Products

June 11, 2021

Wearables Connecting Athletes to Fans

Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting them. Front Office Sports

June 11, 2021

Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel

Boulder, CO (June 11, 2021)- Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel was...

June 10, 2021

Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US

LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...

June 10, 2021

Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection

SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...

June 9, 2021

Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...

June 9, 2021

USA Cycling Releases Olympic Team Kit by CUORE

COLORADO SPRINGS, Colo. – This summer, the best cyclists in the world will be taking on the Tokyo 2020 Olympic Games and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will be outfitting all of the American athletes on the Road, Track, and Mountain Bike teams. CUORE and USA Cycling...

June 8, 2021

Electrolit Launches Fresh, Modern Summer Campaign For 2021

CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...

June 8, 2021

Mechanix Wear and 100%® Partner For Exclusive Glove Collection

SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...

June 8, 2021

Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure

  PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes,  today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...

June 7, 2021

The Fast and the Furious: Electric Bikers and Cyclists Compete for Trail Space

Bicyclists says e-bikers zip by recklessly, motorized bike enthusiasts say pedal crowd is just as bad; “increasing rudeness.” WSJ (paywall)

June 4, 2021

Small Beer Launch 100% Recycled Cycling Jersey with 100% Profits Donated To MIND

Much in the same way that Small Beer serves as an answer to the everyday extremes of either ‘drinking’ or ‘not drinking’, its limited edition jersey is a rallying cry to enjoy the freedom of local adventure after an eternity of lockdown at home. To help raise awareness of the...

June 4, 2021

Irondad Life, a hilarious new book about Ironman triathlon and one man’s quest to conquer Lake Placid

NEW YORK, NY— Russell Newell’s hilarious new book, IRONDAD LIFE: A Year of Bad Decisions and Questionable Motives—What I Learned on the Quest to Conquer Ironman Lake Placid, captures the absurdity, humor, pain, and audacity of what it takes to do an Ironman triathlon while juggling a busy family with young...

June 3, 2021

USA Triathlon Unveils Refreshed Membership Hub with New Features, Increased Functionality

COLORADO SPRINGS, Colo.— USA Triathlon today unveiled its new Membership Hub, a completely refreshed online portal for USA Triathlon members and key constituents. The hub features increased reliability and ease of use, an all-new suite of tools and significantly enhanced search functionality — giving athletes, race directors, coaches, clubs, officials...

June 3, 2021

KINeSYS Sunscreen Partners with The RiderBox

Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...

June 3, 2021

UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery

Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...

June 2, 2021

ASICS introduces tool to measure running’s effect on the mind

ASICS has launched a worldwide study on the effects of exercise on mental health and wellness, and everyone is invited to participate. The study employs a new online tool designed by the team at ASICS called the Mind Uplifter, and it uses facial recognition software and individual self-reports to analyze...

June 2, 2021

Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents

Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...

June 2, 2021

TriggerPoint Launches Compact GRID Travel Foam Roller

CARLSBAD, Calif. (June 2, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...

June 2, 2021

woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021– AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork, hydraulic...

June 1, 2021

GU Energy Labs Introduces New Liquid Energy Gel Flavor

Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...

June 1, 2021

Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear

COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...

June 1, 2021

MYLAPS offers coaching software to get extensive training insights

Haarlem/Utrecht – Get the most out of your training data and say goodbye to your stopwatch. The newly launched CoachSUITE turns MYLAPS training data into valuable (live) insights for sports coaches and athletes. MYLAPS offers this tool to all coaches, tracks, and federations that strive to get the most out...

June 1, 2021

Gnarly Nutrition Launches Fuel₂O Sport Nutrition Drink Mix

Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...

June 1, 2021

Liv Cycling Unveils All New 2022 Langma Disc Range

NEWBURY PARK, Calif. (June 1, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike that outperforms the competition. From discerning road enthusiasts to UCI WorldTour riders, the Langma Disc...

June 1, 2021

The RunnerBox and The RiderBox Come in Hot with their Latest Summer Edition

The RunnerBox and The RiderBox unveiled their new Summer Edition box today. Leaders in the subscription industry, The RunnerBox and The RiderBox deliver bi-monthly boxes to subscribers that highlight the top products of the season. With summer bringing hot temperatures and multiple racing opportunities, the latest edition is loaded with...