SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

December 31, 2024
H2O Audio Partners with Gravel Cycling Powerhouse Joe Goettl
SAN DIEGO, Dec. 31, 2024 /ENDURANCE SPORTSWIRE/ - H2O Audio, the leader in innovative waterproof audio solutions, is proud to announce its partnership with gravel cyclist and creative video producer Joe Goettl. Renowned for his determination and resilience, Goettl embodies the spirit of going beyond limits—a philosophy that perfectly aligns...

December 30, 2024
Runna Named Official Online Training App for the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events and All P3R Events
PITTSBURGH, PA (Dec. 30, 2024) /ENDURANCE SPORTSWIRE/ — P3R is thrilled to name Runna, the premier online training app, as the Official Training App for the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events and all P3R events in 2025. This collaboration will provide runners with the tools they need...

December 27, 2024
Sumarpo Powers IRONMAN 70.3 Muskoka with Eco-Friendly Wetsuits Through 2025
December 27, 2024 /ENDURANCE SPORTSWIRE/- Muskoka’s wild landscapes and iconic lakes define the IRONMAN 70.3 experience. Partnering with Sumarpo through 2025, the race deepens its alignment with nature, offering athletes a wetsuit choice that reflects their respect for the environment and their love for the sport. Nestled in Canada’s picturesque...

December 23, 2024
3M sponsors recent high-altitude races at Mt. Siguniang and Ultra-Trail Ninghai
Dec. 23, 2024 /ENDURANCE SPORTSWIRE/ – 3M, a global leader in insulation and surface modification technology for apparel and accessories, recently sponsored the 7th annual Mt. Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race by UTMB. The Mt. Siguniang Mountaineering Festival, located in the majestic Mt. Siguniang, or Four...
December 18, 2024
Little Rock Marathon Registration Approaching a Price Increase
LITTLE ROCK, Ark. (12/18/24) /ENDURANCE SPORTSWIRE/ - Athletes interested in participating in the 2025 Little Rock Marathon Weekend have through midnight on Wednesday, December 25, 2024, to sign up at a lower rate. Registration for the 23rd Annual Little Rock Marathon Weekend opened July 17. The Little Rock Marathon, presented...

December 17, 2024
Altra Signs on as Title Sponsor of Charm City Run’s B3 Distance Series presented by Kelly Benefits
Baltimore, MD – (December 16, 2024) /ENDURANCE SPORTSWIRE/ – Charm City Run is thrilled to announce Altra as the title sponsor of the 2025 B3 Distance Series presented by Kelly Benefits, Baltimore's first-ever distance series featuring three of the city's most iconic races. This exciting partnership between Altra Running and...

December 16, 2024
Glen Amos Named Road Race Management/MarathonFoto Race Director of The Year
December 16, 2024 /ENDURANCE SPORTSWIRE/ - A committee made up of race directors, athletes, media, corporate executives, and club officials has named Glen Amos, Director of the IU Health 500 Festival Mini-Marathon and Delta Dental 5k, the MarathonFoto/Road Race Management Race Director of the Year. MYLAPS Sports Technology is the...
December 16, 2024
The 53rd Annual BMW Dallas Marathon Festival Weekend Commences at Scottish Rite for Children
DALLAS (Dec. 16, 2024) /ENDURANCE SPORTSWIRE/ – The 2024 BMW Dallas Marathon Festival weekend kicked off this morning, bringing together supporters, volunteers, representatives from Scottish Rite for Children, the race’s primary beneficiary, and title sponsor, DFW BMW Dealers. Jason Schuchard, President of the BMW Dallas Marathon Festival, said he is incredibly...

December 16, 2024
Ascension Seton Austin Marathon Extends Partnership with EIGHT Beer for Third Straight Year
Austin, Texas - December 16, 2024 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, and 5K® is proud to announce the renewal of its partnership with EIGHT Elite Light Lager for the third consecutive year. EIGHT Beer will once again serve as the Official Beer of the event,...

December 13, 2024
Big Sur International Marathon Announces HOKA as Presenting Sponsor in Multi-Year Agreement
CARMEL, CA (December 13, 2024) /ENDURANCE SPORTSWIRE/ – The Big Sur International Marathon welcomes long-time partner HOKA as its new presenting sponsor for the 38th annual event set to take place on April 27, 2025. This 5-year partnership builds upon HOKA’s longstanding relationship with the marathon and expands on their...