January 25, 2022

US Trail Running Conference announces Marathon Printing as Presenting Sponsor for 2022 Webinar Series

Estes Park, CO /ENDURANCE SPORTSWIRE/ - US Trail Running Conference organizers Active at Altitude, announces that Marathon Printing is the Presenting Sponsor for the 2022 Webinar Series. The USTRC webinar series is geared to trail race directors and features monthly presentations on key subject areas that are critical for race directors to...

January 24, 2022

Capua Law Announced as Presenting Sponsor of Gran Fondo Florida

(Gettysburg, PA – January 24, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is proud to announce Capua Law Firm, PA as the Presenting Sponsor for Gran Fondo Florida, to be held in San Antonio, FL on March 20, 2022. Paul Capua founded Capua Law in 2009 with offices in...

January 20, 2022

Showcased

EVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events

One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...

January 20, 2022

Professional Triathletes Organisation Announce Age Group Racing at Collins Cup in Partnership With Challenge Family And X-Bionic® Sphere

20th January 2022. LONDON/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced that it has appointed Challenge Family as local organising committee (LOC) to deliver the second annual Collins Cup on 20th and 21st August 2022 at theextraordinary x-bionic®sphere in  Šamorín, Slovakia. The Collins Cup is the 2nd race of the...

January 20, 2022

Showcased

UNDRBUDR Announces Continuing and New Sponsorships for 2022

Montclair, NJ, January 20, 2022 /ENDURANCE SPORTSWIRE/ - UNDRBUDR, developer of high performance, nature-inspired skincare and recovery products, today announced sponsored team highlights for the 2022 season. The sponsorships are a continuation of UNDRBUDR’s mission to promote cycling across all men’s and women’s fields as well as amateur through elite...

January 20, 2022

Zoot Sports continues support of American athlete and 7x IRONMAN champion Ben Hoffman

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is excited to continue their 12th season with professional triathlete, Ben Hoffman. Hoffman turned professional in 2007 and has been a partner with Zoot Sports since 2011. As a top male World Champion contender, Hoffman will continue...

January 19, 2022

Elite Ultrarunner Kelly Wolf Joins La Sportiva

January 19th, 2022 (BOULDER, Colo.) /ENDURANCE SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately, Wolf will be outfitted head-to-toe in La Sportiva footwear and apparel. The Crested Butte athlete...

January 19, 2022

Experience Fayetteville to Sponsor Team USA Women’s World Championship Squad

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ - USA Cycling recently announced the 38-athlete roster heading to the 2022 UCI Walmart Cyclocross World Championships in Fayetteville, Ark. USA Cycling is excited that Experience Fayetteville is bringing a World Championship cycling event to the United States and is capitalizing on the opportunity to showcase...

January 19, 2022

F2C Nutrition Welcomes Meaghan Hackinen – Ultra-Endurance Cyclist and 2021 BC EPIC 1000 Overall Champion to Team F2C

Vancouver, B.C. Jan 19, 2022 /ENDURANCE SPORTSWIRE/ - F2C Nutrition Inc. is happy to announce a partnership with Meaghan Hackinen, current world record holder of the 24-Hour World Time Trials. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional...

January 19, 2022

Showcased

Black Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022

Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 18, 2022

Showcased

TCS Becomes Title Sponsor and Technology Partner of Toronto Waterfront Marathon Through 2026

TORONTO | MUMBAI, January 18, 2022 /ENDURANCE SPORTSWIRE/ Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has partnered with Canada Running Series (CRS) to become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. This news follows...

January 18, 2022

Showcased

InsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder

CAMBRIDGE, Mass.— Jan. 18, 2021 /ENDURANCE SPORTSWIRE/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a...

January 17, 2022

Professional Triathletes Organisation Partners with Do North Events and The City of Edmonton to Deliver The Inaugural PTO Canadian Open In Edmonton, Canada

17th January 2022. LONDON/ENDURANCE SPORTSWIRE/ -The Professional Triathletes Organisation (PTO) today announced that it has partnered with event organiser, Do North Events and The City of Edmonton, to deliver the inaugural PTO Canadian Open on 23rd-24thth July in Edmonton, Canada. The PTO Canadian Open is the inaugural race of the PTO...

January 17, 2022

New Partnership Set to Transform Expedition Adventure Racing in North America

/ENDURANCE SPORTSWIRE/ - Bend Racing in Oregon, Rootstock Racing in Pennsylvania, and Hoodoo Adventures in British Columbia announce a new partnership to grow the sport of mu­­lti-day expedition racing in the United States and Canada: The North American Expedition Race Series. The series brings together premier race organizations in the...

January 14, 2022

Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series

TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’...

January 14, 2022

Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition

(RALEIGH, NC) January 14, 2022 /ENDURANCE SPORTSWIRE/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre  holds titles from Hyrox,  Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated  has called him one...

January 13, 2022

Pho3nix Foundation Supports 17 Athletes for Beijing Games

/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation through its Athlete Program has announced the support of 17 athletes in their final preparations for the Beijing Winter Olympic Games in February 2022 and beyond. Selected through a global search, these athletes represent 10 countries across Europe, Canada and North America, competing in eight...

January 12, 2022

Speedland Announces Partnership with Pro Trail Runner Dylan Bowman and Title Sponsor for the Gorge Waterfalls 50/100K Race

 Portland, Oregon, (January 12, 2022) /ENDURANCE SPORTSWIRE/ -Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland announces the addition of Dylan Bowman to the roster of athletes and Advisors. Additionally Speedland will be the title sponsor for the Western States qualifying race,...

January 12, 2022

IRONMAN Extends Partnership with Santini as Official Cycling and Triathlon Apparel Partner with A Multi-Year Deal

TAMPA, Fla. (January 12, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN® and Santini, a worldwide leader in technical apparel, announced today a multi-year extension of their partnership that began in 2019. With this extension, Santini will continue to design and manufacture a collection of cycling and triathlon apparel dedicated exclusively to IRONMAN....

January 12, 2022

Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador

NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...

January 12, 2022

Phocus Named Presenting Sponsor of Publix Florida Marathon Weekend

MELBOURNE, Fla. /ENDURANCE SPORTSWIRE/ - The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running event the weekend of February 12 & 13, 2022 in Melbourne, Florida. The Florida Marathon Weekend is the...

January 12, 2022

Zoot Sports adds 5x Ironman Champion Matt Hanson to Their Roster

Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Matt Hanson to their Elite roster. Hanson will train and compete in Zoot apparel during his multi-year partnership. Hanson, a 5x Ironman and 5x 70.3 champion residing in Castle Rock, CO,...

January 11, 2022

Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America

New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...

January 11, 2022

rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes

January 11th, 2022, Santa Barbara, California /ENDURANCE SPORTSWIRE/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...