PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

January 11, 2024
American Trail Running Association partners with BibBoards to Pave the Way for Sustainable Trail Running Experiences
San Ramon, 1/11/2024 /ENDURANCE SPORTSWIRE/ – BibBoards, a trailblazer in race bib fasteners, is thrilled to announce its partnership with the American Trail Running Association (ATRA), a leading organization dedicated to promoting trail running and preserving natural environments. This collaboration combines BibBoards' innovative solutions with ATRA's commitment to sustainability, creating a...
January 10, 2024
The best wearable and fitness tech of CES 2024: from smart rings to AI coaches
Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...
January 10, 2024
Nike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April
The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the top-of-the-line runner will be relieved to find out that the sneaker will return in April with a new (and...

January 10, 2024
KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour
Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe. The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO’s return...

January 10, 2024
VELOGIC FIT Launches Velogic Studio 4
/ENDURANCE SPORTSWIRE/ – Velogic Limited, a producer of bike fit systems based in New Zealand, released Velogic Studio 4 on January 10, 2024 at CES® in Las Vegas, Nevada. Velogic Studio 4’s new Time of Flight camera technology delivers accurate, automatic 3D motion capture and a workflow designed to optimize...

January 10, 2024
Master Spas expands wellness offerings, Phelps partnership with new line of saunas
FORT WAYNE, Ind. — JANUARY 10, 2024 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of hot tubs, cold tubs, and swim spas, is proud to announce the launch of Michael Phelps Sweaty GOAT Saunas by Master Spas, a premium line of infrared saunas designed to take relaxation and wellness...
January 9, 2024
The Padded Paradox: The Cost Of Cushioned Running Shoes
Many runners find that max running shoes feel great—like soft, bouncy moon boots or like the shoe is doing the work for you. But highly cushioned shoes are not actually linked to lower levels of impact than traditional running shoes; in fact, they come with a higher vertical average load...

January 9, 2024
ENVO Drive Systems to Exhibit Wide Range of e-Mobility Products at CABDA West
Vancouver, Canada (January 10, 2024) /ENDURANCE SPORTSWIRE/ - Hoping to build on the momentum from its prestigious Deloitte Fast 50 Clean Technology and Deloitte Technology Fast 500™ awards, announced last November, Vancouver e-mobility brand ENVO Drive Systems will bring some of its newest e-vehicles to exhibit at CABDA West, the...
January 9, 2024
Runzy Launches Revolutionary Personalized Running Coaching Platform
January 9, 2024 - Boston, MA /ENDURANCE SPORTSWIRE/ – Runzy, a state-of-the-art personalized coaching and training platform officially announced its launch. Designed to cater to athletes of all levels, Runzy integrates expert coaching, real-time feedback, and adaptive training plans, offering a revolutionary approach to running training and race preparation. Runzy stands...
January 8, 2024
Scam Alert: Pivot Cycles Warns Against Fake Vendors Offering High Discounts
Pivot Cycles has raised the alarm about fraudulent websites and social media accounts attempting to deceive potential buyers, usually with enticing discounts on their high-end bicycles. The company warned consumers, urging them to exercise caution and be vigilant against falling victim to these scams. Pivot leaders clarified that they don’t...