July 21, 2022

‘The Run Up’ Episode Three Airs July 22

NEWBURY PARK, Calif. (July 21, 2022)/ENDURANCE SPORTSWIRE/ –  The Run Up, an online documentary series aimed at growing awareness and interest in women’s pro cycling, returns Friday, July 22 with the third and final episode of its second season, highlighting the preparation of riders and staff from Trek-Segafredo and Liv Racing...

July 21, 2022

Knog Announces New Rear Bike Light With Optimal Versatility

July 21, 2022 – Melbourne, Australia /ENDURANCE SPORTSWIRE/ - Dedicated to making fresh and ‘unboring’ things, bike and outdoor lighting accessory designer Knog presents riders with a new and incredibly versatile rear bike light: the Blinder Link. Available in both a rack and saddle mounting system, the Blinder Link allows...

July 20, 2022

Wattbike becomes Official Indoor Performance Bike Supplier of AusCycling

/ENDURANCE SPORTSWIRE/ – Wattbike is pleased to announce an exciting new partnership with the national governing body for cycling in Australia, AusCycling. Endorsed by the UCI World Cycling Centre and elite sport teams across the globe, Wattbikes were first incorporated into the Australian Cycling Teams training regime eight years ago, and will...

July 19, 2022

Vimazi Secures $1M in Seed 3 Funding to Bring Pace-Tuned Running Shoes to Market this Fall

Portland, Ore. /ENDURANCE SPORTSWIRE/ - Vimazi, the hybrid direct-to-consumer startup that makes running shoes specifically tuned for the pace of the runner, completed its Seed 3 investment round of $1M on June 30, 2022, bringing its total funding raised to $2.6M. The Seed 3 Round consisted of all angel investors. Vimazi...

July 19, 2022

Wiley X to Showcase New Jacob Wheeler Signature Eyewear at ICAST Show, Invites Fans to Meet Professional Anglers

Livermore, CA (July 19, 2022)/ENDURANCE SPORTSWIRE/ – Wiley X®, the leader and innovator in premium protective eyewear, will showcase its newest and best-selling designs at ICAST from July 19 through 21, 2022. As a family-owned and operated company, Wiley X focuses on providing premium protective eyewear for a diverse array of professional...

July 18, 2022

Showcased

Project FUERZA Launches NFT Collection from Cycling Icon Peter Sagan

Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...

July 15, 2022

Showcased

Tailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles

Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...

July 14, 2022

Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month

Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...

July 14, 2022

HOKA unveils the all-new Bondi 8

* MEDIA ALERT * MEDIA ALERT * MEDIA ALERT * WHO: HOKA unveils the all-new Bondi 8 WHAT: One of the hardest working shoes in the HOKA lineup, the Bondi 8 takes a bold step forward this season. The ultra-cushioned Bondi 8 is reworked with a softer and more resilient...

July 13, 2022

Stages Cycling Introduces Power Meter for 12-Speed Dura-Ace and Ultegra Drive Side

(Boulder, CO – July 13, 2022) /ENDURANCE SPORTSWIRE/ – Stages Cycling, a leading cycling technology company, announced an expansion to its power meter options at Eurobike Wednesday to include Shimano’s latest 12- Speed Dura-Ace R9200 and Ultegra R8100 cranksets. In December, Stages began offering Factory Installed Dura-Ace R9200 and Ultegra R8100...

July 13, 2022

Presca Sportswear announce their First Ever Retail Partnership with Wolf & Badger

/ENDURANCE SPORTSWIRE/ – Presca Sportswear (https://www.prescasportswear.com/) have joined the popular independent fashion retail site Wolf & Badger. The entire Presca range has been made available on the Wolf & Badger site, who pride themselves in stocking ‘the world’s best independent brands’ and are renowned for finding the newest up and coming...

July 13, 2022

BOA Endure Earns NSF Certified for Sport® Designation

RALEIGH (July 13, 2022) /ENDURANCE SPORTSWIRE/ - BOA Endure, the rapid hydration oral aerosol from BOA Nutrition, recently earned certification from NSF’s Certified for Sport® Program. NSF is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic...

July 13, 2022

Kane Footwear partners with Hilary Knight to launch athlete-designed shoe

Westport, CT (July 13, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...

July 12, 2022

Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health

/ENDURANCE SPORTSWIRE/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics.  Known for her ‘Women are Not Small Men’ lectures and...

July 11, 2022

Triathlete Moves Exclusively Online

After nearly 40 years, we've shipped out our last print magazine—and now we turn our attention to bringing you more digital resources than ever. After almost 40 years, the magazine issue hitting your doorsteps right now will be the last regular print issue of the magazine. Triathlete

July 7, 2022

Enduro Bearings Heads To Eurobike with Distributors NOW Company and COSMIC Sports to introduce two new component lines

Oakland, California (July 7, 2022) /ENDURANCE SPORTSWIRE/ - Enduro Bearings is looking forward to meeting with clients old and new at Eurobike next week, where they’ll work closely with their European distribution partners NOW Company and COSMIC Sports. The event will mark the European launch of Maxhit components, already available...

July 7, 2022

Velocio Launches 2022 UNITY Jersey to Benefit Ukrainian Refugee Efforts & Humanitarian Aid

/ENDURANCE SPORTSWIRE/ – Velocio Apparel revealed their 2022 UNITY Jersey design and corresponding charities today with this year’s campaign supporting Ukrainian refugee efforts and humanitarian aid. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s UNITY project develops a new jersey annually that speaks...

July 7, 2022

Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes

Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is said to have a version that has a tougher steel casing, bigger battery and a...

July 6, 2022

Finally, Women’s Running Shoes Are Being Made for Women’s Feet

With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...

July 6, 2022

Saucony® Unveils All-New Tempus

WALTHAM, MA (July 6, 2022)/ENDURANCE SPORTSWIRE/ – Global performance running lifestyle brand Saucony announces the debut of the all-new Tempus performance running shoe, offering one of the first superfoam-fueled guidance systems for runners who desire an ultralight cushioning experience with plenty of underfoot support. The Tempus’s full-length core of PWWRUN PB™ cushioning...

July 6, 2022

Cyclists across America now have access to simple and affordable bike insurance.

July 6, 2022 /ENDURANCE SPORTSWIRE/ - BikeInsure, an insurtech company specializing in bicycle coverage for cyclists in the United States, today announced that any bicycle owner across America now has access to its standardized bike insurance. BikeInsure innovated a process that allows a cyclist to obtain bike coverage with optional...

July 5, 2022

Team Novo Nordisk documentary Ride for Your L1fe released

/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk, the world’s first all diabetes professional cycling team spent a year with Danish film maker Peter Alsted following their every pedal stroke, breathing every breath, riding each high and climbing up, out and away from every low. The result is Ride for your L1fe. A...

July 5, 2022

Lynx and MYLAPS join forces to expand product portfolio

HAVERHILL, MA / HAARLEM (July, 2022)/ENDURANCE SPORTSWIRE/ – Lynx System Developers and MYLAPS Sports Timing are partnering up to offer best-in-class photo finish and timing technology to athletes and racers. The companies signed a multi-year partnership to offer a wider product portfolio to sports races and venues around the world. Based in...

July 4, 2022

Wattbike Introduce Customisation to Virtual Gearing for Enhanced Ride Realism

/ENDURANCE SPORTSWIRE/ – Leading smart bike brand Wattbike has introduced a virtual gearing customisation tool on the Wattbike Hub app that allows users to personalise their ride experience. Users will be able to choose a range of preset groupsets and shifter configurations to bring climbs and Wattbike rides to life. Riders...

July 1, 2022

Platform Media launch Stelvio magazine and digital platform

A new print and digital offering for the road cycling market has launched under the Stelvio banner, as fronted by cycling journalist and author, Jeremy Whittle. The first issue landed earlier this month, delivering 132-pages with an emphasis on the 2022 Tour de France that just kicked off. Published by...