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October 6, 2020
New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created the Running Industry Diversity Coalition to fight systemic racism in the running community and running...
October 6, 2020
Now Live on Kickstarter — Milo: The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
October 6, 2020
First Tech Company Utilizing AI/AR Advances to See Dynamic Weight Loss
BELLEAIR BLUFFS, Fla., October 6, 2020/ “COVID-19 has helped our business by increased interest in EnvisionBody’s software amidst a surge of in-home connected workout devices,“ said Salina Ray, CEO of EnvisionBody. “With gyms forced to close, live streaming devices that allow access to personal trainers and exercise classes within the...
October 6, 2020
‘Discover Your Sweet Spot’ with Stryd’s New Automated Run Power Training
Boulder, CO, October 6, 2020 — Stryd, the global leader in run power technology, is releasing the world’s first fully-automated run power training system. Paired to work in concert with the Stryd power meter, the most accurate and consistent run training device on the market today, it makes achieving goals...
October 6, 2020
Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists of innovative apparel pieces such as the Essential Cycling Pant,...
October 6, 2020
Joe Friel’s RIDE INSIDE Brings Indoor Cycling Fitness So You Can Rule Zwift, Climb Leaderboards, and Achieve Your Goals
Boulder, CO, USA — October 6, 2020 — As the weather cools and days grow shorter, a new guide to indoor cycling from cycling’s top coach is here. RIDE INSIDE from celebrated cycling coaches Joe Friel and Jim Rutberg is the essential guide to get the most out of indoor cycling,...
October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
October 5, 2020
NYCRUNS Unveils “Run This One” Virtual Racing Platform
New York, NY — NYCRUNS — one of New York City’s largest running organizations — announced last week that it will launch a second “Subway Systems Challenge” virtual race using its Run This One platform, following the success of its original challenge. The first event, which challenged participants to run...
October 5, 2020
Track, Calories and Stair Climbing Challenges added to sodisp
In our mission to provide the most complete Virtual Challenge Platform we have released three new challenge types at sodisp.com: Track Challenge: A Track Challenge allows you to upload the gpx file of an actual course and each participant should run exactly that track in order to qualify. This allows you...
October 5, 2020
Live Event Photography – powered by Space
A UK space company has launched a service to deliver real time events photography for the first time – removing the unnecessary waiting time for images after a sporting event. A £900,000 investment from the UK Space Agency in partnership with the European Space Agency will support developers at AWOL,...
October 2, 2020
LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes
Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...
October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
October 1, 2020
Knog Introduces the Bilby Headlamp to North American Market
October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...
October 1, 2020
ROUVY Rolls Out Earlier Announced Drafting and Pricing Plan, effective from Oct 1st.
ROUVY’s platform enables fun and realistic virtual riding and racing and the possibility to cycle the world from home over thousands of great locations. The 20/21 ROUVY Season starts October 1st, 2020 and ends September 30, 2021. For the start of the indoor training season, based on community feedback, ROUVY’s...
October 1, 2020
Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles
SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and RVX OTG. The PXV2 is an update to the groundbreaking PXV goggle, now featuring Swiftlock...
September 30, 2020
Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the Bag initiative. Read more on Footwear News.
September 30, 2020
BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that...
September 30, 2020
New Holland Brewing Celebrates Black Is Beautiful
(Holland, MI) Sept. 30 2020 -- New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many...
September 29, 2020
Companies are releasing shoes that aren’t race-legal
Running brands are releasing shoes that aren't WA-compliant by raising the stack height on their trainers beyond what's legal in races. Read more on Canadian Running.
September 29, 2020
Pinarello Introduces Limited Edition Hani Rashid Dogma F-12
TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories, and apparel, today announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm Asymptote Architecture. Together, Pinarello and Hani Rashid have developed a super limited collaboration, with Hani...
September 29, 2020
Motigo Solutions Prove Truly Unique For Today’s Virtual Run World
Denver, Colorado – September 29, 2020 – Motigo, a pioneer in delivering personalized audio to athletes during their race day, is proving to be the go-to-choice among virtual events big and small during this fall event season. With its personalized audio messaging, the Motigo app is allowing these now virtual...
September 29, 2020
Velo Releases Limited Edition Saddle Colorways
September 29, 2020: Based on early successes of the Senso Ray saddle, Velo is launching three limited edition colorways this fall of their newest saddle. The Senso Ray was launched earlier this year and will be available in a marbled red, marbled silver and an oil slick option. Velo’s flagship...
September 28, 2020
Specialized Recalls 36,000 Bikes With Faulty Cranks
Last week, Specialized initiated a voluntary recall of about 36,000 Sirrus and Sirrus X bikes in the U.S. and another 3,200 in Canada after it learned the crank arms could disengage from the bike while riding. The brand also said it received seven reports of injuries related to the defect,...
September 28, 2020
Ventum Releases GS1, a New Performance Gravel Bike
(Heber City, UT) Building off its existing performance-inspired line of triathlon and road bikes, Ventum has announced its first-ever gravel bike, the GS1. Whether riding on forest trails or gravel frontage roads, the versatile GS1 is designed to go fast where the pavement ends. The bike will officially go on...
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