Virtual Sports Platform “ROUVY” partners with ‘growB Sports’ to grow its presence and boost its activities in Japan

April 22, 2021

Tokyo, Japan / ROUVY has signed a partnership agreement with growB Sports (Globe Sports Communications Ltd.) to boost its activities and grow the community for its MMO (Massively Multiplayer Online) sports application in Japan.

Tokyo, Japan / April 22, 2021 – ROUVY has signed a partnership agreement with growB Sports (Globe Sports Communications Ltd.) to boost its activities and grow the community for its MMO (Massively Multiplayer Online) sports application in Japan.

 In order to promote the joy of indoor cycling and running in VR in Japan, growB Sports (Globe Sports Communications Ltd.), headquartered in Chiyoda-ku, Tokyo, has signed a multi-year partnership agreement with VirtualTraining s.r.o. located in the Czech Republic; and will create courses and run events for the augmented reality platform, “ROUVY”. growB Sports will ensure an accelerated AR course production and aid the local event management for ROUVY.

Through the partnership, growB Sports will create beautiful cycling, cycle racing and running courses, unique to Japan within ROUVY, so that both, the Japanese and the international athletes from around the world  may experience the wonderful, real-life Japanese locations from the comfort of their homes. “The most amazing feature of ROUVY is that it can provide a live-action virtual sports experience. It gives Japanese athletes a “real impression of being there” and it will be possible to disseminate “the real charm of Japanese landscapes” to the world. By producing many AR courses unique to Japan with ROUVY, we aim to make people all over the world feel the charm of virtual sports and Japan,” says Yasuro Miyata, growB Sports representative.

One of the most attractive features of ROUVY is its ability to provide a virtual experience using live action. Athletes from all over the world are able to ride together through avatars on real courses online, and are able to participate in not only in competitions, but are also able to enjoy virtual group rides and group runs in a social, non-competitive format. ROUVY’s augmented/mixed reality, overlaying 3D objects within 2D geo-synced video, allows to teleport the virtual athlete model to any part of the world creating an unprecedented level of ‘realism and presence’ effect.

ROUVY courses are ridden by professional and hobby cyclists alike, allowing anyone to compete or compare with the professional riders online, in real time and at the same time, discover an appeal for new sports.

Tourism Development and Attraction

ROUVY delivers 1:1 virtual postcards of landscapes and countryside from the recorded videos right to the homes of its app users. Cycling courses created in the most popular sightseeing locations, throughout Japan within ROUVY, can serve as a virtual representation and new PR tool to attract new overseas tourists to Japan.


ROUVY is an app developed by VirtualTraining s.r.o., a company headquartered in the Czech Republic (and led by its CEO, Petr Samek), and is used by the global cycling and triathlon community around the world. It features more than 300 live-action video courses from Japan and other countries. With avatars that act as players and (virtual reality) cyclists or runners, the app allows the user to cycle and run around the world in VR with friends from the comfort of their homes. ROUVY is an official partner of La Vuelta, Tour de Suisse, IRONMAN and many other cycling races around the world. For more, visit the ROUVY official website, https://rouvy.com/.

About growB Sports Communications

growB Sports Communications is a sports marketing creative agency based in Tokyo. The company name, Globe Sports Communications Ltd., is derived from its parent company, Globe Marketing Co. Ltd. “growB” stands for ‘GROW’ and the four ‘B’s: Brand equity / Business / Benefit / Belief. It aims to grow its brand value / business value / customer service value, all centered on communication. It embodies its desire to grow by increasing the sense of trust with its business partners. In addition, the values of sports have a ’great charm’, ‘strong power’ and ‘sense of commitment’ that can be grown on.


Company Profile:

Globe Sports Communications Ltd.

4F Kojimachi Kyodo Building, 3-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan

TEL. 03-3556-1540

email: info@growbsc.com

Establishment: 2013.4.2

Capital: 10 million yen

Representative Director: Yasuro Miyata

Business area: Sports event business, sports instruction business, sales promotion business, product sales, product and facility development business.