P3R Partners with Fifth Season as the Official Greens of the DICK’S Sporting Goods Pittsburgh Marathon
February 25, 2021
Local Braddock-based company to bring 412-grown greens to runners
PITTSBURGH, PA (February 25, 2021) – P3R has partnered with Fifth Season, making Fifth Season the Official Greens of the DICK’S Sporting Goods Pittsburgh Marathon. This partnership brings together two Pittsburgh-based organizations in alignment on health and wellness.
Fifth Season is positively disrupting the food industry with its advanced technology used to keep greens fresh all year round. All Fifth Season produce is grown locally without pesticides and is delivered within hours of packaging. Their greens stay fresh more than three times longer than field-grown products.
“We know how important healthy food and fresh produce is to the running community, so this partnership aligns with our mission and vision,” said Austin Webb, co-founder and CEO of Fifth Season. “Our sustainably farmed produce is the fresh food needed to fuel runs.”
“Runners are always asking us for healthy food ideas, and this partnership will introduce our runners to an innovative, Pittsburgh-built company that is committed to bringing healthy, sustainable food solutions to our local community,” said P3R VP of Partnerships & Runner Experience, Caroline Fitzgerald.
Fifth Season salads come in a variety of pre-packaged sizes and are available throughout Pittsburgh at select Giant Eagle locations and can also be delivered directly to customers’ doors. Local community members and businesses can order Fifth Season salads and greens at www.fifthseasonfresh.com.
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P3R is the engine behind Pittsburgh’s greatest races. We strive to inspire any and all to run with us. Best known for organizing the acclaimed annual DICK’S Sporting Goods Pittsburgh Marathon, P3R runs a variety of other high-quality races, events, and health and fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. Anyone and everyone is invited to #RUNwithP3R! Read more at: P3R.org
About the DICK’S Sporting Goods Pittsburgh Marathon weekend of events
The Pittsburgh Marathon was held annually from 1985-2003. After a five-year hiatus, the DICK’S Sporting Goods Pittsburgh Marathon was relaunched in 2009 and debuted with a sold-out field of 10,000 participants. It has grown each year since, evolving from a single race day into a weekend of events for the whole family that annually attracts nearly 40,000 runners. Read more at: ThePittsburghMarathon.com
About FIFTH SEASON
Fifth Season is delivering an entirely new category of hyper-local, fresh food with their ready-to-eat salads and sustainable leafy greens grown inside their proprietary vertical farms with proprietary robotics and AI. Fifth Season’s newest vertical farm in Braddock, Pa., a historic steel town on the edge of Pittsburgh, features a 25,000-sq.-ft. grow room with twice the growing capacity of traditional vertical farms. It is set to grow more than 500,000 lbs. of produce in its first full year of operation. The company’s fresh, tender lettuces, spinach, “Bridge City” and “Three Rivers” blends, and herbs each receive individualized attention as sensors monitor every condition — humidity, pH, light, nutrient mix — and adjust to each plant’s needs. Fifth Season can even determine the perfect nourishment to give varietals their own buttery or crispy, soft, sharp, or tangy flavor and texture. For more information on Fifth Season, its technology and produce, visit www.fifthseasonfresh.com.