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July 28, 2020
Tonal Announces Two Strength Training for Triathletes Programs with Guest Coach and Six-time Ironman Triathlon World Champion Mark Allen
SAN FRANCISCO -- Tonal, the world’s most intelligent home gym and personal trainer, today announced it will be launching two new strength training programs geared at all levels of triathletes in partnership with Mark Allen, six-time Ironman Triathlon World Champion. This is the first sport as part of a broader...
July 28, 2020
A new era of virtual event technology has emerged with haku’s Virtual Suite of Products
To meet the rising demand for virtual event experiences, the leading event technology partner, haku, has created a Virtual Suite of Products that encompasses innovative solutions being used to power the most successful virtual events in the industry. haku’s Virtual Suite of Products separates itself from other event platforms by...
July 28, 2020
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....
July 27, 2020
Garmin confirms cyber attack as fitness tracking systems come back online
Garmin on Monday confirmed that it was the victim of a cyber attack on July 23 that led to a significant outage for the company’s popular fitness tracking services. After downtime that lasted several days, Garmin Connect cloud syncing capabilities and other features began late Sunday into Monday morning. Read...
July 27, 2020
Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask
SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval. Early on...
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 24, 2020
Hydro Flask Launches New Hydration Offerings
Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its 21 oz Standard Mouth Lightweight Trail Series™ bottle, engineered for long-range performance in a lightweight stainless...
July 24, 2020
RunSignup Announces Corral Management for Social Distancing
July 24, 2020 – Moorestown, NJ – RunSignup announces its advanced corral time management system to support the social distancing needs of on-site running and cycling events. The latest release of RunSignup’s corral management system supports events who are adjusting their approach to meet the regulatory and industry demands for...
July 24, 2020
MOXiLIFE® Launching the First “Gut Healthy” Electrolyte drink
Scottsdale, Arizona - (July 24, 2020) – MOXiLIFE Nutrition™ is launching August 1st the first gut healthy electrolyte drink mix, as MOXiLyte™ Concentrate Electrolyte drink mix. The scientific community is building the bridge as to how a healthy gut can not only elevate your immune system and cognitive function, but also...
July 23, 2020
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2020
Vancouver, Canada; 23rd July 2020. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2020 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list is comprised of sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic Living are...
July 23, 2020
New Roll Massif Challenge Offers a 90-Day Cycling Challenge with Short- and Long-Course Routes, Weekly Prizes, and Grand Prizes
Boulder, Colorado, USA — July 23, 2020 —Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to offer a fun and engaging way to ride more this fall....
July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
July 22, 2020
VirtualRun.com Releases Two New Virtual Races
PHOENIX (July 22, 2020) – Virtual Run, the world’s largest marketplace for virtual runs, released two different virtual races this week: Will Run For Coffee 5K, and Chase The Unicorn 5K. The two 5K’s are the 44th and 45th virtual events on the site. The two new virtual runs both...
July 21, 2020
Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast to coast. Hibiscus, Fruit Punch and Berry Bliss will join Electrolit’s existing product line to...
July 21, 2020
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your...
July 21, 2020
P3R Launches Free Fitness Platform to Inspire Families to Train like Kids of STEEL
PITTSBURGH (July 21, 2020) – P3R recently launched a free fitness platform for kids and their families called Workouts of STEEL. Designed for children of all ages, Workouts of STEEL includes instructional workout videos, fitness games, running workouts and more that can be used as a resource for parents and...
July 21, 2020
COROS launches new colors for COROS VERTIX and new Nylon Band collection
Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...
July 21, 2020
Master Open-Water and Triathlon Swimming with the Tower 26 Method
Boulder, CO, USA — July 21, 2020 — Triathlon Swimming reveals the rewarding and rigorous Tower 26 program for mastering open-water swimming by the world’s leading open-water swimming coach Gerry Rodrigues and former pro triathlete Emma-Kate Lidbury. The book is now available in bookstores and online at velopress.com/triswim. Triathlon swimming...
July 21, 2020
iKOR Labs Releases Recovery Shot 2.0
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, releases the Recovery Shot 2.0 with a revamped recipe and upgraded ingredients. A result of extensive testing and product research, the iKOR product team, with Dr. Andy Pruitt at the helm, has developed an all new...
July 20, 2020
Headsweats Masks Up with New Reversible and Sustainable Styles
BOULDER, Colo. (July 20, 2020) – Headsweats, the leader in high performance apparel and headwear, has expanded its line of non-medical face masks to include reversible masks, petite masks and sustainable REPREVE masks made from recycled plastic water bottles. Eco-friendly Ultra Bands are now also available for multipurpose use as a face...
July 20, 2020
The Summer Ready.Set.MOVE. Box Aims to Support Runners as they MOVE through the Summer heat
PITTSBURGH (July 20, 2020)– Things are heating up, and as runners continue to head outside to get some miles in, Ready.Set.MOVE. is aiming to help runners beat the heat. This season’s box understands the importance of hydrating and replenishing your body, especially on hot runs with everything from travel water...
July 17, 2020
RACE RESULT releases the Next Generation in UHF Timing: Track Box Passive
The team at RACE RESULT is excited to present its latest innovation. The Track Box Passive introduces the next generation of race timing and opens up new possibilities for timekeepers or event organizers. The Track Box Passive is a complete UHF timing system in a small case. With integrated antenna, LTE...
July 16, 2020
USA Triathlon Launches “Transition 3” Elite Athlete Career, Education and Wellness Program
COLORADO SPRINGS, Colo. — USA Triathlon today officially launched Transition 3 (T3), a new elite and para elite athlete service program developed by the National Governing Body to provide educational, career and wellness support for professional triathletes as they prepare for life after sport. The program offers resources to guide...
July 15, 2020
Zwift’s plan for policing pro races continues to shift. Here’s why
Zwift's policy for verifying pro results is getting another facelift after pushback from some riders. Could the platform's Olympic ambitions hinge on it developing a consistent verification program? Read more on VeloNews.
July 15, 2020
Your Fitness Tracker Might Be Able to Predict COVID-19
The pandemic is prompting activity-tracking companies to pivot from personal to public health. Read more on Outside.
