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May 20, 2020
EnMotive’s Virtual Event Fulfillment ships 100,000 goody bags since Covid-19 shutdown
May 20, 2020 (Chicago, IL)– EnMotive, the world-class leader in growth-driven technology solutions for events, has fulfilled 100,000 goody-bags for virtual events since the onset of COVID-19 restrictions. The EnMotive virtual event offering is one of the premier services in the endurance market. The offering includes streamlined registration, uploading of...
May 19, 2020
Strava leaderboards and routes no longer free; subscription model the future for fitness platform
Encouraging more users to pay for a Strava subscription will, according to co-founders Mark Gainey and Michael Horvath, fund future product development and, crucially, provide a route for the company, founded in 2009, to become profitable. Read more on BikeRadar.
May 19, 2020
The Athlete’s Gut Is a Problem-Solving Guide to the Gut for Athletes
Boulder, CO, USA — May 19, 2020 — The Athlete’s Gut by Dr. Patrick Wilson is an informative guide for endurance athletes to explore the digestive system and troubleshoot gut-related issues. Combining the latest research on exercise and the gut with humorous descriptions and relatable stories, Dr. Wilson makes the often-complicated...
May 18, 2020
NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record
(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with a time of 12:09:15. Bitter’s average pace was roughly 7:12 per mile, and he ran...
May 18, 2020
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...
May 17, 2020
Honey Stinger Elevates Fueling for Athletes with New PLUS+ Performance Chews
STEAMBOAT SPRINGS, Colo. (May 15, 2020) — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s...
May 15, 2020
Together, XTERRA Community brings Connect Series to Life
Minneapolis, MN (May 15, 2020) - XTERRA Global has joined forces with its own community – “The Tribe” – to create XTERRA Connect. The initiative delivers daily content to XTERRA’s social media and digital platforms that inspires community support and perpetuates the “Live More” spirit the brand has fostered throughout...
May 15, 2020
RunSignup Announces RaceJoy Anywhere for Virtual Events
May 15, 2020 –Moorestown, NJ – RunSignup announces RaceJoy Anywhere now available in the industry’s leading race day mobile app, RaceJoy. Virtual event organizers can now offer RaceJoy for both location independent and defined course route race experiences for participants of running, walking, cycling, and water events. RaceJoy delivers an official...
May 14, 2020
Allstate Hot Chocolate 15k/5k Virtual Run Sells Out at 36,000 Entries
May 14, 2020 (Chicago, IL) – RAM Racing, the leading endurance race producer in the country, has announced the sell-out of the Allstate Hot Chocolate 15k/5k Virtual Run. With over 36,000 participants, the event is considered the most popular virtual run in North America. From its launch in February 2020,...
May 14, 2020
Santa Barbara’s Surf’s Up Bath Co. Launches Hand Sanitizer Product; Donates 10 Percent of Inventory to COVID-19 Relief
Santa Barbara, Calif. (May, 14 2020) - Surf's Up Bath Co. and The Little Bath Co. – the pure, gentle, and eco-friendly personal care and bath brands – announced today the launch of their new FDA compliant, alcohol-based hand sanitizer to be available online and in stores beginning today. In conjunction with...
May 14, 2020
Sports Technology Company FORM Announces Launch of Open Water Features
Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the summer of 2020. In addition to the standard performance metrics offered through the FORM goggles...
May 14, 2020
Reset your cycling season with training plans from pro cyclist Emma Grant and Velocious master coach Tim Cusick
(Carlisle, Pennsylvania, May 2020) Each of us has a different way of dealing with the pandemic, and each of us has our own challenges, whether tragic like the death of a loved one or crushing like the loss of your job or small business. Many of us are lucky to...
May 13, 2020
100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...
May 13, 2020
Organizing a Virtual Event? You need maps.
With more and more events being cancelled due to the COVID-19 pandemic, more and more event directors are attempting to replace them with virtual events. From 5ks to running across states and cycling around lakes, most of these events look the same with static online leaderboards and some social media...
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 12, 2020
AthleteIQ Has a Plan to Save Athletic Businesses
San Francisco, CA, May 12, 2020 – Today, AthleteIQ by Unboxed is announcing it will be covering the cost for businesses that use their virtual athlete loyalty programs through the end of the year in response to the COVID-19 pandemic. The global COVID-19 pandemic has resulted in massive disruptions across...
May 11, 2020
On a lighter note: This quarantine cans-as-dumbbell device turns your food hoarding into gains
In an effort to curb the cost, hassle, and environmental effect of the the new rush to buy home exercise equipment, one innovator has created a device that makes Campbell’s soup the center of your (very light weight) workout. Read more on Fast Company.
May 7, 2020
Balega Partners with Marathon Sports to Support Food Banks in New England
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the COVID-19 pandemic. Balega and Marathon Sports will donate and distribute a total of 1,000 pairs...
May 7, 2020
The RunnerBox and The RiderBox Launch US Ambassador Program
The RunnerBox and The RiderBox are proud to announce the opening of the application process for the 2020 Ambassador program. Applications will be accepted for one week, from Thursday, May 7th until Friday, May 15th. Ambassadors will work with the RB Team to help inspire and motivate outdoor enthusiasts through...
May 6, 2020
QR Debuts New Bike Series with the Introduction of its SRfive Aero Road Bike
Chattanooga, TN (May 6, 2020) – American Bicycle Group (ABG), manufacturer of high-performance bicycles - Quintana Roo (QR), Litespeed (LS) and Ocoee - today announced the debut of the Quintana Roo SR series of road bikes, and with it unveils its new model: the SRfive aero road bike. Designed, engineered...
May 6, 2020
Show Mom Some Love Special Edition RunnerBox, a collab between The RunnerBox + Another Mother Runner
The RunnerBox, the leading provider of athletic gift boxes, has successfully partnered with Another Mother Runner several times, and they are back at it again with this appropriately themed box, “Show Mom Some Love.” “Our past collaborations with AMR have been huge successes and sold out in a matter of...
May 6, 2020
BibBoards Inc. Inducts Ed Zuckerberg to advisory board
San Ramon, CA, USA – BibBoards Inc. is an innovative company that was established in 2017 to manufacture fasteners—BibBoards®—is a smart and environmental-friendly replacement for safety pins. Currently, in the wake of Coronavirus pandemic, after customer feedback, the company decided to share with consumers how to use BibBoards® as “4Ears”to...
May 5, 2020
RunSignup Releases Stage 1 of Virtual Challenge Events
Moorestown, NJ – RunSignup, the leading technology provider for US races, has released a new Virtual Challenge capability to help race organizers and nonprofits offer long-term challenges to keep their community engaged from a distance. This initial release allows participants to submit results to challenges for automatic tabulation, with more...
May 5, 2020
Hutchinson Tires Releases New Gravel Tire: The Touareg
MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg - the latest addition to their gravel/cyclocross range. Whether you're racing or planning an epic adventure, Hutchinson’s goal was to develop a gravel tire with maximum versatility. Merging the best of...
May 4, 2020
Nike delivers its first-ever indoor cycling shoe
With people forced to workout indoors to stay in shape, Nike revealed its first-ever shoe specific to indoor cycling: the SuperRep Cycle. Check all the details on Footwear News.
