November 20, 2023

SOLE Fitness, Kinomap Announce Partnership to Further Fitness

SALT LAKE CITY (Nov. 20, 2023) /ENDURANCE SPORTSWIRE/ - SOLE Fitness, one of the largest fitness home equipment brands in the world, today announces it is partnering with Kinomap to improve and personalize the experience of SOLE cardio equipment users everywhere. Kinomap and SOLE Fitness are working together to elevate...

November 17, 2023

The ‘Apple of e-bikes’ targets profitability next year even as rivals enter bankruptcy

Cowboy, the Belgian electric bike maker, is expecting to hit full-year profitability in 2024 even as some of its market rivals are facing financial hardship. Adrien Roose, Cowboy's CEO and co-founder, told CNBC that he expects the company to reach profitability on an EBITDA basis by the end of the...

November 17, 2023

How Long Do Super Shoes Last? Here’s What the Latest Data Says.

The eternal question of how long your running shoes should last became suddenly topical a few months ago, when Tigst Assefa set a world marathon record in what Adidas billed as essentially a single-use marathon shoe. This development sparked some important discussions about sustainability, accessibility, and fairness. But it also...

November 17, 2023

RunSignup Announces RaceDay Photo Platform Optimization

Moorestown, NJ— November 17, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, announces optimization advancements in its RaceDay Photo platform. The company’s free photo platform is designed to simplify the process for photographers and race directors while delivering instant photo access...

November 16, 2023

Omorpho Raises $3M More for Weighted Fitness Vests, Apparel

Strength training may be the top fitness and wellness trend of 2024, but what if a weighted vest could accelerate results? Enter Omorpho, an Oregon-based micro-weighted fitness startup that has just closed a $3 million funding round to grow its direct-to-consumer and retail segments. The funding brings Omorpho’s total investment...

November 16, 2023

Strava releases ‘Flyover’ 3D video recap of athlete activities

Strava has unveiled its new Flyover feature, which displays a 3D video map with a signature orange polyline to recreate an athlete’s activities. aThe Flyover is a video recap of the activity from a bird’s eye view, offering Strava subscribers a different take on their activity. Starting by zooming into...

November 16, 2023

ORTLIEB Repair Week 2023 – Repair Rather Than Rebuy

AUBURN, Washington, USA /ENDURANCE SPORTSWIRE/ – Renowned for its unwavering commitment to durability and sustainability, ORTLIEB, the German manufacturer of premium waterproof backpacks, panniers, and travel bags, proudly announces the return of its annual Repair Weeks, running from November 13th to December 3rd, 2023. During this time, ORTLIEB will be offering...

November 16, 2023

A Gift Guide for Strong Girls from Strong Girl Publishing

The holiday season is here, and at Strong Girl Publishing, we've got the perfect gifts to inspire and empower the young girls and women in your life. Let's dive into our holiday gift guide and discover the perfect presents that will help your daughters, nieces, grandkids, friends and teammates become...

November 16, 2023

Kinomap Launches Indoor Training App on Amazon Fire TV

Kinomap, the world's largest geolocated video platform, connects to smart sports equipment for unique and immersive training sessions Fire TV customers in the U.S. can now access Kinomap from a Fire TV device by simply saying "Alexa, launch the Kinomap app" November 16, 2023 /ENDURANCE SPORTSWIRE/ – This winter and all...

November 15, 2023

GCN+ is Shuttering its Live Streaming Services and App in December

GCN+ — the live streaming service as part of the Global Cycling Network — is closing effective December 19. In what’s a big blow to cycling fans who grew accustomed to watching the Tour de France and other major races live via the app, officials confirmed Wednesday that the popular...

November 15, 2023

Heinz marketing ketchup packets as fuel for runners

While there’s always debate over which foods are better with ketchup — grilled cheese sandwiches, eggs and mashed potatoes to name a few — Heinz now says the condiment pairs well with a run. In their new campaign, the company claims their tomato ketchup is a good source of energy...

November 13, 2023

Showcased

Endurance Sportswire Executive Interview Series – Event Director of The Running Event

The Running Event, North America’s premier run and outdoor specialty retail conference and tradeshow, is just around the corner. We sat down with the show's event director, Christina Henderson, for a Q & A to learn more about her role, and what to expect at this year's event. Can you...

November 13, 2023

The RunnerBox and The RiderBox Latest Edition Encourages Subscribers to Fall in Love with the Season

/ENDURANCE SPORTSWIRE/ - Fall is here and rather than simply eat pie and sip pumpkin spice lattes, The RunnerBox and The RiderBox are encouraging athletes to celebrate the season with their Fall Edition endurance subscription box. The brands’ latest creation is packed with seasonally inspired nutrition, from Apple Crumble Performance...

November 10, 2023

5 of the Most Interesting Bicycles Made By Car Companies Today

Bikes – particularly e-bikes – are the thing of the moment. They’re so popular that we see bike manufacturers put out bikes with electric assist. And now we’re starting to see more and more car manufacturers get into not just e-bikes, but bicycles in general. Velo

November 9, 2023

Life Time Sea Otter Classic Expo off to Record-Breaking Start

MONTEREY, Calif. (November 9, 2023) /ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, announced that more than 1,000 brands will be represented at the 34th Annual Life Time Sea Otter Classic presented by Continental. With reservations coming in at record pace, exhibitor space for the...

November 8, 2023

ENVO Drive Systems Named One of Canada’s Clean Technology Winners in Deloitte’s Technology Fast 50™ Program

Vancouver, Canada (November 8, 2023)/ENDURANCE SPORTSWIRE/ – ENVO Drive Systems has received a Clean Technology award as part of Deloitte’s Technology Fast 50 program. Launched last year, the new award leadership category recognizes Canada’s top clean innovators providing processes, goods, or services that reduce environmental impacts. Designers and manufacturers of traditional e-bikes...

November 8, 2023

80/20 Endurance Launches Team 80/20 Club Subscription on Final Surge

Midway, UTAH - Nov 8, 2023/ENDURANCE SPORTSWIRE/ – 80/20 Endurance, the world’s largest provider of online endurance training plans, is pleased to announce the launch of their Team 80/20 Club Subscription on the Final Surge fitness app. Through this strategic collaboration, athletes can now access 80/20 Endurance's renowned training programs on both...

November 8, 2023

Jogology Socks Win Runner’s World Gear of the Year Award

Wake Forest, N.C. (November 8, 2023)/ENDURANCE SPORTSWIRE/ – After just having launched in Run specialty stores in September, performance running sock brand Jogology is the winner of the coveted Runner’s World Gear of the Year Award for its new line of no show socks. In addition to capturing the attention of editors...

November 7, 2023

Ashworth Awards’ Made in USA Sustainable Medals will Now be Made with 100% Recycled Material

/ENDURANCE SPORTSWIRE/ – Ashworth Awards has led the charge in sustainable recognition awards, developing and being the sole entrepreneur of their sustainable, recycled material awards line. The company started their efforts in 2017, determining the best machinery and material to ensure quality, top-of-the-line products. In 2019, they launched their Made...

November 7, 2023

Wild Willies to be the Official Beard Products and Soap of Tough Mudder Dallas and Central Florida

BOSTON, MASS. (11/7/23) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global extreme wellness brand, announces that Wild Willies will become an official sponsor, to offer their top-of-the-line portfolio of leading men’s grooming and styling products, to participants at select Tough Mudder events. “We are excited to have Wild Willies - a...

November 6, 2023

2023 Polartec Apex Award Winners Announced

Planet Earth, (November 6th, 2023) /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand, and premium creator of innovative and more sustainable textile solutions, is excited to announce the winners of the 2023 Polartec Apex Awards. The annual design awards celebrate the brands and designers who embody the ethos, Made...

November 3, 2023

Super shoes have ‘blown distance running into a new stratosphere.’ Are they benefitting the sport?

Carbon-plated shoes – commonly referred to as “super shoes” – are rapidly changing the distance-running landscape. Today, they are worn by virtually all elite marathon runners, both for racing and for training, and by many casual runners, too. Some are happy about the new technology, arguing that an influx of world...

November 2, 2023

Nutrition Coaching App, Fuelin, Announces Integration with TriDot Triathlon Training Platform

/ENDURANCE SPORTSWIRE/ – Fuelin is excited to unveil a collaborative partnership with TriDot in response to numerous requests from athletes and coaches alike. This collaboration aims to further tailor nutrition coaching and recommendations for endurance athletes, enhancing their training, performance, and health outcomes. This integration aligns with Fuelin's mission of providing...

November 2, 2023

Best Bike Split Works with OpenAI to Create an AI Assistant

Austin, TX (November, 2023) /ENDURANCE SPORTSWIRE/ – Best Bike Split (BBS) proudly announces the launch of its latest feature, the BBS AI Assistant, designed to propel athletes and coaches toward unparalleled success on race day. This innovative tool underscores BBS's commitment to harnessing the latest AI advancements, offering users an...

November 2, 2023

Altra Announces the Launch of the New VIA Olympus 2

DENVER /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to announce the launch of the VIA Olympus 2 – the second iteration of their award-winning max cushion shoe. Now softer than ever, the VIA Olympus 2 was created to allow runners to stay out there longer...