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November 25, 2019
Nathan Sports SaferRun Ripcord Siren named to Time’s List of the 100 Best Inventions Of 2019
Fountain Valley, CA (Nov 25, 2019) - This week, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Nathan Sports is thrilled to announce that their new SaferRun Ripcord Siren debuted in this list. “We are honored...
November 25, 2019
“Year of CBD” at The Running Event
STEAMBOAT SPRINGS, CO, November 25, 2019– When you look at the number of CBD vendors showing up at this year’s The Running Event in Austin (Texas) it’s hard to believe that most run retailers won’t be stocking some form of this natural anti-inflammatory in 2020. When asked about their maiden presence...
November 22, 2019
Trinity Timing used race|result active timing technology at World’s Toughest Mudder
The race|result Active Transponders got muddy all year at the famous Toughest Mudder and World’s Toughest Mudder events in the US, timed by Trinity Timing. Last weekend the grand finale World’s Toughest Mudder took place at Bouckaert Farms in Atlanta, GA. The world's best obstacle racers (both individual and teams)...
November 21, 2019
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. To support local and regional cycling initiatives, PEARL iZUMi is launching the “Go good” promotion...
November 21, 2019
CamelBak ® Launches Sustainably-Crafted Pivot™ Bottle
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is part of an expansion of the commuter-focused Pivot collection that launched in early 2019 with...
November 21, 2019
Rocket City Marathon partners with iTAB to offer runners the chance to personalize their finisher medal.
iTAB are delighted to commence an exciting new partnership with the Rocket City Marathon. This incredible marathon, situated in Huntsville, North Alabama, is a Boston qualifying course, which runs through parts of the U.S. Space & Rocket Center (USSRC). Participants will run beneath rockets in the second largest research park...
November 20, 2019
BibRave Unveils New Logo
BibRave, the running industry leader in grassroots digital marketing, today released a new logo that marks a significant update in the company’s brand identity. The totally redesigned logo is inspired by BibRave’s mission, vision, and values, and will better reflect how the company supports runners and the running industry. Combining...
November 20, 2019
Sports Tours International Named Tour de France Premium VIP Tour Operator
MANCHESTER, UK – A three-week-long drama in 21 acts is the biggest annual sporting event in the world. This is Tour de France, a display of international cycling prowess since 1903. One travel company for over two decades has specialized in making Tour de France accessible to cycling aficionados who...
November 19, 2019
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30 years of business leadership, primarily in food and beverages, Keown brings a breadth of experience...
November 19, 2019
Final Surge Announces Integration with COROS Watches
Raleigh, NC – November 19, 2019 – Final Surge and COROS have released a direct data sync between the COROS app and the Final Surge online training and coaching platform. Athletes with a COROS GPS watch can enable this direct sync through the most updated version of the COROS iOS...
November 19, 2019
TriDot’s Ground-Breaking “PhysiogenomiX” Integrates Athlete Genetics into Training Optimization
Southlake, Texas – TriDot, the triathlon training optimization application of Predictive Fitness, has just launched PhysiogenomiX, an industry-disrupting, genetics module that further enhances training optimization. This never-before-attempted inclusion of genetic data into triathlon training optimization is in keeping with TriDot’s mission of delivering the sport’s most comprehensive and efficient triathlon...
November 18, 2019
Arcade Belts Implements Sixth Annual White Friday Initiative For Holiday Season
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber Monday, Arcade Belts will donate five dollars to Colorado-based non-profit Protect Our Winters, a charitable...
November 18, 2019
AfterShokz Announces Partnership with Running Legend, Meb Keflezighi
Austin, TX (November 18, 2019) — AfterShokz, the leading manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space today, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi. As an AfterShokz Professional Athlete, Keflezighi...
November 15, 2019
PRRO Launches Allied Member Program
BETHESDA, Md. – The Professional Road Running Organization (PRRO), organizer of the PRRO Circuit, has launched a new and innovative Allied Member program designed to include smaller prize money races in a pre-competition drug testing pool at an affordable price. PRRO, established in 1995, sees the affiliate program as a...
November 15, 2019
The Sufferfest Releases Six New Workouts in Partnership with Global Cycling Network
November 15, 2019 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the release of six new workouts developed in partnership with the Global Cycling Network. Adding to The Sufferfest library of over 70 structured workouts, these sessions allow athletes to connect their fitness devices and...
November 14, 2019
Hunter Allen Book Tour in Texas
Austin, TX: November, 14, 2019: Pioneering cycling endurance coach Hunter Allen, co-developer of TrainingPeaks and CEO of Peaks Coaching Group, will be speaking in Dallas-Fort Worth, Austin, San Antonio, and Houston as part of a book tour promoting the newly released 3rd edition of the industry smashing Training and Racing with...
November 14, 2019
KÖE Organic Kombucha Expands Product Line and Revamps Formula
LOS ANGLES (November 14, 2019) – KÖE Kombucha, a leading shelf stable organic kombucha in a can, today announced it is adding two new flavors to its product line and introducing a new lower calorie and lower sugar formula. The recently added brews - Strawberry Lemonade and Lemon Lime - started hitting...
November 13, 2019
Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers
Newport Beach, CA - November 13, 2019 - PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR Health & Fitness Platform elevates the user experience with dynamic, interactive audio and...
November 13, 2019
RunSignup Leads Industry with New Sales Tax Functionality
(Moorestown, NJ)– RunSignup is rolling out their new sales tax functionality throughout this month, addressing the dynamic changes in sales tax laws and making it easier for races to stay in compliance with their state laws. The release will be gradual, beginning with the first five states (Florida, Michigan, Tennessee,...
November 13, 2019
Mike Reilly book signing at iconic Warwick’s La Jolla, CA
Mike Reilly, the Voice of IRONMAN™, is hosting his first hometown book signing at the iconic Warwick's bookstore in La Jolla, CA, on November 17th at 12:00 - 2:00 pm. Copies of his book, "Mike Reilly Finding My Voice: Tales From IRONMAN, the World's Greatest Endurance Event," will be available...
November 13, 2019
Wattbike Atom, World’s Smartest Indoor Bike Trainer, Launches in United States
NOTTINGHAM, England – November 13, 2019 – Today, Wattbike, the original indoor performance training bike innovator, announces the launch of the award-winning Wattbike Atom in the United States. The Atom offers the most authentic, intelligent and adaptable indoor performance training experience for the home, ideal for any cyclist and fitness...
November 13, 2019
Nuun Hydration Launches Immune Boosting Innovation “Nuun Immunity” in Canada
November 13, 2019 - Seattle, WA - Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations created by the Seattle-based functional hydration company. Nuun Immunity was developed to support the...
November 12, 2019
USA Cycling Launches “In Our Own Words,” A New Storytelling Platform for USA Cycling members
USA Cycling published the first three stories on their newly launched storytelling platform, In Our Own Words. The platform was created to give USA Cycling members a place to share their experiences, passions and interests in their own words – a space to talk about the things that are important...
November 12, 2019
COROS Performance Optimization Device and New Track Running Mode Hit the Market
Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD can be used in tandem with any of their watches to provide even greater...
November 12, 2019
Chamois Butt’r and Velocious Cycling Adventures partner for 2020 cycling training camps
Carlisle, Pennsylvania – Velocious Cycling Adventures is happy to announce that Chamois Butt’r® is the newest sponsor partner for its BaseCamp virtual cycling center and Velocious Cycling Adventures training camps. This relationship brings together two high-end brands that elevate the cycling experience for all riders, from recreational cyclists to elite...
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