August 11, 2022

Solo Stove to be the Official Fire Pit of Spartan US

Grapevine, TX (August 11, 2022) /ENDURANCE SPORTSWIRE/ - Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official Fire Pit for their events. Beginning August 13 in New England, the Spartan Race community...

August 10, 2022

Kayaking Team Breaks Record With One-Day Descent of Bridge Creek and the Stehekin River

LOS ANGELES /ENDURANCE SPORTSWIRE/ - Nick Terry, Rob Scanlon, Non Worasilpchai, Austin Amon, and Sage Ebel successfully completed a one-day kayaking descent of North Cascades National Park’s Bridge Creek, setting the fastest known time for the route. Typically completed over three days with opportunities for sleep and recovery, the team...

August 10, 2022

Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™

Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022)/ENDURANCE SPORTSWIRE/ – Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew, Personal Record™, an awe-inspiring IPA crafted in collaboration with IRONMAN. Inspired by the IRONMAN athletes...

August 9, 2022

Kitzuma Cycling Logistics Continues Expansion with New Warehouses, Fulfillment and LTL Services

Asheville, North Carolina (August 9, 2022) /ENDURANCE SPORTSWIRE/ - Further expanding on its services, Kitzuma Cycling Logistics announced today the addition of warehousing and expanded fulfillment services, with its recent acquisition of warehouses in Salt Lake City and Asheville. Already earning rave customer reviews for its fully built bike deliveries, Kitzuma...

August 9, 2022

Garmin Enduro 2 ultraperformance smartwatch adds mapping, touchscreen and its longest-ever battery life

OLATHE, Kan., August 09, 2022 - Garmin International, Inc., a unit of Garmin Ltd. (NYSE: GRMN), today announced the Enduro™ 2 ultraperformance multisport GPS smartwatch. Purpose built for endurance athletes, the rugged yet lightweight Enduro 2 includes built-in TopoActive maps with multicontinent coverage, a superbright LED flashlight and Garmin’s exclusive SatIQ™ technology to...

August 9, 2022

BOA Nutrition Partners with Two-Time U.S. Olympian and Boston Marathon Champion Des Linden

RALEIGH, N.C. (Aug 9, 2022) /ENDURANCE SPORTSWIRE/ - BOA Nutrition®, the sports performance supplement company behind the rapid sodium replenishment oral aerosol BOA Endure, today announced a partnership with star distance runner, marathon champion and 50K world record holder, Des Linden. The two-time U.S. Olympian and 2018 Boston Marathon winner...

August 3, 2022

The RunnerBox and The RiderBox Keep it Fresh with Their Latest Editions

August 3, 2022 /ENDURANCE SPORTSWIRE/ – The RunnerBox and The RiderBox unveiled their latest editions which showcases featured picks to help subscribers stay fresh while turning up the heat on their late-summer workouts and races. Consistently named the top subscription box for athletes, The RunnerBox and The RiderBox deliver bi-monthly boxes to...

August 3, 2022

Maryland Cycling Classic Supported by UnitedHealthcare Reveals Official Podium Awards Jerseys for America’s Top One Day Professional Cycling Race

BALTIMORE, Md. /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic supported by UnitedHealthcare, America’s top-ranked professional road cycling race and highest-ranked UCI event, today revealed the five official podium awards jerseys and each sponsor for the inaugural event, which takes place Sunday, September 4, 2022. Designed by Athlos Sportswear, headquartered in Baltimore, the...

August 3, 2022

ENGO Eyewear Introduces ENGO 2, The Lightest Heads Up Display for Training and Competition for Endurance Athletes

BOSTON, Mass. (August 3, 2022)/ENDURANCE SPORTSWIRE/ – ENGO Eyewear, the leading manufacturer of connected eyewear for endurance athletes, today unveiled ENGO 2, the lightest, and most technologically advanced eyewear created specifically for endurance athletes. Developed to provide instant, intuitive, real-time access to performance data directly in the natural field of view,...

August 3, 2022

Virtual Badges Meh! Get Physical Rewards with Healthi and meSNAPS

/ENDURANCE SPORTSWIRE/ - Reward Your Weight Loss with Healthi and MeSnaps Diet and weight loss company, Healthi, offers clients a mobile app with six unique weight loss plans. Each curated weight loss plan addresses some the most common goals and hurdles that people face when trying to lose weight. Healthi has...

August 2, 2022

Mazama Designs Launches New Soft Bottles

Bend, OR – August 2nd, 2022/ENDURANCE SPORTSWIRE/ – Mazama Designs, outdoor-products development company located in Bend, Oregon, recently announced the release of their new Soft Bottles to complement their ever-growing arsenal of hydration solutions for outdoor enthusiasts. Mazama is launching new soft bottles today on Amazon.com and their own website, www.mazamadesigns.com....

August 2, 2022

McLaren Steps into Sports Apparel with $450 Sneakers

McLaren is tapping into the fashion market with the debut of its first athletic footwear line, HySpeed. The British luxury carmaker is entering the $3 trillion fashion market to expand its reach and attract more consumers behind the growing popularity of its Formula 1 racing team.  FOS

August 2, 2022

Porsche eBike Performance GmbH launches into cycling market

If there were any remaining doubt about how serious performance vehicle manufacturer Porsche is about eMobility, that has been officially ended with the launch of Porsche eBike Performance GmbH. The car maker announced it, “wants to increase its activities in the eBike segment. To this end, two joint ventures founded...

August 2, 2022

Saucony® Launches All-New Endorphin 3 Collection

WALTHAM, MA (August 2, 2022)/ENDURANCE SPORTSWIRE/ – As the popularity of carbon-plated running shoes continues to surge, global performance running lifestyle brand Saucony announces the launch of the highly anticipated Endorphin 3 Collection, engineered with the brand’s signature SPEEDROLL™ Technology and high-performance PWRRUN PB™ foam cushioning. Leading the new generation Endorphin 3...

August 2, 2022

Tottenham Hotspur and Science in Sport Announce Industry-Leading Partnership

/ENDURANCE SPORTSWIRE/ – Tottenham Hotspur is pleased to announce Science in Sport (SiS) as the Club’s first Official Performance Solution Partner, working closely with the Nutrition and Sports Science teams for the next four seasons.  SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming...

August 1, 2022

Pepsi to pay US$550m for 8.5% stake in fitness-drink maker Celsius

PEPSI will pay US$550 million for a stake in fitness-energy drink maker Celsius Holdings as part of a long-term strategic distribution agreement. Pepsi is getting convertible preferred stock equating to 8.5 per cent ownership in Celsius, the companies said on Monday (Aug 1) in a statement. The soft drink giant...

July 31, 2022

Cutting Edge Textile Technology Powers Pearl Izumi’s Fall 22 Line to Keep Cyclists Warm and Dry Through Changing Seasons

Louisville, Colo. (July 31, 2022)/ENDURANCE SPORTSWIRE/ – PEARL iZUMi, the worldwide leader in premium cycling apparel and footwear, is excited to introduce its Fall 2022 line featuring Polartec® Neoshell® technology, which perfectly balances weather protection and garment breathability. From new thermal apparel and layering pieces to best-in-class outerwear, PEARL iZUMi’s Fall 2022...

July 29, 2022

BikeExchange / Kitzuma Cycling Logistics Merger Proving Highly Successful

Asheville, North Carolina (July 28, 2022) /ENDURANCE SPORTSWIRE/ - After joining forces in December, two rising industry disrupters – Kitzuma Cycling Logistics, offering fully-assembled bike deliveries nationwide, and BikeExchange, an online storefront for retailers, manufacturers and consumers across the country – continue to change the way bikes are bought, sold and...

July 28, 2022

Lizard Skins Launches New Monitor Glove, The 3 SZN

American Fork, Utah (July 28, 2022) /ENDURANCE SPORTSWIRE/ - Lizard Skins, a leader in grips and handlebar tape, knows a lot about a rider’s contact points, and their renowned Monitor line of gloves has been providing comfort and performance in the hands, perhaps the most important contact point, for years....

July 28, 2022

Nutrition Coaching App, Fuelin, Announces Integration with TrainingPeaks

(San Francisco, CA)/ENDURANCE SPORTSWIRE/ – Fuelin announced today the integration of its nutrition coaching app with sports technology platform, TrainingPeaks. Fuelin’s mission is to make personalized nutrition coaching available to all athletes and coaches at an affordable price point. Nutrition is a key pillar to performance in endurance training and racing,...

July 28, 2022

Showcased

INFINIT Nutrition Unveils New and Improved Protein Recovery Drink Mixes

Cincinnati, Ohio, July 28, 2022/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the release of its new and improved recovery preset product line. Improving on the original formulas developed over a decade ago, REPAIR Complete Recovery and NOCTURNE Nighttime Recovery protein drink mixes will now feature:...

July 27, 2022

Bivo Launches New 21 oz. Insulated Sports Bottle

RICHMOND, Vt. /ENDURANCE SPORTSWIRE/ – Following the success of the original Bivo One, and more recently the Bivo Duo, the stainless steel cycling bottle manufacturer is thrilled to debut its third, and first insulated, product—the Bivo Trio. The 21oz vacuum insulated bottle has all of the features that made Bivo’s other...

July 27, 2022

Bike Club’s Build-Your-Own Avatar program opens up unlimited possibilities for cyclists & brands

/ENDURANCE SPORTSWIRE/ – Bike Club opens up unlimited participation with their new Build-Your-Own avatar program, letting cyclists create their own Rider and giving brands unprecedented marketing opportunities. Traditional NFT projects use randomized art, which was Bike Club’s original plan, using characters created by world-renowned cycling artist Rich Mitch. But that method...

July 26, 2022

Athleisure Eyewear Article One Unveils 2022 Summer ACTIVE Collection Debuting Industry-Leading Frame Technology

FLINT, Mich. (July 26, 2022) /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand championing craftsmanship to design heirloom, athleisure frames, today announced the launch of its ACTIVE collection. The five-piece collection blends Article One’s signature technical innovation with luxury and vintage styling by introducing a material that allows for more color...

July 22, 2022

Kayakers Make Final Preparations To Attempt Record-Breaking One-Day Descent of the Bridge Creek

LOS ANGELES /ENDURANCE SPORTSWIRE/ - The inaugural recipients of the Punch Gunk Go Get It Grant have announced that they will be soon embarking on their expedition to set the fastest known time for a kayaking descent of North Cascades National Park’s Bridge Creek. Nick Terry, Rob Scanlon, Non Worasilpchai,...