Sponsorship

February 16, 2021

rabbit Athlete Eric Senseman Snags a Golden Ticket to the Western States 100 Endurance Run at the Black Canyon 100k

February 16th, 2021 - Santa Barbara, California - The Western States 100 Endurance Run, the world’s oldest 100-mile trail race, permits just 369 entrants each year. There were 6,664 applicants entered for selection from the race lottery in 2020, and when the race was cancelled last year due to the...

February 12, 2021

Justin Grunewald Joins the rabbit Team

Santa Barbara, California - Justin Grunewald, who has taken his collegiate speed from the track to the trails in recent years, is the latest addition to the rabbitPRO team, from performance running apparel brand rabbit. The former University of Minnesota athlete first established his presence in ultrarunning with wins at...

February 12, 2021

Coree Woltering Joins UCAN to Fuel his Ultra Goals

Elite Ultrarunner Coree Woltering has officially joined the ranks of Team UCAN as he looks to take his running to the next level and claim Fastest Known Times (FKTs) on both the Arizona Trail (800 miles across Arizona from Mexico to Utah) and the Superior Hiking Trail (310 miles along...

February 11, 2021

USA Triathlon Teams Up with RaceX as Official Predictive Analytics Technology Partner

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with RaceX, a performance science division of Predictive Fitness, as the organization’s Official Predictive Analytics Technology Partner through January 2024. The innovative app provides race pacing plans, predictions, what-if analysis and race-rehearsal tools that help athletes uncover and achieve their...

February 11, 2021

Zone3 USA Signs Team Sirius Tri Club

BOULDER, Colorado, February 11th, 2021– Zone3 USA is proud to announce the signing of Team Sirius Tri Club to a multi-year partnership. Team Sirius trains and supports athletes of all abilities all over the world. A portion of all Zone3 USA sales to TSTC will go to support the efforts...

February 10, 2021

If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.

Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running

February 10, 2021

Primal Secures Apparel Rights to Southern Firecracker 70.3

February 10, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports apparel company Primal to provide the event t-shirt and awards to the fastest male and female off the bike for the inaugural Southern Firecracker 70.3 to be held on June...

February 10, 2021

Pinarello US Introduces the Scuderia

SOLANA BEACH, CA (February 10, 2021)– Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing champion,...

February 9, 2021

Honey Stinger Expands Hive Elite Program for 2021

STEAMBOAT SPRINGS, Colo.(Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the brand...

February 8, 2021

Swiss Running Brand On Expands in Track & Field With Elite Athlete Chloe Abbott

ZURICH, Switzerland, February 8, 2021 - On, Swiss high-performance running brand, today announces the signing of University of Kentucky standout Chloe Abbott to its roster of Track & Field athletes. The NCAA runner-up in 2019's 400m (400m PB of 50.98) has set her sights on representing On and Team USA...

February 8, 2021

Zone3 USA Signs a Multi-Year Agreement with Without Limits Productions

BOULDER, Colorado, February 8th, 2021 – Zone3 USA has agreed to a multi-year partnership to cover all of the swim and swim course needs for Without Limits Productions. Zone3 USA will also be the Title Sponsor of the popular Stroke and Stride series held every summer at the Boulder Reservoir....

February 5, 2021

2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN

Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...

February 5, 2021

National Multisport Nonprofit Seeks Donors, Sponsors and Partners for its 2021 Nationwide TRIAD Initiatives Benefitting Youth

Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...

February 5, 2021

The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama

BOSTON, Mass. (February 4, 2021) –  Spartan®, the world’s leading endurance sports and wellness brand, will once again return to the rugged mountains of Squaw Valley | Alpine Meadows in North Lake Tahoe, CA — host of the 1960 Winter Olympics — for the 2021 Spartan North American Championship on...

February 4, 2021

2021 Ambassadors Announced for Race Day Events

Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...

February 4, 2021

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

BOSTON, Mass. –  FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...

February 4, 2021

NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle

Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...

February 3, 2021

P3R Partners with Magee-Womens Research Institute & Foundation to Empower and Support Women on Their Health and Wellness Journeys

PITTSBURGH, PA (February 3, 2021) – Today, on National Girls & Women in Sports Day, P3R is proud to announce a new partnership with Magee-Womens Research Institute & Foundation (MWRIF). P3R, the engine behind the DICK’S Sporting Goods Pittsburgh Marathon and the creators of the Ready.Set.MOVE. subscription box, and MWRIF are...

February 3, 2021

PEARL iZUMi Unveils The Crew

LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional road, gravel and mountain bikers, triathletes, bike packers, community cycling leaders and activists, coaches, content...

February 3, 2021

BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events

Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...

February 3, 2021

Zone3 USA Partners with One With The Ocean

BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...

February 2, 2021

Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021

Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...

February 1, 2021

USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023

COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...

February 1, 2021

Panaracer launches US ambassador program as a celebration of community

HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...

January 29, 2021

RaceHawk Named Official Race Registration Platform of the Speedo SALT Series

St. Augustine Beach, Florida – RaceHawk, powered by EventConnect, becomes the official race registration platform of the Speedo SALT Series. For well over a decade, RaceHawk built a reputation as the “go to” registration platform for endurance sports in the State of Florida. Recently under new ownership, the RaceHawk platform...