PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 27, 2026
Bay to Breakers Brings Laurel’s High-Density Tracking and Personalized Race Stories to 30,000+ Participants
SAN FRANCISCO, CA (May 27, 2026) /ENDURANCE SPORTSWIRE/ – More than 30,000 runners registered for this year’s Bay to Breakers, with many thousands more participants and spectators filling the streets of San Francisco for one of the world’s most iconic road races. This year, for the first time, participants received...
May 25, 2026
This Fitbit Air rival skips a monthly subscription, and it finally has a launch date
The Luna Band is being positioned as a direct rival to Fitbit Air, but with one big difference: it appears to avoid the monthly subscription model. It is a screenless, voice-first wearable built around Luna’s LifeOS software, which aims to turn health data into practical daily guidance rather than just...
May 25, 2026
Ultrarunner and LeLa V Founder Erika Reyes Announces New Book Breaking the Cycle, Launching B2B Consulting to Help Non-Profits Maximize Fundraising Through Wellness Events
SARASOTA, FL /ENDURANCE SPORTSWIRE/ - Resilience isn’t about having all the answers; it’s about having the courage to take the next step. Today, Erika Reyes—accomplished ultrarunner, founder of athletic bodycare brand LeLa V, and Charity Wellness Event Consultant—announced the upcoming release of her debut book, Breaking the Cycle: How I...
May 22, 2026
Adidas claims new speedsuit used in sub-2 hour London Marathon improves running economy by more than 1 percent
Adidas has unveiled a new racing “speedsuit” worn by the elite marathoner who broke the two‑hour barrier at the London Marathon, claiming it improves running economy by more than 1 percent. The suit is part of a broader package of gear and shoe innovations the company says was pivotal in...
May 22, 2026
Successful Spring Season for Sportstats with RACE RESULT Ubidium in Canada
Vancouver, Canada (May 22, 2026) /ENDURANCE SPORTSWIRE/ - This spring, North America’s leading timing company Sportstats successfully deployed the RACE RESULT Ubidium system at three of Canada’s largest running events: the Vancouver Sun Run, the TC10K, and the BMO Vancouver Marathon. Together, the events attracted well over 90,000 participants across three consecutive...
May 22, 2026
Bahamas Triathlon 2026 Expands Color-Changing Shirts and Medals Program
/ENDURANCE SPORTSWIRE/ - The Bahamas Triathlon & Aquathlon National Championships 2026 expanded its collaboration with Magic Race Swag, introducing sun-activated color-changing race shirts alongside the event's custom finisher medals. This marked the second consecutive year of collaboration. The program builds on a 2025 medal design inspired by the Bahamas flag...
May 22, 2026
Race Director University Launches On-Site Volunteer Training Program: The Least-Trained Person At Every Race Is Also The Most Visible
Now they're RDU-trained. On-site. Day before. Race Direcor University - First National Certification Program For Race Directors. After Grand Slam Track’s April bankruptcy, two endurance deaths in less than a week, and rising industry liability exposure, RDU brings a four-hour day-before-event training to event sites nationwide — $1,495 per session,...
May 21, 2026
Strava Goes All-In on Strength Training in Major Update
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing. The update includes 14 integrations across the strength, fitness and wearable ecosystem, a dedicated workout log, auto-populated muscle maps and five new strength-specific shareable...
May 21, 2026
Patented Recovery Sleeve Innovation Now Available at Walmart
Tampa, FL (May 20, 2026) /ENDURANCE SPORTSWIRE/ – Whether you are living with chronic pain or recovering from a surgery or injury, the search for the right therapeutic solution can seem overwhelming and endless. Many Americans also need a product that allows for daily movement and recovery all in one....
May 20, 2026
Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google
Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel. Nike is expanding on its vision to elevate and integrate the marketplace to serve...
