PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 1, 2022
Red Kite Ride & Bike Club issue commemorative NFT jersey for all participants
/ENDURANCE SPORTSWIRE/ – Red Kite Ride, a UK charity ride benefitting multiple charities, has partnered with Bike Club to issue the first-ever NFT jersey as a participation reward. “We are thrilled to give every participant a timeless digital collectible as a keepsake from our ride this year,” says Kylie Grant, event...
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September 1, 2022
Lakeshore Athletic Services West Region Expansion
Lakeshore Athletic Services is pleased to announce the move to our new and improved office and warehouse location in Mesa, Arizona. Our new AZ headquarters are located in a brand new construction building, boasting a 1700 square foot office and warehouse facility. Event Equipment & Services Lakeshore Athletic Services has...
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September 1, 2022
Elite: Iconic Canadian brand Ciele Athletics launches a top-of-the-line collection
MONTREAL (Sep. 1, 2022) /ENDURANCE SPORTSWIRE/ – Ciele Athletics, the high-end performance running brand from Montréal, Québec, is proud to announce the launch of Elite, a new collection for runners who want the very best in quality, comfort and technical innovation. “Elite is a key step in our continued commitment to...
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August 31, 2022
Clif Bloks Energy Chews Contain Less Caffeine Per Cube Than Advertised, Class Action Says
A proposed class action contends that each cube of Clif Bloks Energy Chews contains less caffeine than advertised. The 28-page suit says that although product labels lead buyers to believe that each Clif Bloks cube will contain 25mg or 50mg of caffeine, depending on the flavor, the energy chews actually...
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August 31, 2022
Popular eSports platform ROUVY introduces the first augmented indoor cycling integration with Strava Live Segments
Prague/San-Francisco, August 31st, 2022 /ENDURANCE SPORTSWIRE/ – Today, ROUVY announces a new integration with Strava to bring Strava Live Segments to over 1M athletes on ROUVY’s popular esports platform. Strava is the leading social platform for athletes and the largest sports community in the world with over 100M athletes on the platform....
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August 31, 2022
Gnarly Nutrition achieves NSF Certification for entire product line
Salt Lake City, UT (August 31, 2022) /ENDURANCE SPORTSWIRE/ – Gnarly Nutrition is excited to announce that all of their powdered supplements are now NSF Certified. NSF Certification is the gold standard for nutrition products, indicating that products meet strict standards for public health protection and, at a baseline, it provides validity...
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August 30, 2022
Nutrition Coaching App, Fuelin, Announces Integration with Final Surge
(San Francisco, CA)/ENDURANCE SPORTSWIRE/ – Fuelin and Final Surge announced the integration of Fuelin’s nutrition coaching app with Final Surge’s sports technology platform. This gives all Final Surge athletes the ability to connect their training program to the daily nutrition and fueling programs available from Fuelin so they know how to...
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August 27, 2022
Saucony Launches Saucony® X Cycora® Apparel Collection
WALTHAM, MA (August 27, 2022)/ENDURANCE SPORTSWIRE/ – Every second, the equivalent of one garbage truckload of clothes is landfilled or burned, contributing to the global impact of textile waste on the environment (Ellen MacArthur Foundation). Further advancing its commitment to sustainability and waste reduction, global performance running lifestyle brand Saucony today...
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August 26, 2022
DeFeet Launches Match My Kit™
Hildebran, NC, August 26, 2022 /ENDURANCE SPORTSWIRE/ - DeFeet has announced Match My Kit™, a new product featuring the pro-level EVO Mont Ventoux socks printed in-house in an array of solid colors using the company's proprietary technology. These socks are made to order and printed in-house, one pair at a...
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August 25, 2022
BibRave Brightens Knockaround Brand Experience at Outside Lands
Portland, OR /ENDURANCE SPORTSWIRE/ – BibRave, the endurance, fitness, and lifestyle marketing agency was recently tapped to help create and execute an engaging brand activation for Knockaround Sunglasses during Outside Lands, a San Francisco-based, three-day festival celebrating music, food, wine, beer, art, and more. BibRave, in partnership with Knockaround’s corporate leadership, managed...
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August 24, 2022
Oura Ring sync added to CorporateFitness.app
August 24, 2022 /ENDURANCE SPORTSWIRE/ – CorporateFitness.app is pleased to announce the immediate availability of our native integration with the Oura Ring. This integration allows users of the Oura Ring to automatically sync their steps and activities with their profile and all challenges they participate in. The Oura Ring is a popular...
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August 23, 2022
Blaupunkt eBikes and BikeInsure announce Strategic Partnership. Enjoy the ride. You’re Covered.®
August 23, 2022/ENDURANCE SPORTSWIRE/ – BikeInsure, an insurtech company specializing in bicycle insurance for cyclists in the United States, is excited to announce that it has partnered with Blaupunkt, a leading folding eBike manufacturer, so that eBike owners across America may have access to standardized bike insurance. Blaupunkt eBikes are foldable...
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August 19, 2022
Research Begins on Biosensor Technology to Alleviate Chronic Dehydration Among Motorsports Athletes
BOSTON, MASS. — AUGUST 19, 2022/ENDURANCE SPORTSWIRE/ – Heat exhaustion and dehydration are widespread and well-known problems in motorsports. NASCAR driver A.J. Allmendinger almost collapsed due to heat exhaustion at the 2022 NASCAR Cup; F1 driver Lewis Hamilton loses up to 10 pounds through sweat during a one-hour 45-minute race, and chronic...
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August 18, 2022
Parcours to Partner with Roam Sports for South African Wheel Sales
/ENDURANCE SPORTSWIRE/ – British wheel brand Parcours is rolling out in South Africa, through a partnership with Roam Sports for distribution, sales and support for riders and retailers in South Africa. Roam Sports will be featuring the range of Parcours offerings as the first wheelset brand to feature in their digital...
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August 18, 2022
EventHub Returns as Official Expo Software Partner for 2023 Running USA Industry Conference
(Aug. 18, 2022)/ENDURANCE SPORTSWIRE/ – Running USA announces that EventHub, the leading Endurance Sponsorship and Expo Platform, will continue in the role of Official Expo Software Partner for the 19th Running USA Industry Conference at the Hyatt Regency Denver at Colorado Convention Center set for Feb. 12-14, 2023. Registration is now...
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August 17, 2022
Riders Around the World to Experience the Best Sights of Down Under with FulGaz Hope Cycle Tour of Australia
MELBOURNE, AUS/TAMPA, Fla. (August 17, 2022) ENDURANCE SPORTSWIRE/ - FulGaz®, The IRONMAN Group’s cutting-edge indoor virtual cycling app, announced today that cyclists from around the world will have the chance to experience the highlights of riding down under without leaving their homes with the Hope Cycle Tour of Australia. The...
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August 17, 2022
Puma x Tracksmith Release Speed City Collaboration
Boston, Massachusetts /ENDURANCE SPORTSWIRE/ – Global sports brand PUMA and independent running brand Tracksmith today announce the launch of their Speed City Collection. The collaboration celebrates the legacy of Speed City, the dominant California men’s collegiate running program of the mid-20th century, whose athletes not only set global standards for performance, but...
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August 17, 2022
John Wall Teams Up With McDavid
/ENDURANCE SPORTSWIRE/ – McDavid, a global leader in sports medicine products and maker of best-selling McDavid HEX® padded basketball apparel, is excited to announce a partnership with NBA superstar John Wall. A five-time NBA All-Star, Wall has worn McDavid HEX® padded apparel throughout his professional basketball career and will now be...
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August 16, 2022
The RunnerBox Named to Gear Junkie’s Best Subscription Boxes for Outdoor Enthusiasts
/ENDURANCE SPORTSWIRE/ - The RunnerBox has been named as “The Best Subscription Box for Runners” by Gear Junkie, a top source for outdoor news, trends, and gear reviews. Published to help outdoor enthusiasts find the best subscription boxes that are tailored to their athletic needs, the list contains products ranging from...
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August 16, 2022
One Water Race Starts August 23rd
/ENDURANCE SPORTSWIRE/ - On August 23rd -25th, the first official One Water Race will take place. One Water Race is the world's toughest endurance race. The race has gained a lot of attention and the world's best endurance athletes visit to Stockholm to challenge all physical and mental limits and...
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August 15, 2022
XTERRA European Championship Rewind from Prachatice
/ENDURANCE SPORTSWIRE/ - Arthur Serrieres from France and Sandra Mairhofer from Italy captured the XTERRA European Championship in conjunction with the 18th annual XTERRA Czech off-road triathlon with winning times of 2:30:16 and 2:57:39, respectively, on Saturday, August 13, 2022, in Prachatice, then put their speed and skill on full...
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August 15, 2022
hDrop Technologies Launches Partnership With USA Cycling
/ENDURANCE SPORTSWIRE/ - hDrop Technologies has launched a Member Benefit with USA Cycling, the national governing body for cycling in the United States. As a result of the partnership, all USA Cycling members can get the hDrop device at a 20% discount. While the USA Cycling High Performance Team will...
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August 15, 2022
Salsa Celebrates Adventures by Bike
(Bloomington, Minn.) August 15, 2022 /ENDURANCE SPORTSWIRE/ - Since it was founded in 1982, Salsa Cycles has always done things a little bit differently. Over the years, the brand has been responsible for major industry innovations and game-changing bike designs. Through it all, the brand has been driven by a...
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August 11, 2022
Zwift’s future direction: A doubling-down on project innovation and, eventually, VR headsets and AR
His answers are deliberately vague but Zwift CEO Eric Min has hinted at the future directions the company and the platform may take, including new product innovation and, in a matter of years, the possibility of virtual and augmented reality enhancing the riding experience. Velo News
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August 11, 2022
Solo Stove to be the Official Fire Pit of Spartan US
Grapevine, TX (August 11, 2022) /ENDURANCE SPORTSWIRE/ - Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official Fire Pit for their events. Beginning August 13 in New England, the Spartan Race community...