PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

March 17, 2025
ShowcasedTailwind Nutrition Announces Grape Endurance Fuel as a Permanent Addition to Its Year-Round Lineup
DURANGO, COLO. - March 17, 2025 /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, a trusted leader in sports nutrition for endurance athletes, is excited to announce that Grape is now part of its core Endurance Fuel lineup. Originally introduced as a limited-edition flavor, Grape earned its place among Tailwind’s year-round offerings, driven...

March 11, 2025
ShowcasedChronoTrack Introduces Advanced UHF RFID Timing System at Annual Timers Conference
EVANSVILLE, IN. (March 11, 2025) /ENDURANCE SPORTSWIRE/ — ChronoTrack, the leading provider of race timing technology, showcased its latest advancement in UHF RFID timing systems, Kairos, at the 2025 ChronoTrack Timers Conference. Following positive feedback from timing professionals, the company announced it is now accepting pre-orders for the system, with...

March 4, 2025
ShowcasedMountain Hardwear Unveils Spring 2025 Collections
RICHMOND, Calif. (March 4, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance outdoor apparel and gear, is proud to introduce its Spring 2025 collection featuring innovative Broad Spectrum Sun Protection styles and a new Trail Performance Kit designed for adventurers who demand the best in comfort, protection, and...

February 13, 2025
Showcasedelitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience
[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...

February 13, 2025
ShowcasedTailwind Nutrition Launches Limited-Edition Courtney Dauwalter Birthday Cake Recovery Mix Flavor
DURANGO, COLO. – February 13, 2025 /ENDURANCE SPORTSWIRE/ - Ultrarunning legend Courtney Dauwalter is celebrating a milestone birthday today, and Tailwind Nutrition is honoring the big day with the launch of an all-new Recovery Mix flavor in her name: Birthday Cake Recovery Mix! As ultrarunners and fans of the sport...

February 13, 2025
ShowcasedHumanGO Launches Integration with Zwift
Boulder, Colorado (February 12, 2025) /ENDURANCE SPORTSWIRE/ – HumanGO, the leader in AI-powered fitness and endurance training solutions, is thrilled to announce its seamless integration with Zwift, the premier virtual cycling and running platform. This partnership revolutionizes how cyclists and runners train by allowing HumanGO’s personalized workouts to sync directly...

February 10, 2025
Showcased3M collaborates with Hazzys, Lafuma, Pelliot, and Vector on fresh outdoor styles
ST. PAUL, Minn. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and moisture-wicking technology, has teamed up with four exciting brands—Hazzys, Lafuma, Pelliot, and Vector—to bring 3M™ Thinsulate™ Insulation to the slopes in fresh and exciting styles. The latest looks were recently showcased at the...

February 10, 2025
ShowcasedUnwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series
BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

November 6, 2024
ShowcasedFreddy Merckxury: BWR’s Virtual Domestique Enhancing the Belgian Waffle Ride Experience
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling, the creative force behind the iconic Belgian Waffle Ride (BWR), is proud to announce the latest addition to its growing toolkit of groundbreaking race experiences: Freddy Merckxury. Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool. This custom-built virtual...

October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...