PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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June 6, 2023
TrainingPeaks to adopt new Custom Workout APIs for Apple Watch Workout app
Louisville, Colo., June 6th, 2023 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes announced today a new integration between TrainingPeaks and Apple Watch. Using new APIs announced today at Apple’s Worldwide Developer Conference for watchOS 10, TrainingPeaks will create Custom Workouts that can be imported...
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June 5, 2023
European start-up GOFLUO raises €1M to accelerate North American growth with its stylish Bodyglowers
/ENDURANCE SPORTSWIRE/ – GOFLUO, the innovative Belgian fashion brand that fuses style and safety, was founded in 2018 by Julie Vets. The fashion designer and mother of three recognized the need for high-visibility clothing that looked as good as it was safe. With the growing popularity of (e-)bikes, steps and scooters,...
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June 5, 2023
Denago to reveal three new eBike models at the (e)Revolution show
Dallas, TX (June 5, 2023)/ENDURANCE SPORTSWIRE/ – Denago will reveal new Hunting, Cargo, and eMTB eBike models at the (e)Revolution show, Booth 6535, in Denver, Colorado this week. The 2023 (e)Revolution show is open to both members of the trade and the public: trade-only days are June 8-9, and are intended for...
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June 1, 2023
REI Introduces Its First Trail Running Shoes Since 1970s
REI jumps back with a brand-new trail runner line called Swiftland. Not only is this shoe a big deal for REI, which has been out of the running shoe game for almost half a century, but, according to the brand, it’s also a big deal for the planet. The Swiftland...
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June 1, 2023
KOO Eyewear launches new LUCE Capsule Collection
(June 1, 2023) /ENDURANCE SPORTSWIRE/ - The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of its capsule collection LUCE - a collection designed for cyclists looking to leave their mark on the roads. Inspired by the Italian word for light, the LUCE collection offers new additions to...
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June 1, 2023
Team AMANI partners with Nix Biosensors to Improve Cycling Training for East African Cyclists
BOSTON, MASS — June 1, 2023 /ENDURANCE SPORTSWIRE/ – Team AMANI, the professional cycling development program in East Africa, has partnered with Nix Biosensors, a cutting-edge health biosensing company, to integrate the Nix Hydration Biosensor into their training regimen. By training with the Nix Hydration Biosensor, team members will create informed and...
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June 1, 2023
Altra’s Best-Selling Torin Road Shoe Gets an Update
DENVER (June 1, 2023)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, has released the seventh iteration of its best-selling Torin road shoe, with Torin 7 updates ranging from a stack height increase to a completely redesigned tongue, heel collar and mesh upper. The Torin is a longtime member of...
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May 31, 2023
John Perry Joins Gnarly Nutrition as Head of Marketing
Salt Lake City, UT (May 31, 2023) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is excited to announce the recent hire of John Perry as their new Head of Marketing. John brings more than two decades of strategic and creative marketing expertise for iconic brands. He has successfully built and led marketing...
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May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
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May 25, 2023
HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor
Québec City/ May 25, 2023/ENDURANCE SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black mulberries with blueberry, strawberry and blackcurrant powders for a ‘fruit-filled explosion of flavor.’ It’s topped...
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May 25, 2023
CEP Launches the NEW Compression Tights & Shorts 4.0, Offering Runners Greater Support and Recovery
Whitsett, NC. (May 25, 2023)/ENDURANCE SPORTSWIRE/ – Today, CEP Compression, a world leader in compression products for athletes, announces the 4.0 lineup of Compression Tights and Shorts. These products allow users to enjoy a maximum compression effect during workouts while gaining muscle stability and faster recovery. The Men’s Compression Tights 4.0...
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May 25, 2023
BOA IGNITE BLAST Awarded NSF “Certified for Sport” Designation
RALEIGH, N.C. (May 24, 2022)/ENDURANCE SPORTSWIRE/ – BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation Foundation (NSF)’s Certified for Sport® Program. NSF is a global public health organization that tests and certifies products to help protect...
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May 25, 2023
PitFit Training and Nix Biosensors Team Up with Infinit Nutrition to Create Custom Hydration Products for Race Car Drivers
BOSTON, MASS /MAY 25, 2023 /ENDURANCE SPORTSWIRE/ – This Sunday marks the start of two of the largest races in motorsports, IndyCar’s 107th annual Indy500 and NASCAR’s 64th CocaCola 600. Nix Biosensors, in partnership with PitFit Training, the leader in human performance in motorsports, will outfit each of their drivers with sweat-analyzing biosensors...
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May 24, 2023
JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box
Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s favorite items: two of all six JoJé Bar flavors, plus two packets of Bonk Breaker...
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May 24, 2023
New Fitness Platform ReadyFit Launches Mobile Military Physical Fitness Testing
Coronado, CA /ENDURANCE SPORTSWIRE/ - ReadyFit, a mobile fitness testing platform, officially launched today to provide aspiring and current military service members with a tool to maintain physical fitness standards, while also providing a tool for military leaders to assist with recruiting and monitor individual unit readiness. ReadyFit administers the...
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May 23, 2023
Equinox Unveils Luxury Loyalty Program
Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel, and more. Fitt Insider
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May 23, 2023
Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...
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May 23, 2023
Netflix Tour de France TV show Unchained set to get second season
Netflix's Tour de France documentary series, Unchained, is to return for a second series, with filming at the 2023 Tour, Cycling Weekly understands. Cameras are expected to follow teams in the build up to the biggest race of the year and then at the event itself, as they did last...
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May 22, 2023
Yamaha Bicycles Announces 30th Anniversary Special Edition YDX-MORO 07
CYPRESS, Calif. /ENDURANCE SPORTSWIRE/ - In celebration of launching the world’s first power assist electric bicycle in 1993, Yamaha Power Assist Bicycles has announced the 30th Anniversary Special Edition YDX-MORO 07. Planted in performance with racing tradition, pedigree, and reliability, the YDX-MORO 07 has been developed with Yamaha’s 30 years...
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May 22, 2023
PERFORMANCE GUMMIES Line Launched by Seattle Gummy Company Offers FAST Absorption of Critical Nutrients for Athletes!
Seattle, WA/ENDURANCE SPORTSWIRE/ – Seattle Gummy Company (SGC) launched a new line of gummies that are specifically designed for athletes who require quick absorption of active ingredients before, during, and after training or racing. The PERFORMANCE GUMMIES® line of innovative products delivers fast and efficient absorption of critical nutrients to athletes…right when...
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May 22, 2023
BibBoards Sparks a Controversy: Embracing Innovation and Sponsorships for Race Success
/ENDURANCE SPORTSWIRE/ – In a bold move that challenges tradition and sparks debate, BibBoards, the leading provider of innovative bib fasteners, is calling on runners and race organizers to break free from the shackles of safety pins and embrace a new era of sponsorship opportunities. With their cutting-edge design and branding...
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May 19, 2023
Electrolit Hydration Beverage Unveils New Mango Flavor
CERRITOS, Calif., May. 19, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today the launch of its newest flavor, Mango. This fruity new flavor joins the global brand’s now 15-strong line of hydration beverages. Launching May 19, Electrolit Mango will be exclusively...
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May 19, 2023
ROLL Recovery Announces Partnership with Backcountry.com, Bringing Innovative Recovery Products to Outdoor Enthusiasts
BOULDER, CO. (May 19, 2023)/ENDURANCE SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is thrilled to announce the availability of its top-rated recovery products, including the patented R8 Plus on Backcountry.com, the premier online destination for outdoor gear and apparel....
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May 19, 2023
RunSignup Announces RaceJoy Now with Native Maps and Participant Pause
May 19, 2023 -Moorestown, NJ/ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, announces two significant advancements for its RaceJoy race day mobile app. As a RunSignup product designed to elevate the race day experience, RaceJoy now supports Google native maps and...
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May 18, 2023
Strava and Nike tie-up to reach 300+ million athletes worldwide
Strava has today announced a partnership with Nike that will, for the first time, give members the ability to track and share their activity, inspiration and community across both company’s platforms. Later this summer, millions of Nike Run Club and Nike Training Club users will be able to upload their...