SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 16, 2021
UNDRBUDR Announces Partnership with USA CRITS and Sponsorship of D1 Women’s Team
Montclair, NJ, March 16, 2021 – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced becoming a brand sponsor of USA CRITS, the leading North American street racing series as well as sponsoring their participating D1 women’s team United Cycling. UNDRBUDR will sponsor the 10 event Series which begins this...
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March 15, 2021
Cotopaxi Announces Grant Partnership with ROMP Ecuador
Salt Lake City, UT. March 15, 2021 -- Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership with the Range of Motion Project (ROMP). ROMP is a global, non-profit organization dedicated to...
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March 15, 2021
The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021
Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...
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March 12, 2021
Stages Cycling Partners with World’s Top Professionals
(Boulder, CO – March, 2021) StagesⓇ Cycling will continue to support the world’s top professional cyclists in every discipline with precision training tools and cycling electronics. Many riders will use both Stages Power Meters and Stages Dash, along with StagesPulse Heart Rate monitors and the new StagesBike SB20 Smart Bike. “Since...
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March 11, 2021
Ben Kanute Joins Team INFINIT
Cincinnati, OH, March 11, 2021 – INFINIT Nutrition is excited to announce the addition of 2016 Olympian and professional triathlete Ben Kanute to Team INFINIT. After a year of almost no racing in 2020, Kanute kicks off the 2021 season this weekend at Challenge Miami where he will be fueling...
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March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
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March 9, 2021
Machines For Freedom x Dioscvri Launch Mystic Felines Collection
Los Angeles, Calif. (March 9, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has joined forces with Alameda, California-based art studio, Dioscvri to launch a collaborative garment and gear collection featuring a hand-carved block design. The Mystic Felines Collection consists of a long sleeve shirt, a short-sleeve shirt, a...
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March 9, 2021
Jaybird Teams Up With Des Linden To Inspire Future Generations of Runners
PARK CITY, Utah — March 9, 2021—Jaybird, the leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its partnership with American long-distance runner, Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018 becoming...
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March 9, 2021
5x World Champ Craig Alexander Launches Vespa Pro Triathlon Team
(Miami, FL) March 9, 2021 – With the high profile CHALLENGE:MIAMI Triathlon serving as his backdrop, Craig “Crowie” Alexander, 5x World Triathlon Champion and former Hawaii IRONMAN course record holder, today announced the launch of the Vespa Professional Triathlon Team. Slated to include 12 of the world’s most accomplished and...
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March 9, 2021
Olympian Katie Zaferes Joins Team UCAN
Olympian Katie Zaferes has made the switch to UCAN to fuel her training and racing at the highest levels in the sport of triathlon. Zaferes is ranked the #1 short-course triathlete in the world, is the reigning World Triathlon Series Champion, and a favorite for Olympic Gold in Tokyo. Zaferes...
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March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
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March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...
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March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
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March 4, 2021
UltrAspire Welcomes Tyler Andrews to the 2021 Elite Athlete Team
UltrAspire, an outdoor brand driving the hydration and waist lighting category forward, has been refining their athlete program for years. Innovative product development and conceptualizing ideas stem directly from working with members of the team. Entering 2021, UltrAspire works with athletes who hold some of the most prestigious world records...
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March 3, 2021
Venga CBD and OCR World Championships Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC
Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. Venga CBD is excited to announce their partnership with OCR World Championships as the official...
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March 3, 2021
Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross
LOS ANGELES – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs. “It’s an...
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March 3, 2021
Run Local® Bay Area welcomes Salomon as Official Shoe and Apparel Partner
San Francisco, CA (March 3, 2021) - Run Local® is pleased to announce a new partnership with Salomon Group, where the industry leading trail footwear and running brand will support Run Local ® Bay Area’s 2021 year-long collection of locally-themed events known as the Run the Bay Series – the...
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March 2, 2021
UltraSignup announced as Presenting Sponsor for US Trail Running Conference and webinar series
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, has announced that UltraSignup will be the Presenting Sponsor for the Race Director segment of the Conference as well as the newly launched webinar series. UltraSignup is the largest trail running registration platform in North America...
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March 2, 2021
USA Triathlon Announces 2021 Toyota U.S. Paratriathlon National Team Roster
COLORADO SPRINGS, Colo. — USA Triathlon today announced the 16 members of the 2021 Toyota U.S. Paratriathlon National Team, the group of athletes who will represent the U.S. at the highest levels of elite paratriathlon competition during the 2021 season. The talented group, which includes four Paralympic triathlon medalists and...
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March 2, 2021
Headsweats Takes to the Court with US Open Pickleball Championships Partnership
BOULDER, Colo. (March 2, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the US Open Pickleball Championships as the official headwear sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors of all abilities...
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March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
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March 2, 2021
rabbit Announces Partnership with Anna Frost
March 2nd, 2021 - Santa Barbara, California - Anna Frost, who is perhaps best known for her world-class running performances across trails and up mountains around the world, has partnered with rabbit, a cutting-edge running apparel brand from California, to become the latest edition to their professional team. Her record-breaking...
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March 1, 2021
NOBULL, CrossFit Ink Three-Year Games Title Sponsor, Apparel, Footwear Deal
After months-long speculation as to who would be the new title sponsor of the CrossFit Games, CrossFit announced a three-year minimum deal with NOBULL to be not only title sponsor of the Games but Official Footwear and Apparel Sponsor of CrossFit. Morning Chalk Up
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March 1, 2021
KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA
1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...
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February 25, 2021
Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus
Rancho Santa Margarita, California (February 25, 2021)— Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events. McCabe was a rider on the then-named Holowesko Citadel pro cycling during the 2016 racing...