Swiss Running Brand On Expands in Track & Field With Elite Athlete Chloe Abbott
February 8, 2021
The fastest-growing running brand gets faster with the University of Kentucky star sprinter
ZURICH, Switzerland, February 8, 2021 – On, Swiss high-performance running brand, today announces the signing of University of Kentucky standout Chloe Abbott to its roster of Track & Field athletes. The NCAA runner-up in 2019’s 400m (400m PB of 50.98) has set her sights on representing On and Team USA at Tokyo’s Olympic Games.
“We’re thrilled to partner with Abbott as she embarks on her professional running career,” says On Global Sports Marketing Manager, Steve DeKoker, “She brings speed, drive and an incredible energy to our team of elite athletes. Not only are we impressed with her abilities on the track, but we are excited to support her in her career ambitions off the track as well.”
There’s no slowing down for Abbott off the track. A 4x First Team All-American, B1G Champion and MI 400m State Record Holder, the 22-year-old multifaceted athlete is also chasing her dreams in the music and acting industry, bringing her purpose-driven character to singing and songwriting as ‘Chloe B’.
“I chose On because their team sees me as more than an athlete. My whole life, I’ve always had to choose between running and my music and acting career. Over time, I learned that I can’t have one without the other,” said Abbott of her choice to partner with the Swiss running brand. “My first conversation with On was a breath of fresh air. I connected with a brand that has a similar vision and wants what I want for myself and professional athletes all over the world: a chance to compete at high levels while also having a team that supports me in what I love off the track.”
Backed by her faith, family and supportive community, ambitious Abbott has set the stage for her professional running debut as an On athlete.
Shot by renowned photographer Devin Christopher, the sponsorship announcement film features music composed and sung by the athlete herself. Hi-res images and film available for download here. Credit: Devin Christopher.
Olivia Ragan, Communications Manager
Who is On?
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running. Ten years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all day activities. Driven by peer-recommendation, On’s award-winning CloudTec® technology and groundbreaking strides in sportswear’s circular economy has attracted the fastest-growing global fanbase in specialty running — harnessing the human spirit through fearless performance, mindful innovation and purposeful design to empower all people to run on clouds.