PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 26, 2026
Life Time Launches LT Social, Private and Exclusive Events for Members to Meet, Connect and Experience Life Time Beyond the Workout
Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, today announced the launch of Life Time Social (LT Social), a new social community created for people who want to get out, have fun, and meet others who are interested in a fit and active lifestyle beyond their home club....
August 26, 2026
norda and Black Diamond Equipment Launch Long-Term Partnership with Inaugural Alpine Running Collection
SALT LAKE CITY, UT & MONTREAL, QUEBEC (AUGUST 26, 2026) /ENDURANCE SPORTSWIRE/ - norda, the performance footwear brand built on advanced material innovation, and Black Diamond Equipment, a global leader in mountain sports equipment and apparel, are proud to announce a long-term partnership and launch an alpine running collection grounded...
August 25, 2026
Garmin expands its flagship performance smartwatch lineup with fēnix 9 and fēnix 9 Pro
OLATHE, Kan. (August 25, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today introduced fēnix® 9 and fēnix 9 Pro, multisport GPS smartwatches built to help athletes and adventurers reach their peak. Now with a titanium watch case, fēnix 9 Pro blends an elevated look, rugged build and lightweight feel. Both models add meaningful upgrades,...
August 25, 2026
Stan’s Launches Rolled Gold Sealant for road, gravel bikes
BIG FLATS, NY (AUGUST 25, 2026) /ENDURANCE SPORTSWIRE/ - Stan's has released Rolled Gold™, a tubeless sealant purpose-built for high-pressure road and gravel tires. Rolled Gold uses a high-latex, water-based formula to seal punctures up to 7.8mm across a 35–100 psi range, with primary testing done at 100 psi. It does...
August 25, 2026
activacuity Introduces Race-Ready Mindset Program to Elevate Runner Experience
Langport, England (August 25, 2026) /ENDURANCE SPORTSWIRE/ — Building on its momentum as a premier iOS sports psychology platform engineered specifically for endurance athletes, activacuity today announced the launch of its new Race-Ready Mindset Program for race directors and event organizers. Designed to combat the widespread issue for athletes of pre-race...
August 25, 2026
Runner Begins 2,448-Mile Route 66 Journey for ALS Awareness With a Shirt That Reveals Its Message in Sweat
August 25, 2026 /ENDURANCE SPORTSWIRE/ - On August 29, endurance athlete Enric Casacuberta begins a 2,448-mile run along Historic Route 66, traveling from Chicago to Los Angeles to raise awareness of ALS and funds to support people affected by the disease. The journey will pass through 19 locations over the...
August 24, 2026
Oura targets up to $3B in US IPO at a valuation exceeding $16B – Bloomberg
Smart ring maker Oura Health Oy and select existing backers are seeking to raise as much as $3 billion in a U.S. initial public offering, according to a report from Bloomberg News citing people familiar with the matter. The listing could take place as early as September and value the...
August 24, 2026
Lems Shoes Officially Launches ZenSpeed Road Running Collection
August 24, 2026—Boulder, CO /ENDURANCE SPORTSWIRE/ - Lems Shoes, the Boulder-based footwear brand known for its commitment to natural, foot-shaped designs, is officially entering the road running category with the launch of its debut collection: ZenSpeed+ and ZenSpeed Lite. Both models will be available for pre-sale beginning August 24, with...
August 20, 2026
Silca expands into tires with Protocol gravel and road line
Accessory brand Silca is making a big move into components with a new line of three gravel tires and one road model. The new range, called Protocol and all tubeless, encompasses gravel options for hardpack (RCG-1), mixed terrain (RCG-3) and loose conditions (RCG-4) and will include 700x45 mm, 50 mm...
August 20, 2026
RunSignup Launches RaceDay Scoring V6
Moorestown, NJ (August 20, 2026) /ENDURANCE SPORTSWIRE/ — RunSignup, the leading registration and technology platform for U.S. endurance events, today announced the launch of RaceDay Scoring V6. Marking the culmination of a multi-year core architecture rebuild, V6 upgrades the software’s underlying systems to Rust—a modern programming language built for high-speed...
