Products

May 28, 2021

State Bicycle Team x Rapha

State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 Season. Each piece is adorned with the team’s signature tie-dye pattern adding to the unique style State Bicycle Co. Team is known for. The collection includes 2 of Rapha’s Classic Flyweight Jerseys (White and Black), a...

May 27, 2021

Stages Cycling Launches Virtual Ready Program for StagesBike SB20 Smart Bikes

(Boulder, CO – 27 May, 2021) StagesⓇ Cycling is offering customers three months of premium access to the virtual cycling platform of their choice with purchase of a StagesBike SB20 Smart Bike. The promotion, which is going on globally from now until July 1, 2021, includes many of the popular...

May 26, 2021

NOCCO Supports Athlete Ambassadors in the CrossFit® Semifinals

LOS ANGELES (May 26, 2021) – NOCCO– the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting this year’s 2021 CrossFit® Semifinal and is competing with five athlete ambassador participants. NOCCO will be present to provide their athletes with fuel and stamina to conquer the competition....

May 26, 2021

Barebells Fuels Athlete Ambassadors at This Year’s CrossFit® Semifinals

LOS ANGELES (May 26, 2021) – Barebells– the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at the 2021 NO BULL CrossFit® Semifinals. “Our ambassadors have been training and preparing for this for a long time,” said Ben Jones, CEO. “They prove that hard...

May 26, 2021

As an Ode to Joints on National Jogging Day (June 2); Purity Products® Promotes Game-Changing Joint Care Supplement

Plainview, NY (May 26, 2021) – In celebration of National Jogging Day on June 2, Purity Products® is highlighting their best-selling FLEXURON® supplement for mitigating the wear and tear on joints. Backed by clinical studies and 18 U.S. patents, FLEXURON® blends Krill Oil, low molecular weight Hyaluronic Acid, and Astaxanthin...

May 26, 2021

Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology

Richmond, Calif. (May 26, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack -- the PCT™ -- with a revolutionary design to the industry standard pivoting belt. The addition of the PCT™ along with another style, the...

May 25, 2021

CADEX Expands Road Wheel Product Line with the CADEX 36 Disc

(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...

May 25, 2021

Alpine Parrot Spreads its Wings with Backbone Media Partnership

DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...

May 25, 2021

Alchemy Introduces the Redesigned Atlas Family of Road Bikes

DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...

May 24, 2021

Velocio launches 2021 Unity Jersey to support climate focused non profit partners

Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...

May 21, 2021

RunSignup Launches RaceDay Scoring Version 3.0

May 21, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Scoring Version 3.0 new team upgrade release. This latest release of RaceDay Scoring encompasses substantial innovation for timers scoring events with a team or group component, such as running clubs, corporate teams, and relays. This significant upgrade spans...

May 21, 2021

Patent Granted on RACE RESULT active timing technology

RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...

May 20, 2021

Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography

Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...

May 19, 2021

A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign

KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...

May 19, 2021

Peloton releases software fix for recalled treadmills

The new automatic software update adds a new “Tread Lock” feature that stops and locks the belt after 45 seconds of non-use outside of a class. Users will be required to enter a four-digit code to unlock the belt and start it again. NBC News

May 19, 2021

Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...

May 19, 2021

Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...

May 18, 2021

Equinox Shifts Business Plan, Scores Big With App

Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News

May 18, 2021

Why Is Nike Still Backing Alberto Salazar?

Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...

May 18, 2021

TriggerPoint Rolls Out Fresh New GRID 1.0 Colors

CARLSBAD, Calif. (May 18, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...

May 18, 2021

Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes

PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...

May 18, 2021

COROS Announces EvoLab – The Next Generation of Sports Science Software

Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...

May 18, 2021

Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast

San Diego, CA – May 18, 2021 –  Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...

May 18, 2021

InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers

CAMBRIDGE, Mass.— May 18, 2021—  InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...

May 18, 2021

Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection

LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...