Red Bull acquires controlling stake in Bora-Hansgrohe

January 3, 2024

According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit.

The notice, filed under the category of merger control and described as a “planned purchase process”, states Red Bull has made an “indirect acquisition of controlling interests of 51% in RD pro cycling GmbH & Co KG and RD Beteiligungs GmbH,” which is the name of Bora-Hansgrohe’s holding company. Escape Collective