CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
February 17, 2021
New partnership reflects the brand’s ongoing commitment to supporting diversity, equity and inclusion in the outdoors
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social issues in the outdoors.
Melanin Base Camp is an award winning BIPOC-led digital media company with a powerful voice for diversity in the outdoors. As part of the partnership, CamelBak will provide funding for writers to continue producing content for Melanin Base Camp’s blog as well as product for brand ambassadors and events. CamelBak and Melanin Base Camp will also launch an exclusive collaborative water bottle that will be available for sale on Melanin Base Camp’s website in March 2021. Additionally, Danielle Williams, founder of Melanin Base Camp and Diversify Outdoors, will be providing DEI consulting and guidance to CamelBak.
“Melanin Base Camp and Diversify Outdoors are pleased to partner with CamelBak on the creation of two writing fellowships and exclusive products that celebrate our mutual commitment to diversity, equity and inclusion in the outdoor industry,” says Danielle Williams.
Diversify Outdoors® is a coalition of BIPOC and LGBTQ+ outdoor influencers, environmental activists, athletes and affinity groups leveraging the power of social networks to promote diversity in green spaces. As part of that partnership, CamelBak will provide funding for updates to the Diversify Outdoors website and will be posting job openings on the job board.
“CamelBak has identified the need and its responsibility to ensure that the outdoors is available and equitable for all. We are thrilled to be able to partner with both organizations to create an equitable culture not just within CamelBak, but across the broader outdoor and active lifestyle industry,” says CamelBak President Greg Williamson. “Melanin Base Camp and Diversify Outdoors are doing incredible work and being able to support each other through these partnerships is the perfect next step in our ongoing commitment to making the outdoors a better, safer space for everyone.”
For more information about Melanin Base Camp, please visit https://www.melaninbasecamp.com/.
For more information about Diversify Outdoors, please visit https://www.diversifyoutdoors.com/.
For more information about CamelBak, please visit https://www.camelbak.com.
Please direct CamelBak media inquiries to Account Director Emily Banks at email@example.com.
About Melanin Base Camp: Melanin Base Camp® is an award winning BIPOC-led digital media company with a powerful voice for diversity in the outdoors. Its mission is to create a space for honest conversations about race, gender, sexuality and disability in the outdoors through writing and film. Melanin Base Camp ® was founded in February 2016.
About Diversify Outdoors: Diversify Outdoors® is a coalition of BIPOC and LGBTQ+ outdoor influencers, environmental activists, athletes and affinity groups leveraging the power of social networks to promote diversity in green spaces. Its mission is to serve as a resource for and promote the leadership of historically marginalized communities in the outdoors. Diversify Outdoors ® was founded in November 2017.
About CamelBak Products: Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.