PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
-
April 4, 2024
Asics’ Pearl-Covered GT-2160 Sneakers Will Sell for up to $30,000
Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette with a tonal color scheme featuring cream, white and grey as well as pearlescent detailing. Where...
-
April 4, 2024
Personalised sports nutrition experts Hexis announce TrainingPeaks integration
London, 4th April 2024/ENDURANCE SPORTSWIRE/ – Hexis is the first app that dynamically predicts an athlete's nutritional needs, tailored to their exact workout requirements, to create a personalised plan. Since every athlete’s needs are unique, this removes the complexity and confusion of nuanced sports nutrition and replaces it with simple-to-follow personalised...
-
April 3, 2024
Time up for Old-School Altitude Camps? High-End Hypoxia Hotels Hope to Rival Time on Teide, Tignes
A 4,500m-high peak has burst into the skyline in low-lying West Flanders, and it’s hoping to overshadow the hulking altitude camp mecca of Mount Teide. The new Monte Marcella altitude resort in Belgium joins Denia’s wildly popular Syncrosfera hotel as an alternate option for riders looking to tap into the performance...
-
April 2, 2024
Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /ENDURANCE SPORTSWIRE/ - Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management across the United States. This new leasing option makes Stromer’s premium class 3 commuter e-bikes...
-
April 2, 2024
USA Triathlon and Fast Talk Laboratories Release Polarized Training Certification for Endurance Coaches
April 2, 2024 – Colorado Springs, Colorado, USA /ENDURANCE SPORTSWIRE/ - USA Triathlon, the Olympic governing body for the sport of triathlon in the United States, and Fast Talk Laboratories, experts on endurance sports training methods, have partnered to produce a Polarized Training Certification Course. The new Polarized Training Certification...
-
April 2, 2024
Boston Road Runners and Next Generation Donation Support Run on Movemint
SAN FRANCISCO /ENDURANCE SPORTSWIRE/ - Movemint, the platform for athletic events, is thrilled to announce its partnership with Boston Road Runners and the launch of next generation donation support. The Boston Road Runners is an organization committed to fostering a vibrant and inclusive running community for people of all backgrounds...
-
April 2, 2024
Kinomap Announces Compatibility with Wahoo Fitness new KICKR RUN Treadmill, Revolutionizing Indoor Running Experience
April 2, 2024/ENDURANCE SPORTSWIRE/ – Kinomap, leading platform in interactive fitness, is thrilled to announce its latest milestone in revolutionizing indoor running experiences. Kinomap is now fully compatible with the innovative Wahoo Fitness KICKR RUN, offering treadmill users an unparalleled level of immersion and engagement during indoor running sessions. The...
-
April 2, 2024
Fitness Technology Company FORM Launches Next Generation Smart Swim Goggles, Accelerating Augmented Reality Adoption in Endurance Sport
Vancouver, BC, April 2, 2024 /ENDURANCE SPORTSWIRE/ – FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated second-generation augmented reality swim goggles, FORM Smart Swim 2, available to purchase now worldwide. As the creator and dominant...
-
April 1, 2024
Spring Edition of Runner and RiderBox Available Exclusively at Fuel Goods
April 1, 2024—Asheville, NC /ENDURANCE SPORTSWIRE/ – Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, proudly announces its exclusive release of the Spring Edition Runner and RiderBox. Featuring several new-to-market products from the industry’s top brands, the Spring Edition boxes will also include a...
-
April 1, 2024
Texas-based health brand urges consumers to “Save The Pickles!”
MESQUITE, Tex. (April 1, 2024) /ENDURANCE SPORTSWIRE/ – An alarming fermented food waste trend is occurring across the U.S., and Pickle Juice – the pioneer in providing scientifically proven methods to prevent muscle cramps and dehydration – is dropping an awareness bomb. According to reps for the brand, there is...
-
March 28, 2024
IRONMAN Launches Dedicated IRONMAN Pro Series Website
- NEW IRONMAN Pro Series website live now: proseries.ironman.com - Features include athlete bios, race results, standings, livestream and video hub, in addition to IRONMAN Pro Series news and stories - Countdown is on to the first race of the IRONMAN Pro Series at Athletic Brewing IRONMAN 70.3 Oceanside triathlon...
-
March 27, 2024
Wattbike Atom now available for purchase in Ireland
27th March 2024, Nottingham, UK - Leading indoor cycling brand Wattbike have announced that their award winning Wattbike Atom is now available to purchase directly by their Irish customers. Wattbike is the original indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes, and...
-
March 27, 2024
Verge Launches Gravel Apparel Range: Empowering riders to explore in their own style.
NEW YORK, March 27th 2024 - Verge, the forward-thinking custom cycling apparel brand, today introduces its Gravel Range - a collection designed for riders who seek adventure both on and off the beaten path. This versatile line offers a perfect blend of performance, comfort, and style, allowing cyclists to confidently...
-
March 26, 2024
Groundbreaking project sees running shoe use Vittoria gravel tyre tech
The gravel phenomenon in the cycle market is being mirrored in the running market, where those on foot are seeking new trails, away from asphalt. With that in mind, Craft Sportswear and bicycle tyre manufacturer Vittoria have unveiled a collaboration which will see a running shoe outsole utilise Vittoria gravel...
-
March 26, 2024
Super Shoes Aren’t Just for Elite Runners — How Running Brands Are Bringing These Tech-Loaded Styles to the Masses
Super shoes were made to break records. While these carbon-plated styles, which are paired with supercritical foam midsoles, landed on the scene almost a decade ago, the definitive tipping point came in 2019. That’s when Eliud Kipchoge, wearing the Nike Air Zoom Alphafly Next%, became the first person to run a marathon...
-
March 26, 2024
Eastern Mountain Sports to Make Debut Appearance at The Boston Outdoor Expo, Showcasing Premier Outdoor Brands and Interactive Tent Showcase
Boston, MA /ENDURANCE SPORTSWIRE/ – Set to be a highlight event for the Spring season, the debut of The Boston Outdoor Expo will take place at the Boston Convention & Exhibition Center, April 27-28, 2024. The organizers have announced a collaboration with Eastern Mountain Sports which promises to bring an...
-
March 26, 2024
Altra’s New Vanish Carbon 2 Unites Speed and Comfort
DENVER, Colo. (March 26, 2024) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, announces the second iteration of the award-winning Vanish Carbon road racing shoe. “After years of working with elite athletes, we were beyond excited to launch the original Vanish Carbon back in 2022”, according to Altra...
-
March 26, 2024
Rudy Project North America Introduces Kelion Sunglasses in NEW Frame Colors
San Clemente, CA, March 26, 2024 /ENDURANCE SPORTSWIRE/ - Rudy Project, renowned Italian creators of sports performance eyewear and helmets, unveils the latest addition to the Kelion lineup with new frame colors including crystal blue and olive matte. Crafted to elevate athletes' performance, Kelion combines comfort, functionality, and striking design...
-
March 26, 2024
BibRave Presents Exclusive Press Event for Haptic Technology Company, Mojawa
Los Angeles, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched a partnership with the ascendent bone conduction headphone company, Mojawa. To showcase and celebrate the launch of Mojawa’s revolutionary new fitness tracker, the HaptiFit Terra, BibRave is hosting an exclusive press event on March...
-
March 21, 2024
A $60K Bike Made for the Paris Olympics Raises Questions About Fairness and Equipment Regulation
UCI regulations state that all equipment used during the Olympics must be commercially available. The rule specifically states that “the entire used material must be accessible to all participants. All the components must be available commercially (i.e., available on the market or sold directly by the manufacturer) at the latest...
-
March 21, 2024
Article One Recruits Elite Endurance Athlete and Creative Designer César Villalba in Bespoke Performance Eyewear Collaboration
FLINT, Mich. (March 21, 2024) /ENDURANCE SPORTSWIRE/ - Article One, the independent eyewear brand creating handcrafted active and optical frames, and César Villalba, creative designer and elite triathlete, are excited to debut performance sunglasses crafted to counter traditional styles of eyewear in competitive fields. With flames emblazoned along the sides...
-
March 21, 2024
Unleash Your Fitness Potential: Join a Connected Challenge on Kinomap and Experience the Ultimate Workout Adventure
March 21, 2024/ENDURANCE SPORTSWIRE/ – Kinomap, the leading platform for interactive training and immersive fitness experiences, is excited to share how to participate in Kinomap Connected Challenges. Connected Challenges are a thrilling opportunity for individuals around the world to test their fitness limits and have a blast while breaking a sweat....
-
March 21, 2024
All New Norco Fluid VLT E-MTB Blends Power and Lightweight Performance
PORT COQUITLAM, BC. /ENDURANCE SPORTSWIRE/ - In a year when many bike brands have slowed their pace, Norco continues to innovate and push the boundaries of bike design. Today, the brand is pleased to release the completely reimagined Carbon Fluid VLT E-MTB, now available at dealers and for order online...
-
March 21, 2024
Humango Partners with “From The Ground Up” For Season 4 of Epic Gravel Training
BOULDER, CO. (March 21, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce their partnership with "From The Ground Up", a groundbreaking documentary series that chronicles the journeys of four novice athletes, tackling some of the toughest rides in the U.S. The collaboration marks a...
-
March 21, 2024
Charge into Spring: Murf Electric Bikes Unleashes the Alpha ST
San Clemente, CA /ENDURANCE SPORTSWIRE/ – Murf Electric Bikes, a leading innovator in the e-bike industry, proudly introduces its latest addition to the lineup: the Alpha ST. This cutting-edge e-bike is set to redefine urban commuting and outdoor exploration with its unrivaled performance, more convenient access and sleek design. As the...