SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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February 21, 2023
Ultimate Direction Propels into 2023 with Athlete Team, Race Wins, and Athlete Summit
BOULDER – February 21, 2023 /ENDURANCE SPORTSWIRE/ – Ultimate Direction, a Colorado-based brand that designs innovative apparel and gear for self-propelled athletes of all levels, is proud to announce its 2023 athlete roster of road and trail runners and FKT-setters. Celebrating the unique pursuits and interests in the sport of running and...
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February 21, 2023
ShowcasedEpic Races Announces New Partnership with Puma
Ann Arbor, MI (February 21, 2023) /ENDURANCE SPORTSWIRE/ - Ann Arbor-based race company, Epic Races, today announced global sports brand PUMA as the official running shoe of Epic Races. PUMA will support Epic Races’ 4 running races: Ann Arbor Goddess Run presented by Ann Arbor Sports Commission, Ann Arbor Firecracker...
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February 17, 2023
Join Team Make-A-Wish®; Make-A-Wish® Massachusetts and Rhode Island Named Official Charity Partner for the 2023 Providence Marathon
PROVIDENCE, RHODE ISLAND /ENDURANCE SPORTSWIRE/ – Make-A-Wish Massachusetts and Rhode Island is teaming up with Ventures Endurance, part of Gannett's USA TODAY NETWORK Ventures, as the official charity partner of the 2023 Providence Marathon and Half Marathon. The race runs through historic downtown sites on Sunday, May 7 and offers scenic...
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February 17, 2023
Best Bike Split Announces 2023 Season Partners
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leading provider of race-pacing technology and analysis, is proud to announce its continued support of the World's top Men's and Women's cycling teams in 2023. The company will sponsor teams competing at the highest UCI World Tour level, including CANYON//SRAM, Trek-Segafredo,...
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February 16, 2023
SMITH Announces New Partnership with Santa Cruz RockShox Pro XC Team
Portland, Oregon (February 16, 2023) /ENDURANCE SPORTSWIRE/ – Smith is excited to announce this week its global partnership with the Santa Cruz RockShox Pro XC team as the official supplier of bike helmets and performance eyewear for the 2023-2024 seasons. The UCI World Cup Santa Cruz RockShox Pro XC team is...
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February 16, 2023
ShowcasedBelgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...
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February 16, 2023
The Ascension Seton Austin Marathon and Super Coffee Boost Partnership
AUSTIN, Texas, February 16, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k and Super Coffee have partnered up for the third year in a row. The Austin based company is the Official Coffee of the Austin Marathon and the presenting sponsor of the FloCast Live Broadcast...
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February 15, 2023
Johnson Fitness & Wellness and Matrix Return as Los Angeles Marathon Partners
LOS ANGELES, CA / Irvine, CA (February 15, 2023) /ENDURANCE SPORTSWIRE/ - The Los Angeles Marathon presented by ASICS today announced Johnson Fitness & Wellness and Matrix as official specialty fitness retail co-sponsors ahead of the 38th annual event on March 19, 2023. “We are excited to have both Matrix...
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February 15, 2023
ShowcasedF2C Nutrition announces RBC GranFondo Whistler and XFONDO partnership
/ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the RBC GranFondo Whistler and XFONDO Whistler with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg Cowan, founder...
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February 15, 2023
EF Education-TIBCO-SVB and Vittoria partnering again for 2023
BENTONVILLE, AR /ENDURANCE SPORTSWIRE/ – Vittoria has continued its partnership with EF Education-TIBCO-SVB as its official tire supplier. The women’s pro-cycling team has expanded and grown greatly over the past year, completing its first WorldTour season with 13 wins, adding staff members and infrastructure, and continuing its focus on building a...
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February 14, 2023
Chargel Becomes Proud Sponsor of UCLA Athletics
IRVINE, Calif (Feb. 14, 2023) /ENDURANCE SPORTSWIRE/ - Chargel, a one-of-a-kind athletic gel drink designed to meet the unique energy needs of athletes with unexpected, immediate pre-workout energy today announced it is a proud sponsor of UCLA Athletics. This sponsorship will help keep athletes and fans alike fueled with the...
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February 14, 2023
Ourisman Automotive Group Announced as Presenting Sponsor for 2023 Gran Fondo Maryland and USA Cycling Gran Fondo National Championships
(Gettysburg, PA – February 14, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series is proud to announce Ourisman Automotive Group as the Presenting Sponsor for the 2023 Gran Fondo Maryland and the 2023 USA Cycling Gran Fondo National Championships. The event will be held on September 17, 2023...
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February 14, 2023
The Ascension Seton Austin Marathon and evamor Re-Sign Partnership Agreement
AUSTIN, Texas, February 14, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k welcomes evamor for the second year in a row as Official Water sponsor. In addition to providing water to all finishers, this year the company is upping their involvement as Presenting Photo Booth partner...
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February 13, 2023
Davis Phinney Foundation Partners with Wahoo Fitness on The Wahooligan Tour
LOUISVILLE, COLORADO /ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation is thrilled to partner with Wahoo Fitness for the upcoming indoor cycling event, The Wahooligan Tour, previously called the Tour of Sufferlandria. The event will take place from Sunday, March 12 through Saturday, March 18, 2023. All proceeds benefit the educational programs...
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February 11, 2023
ShowcasedApplications Now Open for 2023 KINeSYS Brand Ambassador Program
11th February 2023 /ENDURANCE SPORTSWIRE/ – Applications for the 2023 KINeSYS brand ambassador program are now open. After another well-received campaign in 2022, leading sun protection brand, KINeSYS Sunscreen, is accepting nominations for its 2023 Ambassador Program, known as KINeSYS Champions. The program will feature a select group of loyal KINeSYS fans...
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February 10, 2023
EIGHT Beer and Austin Marathon Brew Up Partnership
AUSTIN, Texas, February, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k and EIGHT Beer have signed a partnership agreement making it the Official Beer of the event. This inaugural agreement means that EIGHT will feature its low-calorie, low-carb light lager at the finish line festival’s beer...
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February 9, 2023
US Trail Running Conference announces Marathon Printing as Presenting Sponsor for 2023 Webinar Series
Nailsworth, England /ENDURANCE SPORTSWIRE/ - US Trail Running Conference organizers Active at Altitude, announces that Marathon Printing has agreed to renew as the Presenting Sponsor for the 2023 Webinar Series. The USTRC webinar series is geared to trail race directors and event organizers and features monthly presentations on key subject...
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February 8, 2023
PEARL iZUMi Announces 2023 Athlete Roster
Louisville, Colorado (February 7, 2023) /ENDURANCE SPORTSWIRE/ - PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, proudly announces its 2023 athlete roster–consisting of six returning riders and two fresh faces. PEARL iZUMi is thrilled to have Whitney and Zack Allison join the athlete team while welcoming back...
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February 8, 2023
BikeFlights Announces 2023 Brand Ambassadors
PORTLAND, OR (February 8, 2023) /ENDURANCE SPORTSWIRE/ – BikeFlights, a bicycle shipping service and bike box supplier trusted by riders worldwide, is pleased to introduce its 2023 Brand Ambassadors and Sponsored Teams. “All year long, our BikeFlights Brand Ambassadors inspire us with all that they do on and off a bike,”...
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February 8, 2023
USA Triathlon Aligns With Spryng™, FORM, Oneplan, And Human Powered Health
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced partnerships with SPRYNG™, FORM and OnePlan, and a new collaboration with Human Powered Health. The exciting new partnerships and collaborations for USA Triathlon are in the pneumatic compression wrap, swim goggles, event software and health assessments and insights categories. “USA Triathlon’s...
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February 7, 2023
MANA Athletes Focus on World Titles and Olympic Selection
/ENDURANCE SPORTSWIRE/ - Mana athlete Joe Skipper is targeting two world championships alongside major prize purses in 2023, building on his career-high professional ranking, two IRONMAN wins and historic sub-7 hour finish over the full distance last year. The British long-course triathlon star kicks off his season at CLASH Miami...
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February 7, 2023
GU Energy Labs and Ascension Seton Austin Marathon Fortify Partnership
AUSTIN, Texas, February 7, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to renew its years long partnership with GU Energy Labs. The company will be the official Energy Gel and Energy Chew sponsor once again for the event, providing on-course nutrition for participants...
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February 6, 2023
2023 Gran Fondo Asheville Announces Presenting Sponsor and 3-Day VIP Experiences
(Gettysburg, PA – February 6, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series is proud to announce Applewood Manor Bed & Breakfast is returning for the second year as the Presenting Sponsor for the 2023 Gran Fondo Asheville. The 11th annual event will be held on July 16,...
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February 3, 2023
Anheuser-Busch InBev Returns to Huntington Beach for the 2023 Surf City Marathon presented by 361°
HUNTINGTON BEACH – February 3, 2023 /ENDURANCE SPORTSWIRE/ - The Surf City Marathon and Half Marathon presented by 361° and Anheuser-Busch InBev today announced a renewed partnership across three categories for the 2023 event. The 27th running of Southern California’s premier oceanfront road race will welcome more than 15,000 runners...
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February 2, 2023
Kaiser Permanente Renews Title Sponsorship of the San Francisco Half Marathon for 19th Year
/ENDURANCE SPORTSWIRE/ - The San Francisco Half Marathon, 10K, and 5K presented by Pamakid Runners returns on February 5, 2023, after a renewal from title sponsor, Kaiser Permanente. This year marks the race’s 39th year running through the streets of San Francisco, and Kaiser Permanente’s 19th year as title sponsor....