April 12, 2023

Dr. Squatch to be Official Soap Partner With Spartan

BOSTON, MASS. (4/12/23) /EMDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Dr. Squatch will be the Official Soap and Body Wash Partner for select races in the 2023 race season Spartans love this brand and their products! We are very excited to be working...

April 12, 2023

Outside Interactive, Inc. becomes Official Media Partner and Broadcaster of the UTMB World Series in the USA and Canada

Chamonix (France), April 12, 2023  /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, have signed a media partnership and broadcast agreement to showcase the 35 spectacular events of the 2023 global circuit. As the Official Media Partner...

April 11, 2023

Casa Bonita Joins the Denver Colfax Marathon as Volunteer Program Sponsor

  Denver, CO /ENDURANCE SPORTSWIRE/ - Casa Bonita has partnered with the Denver Colfax Marathon as the 2023 race season volunteer program sponsor. This partnership will allow the marathon to continue its support of 1,500 volunteers during the race weekend in May. “This is such a unique partnership,” said Andrea...

April 11, 2023

Chargel Gears Up for Summer Racing Season with Sponsorships & Sampling at Key California Endurance Events this April

IRVINE, Calif. (April 11, 2023) /ENDURANCE SPORTSWIRE/ – Chargel, the first-of-its-kind, pocket-sized and easy-to-consume athletic gel drink, announced its April competitive race station lineup as Chargel prepares to broaden its reach within the athletic endurance community. April’s Chargel Station itinerary includes the LA Tri Series #1 Spring Splash, the Sea Otter Classic and...

April 8, 2023

Your Bike, Your Way

Minneapolis, MN/ENDURANCE SPORTSWIRE/ - Erik’s Bike Shop, Inc., the largest independent bicycle retailer in the U.S. is now an official online partner with Specialized Bicycles. Previously, Specialized Bicycles were only available to ship directly to riders through the Specialized consumer direct site. “Specialized has been ERIK’S number one brand partner...

April 6, 2023

Leslie Jordan Named Official Morning Run Apparel Sponsor for 2024 Running USA Industry Conference

(April 6, 2023) – Running USA announced that Leslie Jordan, inc. is the Official Morning Run Apparel Sponsor for the 2024 Running USA Industry Conference, set for Jan. 31-Feb. 2 in Orlando, preceding the U.S. Olympic Marathon Trials. “We welcome Leslie Jordan as a returning sponsor for our 20th anniversary...

April 5, 2023

Hotel Engine to be an Official Partner with Spartan

BOSTON, MASS. (4/5/23)  /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced Hotel Engine will be the Official Lodging Partner of Spartan Race U.S for the 2023 race season. “We are excited to name Hotel Engine as our Official Lodging Partner for Spartan Race in North...

April 5, 2023

KINeSYS Sunscreen Announces 2023 Brand Ambassadors

Vancouver, Canada, 05th April 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2023 KINeSYS Champions. Now in its fifth year, the Brand Ambassador program is a group of 35 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts,...

April 4, 2023

UCI really doesn’t like OnlyFans sponsoring Lewis Buchanan

When Lewis Buchanan announced his new sponsorship for 2023, it quickly made waves on the internet. Which is exactly what it was supposed to do, of course. Now, it looks like the enduro racer’s sponsorship is attracting the wrong kind of attention. The notoriously stuffy Union Cycliste Internationale (UCI) notified...

April 4, 2023

ROLL Recovery Partners with Ragnar Relay as Official Sponsor for 2023 Season

BOULDER, Colo. (April 04, 2023)/ENDURANCE SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of...

April 4, 2023

Pho3nix Foundation announces elite team

/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation is proud to announce its 2023 athlete ambassadors on the Pho3nix Team. The Pho3nix Team are an elite squad from across multiple sports who embody the Pho3nix ideals of triumph through adversity, staying true to one’s dreams, and paying forward the gift of sport...

April 3, 2023

B. Draddy & Zero Restriction Sign Ambassador Deal with Patrick Cantlay

NEW YORK, April 3, 2023 /ENDURANCE SPORTSWIRE/ – Summit Golf Brands, the leading manufacturer of high-end golf apparel and sportswear, today announced a partnership between two of their notable brands, B.Draddy and Zero Restriction, and world-renowned professional golfer, Patrick Cantlay.  Patrick is currently the 4th ranked golfer in the world. Patrick’s first tournament...

March 31, 2023

Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner

31st March - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April -...

March 29, 2023

The IRONMAN Foundation Announces 2023 Ambassador Team and Service Project Schedule

TAMPA, Fla. (March 29, 2023) /ENDURANCE SPORTSWIRE/ – The IRONMAN Foundation, Inc., which aims to create positive, tangible change in race communities through grants and volunteerism efforts, announced today its 2023 IRONMAN Foundation Ambassador Team, along with 18 service project initiatives for the season. Leading the team as The IRONMAN Foundation...

March 28, 2023

VIBRAM and UTMB World Series announce a global partnership

Albizzate (Varese, Italy) / Chamonix (France), March 28th, 2023 /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Vibram SpA, the global leader in the production of high-performance rubber soles, are proud to announce a new global partnership that will extend across all 35 UTMB World Series events including the most iconic trail...

March 28, 2023

Selle Italia and Primal Wear team up to provide leader jerseys for the American Criterium Cup 2023 season.

/ENDURANCE SPORTSWIRE/ - Selle Italia and Primal Wear team up to provide the series leader jerseys for the American Criterium Cup 2023 season. Primal Wear is the Official Jersey Supplier, providing the overall and sprint leader jerseys. Primal helps partners pursue their passion by blending design, craftsmanship, and service to create...

March 27, 2023

Bank of America signs on as new Boston Marathon sponsor

The Boston Marathon has agreed to a 10-year sponsorship deal with Bank of America that organizers hope will allow the world’s oldest and most prestigious annual 26.2-mile road race to grow over the next decade while maintaining its historic character. Financial terms of the deal announced Monday were not disclosed....

March 27, 2023

UTMB® World Series welcomes Näak as Official On Course Sports Nutrition and Sports Hydration Supplier

Chamonix (France) March 2023 /ENDURANCE SPORTSWIRE/ – UTMB ® World Series has partnered with Näak, the performance nutrition and hydration brand made for trail and ultra-runners, to bring sustainable fuel to the global trail running community. As Official On Course Sports Nutrition and Sports Hydration Supplier of the UTMB World Series,...

March 27, 2023

Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races

TORONTO, CAN (March 27, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally,...

March 23, 2023

USA Triathlon Partners With NXT Level Sports and Entertainment, a division of NXT Level Holdings, as Partnerships Consultant and Sales Agency of Record

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon has partnered with NXT Level Sports and Entertainment (NXT Level), a division of NXT Level Holdings as the organization’s exclusive partnership sales agency of record. NXT Level will be tasked to lead USA Triathlon’s partnership strategy and business development efforts for the...

March 23, 2023

Showcased

PRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.

BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...

March 22, 2023

Personal Record™ Collaboration Brew Returns to Celebrate Athletic Brewing Company’s Partnership with IRONMAN® Global Series

MILFORD, Conn. and SAN DIEGO, Calif. (March 22, 2023) /ENDURANCE SPORTSWIRE/ -  Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and the title sponsor of two world-class IRONMAN® 70.3® events, is proud to announce the return of its limited-edition collaboration brew, Personal Record™. First released in August 2022,...

March 21, 2023

USA Triathlon Partners with RENPHO Smart Scales through 2024

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with RENPHO, a global leader in designing smart products for healthy living, as the organization’s official body scale partner through 2024. “USA Triathlon and RENPHO share a mission to help people reach their health and wellness goals,” said Victoria...

March 21, 2023

Super League Triathlon Partners with Seat Unique to Deliver World Class Hospitality Experiences

/ENDURANCE SPORTSWIRE/ – Super League Triathlon is partnering with Seat Unique to deliver one-of-kind hospitality experiences at its Arena Games Triathlon and Championship Series events. The partnership begins ahead of the Grand Final of Arena Games Triathlon powered by Zwift at the iconic Aquatic Centre at the Queen Elizabeth Olympics Park...

March 21, 2023

Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth

FLINT, Mich. (March 21, 2023) /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...