PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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July 6, 2021
Neversecond™ Science-Based Sports Nutrition Helps Athletes Fuel Optimally
(July 6, 2021; NEW YORK, NY) Today, endurance sports nutrition upstart, Neversecond™, introduced their line of scientifically-proven fueling solutions that promise to forever alter the sports nutrition landscape by helping endurance athletes unlock their true potential. Neversecond™ gels and drink mix, which are being used by EF Education-Nippo Pro Cycling and...
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July 5, 2021
Soul Cap: Afro swimming cap Olympic rejection could be reconsidered after backlash
Soul Cap, which makes caps to fit over and protect dreadlocks, afros, weaves, braids, and thick and curly hair, said FINA, the water sports world governing body, had told them the hats aren't suitable because they don't follow "the natural form of the head". The comments sparked criticism from many...
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July 2, 2021
USA Cycling Partners with Zespri™ SunGold™ Kiwifruit to Help Fuel Your Rides
Colorado Springs, CO (July 2, 2021) - USA Cycling is proud to announce Zespri™ SunGold™ Kiwifruit as an official sponsor for the summer cycling season. With a combination of more than 20 vitamins and minerals1 and three times the vitamin C in a medium orange2,* per serving (2 kiwifruit), Zespri SunGold Kiwis are the perfect pre and...
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July 1, 2021
Thousand and CHPT3 Team Up to Create Striking New Twist on Classic Chapter Helmet
LOS ANGELES (July 1, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, today announced a design collaboration with British bicycling brand, CHPT3, and the availability of the limited edition CHPT3 x Thousand Barrivell Chapter Helmet. Inspired by the architecture and history of CHPT3 founder, David Millar’s, second home city...
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July 1, 2021
rabbit Launches PRO Trail Collection – Inspired by Amanda Basham, Eric Senseman & Hayden Hawks
July 1st, 2021. Santa Barbara, California — rabbit launches the PRO Trail Collection, inspired by three professional trail athletes that run on the rabbitPRO team: Amanda Basham, Eric Senseman and Hayden Hawks. The PRO Trail Collection is comprised of three individual capsules, one for each athlete, consisting of particular pieces to...
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July 1, 2021
Onewheel x Thousand: Introducing a new special edition Onewheel x Thousand helmet
SANTA CRUZ - June 30, 2020 - Future Motion, makers of the popular Onewheel product line and Thousand, maker of stylish, high-performance helmets announced a new Thousand x Onewheel collaboration helmet, now available on Onewheel.com for $90. “Thousand helmets are one of the few helmets that we actually get compliments...
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July 1, 2021
Fast Talk Laboratories Introduces Pathways™, a “Master Class” for Endurance Sports
July 1, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the fast-growing sport science community and virtual performance center, is pleased to introduce Pathways, a new way to explore concepts, master skills, and solve training challenges. Pathways are collections of expert articles, videos, and podcast episodes that dive deep into...
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July 1, 2021
deboer wetsuits introduces the Groove 1.0 wetsuit
Stamford, CT. July 1, 2021. deboer wetsuits is proud to introduce the Groove 1.0 wetsuit. The Groove 1.0 wetsuit retains the characteristics deboer wetsuits is known for – incredible flexibility and optimal buoyancy, while also incorporating a rugged design to stand up to the rigors of everyday training. The Groove 1.0 is...
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June 29, 2021
Saucony® Launches The All-New XODUS 11
WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a shoe that’s built to go the distance. Today, global performance running lifestyle brand Saucony introduces...
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June 29, 2021
Marmot Celebrates Its Partnership with The Venture Out Project
Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+ people to experience the outdoors and providing education and support that helps schools and organizations...
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June 29, 2021
Go Hybrid and Combine In-Person Events with Challenges to Increase Reach and Sponsor Value
As more and more events are able to go back to in-person events, it's key to support both in-person and do-anywhere events on the same platform. This not only offers best-in-class experience to all participants but also increases sponsor opportunities by increasing the reach of your event. Integrated results platform...
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June 28, 2021
Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family
LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...
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June 24, 2021
A Fit for Every Body: REI Co-op Announces Expanded Apparel Sizing
The retailer will soon offer up to women’s size 20 in a core group of activities. Yoga, hiking, snow sports, running, fitness, swimming, and cycling are at the top of the list. Not only will it offer gear in a wider range of sizes, but it will also commit to...
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June 23, 2021
Bird launches new e-bike and Smart Bikeshare platform to meet demand for eco-friendly transportation
Bird has announced the addition of shared e-bikes to its fleet of micro-electric vehicles, as well as the launch of the Bird Bike. Bird currently operates e-scooters in more than 250 cities globally and will bring its shared bikes and Smart Bikeshare platform to select cities this year. BikeBiz
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June 23, 2021
Increase engagement of in-person events and hybrid challenges with Finisher Certificates and Virtual Bibs on sodisp.com
Two new, much requested, features have been released on the sodisp.com challenge platform. Virtual Bibs and Finisher Certificates add two more great pieces of shareable content to further improve user engagement during each challenge. Both features are also available for in-person events. The Virtual Bib is emailed to each participant at the...
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June 22, 2021
Peloton reportedly venturing into wearables market with digital heart rate armband
Still-confidential details and images of the armband device, which were reviewed by Bloomberg, show that the band would come in two different sizes and pair wirelessly with Peloton’s cycles and treadmills, in addition to phones, tablets and televisions that use the company’s workout app. CNBC
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June 22, 2021
Peloton Using Corporate Wellness Plan to Gain New Users
The fitness company announced that it is rolling out a new corporate wellness program for businesses which will provide “employees access to innovative mental and physical resources,” including the Peloton app and discounts on Peloton hardware. Samsung and Wayfair are among the first companies to sign up for the program, gaining...
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June 22, 2021
Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO - June 22, 2021 - This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting June 22nd. The limited-time release of Blueberry Raspberry Pre-Workout joins a lineup of delicious flavors...
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June 22, 2021
NATHAN Sports’ Pinnacle 12L Hydration Vest Earns REI Co-op Editors’ Choice Award
Fountain Valley, CA - NATHAN Sports is thrilled to announce that its latest innovation in hydration vest technology, the Pinnacle 12L, has earned the REI Co-op Editors’ Choice Award. These awards honor the top-performing gear carried by the retailer, and the new Pinnacle vest struck testers with its ingenious storage...
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June 22, 2021
Supersapiens Powered by Abbott’s Libre Sense Glucose Sport Biosensor Announces Garmin Integration
ATLANTA, 22 June 2021 —Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, is announcing its initial integration of the Supersapiens Connect IQ app with Garmin®. The Supersapiens training ecosystem empowers athletes to optimize fueling, maximize training, and increase performance gains1. The integration will provide select users with a compatible...
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June 22, 2021
Peloton threatens to brick customers’ $4,295 treadmills unless they pay up
The maker of the $4,295 Tread+ treadmill alerted customers that, going forward, they'll need to start forking over $39.99 per month if they want to keep using the exercise equipment they already own. Mashable
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June 21, 2021
MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...
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June 21, 2021
Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!
Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...
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June 21, 2021
Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO
Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership with fellow outdoor brands Teva, MiiR, and ENO. The Camp Collection is a celebration of summer and camping season, paired with a commitment to responsibly...
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June 21, 2021
New Lipguard SPF 28 Sunscreen Lip Balm from Zealios Now Available
(BEND, Ore.) – New LipGuard SPF 28 Sunscreen Lip Balm, the latest product from Zealios, a leader in performance body care products developed by athletes, for athletes, is now available for purchase through the Zealios website and Amazon, the company announced today. LipGuard’s formula of active sun protectant ingredients, natural...