Products

September 8, 2021

Giro Launches New Latch MTB Shoes

(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...

September 8, 2021

Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users

Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...

September 8, 2021

Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio

San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...

September 8, 2021

Introducing Nuun Immunity3: Triple Pathway Immune System Support

SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...

September 7, 2021

Cotopaxi Launches Fall 2021 Collection

 Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on track to assist 1 million people experiencing extreme poverty by the end of the year...

September 7, 2021

Ascent Protein Gains Distribution at Hannaford Supermarkets

DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...

September 7, 2021

Neurun Launches Visualization Platform for Runners

BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...

September 3, 2021

Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike

Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...

September 2, 2021

Apple Watch to Track New Biometrics

The latest Apple Watch is expected to add a slew of health and movement-tracking features as the tech giant prepares its next move in an ongoing fitness play, including blood pressure, wrist temperature and upgrades to its sleep tracking and irregular heartbeat monitoring features. FOS

September 1, 2021

Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote

Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...

September 1, 2021

Gnarly Nutrition Adds Creatine to Lineup

Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...

August 31, 2021

NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles

[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running technology. Beginning now, every pair of NURVV Run smart insoles is capable of using its...

August 30, 2021

WHOOP Looks to Acquire Tech Companies After $200M Raise

Fitness wearable company WHOOP raised $200 million at a $3.6 billion valuation, roughly doubling its previous fundraising total and tripling its valuation from a round in October 2020. The Series F round, announced on Monday, was led by Softbank Vision Fund 2. FOS

August 30, 2021

MYLAPS, Datasport, and Abavent announce long-term timing partnership

Haarlem/Obergerlafingen, 30 August 2021 – Datasport, based in Switzerland, and its German sister company Abavent have worked together for many years with iconic races like Escalade, Jungfrau-Marathon, Engadin Skimarathon, Einstein Marathon, Ötztaler Radmarathon, HERO World series, and BDR-related events. These 2 companies are involved in more than 500 sports events...

August 27, 2021

The RunnerBox and The RiderBox Latest Editions Bring the Heat with New to Market Products

The RunnerBox and The RiderBox unveiled their latest editions which showcase featured picks to help subscribers bring the heat to workouts and races as the summer winds down. Consistently named the top subscription box for athletes, The RunnerBox and The RiderBox deliver bi-monthly boxes to subscribers that highlight the top...

August 26, 2021

Punch Gunk Announces Winners of Go Get It Grant

LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has announced the winners of their inaugural Go Get It Grant. After receiving many compelling applications from athletes in a variety of sports and from all across the world, a panel...

August 26, 2021

The RunnerBox Named to Runner’s World 30 Best Cheap Gifts for Runners Under $30

The RunnerBox has been named to ” “30 Best Cheap Gifts for Runners Under $30” by Runner’s World Magazine, an authority in the running community and essential guide for everyone who runs. Published to help gift-givers on a budget find top options, the list contains products ranging form hats and socks to...

August 25, 2021

Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show

The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....

August 25, 2021

MYLAPS and Sportunity join forces to take event apps to the next level

Haarlem/Apeldoorn, 25 August 2021 - MYLAPS and Sportunity announce a long-term partnership today to offer best-in-class mobile event apps to sports events and athletes. The sports timing company and digital sports marketing agency join forces to further improve the digital experience for event participants, fans, and sponsors.  From 1 September...

August 25, 2021

Skateboarding in the Forest – Onewheel’s Short Film ‘DIRT’ is an Unexpected and Thrilling Mashup

(Santa Cruz, August 25, 2021) - Future Motion, makers of Onewheel, recently launched DIRT, a groundbreaking new film pushing the limits of what’s possible in the sport. Directed by longtime Burton snowboard cinematographer, Aaron Hooper, DIRT brings skate and snow influences into classic Onewheel trail riding environment. The film has...

August 24, 2021

CADEX Launches Race Handlebar, Expands into a New Component Category

CADEX, the manufacturer of high-performance cycling products, announced today the launch of a new product line category with the release of the CADEX Race handlebar. The bars weigh just 160g (size 420mm) and feature a CADEX-developed one-piece molding process. The CADEX Race handlebar is available starting from select authorized CADEX...

August 24, 2021

Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed

Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed. The Renewal Workshop offers for sale...

August 24, 2021

Peloton Releasing New Treadmill, Linked to Rowing

Following the recall of its Tread and Tread+ treadmills over safety concerns, the company announced it will launch a revamped treadmill next week. At $2,495, the new Tread model is far less expensive than the original $4,300 version. The treadmill news comes amid signs that Peloton is moving into connected rowing. Last month, the company listed an...

August 24, 2021

Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection

The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...

August 24, 2021

Fitness Technology Company FORM launches First-of-its-kind Guided Workouts Powered by the FORM Smart Swim Goggles

Vancouver, BC, August 24 – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles' augmented reality display. Available immediately, this game-changing...