PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

May 7, 2025
Introducing the BUFF® x VEJA Collection
SANTA ROSA, California (May 7, 2025) /ENDURANCE SPORTSWIRE/ - BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA. The BUFF® x VEJA capsule collection celebrates the spirit of adventure and sustainability. Bringing together VEJA’s innovative footwear...

May 7, 2025
Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution
FERNDALE, Wash. (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...
May 7, 2025
Fitness Apps Were Supposed to Be a Boon for the Music Business. Then the Pandemic Ended
Early in the pandemic, at-home fitness companies like Peloton led a music licensing boom. But after people returned to normal life, licensing went in a different direction. billboard
May 7, 2025
More Companies Adding Service Fees, Raising Prices, Citing Tariffs
Last month we reported on Specialized adding a line-item charge on certain bikes, passing direct price increases to consumers. Trek, that same week, increased prices on their bikes across the board, in response to tariffs. SLOW WITCH

May 7, 2025
Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health
BOULDER, CO, UNITED STATES /ENDURANCE SPORTSWIRE/ - Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d’Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focused on concussion recovery...
May 6, 2025
Oura Invests in Metabolic Health with New “Meals” & “Glucose” Features
Oura launched two highly anticipated metabolic features, Meals and Glucose, as part of its ongoing effort to personalize health tracking and empower users to better manage metabolic health. ATHLETECH NEWS
May 6, 2025
Wahoo Fitness Adds Tariff Surcharge to TRACKR Radar
Today, Wahoo Fitness opened up shipping on their three newest products: The Wahoo BOLT 3, Wahoo ROAM 3, and Wahoo TRACKR Radar. DC RAINMAKER

May 6, 2025
Lectric eBikes Reveals Follow-Up to America’s Most Popular eBike
PHOENIX (May 6, 2025) /ENDURANCE SPORTSWIRE/ - Lectric eBikes today launched the next evolution of America’s most popular ebike, the XPTM 3.0, with the eagerly-anticipated XP4. The all new XP4 builds on the versatile, high-performing, and award-winning design of the XP model, a pillar in the ebike industry beloved by...

May 6, 2025
ShowcasedGU Energy Labs Supports the Running Industry Diversity Coalition with NEW CHEWS Flavor
BERKELEY, CA (May 6th, 2025) / ENDURANCE SPORTSWIRE/ - GU Energy Labs and the Running Industry Diversity Coalition (RIDC) are proud to announce that a portion of sales from GU’s new Fruit Punch flavor of Energy Chews will benefit the RIDC for 2025-2027. The RIDC, which celebrates its fifth year...

May 6, 2025
New Wheel Electric Bike Owners feel more Secure with BikeInsure
San Francisco, CA (May 6, 2025) /ENDURANCE SPORTSWIRE/ – The New Wheel Electric Bike Shops in San Francisco, Marin, and Oakland proudly announce the transition to BikeInsure as our Official Electric Bike Insurance provider. This collaboration brings essential and affordable opt-in electric bike insurance for our e-bike customers. It's important...