Red Kite Ride & Bike Club issue commemorative NFT jersey for all participants

September 1, 2022

The digital keepsake allows future benefits & deeper engagement for sponsors and participants

/ENDURANCE SPORTSWIRE/ – Red Kite Ride, a UK charity ride benefitting multiple charities, has partnered with Bike Club to issue the first-ever NFT jersey as a participation reward.

“We are thrilled to give every participant a timeless digital collectible as a keepsake from our ride this year,” says Kylie Grant, event director. “It will give them a unique way to show off their support for our community, and unlike socks or a buff, it will allow us to offer more and new benefits to participants over time”

The jersey artwork was designed by world-renowned cycling artist Richard Mitchelson (aka “Rich Mitch”), the artist behind Bike Club’s WEB3 cycling project.

“The jersey will stand on its own as a digital collectible, of course,” Mitchelson says. “But even better, holders will be able to dress up their Bike Club rider avatar with it to create a personalized digital version of themselves!”

Red Kite Ride is the first of many brands and events to create a digital layer for Bike Club’s upcoming mint. Bike Club co-founder Tyler Benedict says there are a lot more on board and that many more announcements are coming soon.

“This is but one use case that we’re bringing to the cycling industry,” Benedict says. “A digital collectible combined with our build-your-own avatar program allows every cyclist in the world to create a ‘Rider’ that looks like them and then decorate it with jerseys, backgrounds, helmets, and more from their favorite brands, events, athletes, and artists!”

“Events like Red Kite Ride can leverage this new connection with its participants to extend the benefits of participation and create new opportunities for their sponsors and supporters, too.”

Red Kite Ride takes place on Sunday, September 4, 2022. As part of the partnership, Bike Club has shared discounted entry codes with their Discord community, which is free to join and open to everyone.




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