Primal Secures Apparel Rights to Southern Firecracker 70.3

February 10, 2021

RSAA, Inc. partners with Primal Apparel to provide event t-shirt and awards to the fastest male and female cyclist off the bike.

February 10, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports apparel company Primal to provide the event t-shirt and awards to the fastest male and female off the bike for the inaugural Southern Firecracker 70.3 to be held on June 26, 2021 at Grenada Lake in Mississippi.

Primal Wear is a company that believes in cycling and the benefits that cycling and the outdoors offers to make the world a better place. Since being founded in 1992, Primal has established itself as the leading designer and manufacturer of premier custom apparel for teams, clubs, events, and organizations around the world.

Race Director – Thomas Walls commented on the partnership saying, “We have had the pleasure of working with Primal on several events now and strongly believe the brand offers superior apparel for our participants. I really enjoy working with the design team to create unique products and their willingness to further the deal by offering incentives and awards to our participants further showcases the dedication we are able to get from the brand.”

The inaugural Southern Firecracker 70.3 event presented by Grenada Mississippi Tourism Commission will feature a 1.2-mile swim, 56-mile bike course and a 13.1-mile run all within Grenada County. The USAT sanctioned event is also offering $3,400 is cash payouts to the overall winners.

About RSAA, Inc.

RSAA, known for its organization of worldwide concert tours has expanded its expertise in the development of sporting events. Current events organized by RSAA include Tour the Trace, a 444-mile bike ride from Nashville, TN to Natchez, MS along the Natchez Trace Parkway, and the Highway 61 Challenge, a 500-mile bike ride starting in Memphis, TN and finishing in New Orleans.

For more information contact Event Director – Thomas Walls at 901-472-4630 or visit https://southernfirecracker.com/.