PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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February 15, 2024
Ciele Athletics Releases the World Wide Movement Collection
MONTREAL (Feb. 15, 2024) /ENDURANCE SPORTSWIRE/ - Leading performance-running brand Ciele Athletics is proud to announce the release of its latest collection, World Wide Movement. Drawing inspiration from iconic marathons and their host cities, the headwear capsule highlights some of the world’s greatest running destinations, appealing to a diverse audience...
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February 15, 2024
Innovative Timing Systems Releases Next Generation Photo Capture System
St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems has announced their new PhotoVision Dual and Trio high-speed camera solutions. Since 2008, ITS has been setting the standard in the sports timing industry. With 31 patents in place, it’s clear that the company...
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February 14, 2024
CoachCat AI Gives Athletes Instantaneous Feedback on Workouts
BOULDER, CO, Feb. 12, 2024 /ENDURANCE SPORTSWIRE/ - Frank Overton, the former molecular biologist, has finally found a way to clone himself. Now a renowned cycling coach and founder of leading coaching service FasCat, Overton has helped cyclists at every level achieve their greatest potential. But he’s long struggled to...
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February 13, 2024
Odyssey Raises $6M for Mushroom-Infused Energy Drinks
Odyssey, a mushroom-infused functional beverage brand founded in 2021, announced the completion of a $6 million funding round. Richard Laver from Rocket Beverage Group joined the investor group alongside existing stakeholders, who contributed 50% of the capital. Odyssey makes the first-ever ready-to-drink energy beverage infused with a high-potency extract of...
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February 12, 2024
After Years of Relying on Help From Salomon for Its Shoes, Arc’Teryx is Stepping Out on Its Own
Since introducing footwear in 2015, performance outdoor equipment company Arc’Teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Starting with the spring 2024 season, Arc’teryx is now designing and creating its own footwear collection entirely in-house. FN
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February 12, 2024
CTS Launches “CTS Live” with Virtual Coach-Led Indoor Cycling Classes on Velocity Platform
Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of “CTS Live”, a subscription service offering coach-led virtual cycling classes on the Velocity platform. CTS Live subscriptions are available to anyone, starting with a two-week free trial, providing CTS-coached and non-coached athletes...
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February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
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February 8, 2024
Painting the Town Pink: Murf Electric Bikes Unveils Limited Edition Malibu Fat Murf Step-Thru
San Clemente, CA (February 8, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a pioneer in the electric biking industry, proudly announces the release of their Limited Edition Malibu Pink Fat Murf Step-Thru. This eye-catching variant of the best-selling Fat Murf Step-Thru model combines the beloved features of its predecessor with...
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February 8, 2024
ENVO’s New D50 and ST50 Urban E-Bikes Offer Outstanding Versatility, Performance, Value
Vancouver, Canada /ENDURANCE SPORTSWIRE/ - Shortly after adding to their already huge range of e-mobility products, with the purchase of the Veemo velomobile brand, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – returns to its roots with the official...
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February 8, 2024
RunSignup Websites V2 Will Support Strava Routes and Clubs
Moorestown, NJ - February 8, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., is including a new website component leveraging features from Strava, the leading digital community for active people with more than 120 million athletes in their upcoming releases of Membership and...
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February 8, 2024
Innovative Timing Systems Announces Next Generation Chip Timing Solution
St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems with live registration and photos, has announced their new Jaguar G4 Pro timing platform at their worldwide customer conference. Since 2008, ITS has been setting the standard in the sports timing industry. With 31...
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February 7, 2024
SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage
A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be used to charge a spare AXS battery while on the move, and just need to...
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February 7, 2024
How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet
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February 7, 2024
The Rise of Indie Running Brands
Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running
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February 6, 2024
Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...
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February 6, 2024
Rudy Project North America Releases Cutting-Edge Sustainable Technology Blended with Style and Prescription Sunglasses for 2024
San Clemente, CA, February 6, 2024 /ENDURANCE SPORTSWIRE/ – Rudy Project, Italian designers of sports performance eyewear and helmets, announces the launch of its highly anticipated sunglasses collection for early 2024. Building on the success of the 2023 KELION, a premier sports sunglass designed to elevate the performance of athletes, Rudy Project...
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February 6, 2024
BibBoards Partners with Eager to Run in Record-Breaking 5K Challenge
San Ramon, CA 2/6/2024 /ENDURANCE SPORTSWIRE/ - BibBoards, the innovators in race bib fasteners, is proud to announce its partnership with Eager 2 Run for the upcoming world record attempt in the 5K walk/run event. The ambitious challenge aims to break the previous record of 19,862 participants, setting a new...
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February 5, 2024
New Balance kicks off resale program
An athletic footwear giant is the latest entrant into the booming resale market. New Balance is launching its new resale program, “Reconsidered,” on Monday, Feb. 5, 2024. Through a dedicated section of the New Balance website, customers can view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect...
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February 5, 2024
Are you ready to Go Multisport?
New York, NY, /ENDURANCE SPORTSWIRE/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first handbook for multisport athletes introduces the revolutionary concept of multisport and how it can help you expand...
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February 5, 2024
Delivgear RVA Model 1
Amsterdam, 05.02.2024 /ENDURANCE SPORTSWIRE/ - Today, Delivgear is proud to unveil its latest innovation, the Delivgear RVA Model 1 – a state-of-the-art Bicycle Rear View Assistant designed to enhance the safety and awareness of cyclists on the road. With cutting-edge features and advanced AI technology, the Delivgear RVA Model 1...
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February 2, 2024
OOFOS and FootJoy Pair Up to Bring Active Recovery to The Golf Community
FootJoy x OOFOS, February 2, 2024 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, and FootJoy, purveyors of the number one shoes and gloves in golf, announced today a partnership to provide the foundation of Active Recovery to today's modern golfer. The new FJ x OOFOS OOahh Sport...
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February 1, 2024
Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker
Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called the Cityverse, which will be available starting on Feb. 13. Two additional running models, the Beyondfeel...
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February 1, 2024
Outside Interactive, Inc. Announces Launch of RUN, a New Running Media Platform
Boulder, Colo — February 1, 2024 /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, launched a new running media platform, RUN, today. Built on the legacy of more than fifty years of experience in running media across Outside Magazine, Trail...
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February 1, 2024
Tifosi Optics expands active-lifestyle collection with launch of Sanctum
Watkinsville, GA (February 1, 2024)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is excited to launch a new single-shield sunglasses style, Sanctum. Exuding a perfect combination of fashion and functionality, Sanctum offers fans of shield-style sunglasses greater versatility across daily activities. While Tifosi has offered active-lifestyle shields...
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February 1, 2024
Vittoria Launches Corsa PRO Speed, the fastest tire made even faster
BENTONVILLE, (AR) 02/01/2024 /ENDURANCE SPORTSWIRE/ – Vittoria is excited to announce the launch of our latest innovation in the Corsa cotton tires family, the Corsa PRO Speed. Designed specifically for time trials and triathlon, this cutting-edge tire promises to revolutionize the racing experience of pro riders and performance-oriented amateur riders. The...