PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 12, 2025
Apple gets official approval for watch feature that can spot potentially fatal problem
Apple has received official approval for one of the headline features of its new watches: the ability to sense how hard your heart is beating. The new hypertension feature is designed to spot when people have dangerously high blood pressure (hypertension). Unlike some tools, it doesn’t work by way of a...

September 12, 2025
New Vernonia Slip On from VELOUS Footwear Combines Recovery Support with Sustainable Design
PORTLAND, Ore., (September 12, 2025) /ENDURANCE SPORTSWIRE/ – VELOUS Footwear, a leader in recovery footwear, today announced the launch of the Vernonia Slip On, a performance-driven recovery shoe designed to help athletes and anyone on their feet all day recover more quickly. Made with bio-based and recycled materials, the Vernonia...
September 11, 2025
Trek Adds Their First 3D Printed Saddle, Aeolus AirLoom RSL Saddle Tested
Trek has just released its first 3D printed saddle, and it was worth the wait. The new design comes as an update to Trek’s aero-all-around Aeolus saddle range, now featuring AirLoom lattice technology. The new AirLoom (pretty cool name) is a 3D-printed structure designed to provide targeted sit-bone support and...
September 11, 2025
Adidas Just Dropped the Best-Looking Running Shoe of the Year (Again)
Adidas and Pharrell Williams team up for a limited-edition take on the former’s fan-favorite running shoe. Running is no longer just about time and distance. Fashion has officially infiltrated running around the globe, with everyone from world-class sprinters to Instagram influencers chasing the next must-have statement piece for their kit....

September 11, 2025
athleteReg Introduces New Email Templates to Help Event Directors Save Time and Boost Registrations
BOULDER, CO (September 11, 2025) /OUTDOOR SPORTSWIRE/ – athleteReg, the platform that simplifies endurance event management with comprehensive registration tools, expert support, and unmatched promotional reach through the Outside Network, recently launched its new professional Email Templates feature. Built directly into the platform, these templates help event directors streamline communication, save...
September 10, 2025
Apple releases its most complete wearables update yet
On Wednesday, Apple unveiled its most comprehensive lineup of wearables yet, with significant upgrades across the Apple Watch and AirPods Pro families. Whether you’re training for a race, exploring the trails or just looking to stay connected, here’s a breakdown of the latest features, pricing and availability in Canada. Canadian...

September 10, 2025
Big Pumpkin Run 2025 Debuts “Five in One” Interactive Race Shirt
ORANGE, Texas /ENDURANCE SPORTSWIRE/ - The Big Pumpkin Run, produced annually in Orange, Texas, will once again feature a standout piece of race-day apparel in 2025: the “Five in One” Magic Shirt. This marks the second collaboration between the event and X T-shirt, bringing runners a shirt that is more...

September 10, 2025
Zoot Sports Unveils the Ultra Tri P1x — Zoot’s Fastest Triathlon Racesuit Ever
Carlsbad, CA (September 10, 2025) /ENDURANCE SPORTSWIRE/ – Zoot Sports, the original triathlon brand born in Kona, Hawaii in 1983, proudly announces the launch of the Ultra Tri P1x, its most advanced race suit to date. Engineered through wind tunnel validation, race-course testing, and pro athlete feedback, the P1x redefines...

September 10, 2025
Big Pumpkin Run 2025 Debuts “Five in One” Interactive Race Shirt
ORANGE, Texas (September 10, 2025) /ENDURANCE SPORTSWIRE/ — The Big Pumpkin Run, produced annually in Orange, Texas, will once again feature a standout piece of race-day apparel in 2025: the “Five in One” Magic Shirt. This marks the second collaboration between the event and X T-shirt, bringing runners a shirt...
September 9, 2025
How Indie Running Brands Are Redefining the Sport
Drawing on influences from overlooked subcultures, appealing to those who might never before have considered themselves runners, and with equal concern for both aesthetics and performance, these companies are charting paths that lead away from the neon-poly big brands and toward something more intimate, individual, and exciting, both to look...