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April 23, 2025

truefuels Pre-Order Now Live

London, UK - 23 April 2025: The wait is nearly over to fuel like one of triathlon’s greats - Alistair Brownlee has officially opened pre-orders for his nutrition brand, truefuels, with exclusive incentives available for early customers. truefuels is based on what Alistair felt he always needed, but never managed...

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April 23, 2025

Injinji Introduces Performance Shirt Collection

SAN DIEGO, Calif. (April 23, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ with nearly three decades of experience designing high-quality performance socks, is proud to announce the launch of its Performance Shirt Collection, designed with Injinji’s community of runners, hikers, and adventurers in mind....

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April 22, 2025

Showcased

Mountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins

RICHMOND, Calif. [April 22, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...

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April 22, 2025

Thermore Launches Exclusive Earth Day Jacket with Contrado

Milan /ENDURANCE SPORTSWIRE/ - In honor of Earth Day, Thermore, a leading company in thermal insulation for performance apparel, announces a unique collaboration with illustrator and artist Jacopo Ascari to personalize the puffer jacket of the British brand Contrado. This initiative stems from the shared commitment to protecting our planet, highlighting...

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April 18, 2025

No Tariffs, No Delays, Just Better Race Days: Customizable Alternaatives to Safety Pins—Located in the USA

San Ramon, CA (April 18, 2025) /ENDURANCE SPORTSWIRE/  – As race season heats up and international shipping issues continue to create delays and added costs for event organizers, BibBoards is standing strong as a locally-owned, California-based company that’s redefining the runner experience—tariff-free, hassle-free, and safety pin-free. Founded in San Ramon,...

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April 18, 2025

Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC

(April 18, 2025) /ENDURANCE SPORTSWIRE/ - Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond. This partnership marks a significant step forward in sustainable sportswear, with Reflo taking to the...

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April 18, 2025

UCAN Launches Salted Caramel Edge + Caffeine

Hamden, CT (April 18, 2025) /ENDURANCE SPORTSWIRE/ – UCAN, the leader in steady-release energy for athletes, is redefining race-day fueling once again with the launch of its newest innovation: Salted Caramel Edge + Caffeine. Delivering 75mg of caffeine and powered by LIVSTEADY®, UCAN’s proprietary, slow-release energy technology, the new gel...

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April 17, 2025

iTAB and Ahotu Celebrate one year partnership – Bringing personalised medal products to thousands of global runners

April 17, 2025 /ENDURANCE SPORTSWIRE/ - Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way....

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