No products in the cart.
December 11, 2019
iFit Raises $200 Million To Accelerate Its Explosive Growth in The Connected Fitness Category
(Logan, Utah, December 11, 2019) - iFit (“iFit”), the connected fitness streaming platform, today announced the completion of a $200m growth equity investment led by Pamplona Capital Management (“Pamplona”). iFit is owned by ICON Health & Fitness (”ICON”), which is also the parent company of fitness market leaders NordicTrack, ProForm,...
December 11, 2019
RunSignup Launches Version 2.0 of RaceDay Scoring
December 11, 2019 –Moorestown, NJ –RunSignup announces its latest release of RaceDay Scoring, version 2.0, the next generation of scoring software for timers. Designed with flexibility in mind, RaceDay Scoring provides standard and customizable scoring configurations combined with technology advancements that create operational efficiencies for timers. The release of version...
December 9, 2019
NOCCO Signs Multiple Leading Athletes as Brand Ambassadors
LOS ANGELES (December 9, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – signed multiple leading athlete brand ambassadors to promote its premium products in the fitness community. Accomplished athletes, such as three-times CrossFit® Games Champion Tia-Clair Toomey and rising CrossFit star Haley...
December 5, 2019
Arcade Belts Adds Multiple New Styles To Product Lineup For 2020
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – announced today the addition of 22 new styles to its already robust product lineup for a 2020 Spring and Summer launch. The new colors and patterns will be available in the Adventure, Adventure Slim, Youth,...
December 4, 2019
Athlete-Approved Email Marketing Tips
You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to IRONMAN World Championship qualifiers to learn what they prefer in their emails, from the cadence...
December 4, 2019
TriggerPoint Introduces IMPACT™ Percussion Massage Gun
DURHAM, N.C. (Dec. 4, 2019) —TriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and help you recover faster pre- and post- workout, the high-performance IMPACT™ massage gun delivers controllable...
December 4, 2019
Rent the Runway expands to include ski and athleisure apparel categories
Rent the Runway continues to be a pioneer in the rental clothing space, and now the brand is continuing its rapid growth with two new categories: ski and athleisure. The company announced new apparel options that will initially include 20 brand partnerships such as Lululemon, Champion, Fila, Aztech Mountain and Spyder. Read...
December 4, 2019
PEAR Sports Is Selected by Myodetox to Create a Custom Physical Therapy Mobile Platform to Further Elevate the Customer Experience
NEWPORT BEACH, CA - December 4, 2019 - PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom digital exercise platform to build and deliver personalized coaching and therapy sessions to improve client...
December 3, 2019
Peloton holiday ad sparks heated debate on social media over body imagery
It's a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line. The TV ad that shows a woman walking down the stairs to discover that her spouse has given her the gift of a Peloton...
December 3, 2019
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude of conditions and terrain, EXOspikes™ enables people to safely navigate icy and snow-packed paved surfaces,...
December 3, 2019
Nathan Sports is the Official TRE 2019 Hydration Sponsor, Leading Cup Free Initiative
Fountain Valley, CA (December 3, 2019) – Nathan Sports, leader in running hydration and visibility, is proud to announce that they are the official Hydration Sponsor of this year’s TRE (The Running Event), in Austin, TX. Did you know that 8,000,000 metric tons of plastic goes in the ocean every...
December 3, 2019
Outside Magazine Names Nuun Hydration as one of the “Best Places to Work” 3 Years in a Row
December 3, 2019 - Seattle, WA - A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun in Outside Magazine’s “Best Places to Work” list. Since 2008 Outside Magazine has recognized companies with...
December 3, 2019
Addaday Helps Ultra Runners Go The Distance As The Official Recovery Partner Of The Western States 100-Mile Endurance Run
SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States®as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and most challenging endurance tests in the world. The new partnership brings Addaday’s award-winning technology to help...
December 3, 2019
Kicksology Author Brian Metzler To Sign Books at The Running Event 2019
Austin, TX, USA — December 3, 2019 — Running shoes are every runner’s favorite obsession, and Brian Metzler’s new book Kicksology lets readers run a mile inside the running shoe industry. In Kicksology: The Hype, Science, Culture & Cool of Running Shoes, seasoned running journalist and veteran shoe-tester Brian Metzler...
December 3, 2019
GB Personaltraining joining deboer wetsuits as retail partner in Germany
Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany. Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both Triathlon Ingolstadt and Bühler Beilngries Triathlon. Gerhard Budy, owner of GB Personaltraining “I was very interested...
December 2, 2019
Chamois Butt’r Launches First-Ever Brand Ambassador Team for 2020
PLEASANT VALLEY, Mo. (December 2, 2019)– Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador...
November 28, 2019
iTAB expands its international reach with a host of new race partners
iTAB the UK-based medal personalisation service, has continued to expand its reach internationally with a host of new partners signed in the United States, Canada, Australia, Asia and Europe. The British, organically grown, company partners with a range of Race Directors, race registration platforms, timers and medal manufacturers across five continents...
November 26, 2019
Perfect Hydration Named Official Water Sponsor for Intersect Music Festival
LOS ANGELES (November 26, 2019) – Perfect Hydration – one of the cleanest forms of purified alkaline electrolyte water – announced today that it will be the official water sponsor for Intersect Festival, presented by Amazon Web Services (AWS) on December 6-7, 2019 in Las Vegas, Nevada. Perfect Hydration will be available for...
November 26, 2019
Norrøna Launches Flagship Store in Manhattan in Early December
NEW YORK (Nov. 26, 2019)— Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of New York City on December 6. Joining flagship stores in Oslo and Stockholm, the Greene Street...
November 26, 2019
Events Create Memorable moments with BibBoards, and Free Matching Tyvek Bibs
November 26, 2019, California - BibBoards.com just announced their new project to promote clean and green events, FREE Bibs for event directors. Event Organizers want the BibBoards to match the bibs that they distribute them to participants. And this request has been answered by the company as a continuous support...
November 26, 2019
Performance Tea releases endurance sports offering with CBD tea & expert coaching
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced their endurance sports offering combining the power of their super functional CBD tea products and expert coaching. The endurance package offers a jar of Recovery CBD tea, Revive CBD tea, Energy tea and...
November 25, 2019
Nathan Sports SaferRun Ripcord Siren named to Time’s List of the 100 Best Inventions Of 2019
Fountain Valley, CA (Nov 25, 2019) - This week, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Nathan Sports is thrilled to announce that their new SaferRun Ripcord Siren debuted in this list. “We are honored...
November 25, 2019
“Year of CBD” at The Running Event
STEAMBOAT SPRINGS, CO, November 25, 2019– When you look at the number of CBD vendors showing up at this year’s The Running Event in Austin (Texas) it’s hard to believe that most run retailers won’t be stocking some form of this natural anti-inflammatory in 2020. When asked about their maiden presence...
November 22, 2019
Trinity Timing used race|result active timing technology at World’s Toughest Mudder
The race|result Active Transponders got muddy all year at the famous Toughest Mudder and World’s Toughest Mudder events in the US, timed by Trinity Timing. Last weekend the grand finale World’s Toughest Mudder took place at Bouckaert Farms in Atlanta, GA. The world's best obstacle racers (both individual and teams)...
November 21, 2019
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. To support local and regional cycling initiatives, PEARL iZUMi is launching the “Go good” promotion...
Follow us on
