PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 25, 2025
Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market
Reebok is entering the wearable wellness market. The sports company has released its Smart Ring, $249, a wellness tracking ring available in matte black, matte silver and shiny gold. The Reebok Smart Ring tracks heart rate, heart rate variability, blood oxygen level, steps, stress and sleep duration and stages to provide insights on overall wellness and how...
October 23, 2025
Nike’s Robotic Shoe Gets Humans One Step Closer to Cyborg
Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Wired
October 23, 2025
$2,000 Shoes?! The Lore Three Performance is 3D-Printed to Your Feet for Custom Fit
In a move that might rewrite the rulebook (and price) for cycling footwear, Lore has dropped its latest shoe offering: the Lore Three Performance Series. For riders chasing every last watt of power and perfect biomechanical fit, this is the one to watch. BIKERUMOR
October 22, 2025
Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed. “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in an interview recounting the early days of Also, which spun out of Rivian earlier this year....
October 22, 2025
Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed: “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in an interview recounting the early days of Also, which spun out of Rivian earlier this...
October 22, 2025
Shift Active Media launches first brand tracking tool dedicated to the cycling industry
Shift Active Media Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors. bikebiz
October 20, 2025
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Oura is increasing its focus on preventive health with a series of updates rolling out across its platform this month, spanning new physiological metrics, app enhancements and a first-of-its-kind health report aimed at advancing the dialogue between wearables and clinical research. One of the new features is Cumulative Stress, a...
October 19, 2025
ASICS Were Top Choice of the Fastest Pro Runners From Kona 2025
The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7 of the top 15 run splits were set in ASICS shoes, including the fastest run of...
October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...
October 10, 2025
How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas
At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...
