PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 29, 2025
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon Fitness is rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology aimed at preventing unauthorized app usage and protecting both its users and intellectual property. Athletech NEWS
July 22, 2025
Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247
July 21, 2025
New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign
UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS
July 17, 2025
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026. BEVNET
July 15, 2025
New Lazarus Lake book goes deep on the Barkley Marathons and Big’s Backyard Ultra
In the early 2000s, when writer Jared Beasley of New York City discovered his neighbour in apartment 244B was a grizzled veteran ultrarunner with a mysterious past, he had no idea it would change his life. The Pirate (as he refers to him, since he wouldn’t divulge his full name) didn’t just...
July 15, 2025
Whoop says FDA is ‘overstepping its authority’ with warning about blood pressure feature
The U.S. Food and Drug Administration on Tuesday published a warning letter addressed to the wrist wearable company Whoop, alleging it is marketing a new blood pressure feature without proper approvals. Whoop
July 14, 2025
Where to Donate Your Old Tri Gear
Your used gear can have a second life helping others. Whether you’ve got bike jerseys that don’t fit or a wetsuit that has given you one too many chafe marks, now is the time to clean out the gear closet and make room for the stuff that does work. Here’s...
July 10, 2025
Giant Bicycle recalls about 6,200 Momentum Vida E+ e-bikes
Giant Bicycle is recalling about 6,200 Momentum Vida E+ e-bikes because a faulty steerer tube poses a fall hazard. Four cases of a broken steerer tube have been reported, but no injuries resulted. Bicycle Retailer
July 10, 2025
Swedish bodyguards’ fitness app data reveals private locations of royal family
Sweden’s national security service said it was investigating reports that data shared by bodyguards on a fitness app had exposed the private locations of some of the country’s most powerful figures. NBC NEWS
July 6, 2025
Cofidis have 11 bikes stolen from truck before Tour de France stage two
Team Cofidis had 11 bikes stolen from their truck overnight before the start of the second stage of the Tour de France, the team said on Sunday. The team, based near Lille, were able to find enough bikes to start stage two, a 209.1-km hilly ride from Lauwin-Planque to Boulogne-sur-Mer,...