PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 29, 2022
Pureboost, Amazon’s #1 Selling Clean Energy Drink, Raises Over $2M+ Within Hours of Launching Community Round to the Public on Wefunder’s Community Investment Platform
San Diego, CA /ENDURANCE SPORTSWIRE/ - Pureboost, the #1 best-selling antioxidant clean energy drink mix that is free of sugar and sucralose, debuts with over $2M on Wefunder, the most popular crowdfunding platform in the US, just hours after their public launch on September 28, at 9am EST. Known for...
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September 28, 2022
Tracksmith launch their first running shoe
Known for its for high-quality, vintage-inspired running clothing, Tracksmith has now, in a surprising but intriguing move, gone into high-performance footwear. The shoe, which Tracksmith is calling the Eliot Runner, uses Pebax foam to provide what the US firm says is ' perfect balance of cushioning and responsiveness with a...
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September 28, 2022
Lululemon to Launch At-Home Fitness Platform
Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on Oct. 5 through its smart-home gym product Mirror and its app. Market Watch
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September 27, 2022
Fox Racing Enters Performance Training Category
Fox Racing, the global leader in motocross and mountain bike safety equipment and apparel, today announced the brand’s introduction into the performance training category. The new launch that expands the inclusivity of Fox Racing, will debut in both men’s and women. The collection’s designs place athlete needs first, ensuring this...
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September 27, 2022
Pearl Izumi Trims Staff, Plans Sale Of Colorado Headquarters
Pearl Izumi has eliminated an undisclosed number of positions at its Louisville, CO headquarters and plans to sell its headquarters building, according to a report from BusinessDen. The cycling apparel brand was acquired by United Sports Brands in May. Candi Whitsel, SVP of marketing at United Sports Brands, declined to...
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September 27, 2022
INFINIT Nutrition Athlete Bradyn Lange Wins Chequamegon 40
Cincinnati, OH, September 27, 2022 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition athlete Bradyn Lange won the 2022 edition of the Chequamegon 40 in the men’s category, with a time of 2:05:54. The flagship event of the Chequamegon MTB Festival, the 40-mile race started in Hayward, Wisconsin, traveling through the picturesque Birkie...
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September 27, 2022
ShowcasedOnline Cycling Hub Offers Free Trial to Cyclists Everywhere
HOLLAND, MI (September 27, 2022) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...
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September 23, 2022
Second hand bikes from actual pros? Bike-room.com sells them worldwide
Finding actual bikes that pro teams have owned, maintained, and ridden, is not easy to do at the level of online retail. But that’s exactly what the site seeks to change. Its stated mission: “to provide access to the world’s most desired bikes in the smartest way.” To do it,...
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September 23, 2022
RunSignup Announces New Free Mobile Timing App
September 23, 2022 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration provider for U.S. endurance events, announces its RaceDay Mobile Timing App for timing of smaller events and backup for chip-timed events. Through the convenient use of Android and Apple phones and tablets, event timers are able to use...
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September 22, 2022
There is a Cycling Horror Movie Coming and it Looks Like a Wile Ride
According to the official Trapped Inn website, the story centres around a cycling team on an altitude camp “high in the remote mountains of Europe” [nation unspecified]. The proprietors of the “historic lodge” have a French vibe and definitely have a vigorous physical relationship. Cycling Tips
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September 21, 2022
Stryd Announces Next Generation Foot Pod
Boulder, CO September 21, 2022 /ENDURANCE SPORTSWIRE/ – Stryd, the leader in run power technology, announces their next generation Stryd foot pod today. The next gen Stryd offers up to 5x improved running power responsiveness, tracks lower body stress, introduces new power-based run profiles, and brings a new level of accuracy...
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September 20, 2022
Strava adds bike-share locator tool to platform
The data layer includes information from more than 600 bike-share and scooter systems in 544 cities and 73 countries. More than 71,700 docking stations are included in the General Bike-share Feed Specification (GBFS), the open-source mobility data source Strava is using. VN
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September 20, 2022
Peloton’s Long-Awaited Rower is Finally Here…Sort Of. Here’s What to Know
The all-new home rowing machine is available for pre-order, with an estimated shipping date of early December. Still, this is the update we've been clamoring for since we first laid eyes on the Row at the brand's 2022 Homecoming virtual event in May. Gear Patrol
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September 20, 2022
Any Distance raises $1.5 million to continue building its’ new activity tracking platform
Atlanta, Georgia. September 20, 2022 /ENDURANCE SPORTSWIRE/ – Building digital and physical experiences to motivate people to be active, Any Distance today announced that it has secured $1.5M in a pre-seed round. Its new activity tracking platform for iPhone and Apple Watch gamifies and inspires movement of all kinds. The round was...
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September 20, 2022
Stages SB20 Smart Bike Lowest Price Ever
(Boulder, CO – 20 September, 2022)/ENDURANCE SPORTSWIRE/ – The Stages SB20 Smart Bike will be on sale for $1999 from September 22 through October 3, providing customers with the best price ever on the leading smart bike from Stages Cycling. The SB20 Smart Bike is nearly silent and connects with all...
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September 20, 2022
Foehn Transforms Performance Outerwear With New Fall/Winter Collection
Quebec City, Canada (September 20, 2022) – Foehn showcases the vision and bold innovation that sets apart every item in its new fall/winter outerwear collection with the Salem Dyneema® Down Parka. It features a rare application of literally indestructible Dyneema® fabric in a super-lightweight down parka that meets the Alpine...
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September 15, 2022
Running brand On creates shoe made from carbon emissions
Swiss company On has created the first shoe using carbon emissions as a raw material in its foam. The Cloudprime shoe - which uses CleanCloud EVA foam in the midsole - was made in partnership with LanzaTech, Borealis and Technip Energies to create a “supply chain coalition.” RetailDive
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September 15, 2022
The AbbottWMM Global Run Club App is here!
MEDIA ALERT Thursday 15 September 2022 /ENDURANCE SPORTSWIRE/ – The Abbott World Marathon Majors (AbbottWMM) Global Run Club launched their first ever mobile App today bringing the virtual training and racing hub into the palm of thousands of runners’ hands around the world. The Global Run Club launched in 2020 to keep...
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September 14, 2022
Handcyclists can now choose to ride an Adaptive Bike in Zwift
Long Beach, California, Sept. 14, 2022/ENDURANCE SPORTSWIRE/ – Zwift, the global online fitness platform for cyclists, is proud to announce the addition of a handcycle to their in-game bike options. The new handcycle is Zwift’s first adaptive bike and is designed to be used by Zwifters who ride handcycles at home, so...
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September 14, 2022
Athletic Brewing Company Announces Return of Oktoberfest
MILFORD, Conn. and SAN DIEGO (September 14, 2022)/ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., today announced the return of its beloved Oktoberfest Non-Alcoholic Festbier for a fourth year. As the seasons change and fall festivities return, Athletic Oktoberfest pairs perfectly with all of your...
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September 14, 2022
BUFF® Releases Fall-Winter 2022-23 Collection
SANTA ROSA, California /ENDURANCE SPORTSWIRE/ - BUFF®, creator of versatile performance head and neckwear for all-season outdoor enthusiasts, announces the launch of its fall-winter 2022-23 collection. The brand celebrates 30 years of innovation, incorporating two new eco-friendly materials into its collection: PrimaLoft® Bio™ Fleece, a 100-percent recycled synthetic fiber made from...
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September 14, 2022
MicroOLED Introduces the First AR Solution to Enable Real-Time Display of Apple Watch Sensor Data
GRENOBLE, France and BOSTON, Mass., Sept. 14, 2022/ENDURANCE SPORTSWIRE/ – MicroOLED, the company that specializes in the design and manufacture of OLED microdisplays, today announced the first of its kind integration of the ActiveLook “Light AR” platform with Apple Watch. The integration allows Apple Watch users to connect ActiveLook-enabled eyewear directly to...
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September 13, 2022
Peloton’s new bike rental program is officially live
Earlier this year, the program was offered to a testing pool of a select few states. Rentals were available through some of Peloton's in-person showrooms in Texas, Florida, Minnesota, and Colorado, among a few other locations. The brand is now diving head-first into the rental market by expanding across the...
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September 13, 2022
Thule Warns Of Bike Market Inventory Imbalance
Thule Group said excessive inventory levels in the cycling channel have worsened in recent months and would impact sales and profitability in the second half of the year. Thule noted that it communicated in its half-year report on July 21 that the general market in bike retail, at the time,...
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September 13, 2022
Fast Talk Laboratories Releases Complete Guide to Polarized Training Featuring Dr. Stephen Seiler, Free for a Limited Time
September 13, 2022 – Boulder, Colorado, USA/ENDURANCE SPORTSWIRE/ – Fast Talk Labs has released a complete guide to polarized training for endurance athletes which is free and open to all with no registration required through September 29. In this new Polarized Training Pathway, Dr. Stephen Seiler, the pioneer of polarized training research,...