SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 13, 2025
Peloton Hits the Fast Lane as Official Fitness Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025
Peloton Interactive, Inc. (NASDAQ: PTON), a world leader in connected fitness and wellness, and the Formula 1 Las Vegas Grand Prix announced today their upcoming collaboration at this month’s event designed to bring a suite of fitness experiences throughout race weekend and beyond. businesswire
November 12, 2025
Saucony® Renews Contract with Marathon Standout Julia Paternain
Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives. STOCK TITAN
November 12, 2025
Premier Tech Pulls Plug on Israel–Premier Tech Sponsorship Ahead of Team Rebrand
In a move that’s sent shockwaves through the WorldTour, Premier Tech has officially stepped away from its co-title sponsorship of Israel–Premier Tech, cutting ties just weeks before the team’s planned 2026 rebrand. As reported weeks ago, the Israel–Premier Tech team was given a firm ultimatum by their bike sponsor, Factor,...
November 12, 2025
ShowcasedKailas FUGA Women Dominate on China’s Toughest Trails
Guangzhou, China – 12 November 2025 /ENDURANCE SPORTSWIRE / - Kailas FUGA, one of the leading trail running brands celebrated podium wins by its elite women and FUGA Mountain Club (FMC) with leading performances in the 105k at 2025 Tsaigu Trail and 100k Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) in...
November 12, 2025
Old Florida Gravel from CLASH Endurance Celebrates Adventure in its First Year
November 12, 2025 /ENDURANCE SPORTSWORE/ - CLASH Endurance debuted Old Florida Gravel this past weekend at the historic All-Tech Raceway in charming Lake City, Fla. with nearly 300 participants taking part in either a 35/70 or 100-mile gravel ride, Redline Relay, 5/10K trail run or one of the youth cycling...
November 12, 2025
Mascot Sports Celebrates Banner Year: Dominates Talent-Led Running Space with National Tours and Prestigious Growth Awards
San Francisco, CA (November 12, 2025) /ENDURANCE SPORTSWIRE/ - Mascot Sports, the innovative leader in talent-led running and wellness events, is proud to announce a breakout year marked by national event success, cultural impact, and remarkable business achievements. Solidifying its position as a disruptive force in endurance and experiential marketing,...
November 11, 2025
Life Time Announces World-Class Roster For 2026 Life Time Grand Prix
CHANHASSEN, Minn. (November 11, 2025) /ENDURANCE SPORTSWIRE/ - Life Time, (NYSE: LTH), the nation’s premier healthy lifestyle brand and athletic event producer, has unveiled the men’s and women’s rosters for the 2026 Life Time Grand Prix. Returning for the fifth year, the Life Time Grand Prix is the premier elite...
November 11, 2025
Record-Breaking DAV 5K Boston Celebrates its 10th Anniversary in Style and Unifies the Massachusetts Veteran Community at DCR Fort Independence
Boston, MA (November 11, 2025) /ENDURANCE SPORTSWIRE/ - This past weekend, the Disabled American Veterans (DAV) Department of Massachusetts and TRACS, Inc. hosted the 10th Annual DAV 5K Boston at DCR Fort Independence. This year’s race not only celebrated a decade of honoring veterans, it displayed what truly defines Boston...
November 11, 2025
Fuel Goods and the Arthritis Foundation Cycling Experience Partner to Power Riders and Raise Awareness for Arthritis
Atlanta, GA (November 11, 2025) /ENDURANCE SPORTSWIRE/ — The Arthritis Foundation Cycling Experience is proud to announce a new partnership with fuelgoods.com, the sports nutrition marketplace built to make fueling easy. This collaboration will deliver added value to 350 cyclists across the 2nd Annual Carolina Hills Classic (May 14–17, 2026) and...
November 11, 2025
Dallas White Rock Marathon Expands North Texas Footprint with Launch of McKinney Historic Half
DALLAS, Texas (November 11, 2025) /ENDURANCE SPORTSWIRE/ – The Dallas White Rock Marathon has announced the launch of the McKinney Historic Half Presented by BMW, a brand-new spring running event debuting March 28, 2026, hosted at TUPPS Brewery in McKinney, Texas. Featuring a half marathon, 5K, and Kid’s 100M dash,...
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