SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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September 26, 2023
boobydoo announced as Official Sports Bra Supplier for Bristol Sport
26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...
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September 26, 2023
Naturade Named the Official Protein Powder of the McCourt Foundation’s LA Marathon, Santa Monica Classic and Rose Bowl Half Marathon and 5K
LOS ANGELES, California - September 26, 2023 /ENDURANCE SPORTSWIRE/ – In partnership with the McCourt Foundation (TMF), Naturade has been named the Official Protein Powder of the LA Big 5K, Santa Monica Classic, Rose Bowl Half Marathon & 5K and Los Angeles Marathon presented by ASICS. The 39th running of the...
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September 22, 2023
Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship
Seattle, Wash. (September 22, 2023)/ENDURANCE SPORTSWIRE/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful athletes,...
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September 22, 2023
Michelob Ultra provides Boulderthon® runners a continued celebration post-race
BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced its partnership with Michelob Ultra for the 2023 event. The beer company with a passion for marathon and running events will be hosting the post-race event, providing every runner with a free Michelob Ultra or seltzer, and will...
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September 21, 2023
The Bovine Classic Gravel Ride Returns for Second Year in The Paso Robles, CA Wine Region with Four Mixed-Surface Cycling Courses
ATASCADERO AND PASO ROBLES, CALIFORNIA, SEPTEMBER 21, 2023 /ENDURANCE SPORTSWIRE/ - The Bovine Classic Gravel Ride will return for its second year on October 28, 2023, in Atascadero and Paso Robles. Organizers are on a mission to establish this area, which is a well-known wine region, as a globally-renowned road...
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September 21, 2023
BMW Dallas Marathon Festival Partners With Shell Energy On Special Relay Events
DALLAS (Sept. 21, 2023) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon Festival is proud to announce that Shell Energy*, will serve as the title partner of the relays at this year’s event on Dec. 10. The Shell Energy Relays are designed to promote team building and cater to those wishing...
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September 20, 2023
US Performance Academy Becomes Official Online Academic Partner of USA Cycling
Elkins, N.H. /ENDURANCE SPORTSWIRE/ – US Performance Academy (USPA) is thrilled to announce that it has become the Official Online Academic Partner of USA Cycling. USA Cycling is the national governing body for bicycle racing in the United States covering the disciplines of road, track, mountain bike, cyclo-cross, and BMX across...
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September 19, 2023
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...
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September 18, 2023
Maryland Sports Commission to be the Title Sponsor of the Ocean City Running Festival on WMAR TV-2
Baltimore, MD/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) is thrilled to announce a partnership with the Maryland Sports Commission as the title sponsor for the televised coverage of the inaugural Ocean City Running Festival. Maryland Sports Commission has generously stepped forward to become the title sponsor of the broadcast. This one-year...
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September 15, 2023
Ventures Endurance Partners with Special Olympics as Official Charity Partner for 2023-2024 Hot Chocolate Run Series
McLean, VA – September, 2023 /ENDURANCE SPORTSWIRE/ – Ventures Endurance, part of Gannett's (NYSE: GCI) USA TODAY NETWORK Ventures, today announced Special Olympics as the official charity partner for the 2023-2024 Hot Chocolate Run series. With 5K, 10K and 15K distances and a virtual race option, the run series attracts over...
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September 13, 2023
Georgia Hi-Lo Trail & Path Foundation Begin Work to Connect Eight Georgia Counties
Sandersville, GA, September 13, 2023 /ENDURANCE SPORTSWIRE/ - Georgia Hi-Lo Trail Inc. announces the release of the documentary short film, Searching Hi & Lo that explains the vision to bring the longest paved trail in the United States to rural Georgia. After three years of fundraising, the nonprofit Georgia Hi-Lo...
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September 12, 2023
Chargel Continues California Triathlon Sponsorship and Support into Fall Racing Season
IRVINE, Calif. (Sept. 12, 2023)/ENDURANCE SPORTSWIRE/ – Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, will kick off fall racing season with its onsite attendance and product sampling at the Pacific Coast Triathlon & Duathlon and LA Tri Series #3. As the official gel sponsor for both events, competitors and attendees...
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September 11, 2023
Following its inaugural season, the National Cycling League announces plans for 2024
/ENDURANCE SPORTSWIRE/ – Following its breakout 2023 season, the National Cycling League has announced the addition of its first-ever expansion team to be based in Atlanta, Georgia. “Following a tremendously successful event at Porsche Experience Center Atlanta, we want to continue to invest in the Atlanta community, one of the...
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September 7, 2023
Tech Maven Turned Marathoner: Carmichael Caldwell Partners with Supersapiens
Atlanta – 07 September 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, is thrilled to unveil its newest ambassador, the ever-evolving Carmichael Caldwell. Teaming up with Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, Caldwell embodies the ideal of the modern-day renaissance man,...
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September 5, 2023
Argon 18 and Team Novo Nordisk on the World Stage in Quebec
Montreal/ENDURANCE SPORTSWIRE/ – Canadian bicycle brand Argon 18 is thrilled to welcome Team Novo Nordisk (TNN) to Quebec for the Grands Prix Cyclistes de Quebec et Montreal on September 8th and 10th. The UCI ProTeam received a special invitation to the World Tour events after a standout 2023 season, and will...
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September 4, 2023
Run Austin® Kickoff Week Presents a Week of Prizes and Rewards
Austin, TX - September 4, 2023 /ENDURANCE SPORTSWIRE/ – Run Austin® Kickoff Week is not just about miles and marathons; it's about celebrating the running spirit infused with excitement and the enticing chance to win prizes. From September 5th to September 12th, 2023, participants can embark on a week-long journey filled...
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August 31, 2023
Life Time Introduces Unprecedented Pre-Race Party for the 26th Annual Chicago Half Marathon & 5K Presented by HOKA
Chicago, Illi. (Aug. 31, 2023) /ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, is thrilled to unveil the precursor to the renowned Chicago Half Marathon & 5k presented by HOKA. Departing from a traditional race expo, the inaugural pre-race party is set to take place...
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August 31, 2023
Official Electrolit Sponsorship Fuels Basketball Prodigy Tristan Jass’s Athletic Triumphs
Houston, TX. (Aug 31, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces its official hydration partnership with renowned basketball influencer and respected athlete, Tristan Jass, who has amassed a combined six million following across his social platforms. "I’m excited...
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August 31, 2023
Invictus Games Foundation sponsors wounded, injured and sick service personnel and veterans in RBC GranFondo Whistler 2023
[Vancouver / Whistler, BC] /ENDURANCE SPORTSWIRE/ - The Invictus Games Foundation is furthering its mission of inspiring recovery through sport by sponsoring the We Are Invictus category, one of two new categories in the RBC GranFondo Whistler 2023, created this year in celebration of the upcoming Invictus Games Vancouver Whistler 2025....
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August 30, 2023
GSI Outdoors and Buck Knives Partner to Celebrate Outdoor Cooking with Exclusive Prize Pack Giveaway
Spokane, Wash. — August 30, 2023 /ENDURANCE SPORTSWIRE/ - GSI Outdoors and Buck Knives are thrilled to announce an exciting partnership that celebrates the joy of cooking in the great outdoors. In collaboration with renowned outdoor cooking chefs, Adam and Jessica Cheek of @adam.northwest, the brands are set to launch...
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August 29, 2023
USA Triathlon Emphasizes Athlete Performance with New Partner Human Powered Health
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced Human Powered Health as an official partner, whose expertise in athlete assessments and personalized training recommendations are helping athletes at all levels reach their goals. “Collaborating with Human Powered Health gives our community access to their team’s deep-rooted knowledge in athlete physiology,” said...
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August 28, 2023
ShowcasedTaylor Knibb Joins The Feed High Performance Team
Broomfield, CO/ENDURANCE SPORTSWIRE/ – The Feed, the premier online marketplace for athletes to get all of their favorite sports nutrition, recovery gear, and high performance supplements, is excited to announce its partnership with Taylor Knibb, the newest athlete to join the High Performance Team. "I'm excited to partner with The Feed...
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August 28, 2023
CamelBak® Redfines Limits at Dacia UTMB Mont-Blanc
PETALUMA, Calif. (Aug. 28, 2022)/ENDURANCE SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and official hydration sponsor for UTMB Mont Blanc, announces several new events, partnerships and activities aimed at growing the ultrarunning community and redefining the limits of athletics at the Dacia UTMB Mont-Blanc. Through its ongoing partnership...
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August 26, 2023
Turkish Airlines announced as Official Airline Partner of RBC GranFondo Whistler
[Vancouver, BC Canada]/ENDURANCE SPORTSWIRE/ - Turkish Airlines, national flag carrier of Türkiye and 8 times winner of the Skytrax Best European Airline award, including in 2023, today announced a new partnership with RBC GranFondo Whistler, the largest Gran Fondo cycling event in North America, becoming Official Airline Partner. This partnership...
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August 24, 2023
USA Triathlon and Challenged Athletes Foundation Commit to Professional Prize Purse for a Third Year at USA Paratriathlon Nationals
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, in partnership with the Challenged Athletes Foundation (CAF), announced that for the third year a professional prize purse with be offered to athletes who medal at the USA Paratriathlon National Championships. The $20,000 total purse, provided equally by USA Triathlon and CAF, will...