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June 23, 2020
Zoot Sports Launches New Face Mask Collection
Carlsbad, CA- Zoot Sports, the global industry leader in triathlon apparel and accessories, launches all new technical face coverings. Available in 15 colorful and unique designs, customers can order individual masks or cooling neck sleeves. Additionally, they will offer the option to create your own design though their quick turn custom...
June 18, 2020
Velo Launches New Saddles, Expands North American Distribution
June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will focus primarily on enthusiast and elite level products from Velo and work directly with retailers...
June 18, 2020
Elite Releases the 2020 FLY Team Bottles for WorldTour Teams
FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020. Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...
June 17, 2020
How a California gym is using plastic pods for workouts during coronavirus
As states across the country allow restaurants, shops and gyms to reopen, questions around safety remain. Experts are especially worried about gyms. Check out the creative way this gym is making it work on CNN.
June 16, 2020
Fitbit introduces ready for work solution to help employers manage workplace health and safety during the COVID-19 pandemic
Fitbit’s Ready for Work solution gives employees access to key health metrics from their Fitbit device along with exposure, symptom and temperature logging, all within an easy-to-use Daily Check-In feature that provides employees with guidance on whether to go into the workplace. Read more here.
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
June 16, 2020
Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company
COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...
June 16, 2020
Running Insight Magazine Announces Running Insight Market Week
PORTLAND, Maine (June 16, 2020) - Running Insight, the leading industry news source for businesses in the sport of running via its digital and print magazine, announced today the launch of Running Insight Market Week, a digital hosted buyer experience for retailers and exhibitors that will virtually take place July...
June 16, 2020
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...
June 15, 2020
With addition of new European dealers, Cirrus Cycles’ Kinekt products now sold in 18 countries
Bellingham, Wash. June 16, 2020 - Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce the addition of several international distributors, making their products available to customers world-wide. “We’re just a small company based in Bellingham, Washington, but the international interest in our...
June 15, 2020
Electrolit Celebrates 70 Years of Hydration with National Hydration Day
CERRITOS, Calif. (June 15, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – will celebrate their 70th year manufacturing and selling the highest quality hydration beverages available on the market with National Hydration Day. On June 23, the brand will recognize the importance...
June 15, 2020
Jaybird Teams Up with Equinox Media as Official Headphone Partner of New SoulCycle At-Home Bike
PARK CITY, Utah — June 15, 2020— Jaybird, the leader in sport headphones for outdoor and fitness enthusiasts, announced that it is the official headphone partner of Equinox Media’s recently launched SoulCycle at-home bike. The SoulCycle at-home bike is powered by Variis, a first-of-its-kind fitness platform that gives consumers unlimited,...
June 15, 2020
Three new, free to use, scoring methods for virtual events on sodisp
sodisp has announced three new scoring methods for virtual events on sodisp.com to create a virtual event or challenge that works best for event organizers. Best result: The 'classic' event goal: the faster you go, the higher your ranking. As everyone's route is different and no one will have the...
June 12, 2020
#TriWeek Virtual Challenge Presented by TOWER 26 Set for June 22-July 5
COLORADO SPRINGS, Colo.— USA Triathlon today announced the details of the #TriWeek Virtual Challenge Presented by TOWER 26, an online run-bike event designed to connect and inspire multisport athletes of all skill levels. The challenge starts Monday, June 22, the first day of National Triathlon Week (which is June 22-28),...
June 11, 2020
Under Armour makes a mask for athletes to use when working out
Designed with three layers, the UA Sportsmask, which is a reusable and water-resistant performance face mask, was made with breathability in mind. The mask was also designed to reduce the spread of respiratory droplets by the wearer. Read more on Footwear News.
June 11, 2020
Registration Opens for RunSignup Virtual Symposium
Moorestown, NJ – RunSignup, the leading technology provider for US races, is going virtual, following the lead of their many customers who have transitioned to a virtual event for 2020. The RunSignup Virtual Symposium, held June 22-25, 2020, is not a replication of the full experience of attending one of...
June 10, 2020
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to their growing team of brand ambassadors. Committed to fitness and wellness, Michie will grow our...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 10, 2020
Active Tracking Technology: RACE RESULT granted patent in EU and US
After successfully patenting the foldable ground antenna in 2019, RACE RESULT is now happy to announce the granting of a patent for its active tracking technology. “As a technology leader in sports timing, it is our goal to always be one step ahead. We developed an active transponder which can be used...
June 9, 2020
Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day
Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...
June 9, 2020
Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The...
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 9, 2020
Zoot Sports Debuts All New Wetsuit Lineup
Carlsbad, Ca – Zoot Sports, the original triathlon brand, has released its next generation of triathlon wetsuits. With four styles, each of which was designed in collaboration with Zoot athletes, there is a suit in this new offering for every athlete. Headed up by the all new Wikiwiki 2.0. (Hawaiian...
June 9, 2020
Go virtual with your event and use gamification to promote social distancing (with Garmin and Strava sync)
sodisp is a brand new sports platform to quickly create virtual events and challenges. Our goal is to allow everyone to responsibly enjoy the great outdoors in the post-corona era. We automatically analyze all tracks and calculate a social distancing score based on the estimated people density on each route!...
June 8, 2020
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every time trial, riders who ache to stretch the peloton out from the front and who...
