SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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January 12, 2023
Runners take over Baton Rouge for the running festival with lagniappe
BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - Thousands of runners from over 47 states, Canada, Mexico, and Honduras will celebrate more than a decade’s worth of passion for running and Louisiana culture at this weekend’s Louisiana Marathon. Celebrating its 12th year, the Louisiana Marathon aims to encourage the community to embrace...
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January 12, 2023
Meet the 2023 USA Triathlon Foundation Ambassador Team
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – The 2023 USA Triathlon Foundation Ambassador Team will feature 90 ambassadors, the Foundation announced today, making up a passionate, nationwide community committed to both fundraising and advocacy for the USA Triathlon Foundation, the sport and multisport communities. The ambassadors include some of the top age...
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January 12, 2023
SIS announce partnership with international cyclist Freddy Ovett – supporting his 2023 gravel adventures
12th January - London, UK/ENDURANCE SPORTSWIRE/ – British-born, Australian Freddy Ovett has enjoyed a successful last few seasons as a professional cyclist, most recently riding for UCI Continental team L3GION of Los Angeles; with career highlights including a 2nd place finish in the 2022 Esports World Championships and 9th overall at...
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January 11, 2023
GU Energy Labs announces ultrarunner and Indigenous advocate Callie Vinson as 2023 WSER 100 entry recipient
BERKELEY, Calif. /ENDURANCE SPORTSWIRE/ - GU Energy Labs is excited to announce that ultrarunner Callie Vinson will receive the company’s Western States 100 entry for 2023. Vinson, a member of the Choctaw community of the desert southwest and an advocate for body inclusivity and positivity in running, will be representing...
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January 10, 2023
TIME Pedals partner with Trek-Segafredo
TIME Pedals have announced a new multi-year agreement, becoming the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks the return of the brand to the men’s WorldTour and the expansion of its pedals to now 3 women’s WorldTour teams,...
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January 10, 2023
Chargel Fuels Cycling Athletes in 2023 Inking Partnerships with KHS Pro MTB Race Team and SoCalCycling.com Elite Cycling Team
IRVINE, Calif., (January 10, 2023) – Chargel, a delicious, one-of-a-kind athletic gel drink designed to meet the unique energy needs of runners, cyclists, weekend warriors and everyone in between, today announced 2023 partnerships with two world-class cycling organizations, KHS Pro MTB Race Team, and SoCalCycling.com Elite Cycling Team. The partnerships...
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January 9, 2023
More Prize Money Is Flowing Into Trail Running. What Does That Mean for the Sport?
Run Rabbit Run is one of the rare American trail races that offers a relatively large prize purse, and for a decade, it’s been the largest in the sport. Hughes earned $15,000 for winning the women’s race and split another $5,000 with Arizona trail runner Peter Mortimer (who placed 12th...
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January 5, 2023
Enduro Proudly Sponsors Grasshopper Adventure Series
Oakland, California (January 5, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, innovators of a wide range of bicycle bearings, seals, components and tools, recently signed on to sponsor the 2023 Grasshopper Adventure Series (GAS), a long-running mixed-terrain event series that has become a favorite of many of the top names in the sport. This...
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January 5, 2023
Zoot Sports to Provide Official Triathlon Race Suits, Performance Apparel for Age Group Team USA
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced an expanded partnership with Zoot Sports. The organization’s Official Cycling Apparel Partner since 2022, Zoot Sports this year will also be USA Triathlon’s Official Age Group Triathlon Race Suit Partner and Official Age Group Triathlon Performance Apparel Partner, providing an additional suit...
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January 5, 2023
P3R Announces Name, Image and Likeness Partnership with Nine Local College Athletes
PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R has announced a name, image and likeness (NIL) partnership with nine college student-athletes. As part of this opportunity, these P3R Athletes will create content for P3R’s social networks including instructional videos, blogs and other resources to inspire all ages to MOVE. The 2023 P3R Athletes include...
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January 2, 2023
Ultramarathoner Greg Nance to Promote Mental Health During 2023 DICK’S Sporting Goods Pittsburgh Marathon Training Season
PITTSBURGH (January 2, 2023) /ENDURANCE SPORTSWIRE/ – P3R has partnered with ultramarathoner Greg Nance to promote mental health to participants during the 2023 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events training season. In 2022 Nance took a 3,156 mile run across the United States to raise awareness of youth mental...
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December 29, 2022
World ultrarunning champion Camille Herron parts ways with Hoka
The women’s 100-mile world record holder, Camille Herron, announced on social media today that she is parting ways with her longtime sponsor, Hoka, and beginning a partnership with a major brand new to the ultra-trail community in 2023. Canadian Running
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December 28, 2022
ShowcasedTop Viewed Endurance Sports Stories and Press Releases of 2022
As we embark upon 2023, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. A few milestones include over 3,270 press release distributed through Endurance Sportswire and Outdoor Sportswire in 2022. Our most popular press release was opened...
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December 28, 2022
TrainingPeaks is the Official Training Partner of GFNY
NEW YORK CITY, December 28, 2022 /ENDURANCE SPORTSWIRE/ – GFNY, the Global Endurance Sports Series, is working with TrainingPeaks as the Official Training Partner of GFNY. TrainingPeaks will offer its complete web, desktop and mobile tracking, analyzing and planning system to all GFNY participants, helping them achieve their goals. “Our athletes...
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December 27, 2022
Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /ENDURANCE SPORTSWIRE/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic (PGDC)...
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December 23, 2022
Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster
ROANOKE, Va. (December 2022) /ENDURANCE SPORTSWIRE/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World Champion...
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December 23, 2022
Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023
BOSTON, Mass. (December 23, 2022)/ENDURANCE SPORTSWIRE/ – The Levine Law Group - CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team remains the premier women’s development team in the U.S., having sent four riders onto professional contracts...
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December 21, 2022
SUAREZ Gran Fondo National Series and Wahoo X Announce Schedule for 6-Event E-Fondo Series on virtual cycling platform Wahoo RGT
(Gettysburg, PA – December 21, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series and Wahoo X today announced the event schedule for the 3rd Annual e-Fondo Series, which will run on virtual cycling platform Wahoo RGT. The 6-event e-Sports cycling competition features timed segments and leverages Wahoo RGT’s...
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December 16, 2022
Fitness Drinkware Company Ice Shaker Announces Sponsorship with National Pickleball Athlete, Ryan Sherry
[DALLAS, TX] /ENDURANCE SPORTSWIRE/ - Built for athletes by athletes, the revolutionary sports bottle company owned by former NFL athlete Chris Gronkowski, Ice Shaker, is pleased to announce its new partnership with pickleball’s star athlete, Ryan Sherry. Ranked as one of the top ten players in the nation, Sherry is...
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December 15, 2022
ShowcasedWill Ventures and Founders Collective Team up with Three-Time NBA All-Star, Bradley Beal to Lead the National Cycling League (NCL) Seed Round.
(Miami, FL, December 15, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first of its kind professional sports league powered by a groundbreaking technology platform, announced today that it closed its $7.5 million Seed financing. This oversubscribed round was led by Will Ventures and included but not limited...
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December 14, 2022
SUAREZ Gran Fondo National Series Strengthens Partnership with Garda Bike Hotel
(Gettysburg, PA – December 14, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series has strengthened its long-term partnership with Garda Bike Hotel and their Andiamo Cycling experiences, Italy’s premiere cycling hotel and guiding service located on the shores of Lake Garda. All Series riders will have access to...
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December 14, 2022
BibBoards and Race Announcer Fitzness Partner Up
/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...
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December 13, 2022
Eight things we learned about sports sponsorship and marketing in 2022
SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...
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December 12, 2022
Specialized ends contracts with dozens of paid ambassadors
Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews
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December 7, 2022
Purina Pro Plan Named Title Partner of the 2023 Pittsburgh Pet Walk
PITTSBURGH, PA (December 7, 2022) /ENDURANCE SPORTSWIRE/ – P3R announced today that Purina Pro Plan will be the title partner of the 2023 Pittsburgh Pet Walk, part of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. In addition, the high-flying dogs of the Purina Pro Plan Performance Team will show...