BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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January 5, 2024
Muuvr Raises $4.2M for Rewards-Based Fitness App
Muuvr surpassed its original funding target with a $4.16 million post-seed funding round, the company announced. That, combined with $1.67 million in founder loans, sets Muuvr’s total capital increase at $5.84 million. The post-seed funding round was led by what Muuvr described as “influential private individuals and family offices. Investors...
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January 5, 2024
Fuelin Launches Feature Integrating Nutrition Information Directly into TrainingPeaks Coaching Platform
[San Francisco, January 5, 2024] /ENDURANCE SPORTSWIRE/ - Fuelin, a leading nutrition coaching app, is excited to announce the launch of its new feature, seamlessly integrating nutrition information into the TrainingPeaks coaching platform. This enhancement aims to bridge the gap between nutrition planning and athletic training, providing athletes and coaches...
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January 4, 2024
Peloton to bring its content to TikTok in exclusive partnership
Fitness equipment maker Peloton Interactive (PTON.O) will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday. The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused...
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January 4, 2024
ShowcasedFor Sale Memphis in May Triathlon
Memphis, TN /ENDURANCE SPORTSWIRE/ - P.R Event Management will offer to interested and qualified parties the opportunity to acquire the Legacy 40th Memphis in May Olympic and Sprint Triathlons in time for the 2024 season. Since the inception of the Memphis In May Triathlon in 1983 the event has been...
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January 4, 2024
80/20 Endurance Launches Virtual Training and Plans on Velocity Indoor Cycling Platform
Highland Park, Illinois, January, 2024 /ENDURANCE SPORTSWIRE/ – 80/20 Endurance, a leader in the global endurance training and coaching industry, has launched its virtual cycling and enhanced training plan offerings on Velocity, with the Team 80/20 Virtual Cycling Club. 80/20 Endurance is currently leading Live, Replay and On-demand cycling workouts on...
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January 3, 2024
Planet Fitness busts gym barriers with help from Megan Thee Stallion
Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...
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January 3, 2024
Red Bull acquires controlling stake in Bora-Hansgrohe
According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...
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January 3, 2024
Global Wellness Economy Projected To Hit $8.5T by 2027
A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...
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January 3, 2024
Chipotle and Strava Want to Give You Free Guac
On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...
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January 3, 2024
Varlo Sports Secures Seed Funding for Growth and Innovation, Attracts Investment from REI Co-op Path Ahead Ventures
CHERRY HILL, N.J. (Jan. 3, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a trailblazing company at the intersection of design and performance in the sports apparel industry, proudly announces the successful completion of its most recent seed funding round. This significant milestone ensures the company's continued growth and operational excellence as it embarks on...
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January 3, 2024
Hyperice Sues Therabody Over Massage Gun Patent Infringement
Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its Hypervolt Go 2, Hypervolt 2 and Hypervolt 2 Pro massage guns. In the...
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January 3, 2024
Registrations Open for the Ultimate Cycling Bucket List as Haute Route Welcomes New Ownership
3 January 2023 /ENDURANCE SPORTSWIRE/ – The recent transition of the Haute Route events in France from the Ironman Group to France Vélo Evénements (FVE) is set to deliver two extraordinary cycling adventures in 2024 in the Pyrenees and Alps. Under the guidance of its new deputy director, Marius Louvet, the quintessential look...
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January 3, 2024
ShowcasedPurple Patch Fitness Selects Velocity as Their Indoor Cycling Platform
Highland Park, Illinois, January 3, 2024 /ENDURANCE SPORTSWIRE/ The Velocity indoor cycling platform has been selected to be the software solution for Purple Patch Fitness, a global leader in triathlon coaching. Purple Patch initially launched their virtual cycling product on Velocity in March 2023 and expanded their offerings on Velocity...
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January 2, 2024
Volunteer registration opens for 2024 Little Rock Marathon
LITTLE ROCK, Ark. (January 2, 2024) /ENDURANCE SPORTSWIRE/ - Volunteer registration for the 2024 Little Rock Marathon opens today. Everyone who registers before January 26 is guaranteed a commemorative marathon shirt. To register, simply go to: http://littlerockmarathon.com/volunteers/. Race weekend runs March 2-3, 2024. The Little Rock Marathon benefits Little Rock Parks and...
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January 2, 2024
Snoop Dogg to Report on 2024 Olympics for NBC Primetime Show: ‘I Will Be Bringing That Snoop Style’
NBCUniversal has announced that the iconic rapper Snoop Dog is joining its team to report on the Olympic Games this summer, and will be onsite to deliver “regular reports” on the Olympic Primetime Show beginning July 26. The announcement arrived during the New Year’s Eve Green Bay Packers vs. Minnesota...
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January 2, 2024
American Trail Running Association Announces 2024 Theme
/ENDURANCE SPORTSWIRE/ The American Trail Running Association’s (ATRA) advisory board enthusiastically shares our 2024 theme, “Better Together.” This year’s theme has many different interpretations, not the least of which is the fact that togetherness creates and builds community. That togetherness can be far reaching and include partnerships, mentorship, coaching, collaborations,...
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January 1, 2024
Betty Designs to Launch New Sportswear Line and Site Redesign In 2024
PARK CITY, UTAH/ENDURANCE SPORTSWIRE/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...
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December 28, 2023
Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...
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December 28, 2023
Discover Exciting Opportunities with the Austin Marathon at Upcoming Recruitment Event
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - High Five Events, the parent company of the Ascension Seton Austin Marathon and other premier endurance events, is thrilled to unveil an upcoming recruitment session targeting prospective part-time team members. Scheduled to take place at the High Five Events office in Austin, Texas, on Thursday,...
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December 27, 2023
ShowcasedCREDOTri Enters into Agreement with IRONMAN
Fort-Lauderdale, FL December 27th , 2023 /ENDURANCE SPORTSWIRE/ - CREDOTri, the revolutionary, go-to application for triathletes worldwide, announced today that the company has inked an agreement with IRONMAN, which will see triathlons from the IRONMAN® Series, IRONMAN® 70.3® Series, and 5150™ Triathlon series officially included on the platform. Launched in December...
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December 26, 2023
SUAREZ and Gran Fondo National Series Release 2024 Event Apparel Collection
(Gettysburg, PA – December 26, 2023) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and SUAREZ Cycling Apparel today released the designs for event-specific cycling jerseys that will be included with registration for 2024 Gran Fondo National Series owned events. Now in its third year as the title sponsor of the...
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December 22, 2023
Muuvr secures $4.16 million in post-seed funding round
Muuvr, the activity app that motivates runners, cyclists, and triathletes to be more active through rewards and community, has announced a significant investment into the brand’s future. The $4.16 million secured capital will fuel the next chapter of Muuvr’s growth strategy. This includes advancements in app development, marketing and acquisition...
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December 22, 2023
Nike Aims to Save $2B Over Three Years With New Plan to ‘Streamline’ Organization
Nike on Thursday announced new measures to “streamline” its organization after reporting a profit beat for the second quarter. The athletic giant said in a release that it sees the potential to save up to $2 billion, although these measures involve layoffs. Nike said it could see pre-tax restructuring charges...
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December 22, 2023
Mountain Outpost to Broadcast the 2024 Hardrock 100
/ENDURANCE SPORTSWIRE/ - The Hardrock Hundred Mile Endurance Run (Hardrock) is excited to announce a partnership with Mountain Outpost (a division of Aravaipa Running) to deliver the 2024 Livestream of the Hardrock. Building on the excitement generated from the 2023 Livestream, Hardrock is looking forward to working with Mountain Outpost...
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December 21, 2023
Compass Diversified Receives $75.2 Million Equity Investment
Compass Diversified (CODI), owner of Velocity Outdoor, BOA, Primaloft, 5.11, and other active lifestyle brands, reported that it had completed a private placement of approximately 3.6 million of its common shares to a mutual fund managed by Allspring Global Investments to raise $75.2 million. The shares were sold for $21.18...