March 2, 2023

Netflix Unveils First Trailer for Tour de France Series

The trailer debuted during a keynote from Netflix Co-CEO Greg Peters during Barcelona’s Mobile World Congress this week. Escape Collective tweeted out the trailer on Tuesday, which you can watch below. The series is titled Tour de France: Unchained in the U.S., and will likely air this summer, shortly before the 2023...

March 2, 2023

Pickle Juice Brings Functional Heat with New Chili Lime Shot

MESQUITE, TX (March 2, 2023) /ENDURANCE SPORTSWIRE/ – Pickle Juice, pioneers in providing scientifically proven methods to prevent muscle cramps and dehydration, is excited to announce the release of Chili Lime as the latest innovation of their 2.5oz Extra Strength Pickle Juice shot. Pickle Juice believes in providing natural and healthy...

March 1, 2023

Cannondale’s New SuperSix EVO is the Ultimate Evolution of the Modern Road Race Machine

Wilton, Conn. – March 1, 2023 /ENDURANCE SPORTSWIRE/ - Today, Cannondale ushers in a whole new era of speed, with the launch of the completely evolved SuperSix EVO road racing bike. “We’ve redesigned the SuperSix EVO to be faster everywhere,” says Sam Ebert, Cannondale Road Bike Product Manager. “When we...

March 1, 2023

Boost Performance with Essential Elements’ New T-Hero Supplement

Los Angeles, CA (March 1, 2023) /ENDURANCE SPORTSWIRE/ - Essential Elements Nutrition (Ee)-the premium, affordable and science-backed sports nutrition brand-is changing the way testosterone supplements boost performance, health, and more. Meet T-Hero, Essential Elements’ cutting-edge supplement for comprehensive male health support. Essential Elements® T-Hero is engineered with a purpose–to boost...

March 1, 2023

BikeExchange Offers Ideal Solution for North American Inventory Normalization

Asheville, North Carolina (March 1, 2023) /ENDURANCE SPORTSWIRE/ – As the cycling industry struggles with a post-pandemic twist – excess inventory following normalization of supply chain shortages – online marketplace BikeExchange (BEX) is proving an ideal option for retailers and manufacturers alike. Through BikeExchange’s unique platform, bike sellers can exponentially increase...

March 1, 2023

Introducing the Power Plate® REV™ with VibeShift™ Technology

CHICAGO – March 1, 2023 /ENDURANCE SPORTSWIRE/ – Power Plate®, the global leader in advanced technology vibration solutions is proud to introduce the Power Plate® REV™; as the first health, fitness and wellness product to deliver the benefits of vibration in a cycling modality, this type of training has never been...

March 1, 2023

deboer wetsuits Unveils FJORD 3.0

GRAN CANARIA, SPAIN /ENDURANCE SPORTSWIRE/ – On March 1st, deboer wetsuits proudly introduces the FJORD 3.0, the pinnacle of wetsuit innovation and performance for triathletes. The FJORD 3.0 integrates two years of research, development, and testing to create a wetsuit that is faster than ever before. The proprietary X-Skin neoprene technology used...

March 1, 2023

Injinji Launches New Run Series

San Diego, Calif. (March 1, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™, is revamping its Run series, announcing the launch of its new Run Lightweight No-Show, Run Lightweight Mini-Crew, Run Original Weight No-Show, and Run Original Weight Mini-Crew for Spring 2023. This collection is designed...

February 28, 2023

CamelBak® Launches New and Redesigned Run Hydration Vest Collection and All-Terrain Running Challenge

PETALUMA, Calif. (Feb. 28, 2023) /ENDURANCE SPORTSWIRE/ - CamelBak®, the global leader in award-winning personal hydration products, today unveils a new line of running hydration vests that include the all-new Zephyr™ Pro Vest and Trail Run™ Vest, as well as the fully redesigned Circuit™ Vest, all optimized to keep runners...

February 28, 2023

Electrolit Hydration Beverage Announces Launch of New Blue Raspberry Flavor

CERRITOS, Calif. (February 28, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today the launch of their newest favor, Blue Raspberry. This exciting new flavor is the 14th addition to the global brand’s expansive line of hydration beverages. “Blue Raspberry...

February 28, 2023

Tifosi Optics Launches Rail XC with Updated Fit and Lens Tech

Watkinsville, GA (February 28, 2023) /ENDURANCE SPORTSWIRE/ Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the newest style in its best-selling Rail series: The Rail XC. Since launching in March 2022, Tifosi’s Rail has become the brand’s most popular sport sunglass....

February 27, 2023

USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...

February 27, 2023

Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew

MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew. Called Suped Up, the new non-alcoholic beer was inspired by...

February 26, 2023

Jury says Princeton Carbon Works wheels don’t infringe on SRAM’s patents

Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels. In its complaint filed in the U.S. District Court for the Southern District of Florida nearly two years ago, SRAM said that the wavy rim shape on...

February 24, 2023

Apple Watch Running Track Mode Expands To More Countries

Apple has expanded their Apple Watch running track mode to more countries. This mode will automatically detect the running track as you step onto the track, offering to enter/trigger track mode (assuming you’re in the workout app). Further, the mode automatically knows how many running lanes are at each track. The...

February 24, 2023

The RunnerBox and The RiderBox Keep Athletes Motivated with Their Latest Release

/ENDURANCE SPORTSWIRE/ – On February 1st, The RunnerBox and The RiderBox debuted their February-March ‘conquer winter’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through these final winter days, defrost, and prepare for the upcoming spring race season. “Winter is...

February 23, 2023

BOA Nutrition Announces New Board Members and Retail Expansion adding to Brand’s Momentum

RALEIGH, N.C. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – North Carolina-based sports supplement company BOA Nutrition continues to race forward with the announcement that its innovative oral aerosol products will soon be available in brick-and-mortar retail locations in addition to existing e-commerce channels. Since launching in 2021, BOA products have been sold...

February 23, 2023

INFINIT Nutrition Announces 2023 Team INFINIT Elite Roster

Cincinnati, OH, February 23, 2023 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom sports nutrition company is excited to unveil its 2023 Team INFINIT Elite roster, composed of seventeen athletes representing a variety of endurance disciplines including triathlon, cycling, mountain biking, and running. “At INFINIT we have always felt that...

February 23, 2023

Outside Interactive, Inc Partners with NatureQuant to Motivate People to Increase Time Outdoors for Better Health

Boulder, Co. (February 23, 2023) /ENDURANCE SPORTSWIRE/ –  Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced an exclusive consumer partnership with NatureQuant, a cutting-edge technology company that specializes in creating personalized outdoor experiences within its NatureDose™ app. NatureDose™ is a nature prescription...

February 22, 2023

BikeExchange Partners with Blaupunkt E-Bikes for DTC, Retail Sales

Asheville, North Carolina (February 22, 2023) /ENDURANCE SPORTSWIRE/ – In an effort to simplify the buying process while also increasing their North American (NA) presence, renowned electronics brand Blaupunkt has signed an exclusive agreement with BikeExchange, the world’s biggest online marketplace for bikes and bike products: BEX is now the sole direct-to-consumer...

February 22, 2023

Nix Biosensors app available now in the Garmin Connect IQ store

BOSTON, MASS. /ENDURANCE SPORTSWIRE/ - Nix, the biosensor company delivering health and wellness data to consumers, today announced its new app is available now in the Garmin Connect IQ™ store for select Garmin smartwatches and cycling computers. Nix’s Hydration Biosensor, the first-ever device to analyze sweat and provide endurance athletes...

February 21, 2023

Pro Cyclist Tom Pidcock Features in Safa Brian’s Series “Descent Disciples”

/ENDURANCE SPORTSWIRE/ – Brian "Safa" Wagner, cyclist and filmmaker, will live premiere "Descent Disciples ||Vol13|| Tom Pidcock vs. The Fish" on February 21st, 2023, at 8:00 am PST on YouTube. Volume 13's featured rider, Tom Pidcock, is a professional rider for Ineos Grenadiers and is often referred to as the best...

February 21, 2023

Pirelli Presents P ZERO Race TT, The Fastest and Lightest Clincher Tire of Its Range

Milan (Italy), 21 February 2023 /ENDURANCE SPORTSWIRE/ – Pirelli presents P ZERO Race TT, the top-performing clincher tire for professional riders and the sportiest amateurs. It is produced in the renovated Pirelli plant of Bollate, just outside Milan, and completes the racing tire range by taking over from the P ZERO...

February 20, 2023

Orbit Launches Bicycle Tracker with Apple Find My

Sydney, Australia /ENDURANCE SPORTSWIRE/ - Orbit Velo, a leading manufacturer of tracking devices, has just announced the launch of its latest innovation - a cutting-edge bike tracker that integrates with Apple Find My. The Orbit Velo tracker is designed to provide cyclists with a secure and convenient way to keep...

February 17, 2023

Alchemy Bikes Increases Rear Travel on Two Arktos MTBs; Pre-Order Now

Golden, Colorado (February 17, 2023) /ENDURANCE SPORTSWIRE/ – Addressing what they see as the future of mountain bike design, Alchemy Bikes – a leading fabricator-to-rider boutique bike manufacturer – is updating its critically acclaimed Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its most...