SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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May 19, 2021
Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon
May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...
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May 19, 2021
Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021
NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...
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May 19, 2021
High Five Events Agrees to Multi-Year Partnership with Zone3 USA
AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...
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May 19, 2021
Corrigan Sports Enterprises partners with MarathonFoto to capture athletes’ images at the Corrigan Sports Running Festivals as their official race photography provider.
With the return to live racing, partnering with Corrigan Sports Running Festivals is an exciting opportunity for MarathonFoto. Corrigan will kick off their racing series with the Delaware Running Festival on June 12th & 13th, then the Frederick Running Festival on July 10th and 11th, the Baltimore 10 Miler on June 5th,...
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May 18, 2021
Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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May 18, 2021
Team Evergreen Announces Yeti Cycles as a Presenting Sponsor of the Session Series, Beti Bike Bash, and The Hundo
EVERGREEN, CO - Team Evergreen proudly welcomes Yeti Cycles as a returning presenting sponsor to the Beti Bike Bash and a new presenting sponsor to the Session Series and The Hundo. Each of these iconic Colorado mountain bike events, promoted by Team Evergreen, incorporate their own unique philanthropic objectives. Yeti...
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May 14, 2021
100% Signs Ken Block as Their Newest Visionary
SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...
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May 13, 2021
BayPort Foundation joins J&A Racing as the Title Partner and Premier Charity of the Crawlin’ Crab Half Marathon Weekend
May 13, 2021 – J&A Racing announced today its three-year partnership with the BayPort Foundation. Through this exciting collaboration, BayPort Foundation will serve as both the title sponsor and the official charity partner of the Crawlin’ Crab Half Marathon Weekend. “People helping people” is not only the mission of the...
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May 12, 2021
IMT Des Moines Marathon Announces Wolfe Eye Clinic to Provide Athletes with Digital Images
Des Moines, IA (May 12, 2021) – The IMT Des Moines Marathon is pleased to announce free digital images presented by Wolfe Eye Clinic for all athletes participating in the races this year. MarathonFoto, the official event photography provider for the IMT Des Moines Marathon, estimates they will take over...
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May 12, 2021
Runderwear Becomes Official Undergarment of The Road Runners Club Of America
Arlington, VA May 12, 2021 - The Road Runners Club of America (RRCA) is pleased to welcome Runderwear, the original performance underwear, as the Official Undergarment of the RRCA. Runderwear’s whole ethos is about creating chafe-free performance clothing. Runderwear clothing has no side seams and is label-free to prevent irritation and rubbing. Runderwear’s technical fabric...
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May 11, 2021
USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award
COLORADO SPRINGS, Colo. — USA Triathlon and Elk Grove Village, an Illinois municipality and the organization’s Exclusive Entrepreneur Community, today announced that 4 Star Endurance, LLC, has been named as the first-ever recipient of the Elk Grove Village-USA Triathlon Entrepreneur/Business Plan of the Year Award. The inaugural award is one...
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May 11, 2021
Jaybird Announces Partnership With U.S. Soccer Champion, Kelley O’Hara
PARK CITY, Utah — May 11, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional U.S. soccer player, Kelley O’Hara. The two-time FIFA Women’s World Cup champion and Olympic gold medalist currently plays for the Washington Spirit in the...
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May 11, 2021
Decathlon Signs Jamal Hill, U.S. Ranked Number One Paralympic Swimmer, to Sponsorship
SAN FRANCISCO (May 11, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced a partnership with Los Angeles-based paraswimmer, Jamal Hill, who is currently ranked number one in the U.S. Paralympic 100-meter freestyle and number six in the world. As a U.S. National Team member, Hill is competing at...
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May 11, 2021
AdventureCORPS® announces Joe Nimble® as the Official Shoe of Badwater®
Oak Park, CA: AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has...
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May 11, 2021
Three triathlon hopefuls keep their Olympic qualification hopes alive.
Gaspar Riveros (CHI), Felix Duchampt (ROU), and Ognjen Stojanovic (SRB) have been enrolled into the Pho3nix Foundation’s Athlete Program, which aims to assist underfunded Olympic athletes from any nation in any individual Olympic sport to compete at their best on the world’s biggest stage and inspire their communities. Due to...
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May 11, 2021
BASE Performance Provides Custom Apparel for USA Triathlon
Boulder, Colorado (May 12, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports products announced today that it will serve as the exclusivecustom cycling kit provider for athletes on the 2020 U.S. Olympic and Paralympic Triathlon Teams, and the Official Custom Cycling Apparel of USA Triathlon through March 2024. “USA Triathlon is...
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May 10, 2021
Pic2Go Partners with The Steamboat Marathon 2021 to deliver Race Day Photos to Participants
After being canceled for the first time in history last year, The Steamboat Marathon, celebrating the 40th anniversary, will return this summer - on Sunday, June 6. The race, sponsored by Bank of the West, will have the half marathon shift to a virtual event while the full marathon and...
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May 9, 2021
deboer wetsuits partners with 8x IRONMAN and IRONMAN 70.3 Champion, Amelia Rose Watksinson
Stamford, CT, Release: May 10, 2021 - deboer wetsuits is thrilled to announce a partnership with Amelia Rose Watkinson. In an abbreviated 2020 race season Rose Watkinson was undefeated in Australia, taking titles at Ironman Cairns, Ironman 70.3 Sunshine Coast, and Hervey Bay 100. In 2021 Rose Watkinson has remained...
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May 6, 2021
Science in Sport extend partnership with INEOS Grenadiers and launch new campaign, “Progression is our Obsession”
The success of the partnership has been achieved through a collaborative and insight led approach to Performance Solutions, including nutritionist recruitment, tailored fuelling plans and bespoke product development based on the needs of the team and individual riders. This approach has made the partnership the longest and most successful performance...
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May 6, 2021
deboer wetsuits partners with Holly Lawrence, Ironman 70.3 World Champion
Stamford, CT, May 6, 2021. deboer wetsuits is thrilled to announce a partnership with Holly Lawrence. Lawrence is among the most dominant athletes racing Ironman 70.3 and middle distance triathlon. A winner of the 2016 Ironman 70.3 World Championship, and runner-up in 2019, Lawrence has a wealth of experience and...
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May 6, 2021
Oiselle Signs On as Founding Sponsor of &Mother
Seattle, WA - May 6, 2021 - Oiselle signs on as a Founding Sponsor of new US non-profit &Mother. Co-founded by US Olympian Alysia Montaño, &Mother is dedicated to breaking barriers limiting a woman’s choice to pursue and thrive in both career and motherhood -- starting with professional athletes. As...
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May 5, 2021
Pic2Go Partners with PhotoRunning to deliver Event Photos to HauteRoute 2021 Participants!
Pic2Go,the global race photography solution provider and PhotoRunning, the leading endurance events photography company, have partnered again to deliver Race Day Photos to all participants of the Haute Route iconic semi-professional cycling series during 2021. Pic2Go’s race photo-tagging and social sharing technology will be operated by PhotoRunning photographers, across all...
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May 5, 2021
BASE Performance Provides Custom Apparel for Special Olympics Florida
Boulder, Colorado (May 5, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports products announced that it will serve as the exclusive 2021 custom triathlon kit provider for Special Olympics Florida. “We are thrilled to have the opportunity to partner with BASE Performance,” said Special Olympics Florida President and CEO Sherry Wheelock. “BASE...
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May 4, 2021
Honey Stinger Partners with Professional Snowboarder Mick Dierdorff
STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years...
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May 3, 2021
Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory. Along with the brand’s traditional folding bike, the Brompton...