February 16, 2023

RACE RESULT Unveils Fundamentally New Timing System “Ubidium”

Boulder, CO /ENDURANCE SPORTSWIRE/ – At its International Timers Conference, RACE RESULT presented a fundamentally new timing system. Ubidium redefines the industry standards in terms of user-friendliness, power supply and reliability. CTO Nikias Klohr describes the related new foldable ground antenna as a "revolution". The RACE RESULT development team has poured...

February 15, 2023

Cannondale Unveils LAB71 – A New Ultra-Premium Tier of Performance Product

Wilton, Conn. – February 15, 2023 /ENDURANCE SPORTSWIRE/ – Today, Cannondale announced the launch of LAB71, a new, elevated tier of products representing the highest expression of craftsmanship and the culmination of more than fifty years of cycling innovation, performance, and design. Utilizing cutting-edge materials and processes, combined with stunning finishes...

February 15, 2023

P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies

PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For each box sold, $10 will be donated directly to Girls on the Run of Magee-Womens...

February 13, 2023

Showcased

Kinomap, North America Announces the Launch of its Race Course Simulation Platform, Kinomap for Races

Boston/Denver, CO – February 13, 2023 /ENDURANCE SPORTSWIRE/ - Today the launch of Kinomap for RacesTM, by Kinomap, North America was announced at this year’s Running USA Conference for Race Directors. Kinomap is the world’s largest platform of course simulation videos for cardio equipment. Some statistics include: 1.5 million users...

February 13, 2023

Pressio Exhibits at Running USA Industry Conference

Asheville, N.C. (Feb. 13, 2023) /ENDURANCE SPORTSWIRE/ - Pressio, a technical apparel company committed to unparalleled performance and the unwavering pursuit of sustainable procurement, announces its attendance at the Running USA Industry Conference on Feb. 12-14, 2023. The U.K.-based company aims to introduce itself to more retailers, runners and race directors...

February 13, 2023

Science in Sport (SiS) announce exclusive US retail partnership with The Feed

/ENDURANCE SPORTSWIRE/ – Colorado, US based,  The Feed is an online marketplace supplying athletes with the best in class in sport nutrition, high performance supplements and recovery tools. The team supplies products from over two-hundred brands and combines this with invaluable ‘sports education’ to offer the very best and immersive customer...

February 9, 2023

Fox Racing Enters MTB Footwear Category

Fox Racing, the global leader in motorcycle and mountain bike safety equipment and apparel, has entered the mountain bike shoe category. With the launch of the Union shoe series, Fox now offers both mountain bike and motocross riders head-to-toe protection and apparel. Shop Eat Surf  

February 8, 2023

Adidas Unveils 2023 Boston Marathon Celebration Jacket

With just over two months until the 127th Boston Marathon on April 15, Adidas unveils this year’s version of the jacket, with a design focused on sustainability and minimal environmental impact. However, not all runners are pleased with the announcement. Believe in the Run  

February 8, 2023

Pace-tuned run shoe start-up Vimazi aiming to secure US$1m in funding

Pacific Northwest based running shoe start-up Vimazi opened its most recent funding round for US$1 million in preferred stock this week. By engineering its shoes according to the pace of the runner, Vimazi’s pace-tuned technology claims to provide more shock absorption with less energy loss than other brands. Endurance.biz

February 8, 2023

Challenge Family Reinforces Sustainability Commitment with I Feel Wood Partnership

/ENDURANCE SPORTSWIRE/ – Challenge Family has reinforced its commitment to improving sustainable event production by partnering with I Feel Wood, producers of 100% sustainable wooden medals and trophies. I Feel Wood takes care of every single detail of the manufacturing process, starting from the choice of wood, which has both recycled...

February 8, 2023

Introducing RaceDay – The Ultimate Raceday Optimization Tool for Triathletes

/ENDURANCE SPORTSWIRE/ - A new app has been introduced to revolutionize the way triathletes plan and execute their races. RaceDay is the ultimate race optimization tool that integrates swim, bike, and run pacing with personalized nutrition needs, gear checklists and more. The app uses advanced technology and weather prediction to...

February 7, 2023

‘A movie that should have been made long ago’: New film celebrates cycling’s first Black World Champion

The list of trailblazing African Americans in athletics is long, and while the achievements of many competitors of color —like Jesse Owens, Jackie Robinson and Bill Russell— are well documented and celebrated today, others have fallen into obscurity. One such athlete is Major Taylor, cycling’s first Black World Champion and...

February 7, 2023

Polartec Introduces Shed Less Technology to Reduce Textile Fiber Fragment Shedding

Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment...

February 7, 2023

Showcased

Racesafe™ Provides All-In-One Event Medical Management for Boston Athletic Association Races

San Francisco, CA /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association and RACESAFE™ are working together to help consolidate and streamline the management of event day medical needs across the B.A.A.’s portfolio of events, including this year’s 127th Boston Marathon. RACESAFE™ will provide the B.A.A. and its medical team with its...

February 7, 2023

Live tracking and SportIdent timing at the Spring Bloom Adventure Race

Front Royal, Va. /Adventure Enablers /ENDURANCE SPORTSWIRE/ – Adventure Enablers will be once again providing tracking and timing services to Broad Run Off Road for their annual adventure race, the Spring Bloom Adventure Race scheduled for April 29, 2023, at Lake Anna State Park in Spotsylvania, Virginia. The event offers both 10-hour...

February 6, 2023

Join the Revolution with Leia Affiliate Program: Unleash Your Potential and Improve Your Income

Shreveport, LA \ 6-Feb-2023 \ Leia /ENDURANCE SPORTSWIRE/- Leia is proud to announce its new Affiliate Program, designed for individuals who are looking to supplement their income while making a positive impact on the world. College students, teachers, social workers, and anyone with a desire to change the world for the...

February 4, 2023

Meta wins fight to buy VR startup Within

A California judge is allowing Meta to close its acquisition of virtual reality fitness startup Within despite an ongoing antitrust case by the Federal Trade Commission, according to an unsealed ruling. On Wednesday, Bloomberg reported that the court denied the FTC’s request to block the deal but with a one-week...

February 3, 2023

This February, Stay “Hy” and Spread the Love with Essential Elements

Los Angeles, CA (February 3, 2023) /ENDURANCE SPORTSWIRE/ - As we approach the second month of 2023, continuing healthy habits and ample hydration are essential to maintaining overall wellness this year. Join Essential Elements as they continue to encourage others to join their “Get Hy” movement with new and improved...

February 3, 2023

Enabled Tracking to track over 300 hikers during the Sierra Club One Day Hike

Front Royal, Va. /Adventure Enablers /ENDURANCE SPORTSWIRE/ – For the second year in a row Enabled Tracking will provide GPS tracking services for the Sierra Club Potomac Region Outings’ (SCPRO’s) One Day Hike (ODH) scheduled for April 22, 2023. The hike comprises two concurrent, non-competitive hikes of 100 and 50 kilometers that...

February 2, 2023

Skip the sports drinks, non-alcoholic beer may be as good as, or even better, for post cycling recovery

While a cold pint of beer after a long day in the saddle is certainly enjoyable, we all like to ignore that beer and other alcoholic drinks have long been associated with adverse effects on performance and fitness. CW

February 1, 2023

How to be a greener cyclist: 10 steps you can take to reduce your cycling carbon footprint

I’m coming to the conclusion that the smaller the changes we make as cyclists in a bid to reduce our collective carbon footprint, the more achievable they are, and the more likely we are to adopt them for life. The question is, how can we spot the opportunities that make...

February 1, 2023

Athletic Brewing Re-releases Soul Sour for Black History Month

MILFORD, Conn. and SAN DIEGO (February 1, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month. Originally launched in 2021, Soul Sour was inspired by Athletic teammates who wanted to celebrate the beauty,...

January 31, 2023

LA Fitness Owner Fitness International Launches New Fitness Brand

The first Club Studio opened in December at the Oak Creek Shopping Center in Irvine. Fitness International plans to open additional Club Studios around the country soon. The company website shows clubs opening soon in Long Beach, California, and Orlando, Florida. Dues run $189 per month for a single membership....

January 31, 2023

WHOOP and Hyperice Partner to Quantify Recovery

Wearable maker WHOOP is teaming with wellness tech brand Hyperice to explore the connection between recovery and overall health. A two-way integration, WHOOP members can log massage gun or compression boot sessions utilizing Hyperice products, revealing the impact on biometrics. Fitt Insider

January 31, 2023

Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement

In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...