 2021) - The Road Runners Club of America (RRCA) is pleased to welcome Zespri SunGold Kiwifruit as an Official Sponsor for the summer season. In partnership with Zespri we’ll work together to inspire our community of runners to discover better snacking on and off the pavement without compromising on taste. Zespri SunGold Kiwifruit are the perfect...

June 15, 2021

Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail

WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new...

June 15, 2021

Tissot and USA Cycling Announce Partnership

Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...

June 11, 2021

Wearables Connecting Athletes to Fans

Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting them. Front Office Sports

June 11, 2021

Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel

Boulder, CO (June 11, 2021)- Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel was...

June 10, 2021

Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US

LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...

June 10, 2021

Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection

SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...

June 9, 2021

Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...

June 9, 2021

USA Cycling Releases Olympic Team Kit by CUORE

COLORADO SPRINGS, Colo. – This summer, the best cyclists in the world will be taking on the Tokyo 2020 Olympic Games and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will be outfitting all of the American athletes on the Road, Track, and Mountain Bike teams. CUORE and USA Cycling...

June 8, 2021

Electrolit Launches Fresh, Modern Summer Campaign For 2021

CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...

June 8, 2021

Mechanix Wear and 100%® Partner For Exclusive Glove Collection

SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...

June 8, 2021

Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure

  PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes,  today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...

June 7, 2021

The Fast and the Furious: Electric Bikers and Cyclists Compete for Trail Space

Bicyclists says e-bikers zip by recklessly, motorized bike enthusiasts say pedal crowd is just as bad; “increasing rudeness.” WSJ (paywall)

June 4, 2021

Small Beer Launch 100% Recycled Cycling Jersey with 100% Profits Donated To MIND

Much in the same way that Small Beer serves as an answer to the everyday extremes of either ‘drinking’ or ‘not drinking’, its limited edition jersey is a rallying cry to enjoy the freedom of local adventure after an eternity of lockdown at home. To help raise awareness of the...