SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
-
February 25, 2021
P3R Partners with Fifth Season as the Official Greens of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (February 25, 2021) – P3R has partnered with Fifth Season, making Fifth Season the Official Greens of the DICK’S Sporting Goods Pittsburgh Marathon. This partnership brings together two Pittsburgh-based organizations in alignment on health and wellness. Fifth Season is positively disrupting the food industry with its advanced technology...
-
February 24, 2021
Crews Subaru Continues as Title Sponsor of 2021 She Tris Sprint Triathlon Events
Charleston, SC - Crews Subaru confirmed this month they will return as the title sponsor of all three 2021 She Tris Sprint Triathlon events to take place this year. The series will kick off on May 23rd in a new venue (Hobcaw Yacht Club, Mt. Pleasant) with a sprint triathlon...
-
February 24, 2021
Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....
-
February 24, 2021
Team Novo Nordisk Announces Partnership with Maurten
Atlanta, GA., Feb, 2021 – Team Novo Nordisk, the world’s first all diabetes professional cycling team today announced an exciting new partnership with world class sports nutrition experts Maurten. “We are very pleased and proud to be working with a sports nutrition partner like Maurten,” began TNN Chief Medical Officer...
-
February 23, 2021
10 Million-Member Community Spartan Joins Run Show USA Expo in Boston, Jan. 29-30, 2022
BOSTON (Feb. 23, 2021) – The Run Show USA, the inaugural consumer running exposition scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, today announced that Spartan, the world’s leading endurance sports and wellness brand, will become an official event sponsor. The two-day expo will feature indoor Spartan activations and...
-
February 23, 2021
UNDRBUDR and Colnago Gran Fondo National Series Announce Partnership
(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight...
-
February 22, 2021
Injinji Partners with Ultrarunning Champion Jeff Browning
SAN DIEGO, Calif. (February 22, 2021)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces that Jeff Browning has joined its athlete roster. Browning’s storied ultrarunning record includes 33 career wins at prolific trail events including the Hardrock 100, the Big Horn 100 and the Cascade...
-
February 18, 2021
Master Spas Welcomes ‘Iron Cowboy’ James Lawrence to Ambassador Team
FORT WAYNE, Ind. — Date here — Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with “Iron Cowboy” James Lawrence. "We are very excited to have James Lawrence join Team Master Spas," says Kevin Richards, Vice President of Sales and Marketing. "At Master Spas, we...
-
February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
-
February 17, 2021
Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport,...
-
February 17, 2021
USA Cycling’s Olympic Development Academy to Begin in May 2021
COLORADO SPRINGS, Colo. – In keeping with our commitment to champion the participation and performance of the next generation of athletes, USA Cycling has finalized the timeline for the first year of the Olympic Development Academy. This timeline was restructured following our announcement that the ODA would be run as...
-
February 16, 2021
LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021
OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal of racing after August 1. “We first met Ayesha at our 2019 training camp and...
-
February 16, 2021
rabbit Athlete Eric Senseman Snags a Golden Ticket to the Western States 100 Endurance Run at the Black Canyon 100k
February 16th, 2021 - Santa Barbara, California - The Western States 100 Endurance Run, the world’s oldest 100-mile trail race, permits just 369 entrants each year. There were 6,664 applicants entered for selection from the race lottery in 2020, and when the race was cancelled last year due to the...
-
February 12, 2021
Justin Grunewald Joins the rabbit Team
Santa Barbara, California - Justin Grunewald, who has taken his collegiate speed from the track to the trails in recent years, is the latest addition to the rabbitPRO team, from performance running apparel brand rabbit. The former University of Minnesota athlete first established his presence in ultrarunning with wins at...
-
February 12, 2021
Coree Woltering Joins UCAN to Fuel his Ultra Goals
Elite Ultrarunner Coree Woltering has officially joined the ranks of Team UCAN as he looks to take his running to the next level and claim Fastest Known Times (FKTs) on both the Arizona Trail (800 miles across Arizona from Mexico to Utah) and the Superior Hiking Trail (310 miles along...
-
February 11, 2021
USA Triathlon Teams Up with RaceX as Official Predictive Analytics Technology Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with RaceX, a performance science division of Predictive Fitness, as the organization’s Official Predictive Analytics Technology Partner through January 2024. The innovative app provides race pacing plans, predictions, what-if analysis and race-rehearsal tools that help athletes uncover and achieve their...
-
February 11, 2021
Zone3 USA Signs Team Sirius Tri Club
BOULDER, Colorado, February 11th, 2021– Zone3 USA is proud to announce the signing of Team Sirius Tri Club to a multi-year partnership. Team Sirius trains and supports athletes of all abilities all over the world. A portion of all Zone3 USA sales to TSTC will go to support the efforts...
-
February 10, 2021
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
-
February 10, 2021
Primal Secures Apparel Rights to Southern Firecracker 70.3
February 10, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports apparel company Primal to provide the event t-shirt and awards to the fastest male and female off the bike for the inaugural Southern Firecracker 70.3 to be held on June...
-
February 10, 2021
Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021)– Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing champion,...
-
February 9, 2021
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo.(Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the brand...
-
February 8, 2021
Swiss Running Brand On Expands in Track & Field With Elite Athlete Chloe Abbott
ZURICH, Switzerland, February 8, 2021 - On, Swiss high-performance running brand, today announces the signing of University of Kentucky standout Chloe Abbott to its roster of Track & Field athletes. The NCAA runner-up in 2019's 400m (400m PB of 50.98) has set her sights on representing On and Team USA...
-
February 8, 2021
Zone3 USA Signs a Multi-Year Agreement with Without Limits Productions
BOULDER, Colorado, February 8th, 2021 – Zone3 USA has agreed to a multi-year partnership to cover all of the swim and swim course needs for Without Limits Productions. Zone3 USA will also be the Title Sponsor of the popular Stroke and Stride series held every summer at the Boulder Reservoir....
-
February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
-
February 5, 2021
National Multisport Nonprofit Seeks Donors, Sponsors and Partners for its 2021 Nationwide TRIAD Initiatives Benefitting Youth
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...