December 18, 2020

P3R and Pittsburgh Brewing Co. Announce New Partnership, Establishing I.C. Light as the Official Beer of the DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH (December 18, 2020) – P3R and Pittsburgh Brewing Co. announced their new two-year partnership as part of both companies’ efforts to create amazing experiences for Pittsburgh’s runners. I.C Light will be the official beer for the DICK’S Sporting Goods Pittsburgh Marathon weekend of events, and will pop-up to help...

December 18, 2020

2XU named Official Compression Apparel Partner of XTERRA in U.S.

Honolulu, HI (December 18, 2020) – XTERRA today announced 2XU, one of the world’s most advanced technical apparel companies, has agreed upon a multi-year commitment to become the official compression partner of the  XTERRA US Tri and Trail Tour. The alliance allows 2XU, creators of the proprietary PWX compression fabric,...

December 16, 2020

Zwift sponsors L39ION team to help drive diversity

To celebrate multi-year sponsorship, Zwift and L39ION will be hosting two social rides on December 22. Like L39ION, Zwift isn’t afraid to challenge the norm, promoting women’s cycling and offering complete gender parity for all. CyclingNews

December 10, 2020

USA Triathlon Renews Longstanding Partnership with TrainingPeaks Through 2023

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed with TrainingPeaks, one of the organization’s longest-standing corporate partners, through 2023. Through the agreement, TrainingPeaks will elevate its commitment to coaches with a strong focus on coaching education and exclusive resources, while continuing to provide USA Triathlon annual members with...

December 10, 2020

Advocate and Elite Runner Jordan Marie Daniel Partners with rabbit

Santa Barbara, California - Jill Deering and Monica DeVreese were two dreamers with a simple vision when they co-founded rabbit less than five years ago: they wanted to create running apparel that is functional but fashionable, comfortable yet practical, all while building an amazing community of runners surrounding it all....

December 9, 2020

Giro Announces Renewed Partnership with U.S. Ski & Snowboard

(December 9, 2020 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an official competition supplier of race helmets and goggles. In addition, Giro announced that Land Rover...

December 2, 2020

USA Triathlon Renews with HotelPlanner as Official Booking Partner Through 2023

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with HotelPlanner, a leading online provider of group hotel bookings and individual hotel stays worldwide, as the organization’s Official Booking Partner through 2023. The partnership encompasses support for USA Triathlon high performance programs and USA Triathlon National Championships,...

December 2, 2020

USA Cycling partners with Hyperice for World-Class Recovery

COLORADO SPRINGS, Colo. – USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling. The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams,...

December 1, 2020

Running USA Welcomes Craft as Official Apparel Partner

(December 1, 2020) – Running USA announces that Craft Sportswear NA, Inc is partnering with Running USA, effective immediately, as the non-profit trade organization’s Official Apparel Partner. Craft has been expanding its presence in the global running marketplace over the last several years with continuous development of innovative running apparel,...

November 24, 2020

COROS Wearables announces partnership with Fastest Marathoner on Earth Eliud Kipchoge and the NN Running Team

Tustin, CA, November 24, 2020 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Marathon Record Holder Eliud Kipchoge as its newest Pro Athlete Ambassador. In addition to the individual sponsorship of Eliud, COROS has also announced that they will become the official GPS Watch partner...

November 19, 2020

Pro Triathlete Tim O’Donnell Joins Master Spas Brand Ambassador Program

FORT WAYNE, Ind. — NOVEMBER 19, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Tim O’Donnell. “We couldn’t be more excited to welcome Tim to the Master Spas family,” says Kevin Richards, Vice President of Sales and Marketing....

November 18, 2020

USA Cycling and Interscholastic Cycling Leagues Announce Partnership to Get More Kids on Bikes and Keep Them Riding

COLORADO SPRINGS, Colo. - USA Cycling and the Interscholastic Cycling Leagues of Arizona and Georgia are pleased to announce a new partnership. In an ongoing effort to get kids on bikes and keep them riding through life, these groups are committed to advancing opportunities for youth riders to ensure a...

November 18, 2020

Polar Partners with #1 Esports Team Ahead of 2020 World Championships

(Boulder, CO – November 18, 2020) - Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement. By joining...

November 18, 2020

ROAD iD and Corrigan Sports Team Up to Provide a Safer Training and Racing Experience

ROAD iD, the leading manufacturer of wearable ID for runners, is thrilled to announce a new partnership with Corrigan Sports Enterprises. The two companies share a common mission to promote active, healthy lifestyles through training and participating in events. Their new partnership is designed to improve runner safety. “We are...

November 17, 2020

Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience

With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...

November 13, 2020

Turkey Trot Los Angeles Presented by UAE-USA United announces first-ever virtual event benefiting The Midnight Mission

(LOS ANGELES; November 9, 2020) – Turkey Trot Los Angeles presented by UAE-USA United is announcing its first-ever virtual 5k/10k run and walk benefiting The Midnight Mission. The United Arab Emirates (UAE) Consulate in Los Angeles is returning as sponsor and host of the race for a fifth year. Thanksgiving...

November 11, 2020

PKRS Launches Endurance Athlete Ambassador Program

(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential through sports. PKRS is now accepting applications to join the ambassador program online at pkrs.ai/ambassadors....

November 10, 2020

Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities

BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...

November 9, 2020

Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.

Grand Canyon, AZ —  Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...

November 9, 2020

New survey reveals 25 per cent of female professional riders earn zero salary

Wage disparity is growing between the highest and lowest paid riders, according to The Cyclists' Alliance annual survey. Read more on Cycling News.

November 5, 2020

Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid

United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...

November 5, 2020

Elk Grove Village Named Exclusive Entrepreneur Community of USA Triathlon Through Unique Partnership

COLORADO SPRINGS, Colo.— USA Triathlon today announced a first-of-its-kind partnership with Elk Grove Village, as the Illinois municipality was named the Exclusive Entrepreneur Community and Exclusive Making Dreams Come True Partner of USA Triathlon through September 2021. The sponsorship program is the first of its kind between a municipality and...

October 23, 2020

bluerub partners with Professional Triathlete Angela Naeth

Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced a new partnership with world-class triathlete Angela Naeth, and the organization she founded, IRACELIKEAGIRL. This partnership supports and encourages women of all ages and abilities to enter and compete in triathlons. “We are delighted and humbled to...

October 23, 2020

Professional Triathletes Organisation announces Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama as Final Wildcard Selections for PTO 2020 Championship

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama have been selected as the final wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA®. In the final round of wildcard selections, the PTO’s focus was on Categories 2 and 3 of the...

October 21, 2020

Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days

Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...