SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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August 7, 2023
Thömus Bikes Head to Glasgow for UCI MTB World Championships with Three Favorites
Santa Monica, California (August 7th, 2023) /ENDURANCE SPORTSWIRE/ - Thōmas Maxon Team, current UCI team points leaders are ready to head to Glasgow with 4th placed UCI ranked Lars Forster, winner in Leogang, 19th placed Mathias Flückiger who took 2nd in Val De Sole, Vital Albin, U23 rider Luke Weidmann,...
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August 3, 2023
Oiselle Launches “Year of the Underbird” in Support of Unsponsored OTQ Athletes
Seattle, Wash. (August 3, 2023) /ENDURANCE SPORTSWIRE/ - Oiselle, an innovator and thought leader in the women’s running space announces their new sponsorship program, “Year of the Underbird”. This initiative will support 5 unsponsored female marathon runners as they prepare for the Olympic Trials in Orlando in 2024. Sponsorship includes...
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August 3, 2023
Amazon to Provide FREE Kids Day Events at the Columbia Threadneedle Investments Boston Triathlon
BOSTON – August 3, 2023 /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Columbia Threadneedle Investments Boston Triathlon, today announced that Amazon will continue as the official community partner of Kids Day at the Boston Triathlon. Thanks to Amazon’s partnership, registration for Kids Day is free to all....
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August 3, 2023
Nix Biosensors teams up with the National Cycling League to provide innovative hydration technology to NCL athletes
/ENDURANCE SPORTSWIRE/ – Today, the National Cycling League (NCL) announced an official partnership with Nix Biosensors. This partnership celebrates the shared commitment of both companies in their continued efforts towards innovation in the field. The NCL, which launched last year, is reimagining the future of sports with the first women-...
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August 2, 2023
Helijet Superweek announced in celebration of RBC GranFondo Whistler 2023 partnership
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler today announced the week of August 7-13, 2023 will be designated as Helijet Superweek. Helijet is the official air transport partner of the event which holds the title of North America’s largest Gran Fondo, a mass-participation cycling challenge. Helijet Superweek is a new...
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August 2, 2023
Final Surge Announced as the Presenting Sponsor of the 2023 UESCA Ultrarunning Conference
Highlands Ranch /ENDURANCE SPORTSWIRE/ - UESCA is pleased to announce Final Surge as the presenting sponsor of the 2023 Ultrarunning Coach Conference (www.ultraconference.uesca.com). The conference will be held at The Antlers Hotel in downtown Colorado Springs, Colorado from September 29th – October 1st. The conference will be headlined by renowned...
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August 1, 2023
Miles Above the Rest: Long Beach Airport Soars as Official Sponsor of the Long Beach Marathon
LONG BEACH – Aug. 1, 2023/ENDURANCE SPORTSWIRE/ – Long Beach Airport (LGB) and the Long Beach Marathon and Half Marathon are thrilled to announce the renewal of their partnership, marking a momentous occasion as LGB will soon celebrate its 100-year anniversary. The premier fall marathon in Southern California will welcome runners...
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July 31, 2023
Gran Fondo National Series Reveals 2023 Gran Fondo National Championships Commemorative Jersey
(Gettysburg, PA – July 31, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series today revealed the design for the 2023 USA Cycling Gran Fondo National Championships commemorative jersey. Age group competitors who win their category will receive an official Stars and Stripes National Championships jerseys from USA Cycling,...
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July 27, 2023
Kerrville Tri and Super Coffee Energize Partnership Deal
Kerrville, Texas, July 27, 2023 /ENDURANCE SPORTSWIRE/ - Kerrville Triathlon Festival and Super Coffee have partnered for the third year in a row. The Austin based company, Super Coffee, is the Official Coffee of Kerrville Tri, “The Most Scenic Triathlon in Texas.” The event is owned and produced by High...
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July 25, 2023
OOFOS Teams Up with The Historic Appalachian League as their Official Recovery Footwear Partner
Braintree, MA – July 25, 2023/ENDURANCE SPORTSWIRE/ – Ahead of the Appalachian League All-Star game tonight, OOFOS announced today it will be the Official Recovery Footwear of the Appalachian Baseball League. The Boston-based company has joined forces with one of the nation’s premier amateur baseball leagues for the 2023 summer season to...
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July 24, 2023
Electrolit Set to Hydrate Fans at Iconic Music Festivals All Year Long
Cerritos, Calif. (Jul 24, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from high-quality ingredients – is set to keep festival-goers hydrated throughout 2023. Building on successful activations at The Governors Ball Music Festival, Sueños and Day Trip, Electrolit will expand its reach to major U.S....
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July 24, 2023
Squirt Cycling Products Partners with Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ -The primary disciplines of the sport of Adventure Racing include trekking, mountain biking and paddling with map-and-compass navigation to bring them all together. It is in this environment that Squirt Cycling Products are well suited, making them a perfect partner for the Adventure Racing World Series (ARWS). Squirt’s...
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July 24, 2023
SFuels expands partnership with Run Catalina series through 2025
AVALON, Calif. /ENDURANCE SPORTSWIRE/ - The Hi-Tec Run Catalina series and SFuels have announced a new two-year partnership, making SFuels the Official Nutrition Sponsor of all three storied island running events. The collaboration will cover nutrition and hydration needs for runners throughout their race day experience in each event, as...
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July 21, 2023
Moloka’i 2 O’ahu Paddleboard World Championships Welcomes New partner dryrobe®
HONOLULU, HI (July 21, 2023)/ENDURANCE SPORTSWIRE/ – The Moloka'i 2 O'ahu Paddleboard World Championships (M2O) is excited to return to Hawai'i later this month for the 24th annual race featuring top athletes in prone paddleboarding, SUP, and FOIL. The race is excited to introduce these world class watermen and women...
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July 19, 2023
2024 Little Rock Marathon registration open, theme for 22nd annual race revealed
LITTLE ROCK, ARK /ENDURANCE SPORTSWIRE/ - Registration for the 22nd running of the Little Rock Marathon is open, race officials said Wednesday, adding that the theme this year should transport participants a few thousand years. Little Rock Marathon Executive Director Geneva Lamm said the marathon registration from now until September...
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July 19, 2023
Darn Tough Vermont ® Announced as Official Sock Partner for US Trail Running Conference
/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference, have announced that Darn Tough Vermont will continue as the Official Sock Partner of the 2023 Conference. Darn Tough Vermont is an American manufacturer of premium all-weather running, outdoor, and lifestyle socks, backed up by the industry's original...
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July 18, 2023
SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science
THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat testing in sport. Titled Sweat Science, the three-month digital campaign will follow the journey of...
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July 17, 2023
UltraSwim 33.3 x Precision Fuel & Hydration Partnership
/ENDURANCE SPORTSWIRE/ – We want every UltraSwim 33.3 participant to be a winner and that's why we've teamed up with Precision Fuel & Hydration to provide our participants with the education, tools and products to help them perform at their best. With their guided expertise, you'll be better prepared to nail...
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July 17, 2023
Chargel Prepares to Fuel Up San Francisco Marathon Racers
IRVINE, Calif. (July 17, 2023)/ENDURANCE SPORTSWIRE/ –Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, will continue its California summer race sponsorship with its onsite attendance and product sampling at the 2023 San Francisco Marathon on July 21 – 23. The official gel sponsor of the San Francisco Marathon, Chargel will...
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July 17, 2023
De Rosa Bicycles announced as Official Bike Partner of RBC GranFondo Whistler 2023
[Vancouver, BC Canada]/ENDURANCE SPORTSWIRE/ - De Rosa Bicycles, one of the world’s most well-known and appreciated bike brands today announced a new partnership with RBC GranFondo Whistler, the first and largest Gran Fondo in North America, becoming the proud Official Bike Partner of the event. To celebrate, De Rosa will...
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July 13, 2023
EIGHT Beer Becomes Official Beer Sponsor of the Kerrville Triathlon
Kerrville, Texas, July 13, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Kerrville Triathlon. This inaugural agreement means that EIGHT, an Austin-based company, will feature its...
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July 13, 2023
National Cycling League and Wish For Wheels Forge Community-Based Partnership
DENVER/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) and Wish for Wheels are thrilled to announce a continuation of their partnership to promote cycling to drive community-building in Denver, Colorado. The NCL, the first gender-equal professional sports league in the U.S. and the first majority women-and minority-owned league, is committed to reimagining...
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July 13, 2023
Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner
Cerritos, Calif. (Jul 13, 2023) /ENDURANCE SPORSTWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...
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July 12, 2023
Master Spas expands partnership with Michael Phelps to launch innovative cold tub for ultimate recovery
FORT WAYNE, Ind. — JULY 12, 2023/ENDURANCE SPORTSWIRE/ – Master Spas, a leading manufacturer of hot tubs and swim spas, is proud to announce the launch of the Michael Phelps Chilly GOAT Cold Tubs in collaboration with legendary swimmer and longtime Master Spas brand ambassador Michael Phelps. Phelps, the most decorated...
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July 12, 2023
National Cycling League and Bearings Bike Works Forge Community-Based Partnership
ATLANTA/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) and Bearings Bike Works are thrilled to announce a ground-breaking partnership to promote cycling as a powerful tool for community-building in Atlanta and beyond. The NCL, the first gender-equal professional sports league in the U.S. and the first majority women- and minority-owned league, is...