January 9, 2020

HydraPak to Support Cupless Racing at Big Sur Marathon

The Northern California-based hydration innovator aims to further the organization’s sustainability initiatives Carmel, CA (January 9, 2020)  – With over a decade of uninterrupted designation as a zero-waste event organization, the Big Sur Marathon Foundation (BSMF) is excited to announce a partnership with HydraPak as their official reusable hydration gear...

January 9, 2020

3M Half Marathon and GU Energy Labs Forge Two-Year Partnership

GU is 3M Half Marathon’s Official Energy Gel and Chew AUSTIN, Texas, January 9, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names GU Energy Labs (GU) as the Official Energy Gel and Chew of the 2020 3M Half Marathon...

January 9, 2020

Austin Marathon Announces Sizzling Sponsorship with Tacodeli

Agreement makes Tacodeli the Official Taco of the Austin Marathon AUSTIN, Texas, January 9, 2020 - The Ascension Seton Austin Marathon presented by Under Armour has agreed to a partnership with another Austin original, Tacodeli. They are now the Official Taco of the Austin Marathon. The Tacodeli Catering Team will...

January 7, 2020

2020 Los Angeles Marathon presented by ASICS partners with Amp Human

LOS ANGELES, CA/PARK CITY, UT (January 7, 2020) -- Los Angeles Marathon presented by ASICS announces Amp Human, creators of PR Lotion, as its Official Performance & Recovery Lotion ahead of the 35th anniversary race. “We are excited to be partnering with a company like Amp Human whose sole focus...

January 7, 2020

Brooks Running Extends Partnership as the Official Apparel and Footwear Provider of P3R’s Year-Round Calendar of Events

Over the past three years, Brooks has partnered with P3R to bring the best to Pittsburgh’s runners, and will excitedly continue the partnership through 2022 PITTSBURGH (January 7, 2020) – P3R and Brooks Running announced another three-year partnership as part of both companies’ efforts to bring the very best of...

January 7, 2020

NOCCO Signs Bodybuilder and Fitness Enthusiast Cassandra Martin as Brand Ambassador

BCAA Beverage Brand Continues to Grow Ambassador Program LOS ANGELES (January 7, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its brand within the workout community. The new...

January 6, 2020

USA Triathlon Foundation Names 2020 Ambassador Team Powered by Newton Running

Ambassadors raise awareness for Foundation through service projects, community outreach COLORADO SPRINGS, Colo. — The roster for the 2020 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 49 age-group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of...

January 3, 2020

Nuun Named Official Sustainability Partner of 2020 Industry Conference presented by Race Roster

Event attendees can look forward to sustainable promotions and best practices presented in Las Vegas by leading eco-conscious hydration provider from Feb. 9-11 at Caesars Palace Nuun, the maker of clean and healthy functional hydration options for athletes and everyone, has been named the Official Sustainability Partner of the 2020...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

December 31, 2019

NordicTrack x iFit Partner With GearJunkie for the 2020 Adventure Grant Contest

Win a Grand Prize of $7,500 and NordicTrack equipment to train for and take on a dream outdoor adventure  (Logan, Utah — December 30, 2019) — NordicTrack x iFit and GearJunkie are teaming up for the second year for the 2020 Adventure Grant. The Grand Prize winner will win $7,500 and...

December 31, 2019

Race Day Events Signs Multi-Year Deal with Hop Haus Brewing Company as Official Beer Partner

Race Day Events, one of the largest event production companies in the United States, announces Hop Haus Brewing Company as the Official Beer Sponsor for their 2020 and 2021 events. The two Madison-based businesses ink the two-year partnership on the eve of opening their brand-new, neighboring Fitchburg, Wisconsin locations. Distributed...

December 20, 2019

Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020

Durango, CO – December 20, 2019 –  Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance...

November 13, 2019

UltrAspire Welcomes Sally McRae to the Elite Athlete Team

Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...

November 12, 2019

Up for Air Series Announces Platinum Sponsor

Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...

October 31, 2019

Casting for Recovery adds BUFF® as a 2020 National Sponsor

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...

October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...

October 17, 2019

rabbit’s Michael McKnight Sweeps Triple Crown with Historic Moab 240 Win

Santa Barbara, California - When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record combined time of 205 hours, 4 minutes and 18 seconds from 2017....