SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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August 15, 2022
hDrop Technologies Launches Partnership With USA Cycling
/ENDURANCE SPORTSWIRE/ - hDrop Technologies has launched a Member Benefit with USA Cycling, the national governing body for cycling in the United States. As a result of the partnership, all USA Cycling members can get the hDrop device at a 20% discount. While the USA Cycling High Performance Team will...
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August 12, 2022
Alex Dowsett becomes ambassador for WIn Your Dream Bike
/ENDURANCE SPORTSWIRE/ – Professional British cyclist Alex Dowsett has announced a long-term partnership with popular bike prize competition Win Your Dream Bike. Followers of Alex will note this is not the first time he’s teamed up with Win Your Dream Bike, with the company helping raise thousands for Alex’s charity, Little...
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August 12, 2022
Maryland Cycling Classic Supported by UnitedHealthcare Announces Seven Brand Ambassadors
12 August 2022, BALTIMORE, Md. /ENDURANCE SPORTSWIRE/ - The Maryland Cycling Classic supported by United Healthcare today announced a roster of six world class athletes as brand and community ambassadors for its weekend of events taking place September 1-4, 2022. Nelson Vails, an Olympic silver medalist in track cycling; Rahsaan Bahati,...
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August 11, 2022
Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team
OGDEN, Utah (August 11, 2022)/ENDURANCE SPORTSWIRE/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron Houston...
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August 11, 2022
Solo Stove to be the Official Fire Pit of Spartan US
Grapevine, TX (August 11, 2022) /ENDURANCE SPORTSWIRE/ - Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official Fire Pit for their events. Beginning August 13 in New England, the Spartan Race community...
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August 11, 2022
Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador
Atlanta – 11 August 2022/ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she tackles...
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August 10, 2022
Kayaking Team Breaks Record With One-Day Descent of Bridge Creek and the Stehekin River
LOS ANGELES /ENDURANCE SPORTSWIRE/ - Nick Terry, Rob Scanlon, Non Worasilpchai, Austin Amon, and Sage Ebel successfully completed a one-day kayaking descent of North Cascades National Park’s Bridge Creek, setting the fastest known time for the route. Typically completed over three days with opportunities for sleep and recovery, the team...
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August 10, 2022
Travis Manion Foundation Announces USAA as National Title Sponsor of the 15th Annual 9/11 Heroes Run Race Series
August 10, 2022 (DOYLESTOWN, PA)/ENDURANCE SPORTSWIRE/ – Travis Manion Foundation (TMF), one of the nation’s leading veteran service organizations, announced today that USAA will serve as the National Title Sponsor of the 15th Annual 9/11 Heroes Run 5K Race Series. Held each September, the 9/11 Heroes Run serves to unite our...
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August 10, 2022
Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™
Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022)/ENDURANCE SPORTSWIRE/ – Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew, Personal Record™, an awe-inspiring IPA crafted in collaboration with IRONMAN. Inspired by the IRONMAN athletes...
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August 9, 2022
BOA Nutrition Partners with Two-Time U.S. Olympian and Boston Marathon Champion Des Linden
RALEIGH, N.C. (Aug 9, 2022) /ENDURANCE SPORTSWIRE/ - BOA Nutrition®, the sports performance supplement company behind the rapid sodium replenishment oral aerosol BOA Endure, today announced a partnership with star distance runner, marathon champion and 50K world record holder, Des Linden. The two-time U.S. Olympian and 2018 Boston Marathon winner...
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August 9, 2022
ShowcasedElite Runner Molly Bookmyer signs agency contract with Elite Runner Management
GROSSE POINTE (MI) /ENDURANCE SPORTSWIRE/ - Molly Bookmyer, an Ohio State University graduate and two-time Olympic Trials qualifier in the marathon, has signed an agency contract with Elite Runner Management, the Michigan based sports agency headed by Chris Mengel. “It will be an honor to work with Molly and to...
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August 5, 2022
Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift
NEWBURY PARK, Calif. (Aug. 5, 2022)/ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a brand...
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August 4, 2022
Atlanta Track Club Announces Partnership with Summit Coffee
ATLANTA - August 4, 2022/ENDURANCE SPORTSWIRE/ – Caffeinated runners and walkers rejoice! Atlanta Track Club today announced Summit Coffee as the presenting sponsor of the Club’s Grand Prix Series. The partnership kicks off immediately with this Saturday’s Decatur DeKalb 4 Miler presented by Audi Atlanta. Summit will be on site, serving...
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August 4, 2022
IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance
Thousand Oaks, Calif. — August 4, 2022 /ENDURANCE SPORTSWIRE/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...
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August 3, 2022
Maryland Cycling Classic Supported by UnitedHealthcare Reveals Official Podium Awards Jerseys for America’s Top One Day Professional Cycling Race
BALTIMORE, Md. /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic supported by UnitedHealthcare, America’s top-ranked professional road cycling race and highest-ranked UCI event, today revealed the five official podium awards jerseys and each sponsor for the inaugural event, which takes place Sunday, September 4, 2022. Designed by Athlos Sportswear, headquartered in Baltimore, the...
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August 2, 2022
Tottenham Hotspur and Science in Sport Announce Industry-Leading Partnership
/ENDURANCE SPORTSWIRE/ – Tottenham Hotspur is pleased to announce Science in Sport (SiS) as the Club’s first Official Performance Solution Partner, working closely with the Nutrition and Sports Science teams for the next four seasons. SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming...
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July 28, 2022
Denver Colfax Marathon’s Newest Race Sells Out In 13 hours
Denver /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon is offering runners in Colorado an opportunity of a lifetime: to run a 5K on the runway at one of the busiest airports in the world. "This will be an incredible race for our runners in so many ways," said Andrea Dowdy,...
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July 28, 2022
Challenge Family Partners with TrainingPeaks
/ENDURANCE SPORTSWIRE/ - Challenge Family and TrainingPeaks today announced a global partnership to help athletes of all abilities achieve their peak race condition for Challenge Family events around the world. The partnership further highlights Challenge Family’s commitment to the athlete journey throughout the year, from registration to race day. TrainingPeaks...
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July 27, 2022
BOA Nutrition Announces Official Brand Partnership With IRONMAN® Triathlon Series
RALEIGH, N.C. (July 27, 2022) /ENDURANCE SPORTSWIRE/ - Sports performance supplement company BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, announced today that Endure has been selected as Official Endurance Salt of IRONMAN® in the North America region as well as the IRONMAN® World Championship and IRONMAN®...
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July 27, 2022
BibRave Pumped to Launch Bike New York Ambassador Program
Portland, OR/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched applications for the first-ever Bike New York ambassador program. “The Bike New York Roadies” will help spread excitement about the non-profit’s events and educational programming across the Tri-State area. Bike New York promotes and encourages bicycling and...
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July 27, 2022
361° Announced as Presenting Sponsor of the Surf City Marathon
ORANGE COUNTY, Calif. – July 27, 2022/ENDURANCE SPORTSWIRE/ – 361°, an Irvine-based performance footwear brand, today announced a new partnership as the presenting sponsor of the Surf City Marathon. The 27th running of the Surf City Marathon and Half Marathon presented by 361° will take place in Huntington Beach on Sunday,...
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July 27, 2022
FS1 and FS2 To Air 2022 CLASH Endurance Watkins Glen Event
(Daytona Beach, FL) /ENDURANCE SPORTSWIRE/ - CLASH Endurance is excited to announce that FS1 and FS2 are set to air the inaugural CLASH Endurance Watkins Glen Triathlon that took place July 8-9, 2022. Professional and age group athletes that varied in age and ability took on the Watkins Glen International...
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July 26, 2022
CLASH Endurance Announces the Return of the “Daytona Distance”
(Daytona Beach, FL) July, 2022/ENDURANCE SPORTSWIRE/ – At the inaugural CLASH Endurance DAYTONA in 2018, inclement weather and thunderstorms forced organizers to delay the race. In turn, this allowed for the creation of a unique course/distance designed by the athletes. Race organizers are thrilled to announce they are returning to the...
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July 23, 2022
VinFast and IRONMAN Announce a Groundbreaking and Comprehensive Global Partnership
Tampa, Fla. / Nha Trang, Vietnam (July 23, 2022) /ENDURANCE SPORTSWIRE/ - VinFast, the world’s first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, and IRONMAN, the global leader in long distance triathlon, have announced a global partnership for VinFast to become the first ever naming...
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July 22, 2022
Kayakers Make Final Preparations To Attempt Record-Breaking One-Day Descent of the Bridge Creek
LOS ANGELES /ENDURANCE SPORTSWIRE/ - The inaugural recipients of the Punch Gunk Go Get It Grant have announced that they will be soon embarking on their expedition to set the fastest known time for a kayaking descent of North Cascades National Park’s Bridge Creek. Nick Terry, Rob Scanlon, Non Worasilpchai,...