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February 23, 2021
Interest In Peloton’s Fitness Apparel Is Rising
Interest In Peloton's fitness apparel is rising. Last quarter, the company sold 600,000 units of branded apparel. Front Office News
February 23, 2021
Stages Cycling release 2.5 Firmware for Dash and introduces Smart Profiles
BOULDER, CO - February 23, 2021 - Stages Cycling announced the release of 2.5 Firmware for Stages Dash M50 and L50 GPS Cycling Computers. This new firmware adds Smart Profiles to Dash, which automatically configure screens and data fields based on paired sensors before every ride. Smart and Adaptable After...
February 23, 2021
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...
February 23, 2021
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...
February 22, 2021
Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor
STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™ Inspired by the warm and cozy tastes of a weekend brunch, the Short Stack Waffle brings the maple flavors of a fresh plate of...
February 19, 2021
Dragon Eyewear Debuts XP Fishing Collection
SAN CLEMENTE, Calif., (Feb. 19, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing environments and...
February 19, 2021
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and eco-friendly, recycled materials. The collection consists of a 3-piece Cutlery Set, a Spatula, a Chef...
February 18, 2021
A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews
February 18, 2021
BCAA Beverage Brand NOCCO Adds New Summer Edition Flavor, Limón Del Sol
LOS ANGELES, CA (18th February, 2021) – NOCCO, the popular no carbs company introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February. “As we kick off the new year, we are more...
February 17, 2021
Professor launches anti-racism cycling website.
Dr. Marlon Moncrieffe has launched a cycling site dedicated to anti-racist discussion. VeloNews
February 17, 2021
Do You Even Zwift? The Indoor Cycling Platform Is Having A Moment
Riding in a virtual environment with friends from all over the world on a real bike attached to a trainer on any computing platform is “to Zwift.” Forbes
February 17, 2021
For Fun: Peloton gets an ‘SNL’ ad with instructors who mercilessly neg you
Saturday Night Live knows that Peloton's inspirational instructors aren't for everyone. That's the inspiration for Pelotaunt. Mashable
February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
February 16, 2021
PEARL iZUMi Pedals into Spring 2021 with New Styles, Steadfast Commitment to Sustainability
LOUISVILLE, Colo. — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum comfort, performance and style for riders across all categories. With its new collection, the brand furthers its commitment...
February 16, 2021
POC launches “world’s first self-powered cycling helmet” with integrated lighting
The Omne Eternal, a “self-powered cycling helmet,” integrates solar technology into the shell that charges via ambient light to power a rear light. The helmet uses Powerfoyle, a “light-harvesting material” that, like other solar cells, can convert any light source into electrical energy. Bike Radar
February 16, 2021
Garmin launches Enduro smartwatch focused on trail running as activity grows 70% during lockdown
The watch’s chief feature is its incredibly long battery life: using solar charging built-in to its screen, the Enduro can last up to 65 days, and can even last even longer. With the GPS and other features switched off, it has last as long as 300 days. Independent
February 16, 2021
Stages Cycling introduces new SC2 Plus Indoor Bike with Stages Power
BOULDER, CO - February 16, 2021 - Stages Cycling today announced the launch of the SC2 Plus Indoor Bike, providing world class studio bike technology to riders at home. Equipped with a Tour de France-winning Stages Power Meter, the SC2 Plus has Bluetooth and ANT+ connectivity for use with 3rd...
February 16, 2021
Pivot Elevates All-Terrain Riding with New E-Vault Set to Electrify Performance
Tempe, AZ – Feb. 16, 2021 – Developed by one of most premium bike companies in the world, Pivot Cycles®, the new E-Vault is a bold and sophisticated approach to electric-assist urban and gravel cycling that bolsters human capability and performance. Expanding possibilities and exploring limits, its refined fusion of...
February 15, 2021
The Running Power Performance Decoder (PPD-R): INSCYD’s New Weapon
15/02/21 – Salenstein, Switzerland. INSCYD, the most advanced physiological performance analysis software, launches the Running Power Performance Decoder (PPD-R). INSCYD brings to market the running-specific technology for the high-performance sector of the sport as well as to all levels of runners. Understanding how a runner is operating physiologically is a...
February 13, 2021
A Facebook smartwatch? It could be coming for your health data in 2022.
Facebook, the social media company that definitely cares a lot about user data, is reportedly developing a smartwatch. The rumored wearable, to be released in 2022, is powered by an open source version of Android, would support cellular connections, and be able to connect directly with other health and fitness-focused...
February 12, 2021
Lifetime Achievement: 6 Marathoners Vie for a Spot on the Olympic Team
‘A Time and Place’ running documentary, profiles Northern Arizona Elite’s head coach Ben Rosario and six marathoners, who have spent their entire lives seeking perfection, as they prepare for the 2020 Olympic Trials. GearJunkie
February 11, 2021
The Chrono Show – Tina Wilmott, Ep. 11
Interested in learning a bit more about how Endurance Sportswire was founded and some PR tips. Check out The Chrono Show's podcast interview with Endurance Sportswire founder Tina Wilmott here.
February 11, 2021
Cotopaxi Announces Bold Sustainability Goal
(Salt Lake City, UT) - B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products...
February 11, 2021
Time-Based Virtual Challenges and Badges released on sodisp.com
For challenges who put emphasis more on participation rather than performance we now offer a totalTime Challenge. As organizer you can set a target (in hours) and we'll use the time component of each qualifying activity to make the rankings for the challenge. This allows you to create an even...
February 10, 2021
Strava adds activity filters and search functionality to history in mobile app
Strava has let loose updates to the mobile app that will allow you to more easily find activities in your history without thumbing through the endless activity feed. VeloNews
