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Sponsorship
February 11, 2020
Team Cancer Sucks to Join Forces with the Lazarex Cancer Foundation
Petaluma, CA (February 11, 2020)– Team Cancer Sucks, an organization that raises funds to help cancer patients access needed medical care is becoming a program of the Lazarex Cancer Foundation in 2020. Team Cancer Sucks was created in 2013 with a mission to use the endurance sports platform to help...
February 10, 2020
Why Altra signing two pregnant runners is a big deal
Last week, the shoe company announced that it will sponsor runners Alysia Montaño and Tina Muir. Montaño is a U.S. national champion and an Olympian in the 800 meters, and Muir is a 2:36 British marathoner and host of the podcast Running for Real. While Altra’s move is surprising, it fits into a larger...
February 10, 2020
ATRA announces partnership with UltraSignup
Colorado Springs, CO - The American Trail Running Association (ATRA) has partnered with UltraSignup to be its preferred registration provider and a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012, and now includes vendors and suppliers as partners to further assist trail race directors in meeting...
February 10, 2020
Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History
AUSTIN, Texas, February 10, 2020 - The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speeds and abilities, two Guinness World Record attempts,...
February 9, 2020
Nuun Launches a Sustainable Event Guide for Endurance Event Organizers
Nuun has partnered with the Council for Responsible Sport on a 10-Point Guide to be released at Running USA Las Vegas, NV February 9, 2020 – Nuun and the Council for Responsible Sport today announced their partnership on A Practical Guide to Hosting Radically Responsible Events, a 10-Point Guide to...
February 6, 2020
Challenge Family welcomes OTSO as official merchandise partner
"We are so proud to be part of CHALLENGEFAMILY. We will do our best to satisfy this huge triathlon community worldwide and we are confident this is just the beginning of a beautiful partnership", says OTSO owner Jordi Solé. OTSO will be the official merchandise partner of CHALLENGEFAMILY, creating unique...
February 6, 2020
PNC Bank Announced as Title Sponsor for 36th Annual Parkway Classic
From Mt. Vernon to Old Town - Thousands Set to ‘Run The George’ this April Registration Open for Alexandria’s Picturesque Destination Race February 6, 2020 - (Alexandria, VA.)– Pacers Running today announced that PNC Bank, N.A. will be the title sponsor of the PNC Parkway Classic. The Alexandria hometown destination centric race,...
February 6, 2020
Bupa Dental announced as Newest Partner for The Sydney Morning Herald Half Marathon and The Sun-Herald City2surf presented by Westpac
(SYDNEY 6 February 2020) The IRONMAN Group (Nasdaq: WSG) is pleased to announce that Bupa Dental has joined on as a partner for two of its high-profile Sydney events. The new agreement will see Bupa Dental partner with The Sydney Morning Herald Half Marathon presented by Bupa Dental and The Sun-Herald City2Surf presented by...
February 6, 2020
Altra Announces Alysia Montaño and Tina Muir to the Team
DENVER, COLORADO – February 6, 2020 – Altra is pleased to welcome six-time US National Champion, World Championship Medalist and Olympian Alysia Montaño along with International Elite Runner and accomplished Podcast Host Tina Muir to the team. In addition to their long list of accomplishments on the track and on...
February 6, 2020
Boston Marathon Champion leads new group of COROS Pro Athletes
2018 Boston Marathon Champion Des Linden one of six new athletes looking to take their talents to Tokyo. Tustin, CA, February 5, 2019 – COROS Wearables Inc., makers of innovative GPS watches is introducing Six new Road Runners to its Pro Athlete Team. Led by 2 time Olympian and 2018...
February 6, 2020
Austin Marathon Invites Brands to Two-Day Health and Fitness Expo
Limited space remains to engage with enthusiastic endurance community AUSTIN, Texas, February 5, 2020 - The Ascension Seton Austin Marathon presented by Under Armour invites brands and businesses to reserve their space at the two-day Health and Fitness Expo. Local and national brands will have the opportunity to engage with...
February 5, 2020
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the Liv Racing 2020 roster, officially welcoming up-and-coming athletes Savilia Blunk, Riley Miller and Lisa Tertsch...
February 5, 2020
CCN Sport Named Official Clothing Sponsor of The RiderBox p/b Happy Tooth Foundation Women’s Pro Cycling Team
CCN Sport, a leader in sports apparel, has been named as the official clothing sponsor of The RiderBox p/b Happy Tooth Foundation Women’s Pro Cycling Team. Based out of Asheville, North Carolina, the team will focus on criterium and stage races throughout the United States. CCN’s commitment to The RiderBox...
February 5, 2020
Salomon Teams With Raleigh Distance Project
Elite women’s team will compete in Salomon footwear through the 2020 racing season Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon...
February 4, 2020
Zoot Sports adds 70.3 Superstar Ellie Salthouse to Their Roster
Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete Ellie Salthouse, into its Elite roster of Triathletes. The multi-year partnership will have Salthouse training and racing in Zoot Apparel, Wetsuits and Swimskins. Ellie Salthouse grew up an athlete, joining the sport of triathlon...
February 4, 2020
Performance Tea adds triathlete Meaghan Praznik to their athlete team
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, continues to strengthen its athlete team with the addition of amateur triathlete, Meaghan Praznik. “With the addition of Meaghan, we will be supporting one of the true up and coming female triathletes,” said Don...
January 31, 2020
Race Across America and Spiegel Bikes Announce 2020 Partnership
The Official Bicycle for RAAM Races Boulder, CO (January 31, 2020) – The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Spiegel Bikes Inc., a Delaware-based company that produces high-quality carbon-fiber frames and complete aero-dynamic road bikes that...
January 31, 2020
Fanomena Events Partners with Bellin Health Systems for the Bellin Run and Bellin Women’s Run
Fanomena Events’ digital race bag technology will be used for the Bellin Run, one of the largest 10K races in the nation and the Bellin Women’s Run to enhance digital sponsoring experience and bring benefits to the organizers, sponsors and participants. The implementation of the digital EventKit shall improve attendee...
January 30, 2020
Mathieu van der Poel focuses 100% on Defense of Cyclocross World Title
MVDP to debut limited-edition S3 neon orange eyewear to represent his country, as the Flying Dutchman vies for a third UCI Cyclocross World Championship victory SAN DIEGO, California – January 30, 2020 – 100%, the San Diego-based sports performance company, is thrilled to announce a new limited edition of the...
January 30, 2020
Austin Marathon, AfterShokz Forge Strategic Partnership
AUSTIN, Texas, January 30, 2020 - The Ascension Seton Austin Marathon presented by Under Armour introduces AfterShokz as this year’s Official Headphones Sponsor. Participants will have the opportunity to discover AfterShokz at custom activations during the 2-day expo and the finish line festival. The AfterShokz team will be on-site to...
January 29, 2020
Motiv and Sonoma Creamery Announce Event Partnership
Seven event sponsorship to kick off at Surf City Marathon on the weekend of February 1 – 2 Sonoma, Calif. – January 29, 2020 – Motiv, an active lifestyle, sports and entertainment company, today announced that Sonoma Creamery will become a featured partner at seven of the company’s premier races....
January 29, 2020
Austin Marathon Agrees to Two-Year Partnership with GU Energy Labs
GU will refuel participants at two on-course Energy Zones AUSTIN, Texas, January 29, 2020 -- The Ascension Seton Austin Marathon presented by Under Armour introduces GU Energy Labs (GU) as the Official Energy Gel and Chew. GU will refuel participants at two on-course Energy Zones which will be stocked with...
January 29, 2020
GE Johnson Signs On As Supporting Sponsor Of The Pikes Peak APEX presented by RockShox
The Pikes Peak APEX continues to add to its long list of Colorado-based partners Colorado Springs, Colorado—GE Johnson is the latest Colorado-based company to sign on to support The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain. GE...
January 28, 2020
Team Evergreen to present the Beti Bike Bash in 2020
EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike event in the world, the Beti Bike Bash prides itself on bringing together the cycling...
January 28, 2020
Austin Marathon Announces Sponsorship with Tito’s Handmade Vodka
Agreement marks the second year of Tito’s as a sponsor AUSTIN, Texas, January 28, 2020 -- The Ascension Seton Austin Marathon presented by Under Armour has announced a sponsorship with another Austin original, Tito’s Handmade Vodka. The agreement marks the second year in a row that Tito’s is a sponsor...
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