BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 16, 2026
FMOL Health Our Lady of the Lake Tiger 10K returns to Race into Death Valley
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - The FMOL Health Our Lady of the Lake Tiger 10K returns to LSU’s campus on April 19, 2026, bringing thousands of runners back to Baton Rouge for one of the most unique finish-line experiences in the country — inside Tiger Stadium. Now in its 8th...
April 16, 2026
Elevate Your Race Directing by Becoming an RRCA Certified Race Director
Arlington, VA /ENDURANCE SPORTSWIRE/ - Since 1958, the Road Runners Club of America (RRCA) has set the gold standard for running event education and support. The RRCA Race Director Certification Program is the nation’s most respected credential for race directors, developed by industry leaders and backed by decades of experience....
April 15, 2026
On Brand Opens First Boston Store
On Holding announced the formal opening of its first retail store in Boston’s Back Bay neighborhood. The store measures roughly 2,800 square feet. The company said in a media release that “the store blends On’s contemporary design aesthetic with Boston’s historic architecture, preserving the original building facade.” Inside, the two-level...
April 15, 2026
Lululemon Invests in Nylon Recycling Startup Amid ‘Forever Chemicals’ Probe
Lululemon invested in a $12 million funding round for Epoch Biodesign, a startup using enzymes to recycle nylon 6,6 from end-of-life materials into virgin-quality nylon, supporting the company's circularity goals for activewear. This move aligns with prior partnerships like Samsara Eco and ZymoChem for sustainable nylon, as outlined in Lululemon's...
April 15, 2026
Nix Biosensors and Baylor Athletics Announce Department-Wide Hydration Biosensor Partnership
BOSTON, MASS. (April 15, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new two-year partnership with Baylor University Athletics, naming Nix the Official Hydration Biosensor Supplier of Baylor Athletics. The agreement includes the department-wide deployment of Nix’s team platform, Nix Pro,...
April 15, 2026
Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life
April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...
April 14, 2026
How Specialty Retailers Use AI to Boost Margins
Specialty retailers are increasingly using artificial intelligence to protect and expand their margins by automating routine tasks, sharpening buying and pricing decisions, and deepening customer experiences rather than relying only on price competition. Core ways AI boosts margins AI‑powered forecasting and inventory tools help shops avoid overstock and stockouts, reducing...
April 14, 2026
haku returns as Presented by Partner for The Running Conference 2026
/ENDURANCE SPORTSWIRE/ - The Running Conference is delighted to announce that haku, the global leader in endurance management technology, will once again be the title sponsor for the UK’s leading business-to-business running industry event (B2B). Now in its 5th edition, The Running Conference presented by haku (TRC26) will take place from 6th–8th December 2026 at Burleigh...
April 14, 2026
Norrøna Opens New Flagship Store on Regent Street in London
OSLO, Norway (April 14, 2026) /ENDURANCE SPORTSWIRE/ - The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna's high-quality apparel and equipment. Jørgen Jørgensen, fourth-generation...
April 14, 2026
DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026
Manchester, United Kingdom (April 14, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...
