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February 5, 2020
PWR Lab Launches World-Class Training Experience For Olympic Hopefuls
PWR Lab invites elite distance runners to apply for sponsored training camp accommodations in Flagstaff, AZ in preparation for the 2020 Olympic Trials and Olympic Games Santa Cruz, CA (February 5, 2020) – PWR Lab, an innovative running analytics company leveraging training data from wearables to help runners avoid injuries,...
February 5, 2020
Ashworth Awards launches its 100% Made in USA dimensional steel product line
The new products that is a true game changer for endurance sports! North Attleboro, MA - Ashworth Awards announces the launch of its brand new sustainable 100% Made in USA Dimensional steel medallion and award product line. The new products are made from recycled steel that is fabricated completely in the...
February 4, 2020
Salomon’s Recyclable Running Shoe Concept Earns Innovation Award
Global leader in trail footwear and winter sports honored for innovation in sustainability at Outdoor Retailer 2020 DENVER, Colo. (February 4, 2020) —Salomon Sports, the global leader in trail running and winter sports equipment, was awarded an Innovation Award at the second annual Outdoor Retailer Innovation Awards for its recyclable...
February 4, 2020
ReSport Transforms Results Files into Immersive Race Replays
Realtime Experience Sport (ReSport), a platform for advanced mapping, registration, results, and race tracking systems, announces software to convert existing results files into map-based, interactive race replays. With simply an Excel or CSV (comma-separated) results file, event timers and race directors can transform the post-race experience for every athlete. The...
February 3, 2020
Nike Vaporfly shoes won’t be banned from Olympics
After helping smash marathon records, Nike’s controversial sneaker can still be used by athletes in Tokyo Games. However, track and field’s world governing body on Friday moved to curb the future escalation of running-shoe technology pioneered by Nike’s Vaporflys. The new regulations issued by World Athletics would restrict the thickness of a...
February 3, 2020
Jeep teases fat e-bike in Super Bowl ad.
Jeep showed an upcoming e-bike model Sunday in a Super Bowl ad featuring Bill Murray. Seen briefly ridden by Murray, the fat-tired bike already has its own website. Read more about it on Bicycle Retailer.
January 31, 2020
70% of Subtle Heart Disease Symptoms are the Same as Magnesium Deficiency
MOXiLIFE Nutrition™ Mission is CVD Prevention Tempe, Arizona – Sudden cardiac death is the first presenting symptom of heart disease in 50% of people suffering a heart attack or cardiac arrest, according to The Heart Health and the Endurance Athlete presentation from Dr. Larry Creswell and Gale Bernhardt. Dr. Larry Creswell...
January 30, 2020
Asics Ventures invests in smart shoe technology
Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup, No New Folk Studio Inc., the developer of sensing solution Orphe Track which measures and analyses foot movement. Asics, in conjunction with No New Folk Studio, developed a smart running shoe that gives runners real-time...
January 30, 2020
Mathieu van der Poel focuses 100% on Defense of Cyclocross World Title
MVDP to debut limited-edition S3 neon orange eyewear to represent his country, as the Flying Dutchman vies for a third UCI Cyclocross World Championship victory SAN DIEGO, California – January 30, 2020 – 100%, the San Diego-based sports performance company, is thrilled to announce a new limited edition of the...
January 30, 2020
Goodbye Rough, Hello Smooth
Introducing the Kinekt suspension stem Bellingham, Wash. January 29, 2020 - Cirrus Cycles today announced the launch of its newest product: The Kinekt Suspension Stem, a revolutionary stem designed to reduce arm, wrist, and shoulder discomfort. Adjustable, compact, and built to last: this stem is the Ultimate Upgrade™. We have...
January 28, 2020
SportRx accepts nominations for 2020 Rexy Awards
To Recognize Outstanding Design in Performance Eyewear San Diego, CA (January 28, 2020) – One night a year, SportRx, the leader in sport prescription eyewear, comes together with industry leaders for the SportRx Awards where eyewear brands are recognized for their excellence in elite product design and innovation across an array of...
January 28, 2020
EnPhoto delivers 9.2m photo impressions for Detroit Marathon
Detroit Marathon gains $200k in media value and delivers free photos Jan 28, 2019 (Chicago, IL)- EnPhoto, the most disruptive photo delivery solution available, received a staggering 9.2m photo impressions for the 2019 Detroit Free Press TCF Bank Marathon. EnPhoto is a premier, international event photo solution that engages athletes,...
January 28, 2020
RunSignup Announces Symposiums for Summer 2020 and Winter 2021
Moorestown, NJ – RunSignup, the leading technology provider for endurance events in the US, announces two upcoming educational Symposiums for race timers, race directors, and nonprofits. First up, the Summer 2020 Symposium will be held July 27-29 in Philadelphia, PA, followed by a Winter 2021 Symposium to be held January...
January 27, 2020
Lightpoint From New Holland Brewing Races Into The Active Beer Space
Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew Holland, MI, Jan 27th, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch of Lightpoint Functional White Ale, its first “active pursuits” beer. Designed to provide a refreshing...
January 27, 2020
Coaching Industry Pioneer CTS Celebrating 20th Anniversary in 2020
(Colorado Springs, CO – January 27, 2020) – CTS, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000. The company moves into its next era with a bigger vision to use its brand of coaching to change lives,...
January 27, 2020
ReSport Announces Integrated Carbon Offsets for Event Registration
Realtime Experience Sport (ReSport), a platform for advanced registration, mapping, results, and race tracking technology, has become the first major platform to integrate carbon offsets into its event registration engine. Offsets allow events to reduce their carbon footprint, an environmental impact resulting from greenhouse gas emissions, without additional work or...
January 24, 2020
BCAA Beverage Brand NOCCO Launches Limited Edition Miami Strawberry
New Formula to be introduced in conjunction with the Los Angeles FitExpo LOS ANGELES (January 24, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today the release of its Miami Strawberry flavor, the brand’s fifth flavor to hit the US market....
January 23, 2020
It will cost you $30,000 to ride with Lance Armstrong for a week
Lance Armstrong and George Hincapie will host a cycling holiday this year, in which 12 guests will pay $30,000 for five days of riding on the Spanish island of Mallorca. The trip is named 'The Move Mallorca 2020', borrowing the name of Armstrong's cycling podcast, and is listed on the website...
January 23, 2020
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet®...
January 23, 2020
Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel partner of the 2020 Spartan US race series. Through the partnership, Honey Stinger will provide...
January 23, 2020
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet -- Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and...
January 23, 2020
High Peaks Plant-Based Sausage Announces Launch in the United States
Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 23, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...
January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
An immersive and collaborative approach to storage on bikes. ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The...
January 23, 2020
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will...
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...
