PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

April 23, 2025
truefuels Pre-Order Now Live
London, UK - 23 April 2025: The wait is nearly over to fuel like one of triathlon’s greats - Alistair Brownlee has officially opened pre-orders for his nutrition brand, truefuels, with exclusive incentives available for early customers. truefuels is based on what Alistair felt he always needed, but never managed...

April 23, 2025
Injinji Introduces Performance Shirt Collection
SAN DIEGO, Calif. (April 23, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ with nearly three decades of experience designing high-quality performance socks, is proud to announce the launch of its Performance Shirt Collection, designed with Injinji’s community of runners, hikers, and adventurers in mind....
April 22, 2025
6 types of Strava users everyone loves to hate
As with anything positive, though, there are downsides to Strava, and a lot of those negatives come in the form of users. There are a lot of ways people can be annoying on the app, but we’ve narrowed this list down to six types of Strava users who annoy everyone...

April 22, 2025
ShowcasedMountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins
RICHMOND, Calif. [April 22, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...

April 22, 2025
Thermore Launches Exclusive Earth Day Jacket with Contrado
Milan /ENDURANCE SPORTSWIRE/ - In honor of Earth Day, Thermore, a leading company in thermal insulation for performance apparel, announces a unique collaboration with illustrator and artist Jacopo Ascari to personalize the puffer jacket of the British brand Contrado. This initiative stems from the shared commitment to protecting our planet, highlighting...

April 18, 2025
No Tariffs, No Delays, Just Better Race Days: Customizable Alternaatives to Safety Pins—Located in the USA
San Ramon, CA (April 18, 2025) /ENDURANCE SPORTSWIRE/ – As race season heats up and international shipping issues continue to create delays and added costs for event organizers, BibBoards is standing strong as a locally-owned, California-based company that’s redefining the runner experience—tariff-free, hassle-free, and safety pin-free. Founded in San Ramon,...

April 18, 2025
Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC
(April 18, 2025) /ENDURANCE SPORTSWIRE/ - Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond. This partnership marks a significant step forward in sustainable sportswear, with Reflo taking to the...

April 18, 2025
UCAN Launches Salted Caramel Edge + Caffeine
Hamden, CT (April 18, 2025) /ENDURANCE SPORTSWIRE/ – UCAN, the leader in steady-release energy for athletes, is redefining race-day fueling once again with the launch of its newest innovation: Salted Caramel Edge + Caffeine. Delivering 75mg of caffeine and powered by LIVSTEADY®, UCAN’s proprietary, slow-release energy technology, the new gel...
April 17, 2025
Nike and Hyperice Will Release Their $900 Recovery Boots in May
The Nike x Hyperice Hyperboot will release in May, allowing athletes to experience heat and a dynamic air-compression massage without being confined to a seat. Footwear News

April 17, 2025
iTAB and Ahotu Celebrate one year partnership – Bringing personalised medal products to thousands of global runners
April 17, 2025 /ENDURANCE SPORTSWIRE/ - Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way....